Fruit Flavored Milk Tea Marketing Plan

MARKETING PLAN
Product Name: FRUITEALICIOUS

Product: Fruit Flavored Milktea
Executive Summary
As innovation keeps rising in our generation today, we the management of Fruitealicious
innovates a more healthy milk tea by creating a different flavor of a milk tea. A fruit flavored
milk tea that is made by real fruit juice with a twist of adding milk tea and putting the flavored
milk tea in a buko jar that is made from the buko shell.
Fruitealicious is a unique milk tea shop that provides a friendly and healthy living atmosphere
that welcomes a health conscious person for trying our milk tea.
Fruitealicious is not a typical milk tea shop where people buy milk teas and hangout. This shop
opens the eyes of a healthy conscious people that there are other ways for trying milk tea in a
more healthy way. We want to promote innovation in creating a fruit flavored milk tea in a buko
jar made from buko shell for health conscious and environmentalist people so they can live
healthy and reduces plastic without skipping what the world innovates for you.
Trying milk tea that contains big amount of sugar is a problem that health conscious people faced
because of their perception living and staying healthy. We come up with providing them a
healthy milk tea that has the flavor of fruits for a reasonable price in a good atmosphere.
Mission Statement
What does your company do today?

Fruitealicious is innovating a mix flavor of milk tea that is made from fresh real juice of fruits as
we the management wants to welcome the healthy fruit flavored milk tea to health conscious
people. Fruitealicious also come up with the idea of using a buko jar that is made from buko
shell as part of innovating a product. Fruitealicious also gives works and provides work for our
employees.
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What would your company like to do in the future?
Fruitealicious is open for innovation and suggestion of other flavors of milk tea. Fruitealicious is
also thinking the possibility of creating a fruit flavored tea that is good for the health.
Fruitealicious also thinking of expanding the business in the future. Fruitealicious also see that
using buko jar as a cup for milk tea may help reduce of using of plastic cups and plastic in a milk
tea business.
What is your brand identity?

Fruitealicious is a unique fruit flavored milk tea that is made from pure and fresh fruit juice with
the addition of milk tea. Fruitealicious is unique in a way that we served our fruit flavored milk
tea in a buko jar with a bamboo straw that is made from bamboo. Fruitealicious is also a health
conscious drink for health conscious people that are onto milk teas.
What is your culture?
Fruitealicious is not an ordinary milk tea shop as we open the mind and perception of our target
market to try having milk tea that is healthier that regular milk tea. Fruitealicious also believes
their stand as the target market should try living more healthy and opens for a good and cool
atmosphere.
How does your company benefits customer, employee and company stakeholders?
Fruitealicious benefits the following through opening the mind of our customer, employee and
stake holder to live in a more healthy way of living.
Objectives
 Promotes New Products
 Promotes Innovation
 Target New Customers
 Retain Existing Customers
 Grow Digital Presence
 Build Brand Awareness
 Develop Brand Loyalty
 Increase Sale and Revenue
 Increase Profit
 Expand Business to Franchising
Competitive Profile / Unique Marketing Proposition (UMP)
Fruitealicious was establish as the management has seen that nowadays in our generation most
people find themselves wanted to try lifestyles like healthy living. Fruitealicious management
innovates and upgrade the flavors of milk tea in a more healthy flavors and how milk tea is
served.
Fruitealicious is uniquely different from other milk tea shops as we are serving fruit flavored
milk tea made from real fruit juice. Fruitealicious also come up with the idea of using the buko
shell and made buko jar from that to serve our fruit flavored milk tea. It is unique as we know
lots of people are being conservative in the food they take and people also tend to care in our
environment that makes the management come up with the idea of innovating a jar made from
buko shell and creating new flavors of milk tea.
Fruitealicious provide a healthy milk tea for health conscious people that are also milk tea lovers
at the same time, benefits can be taken from this milk tea as they don’t have to think ill about the
milk tea they are in taking because fruitealicious makes sure that every ingredients are fresh and
healthy.
Target Market
Fruitealicious target markets are health conscious people who are afraid or restrict themselves for
trying milk tea as it contains lot of sugar. The target market fruitealicious sees is female and male
ranging from ages 15-50 years old who likes drinking milk tea but at the same time conservative
with their health. Fruitealicious is also looking forward for possible target customer who likes
milk tea. Fruitealicious is also open for target customers who has diabetic and likes to try our
fruit flavored milk tea while thinking about their disease. We are also looking forward to cater
possible target market in the future.
Marketing 4’Ps
a. Product
There are many variations of Fruitealicious with a wide range of ingredients. Most recipes
contain a base of tea which is mixed or shaken with fruit and milk. Ice blended versions of the
tea are usually mixed with fruit or fruit syrup, resulting in a slushy consistency. Chewy tapioca
balls also known as bubbles/Boba are often added, while there are many other toppings. This
allows the company to encourage customers to search for their favorite flavor and also satisfies
each consumer needs. Not only that, Fruitealicious offered healthy bubble drinks with the mix of
nutritional sachet such as collagen, antioxidants, protein and energy.
b. Price
The price shows the affordable and high quality of the Fruitealicious beverage. Besides,
Fruitealicious trying to avoid competing price with their competitors that’s way its selling prices
is by the same range that their rivals. There are five major stakeholders that affect pricing such as
Consumers, Governments, Suppliers, Distributors and Competitors. Fruitealicious must be able
to make a balance between the stakeholders to get a profitable income developed by the price of
the products, government will put a select price for the tea applying price fixing, price
discrimination, minimum price, and many more, consumers are the most important part in this
part while pricing taking in count that they’re the ones who are buying the products but will pay
a certain price and the way to know what price consumers are able to pay we must make sources
and campaigns to know a little bit more of the consumers.
c. Place
Fruitealicious is normally situated in central shopping areas, hypermarket or even across
highway. By selecting this location, the Fruitealicious is looking for being in areas of high foot
traffic where they can be conveniently shopped. Fruitealicious hopes to encourage customers to
buy tea while they are shopping. Besides, their strategies always to open kiosk or outlet.
d. Promotion
Fruitealicious uses different promotional elements such us:
•Personal selling: Fruitealicious use our personal employees’ interaction to sample the products
and to educate its costumers about the teas that we sell. Employees make recommendations to
consumers who are looking for to try new flavors. This experience will give us a competitive
advantage among competitors.
•Social networks: The main means of promotion of the “Breakthrough” is through our online
social networks such as Facebook and Instagram. In other words, either big or small their
breakthrough moments define them.
SWOT Analysis
STRENGTHS
 Fresh and healthy
 Many different flavors
 A buko shell jar to serve milk tea
 Convenient and fast service
 Cheaper and affordable other than café or milktea shops
 Location
 Long business hours
WEAKNESSES
 Many competitors
 No wifi
 Almost have no different with other competitors
OPPORTUNITY
 New product introductions
 New invention of fruit flavored milk tea
 New invention of tools for serving and creating milk tea
THREATS
 New to the consumer
 High competition from beverage brands
 Seasonal products are offered
VII. Action Plans
What tactical action plans will you implement to achieve desired objectives? Action plans detail:
• Specific steps to perform

