FRUITY MILK T

By:

3BA_FMA - GROUP 5

Canciller, Dexter

De Leon, Darlene

Geraldo, Vladimir

Nuarin, Mary Jane

Sarmiento, Aizahn

Surio, Edgardo Jr.

 CHAPTER 1

BUSINESS PROFILE

The proponents started the business during the year of 2021. The

inspiration of the business are the individuals who are suffering from illnesses. Since

many individuals are worried about their health, they need healthy food, drinks and

vitamins to fight the virus. So, our business fulfills their need by providing them a

healthy drink with lots of nutrients and benefits from milk, turmeric and dates.

The business is located at Quezon City Fairview. Making sufficient income

and, eventually, profits to support the business over its existence is one of our business

goals.

Company Profile

The Fruity Milk T is a strong beverage company which aims to provide

customers with quality products at reasonable and just price. We will offer a delicious

and healthy drink for everyone. The flavored milk with turmeric and dates are not only

for individuals who have a weak immune system. Instead, our product also focuses on

the kids and teenagers who don’t know the benefits of turmeric and dates in our health.

As a newcomer in the milk industry with organic ingredients like turmeric, Fruity Milk T

seeks to come up with the products that will distinguish our competitors, a product that

provides satisfaction, quality taste and new variety of milk that can help us to boost our

immune system. Thus, we present The Fruity Milk T, a taste beyond milk flavored with

turmeric and dates that craze among the younger generation and old ones, especially
those suffering from some health issues. Our company wants to create a product that

will help to survive the downfall of the trend of milk tea once it happens. Currently there

are tough competitors entering the market. We at Fruity T, integrated and reviewed our

past strategy in order for us to exceed past performance and increase our efficiency.

We will bring to customers the new taste of the healthy milk that can fight disease and

help others to love the taste of turmeric. As a new business, our product aims to shift

customer’s awareness through advertising, to build up sales through our new product

and to establish a strong reputation in the milk industry.

Our target market is well formed and in view of that we have positioned

our FRUITY MILK T to the place that most people are always roaming around. It will be

located near the Quezon City Fairview and the target customer will be the residents of

Quezon City, Fairview with the age of 7-60 years old both male and female, particularly

students, workers, and vendors. The majority of our target customers will be the

individuals who are under medication and with a weak immune system.

Business Name

Your business name is often your chance to give an excellent first

impression. Therefore, the researcher provided a business name and came up with

“FRUITY MILK T”. The proponents decided to name the company according to the

ingredients that are used. “Fruity” for the dried fruit which is the dates, “milk” for the

fresh milk and “T” stands for turmeric.

Business Logo

Figure 1. Business Logo

Tagline of the Business

A good tagline helps set you apart from other companies that provide

similar products. The tagline of our company is “Treat your health better with better

taste”

Vision and Mission

Vision

Fruity Milk T will be the most valued tea business in Quezon City, Fairview

that has a good service and product to meet the satisfaction of the consumer.

Mission
 “Fruity Milk T aims to provide and satisfied our customer with a delicious

and healthy flavored drink”

Core Purpose

Our core values of quality, service, a competitive pricing, and ethics help

us fulfill our purpose of making each customer feel like the only one we have.

Core Values

“QUALITY” We achieve success by creating better products, ones that

continuously satisfy the needs of our clients and adhere to the highest levels of food

safety.

“SERVICE” We understand that the performance of our beloved clients is

associated with our own. Despite our scale and size, we focus on the smallest things

that count. When one of our clients needs assistance, we aim to handle their problems

in a remarkably quick manner.

“COMPETITIVE PRICE” We offer the ideal blend between performance

and price. With Fruity Milk T, customers receive greater value for their money since we

work hard to manage an efficient company and maintain reasonable prices.

Business Structure
 Figure 2. Business Structure

Business Location Analysis

The success of a firm depends on selecting the ideal location. Additionally,

it will aid in creating a company's image and impression, particularly if it is positioned in

the midst of a place with a positive corporate reputation. Specifically at SM City

Fairview, Fruity Milk T positions its shop in a very visible area. Customers may easily

access this location.

Layout of the Store

Figure 3. Actual Business Location

 Figure 3. Layout of the Store

Actual Business Location

Figure 4. Actual Business Location

Product Offering

PRODUCT NAME DESCRIPTION IMAGE

Milk tea Turmeric and date-flavored

milk is available in sizes of
250 ml and 350 ml for PHP
 79.00 and PHP 89.00,
respectively.
Competitive Edge

The Corona Virus outbreak has affected the growth of sales and revenues

of flavored milk in the food and beverage industry like milk tea shops and other dairy

product stores that sell any kind of beverage. So, we offer our product because we

believe that fresh milk with turmeric and dates will give benefits to our health in the

middle of a pandemic situation. Some issues of other ordinary flavored milk and other

beverages are that their products include some artificial flavor and some coloring and

some added sugar that can affect our health. The rising demand for healthy products for

its benefits in the market is the most important factor driving the growth of fresh milk and

other beverages, that’s why we pursue our company to produce a kind of product that is

beneficial for everyone. A fresh milk with turmeric and blended with dates can be used

as herbal medicine in a natural way. Unlike other beverages or milk tea that have more

sugar and some food color that is not good for our health, we produce a product that is

cheap and brings a good quality demand in the market as well.