1. Set the right expectations.
2. Build the team and secure resources.
3. Communicate the plan.
4. Build out timeline and tasks.
5. Set up a dashboard for tracking success.
6. Monitor and check-in regularly.
7. Be willing to adapt.
8. Communicate results and celebrate success!
• Individual(s) responsible to perform each step

Paano to HAHAHAHA Kalokohan pumapasok sa isipan ko HAHAHAHA
• Timeline to achieve each step

HOW HAHAHAHA
Like first ganito?
Planning and creating strategy
Then executing strategy
Tas selling of products and ready for adaption in the first three months
Then innovation or introducing a new product on the sixth month
Tas bayad kuryente, tubig, at trabahador HAHAHAHAHA
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
• Resources necessary to achieve each step
Still not sure here tho HAHAHAHA
1. Capital
2. Ingredients (Supplier)
3. Tools and equipment needed
4. People (Customers and staff)
5. Brain HAHAHAHAHA
• Potential roadblocks or problems likely encountered, as well as recommended responses

1. Walang maisip HAHAHAHAHAHAHAHAHAHAHAHAHAHA
2. Constantly being in triage mode

3. Getting derailed
4. Not giving yourself enough time
5. Not taking quality breaks
This might help you. HAHAHAHAHAHA
https://www.fastcompany.com/3039409/solutions-to-the-5-most-common-productivity-roadblocks
Ito para sa akin bilang mabuting estudyante HAHAHAHA

1. Fruits are seasonal and products might not be available everytime
2. Having zero stocks?
3. Angry/ disrespectful customer
4. Of course there will be people who will not like our product HAHAHAHA
5. Having competitors with sweeter, cheaper, more known products
6. Again, Competitors who have made their name already
7. Staffs aren’t loyal
8. Places in which we don’t have access HAHAHAHA
Recommended reponse?
IPASA MO NA LANG KAMI SIR…. PLEASE HAHAHAHAHA
WAG NA MAG BUSINESS CHAROT HAHAHAHA
1. Get Fruits that is available for all seasons

2. Special products for seasonal fruits
3. Have patience HAHAHAHA
4. Still go on HAHAHAHA
5. Advertise your products in every possible way
6. Give special promos and discount
7. Make other products available aside from the Fruit milk tea thingy
8. Side dishes or meal that will accompany the Fruithingy
9. SEND HELP HAHAHAHAHAHAHAHA
Determine the following:
• Cost to implement the marketing plan

100,000.00 Php
• Cost to produce your products or services

300,000.00 Php
• Realistic budget
500,000.00 Php akin kupit HAHAHAHAHA
• Existing and projected cash flow
Di ko to gets Talaga HAHAHAHA
• Projected sales
80%? HAHAHAHA 10K per day HAHAHAHA
• Desired profit margin on projected sales
30% Profit bali sa 10K tubo ko 3k HAHAHAHA DI KO RIN TO GETS HAHAHA
• ROI
ML NALANG. Charot. Return of investment, Siguro 100 percent HAHAHAHA
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MARKETING PLAN

Product Name: FRUITEALICIOUS

What does your company do today?

What is your brand identity?

• Specific steps to perform

• Individual(s) responsible to perform each step

• Timeline to achieve each step

• Potential roadblocks or problems likely encountered, as well as recommended responses

2. Constantly being in triage mode

Ito para sa akin bilang mabuting estudyante HAHAHAHA

1. Get Fruits that is available for all seasons

Determine the following:

• Cost to implement the marketing plan

• Cost to produce your products or services

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