1st Answer

Introduction: The purpose of brand guideline manuals is to safeguard and promote

the brand's identity. Documents that explain what your brand stands for are called
brand manuals. It includes your logo's font, style, grammar, tone, and message; It
must define the rules for what other channels need to look out for and what their
point of view is. It also explains how people should perceive a brand when they
come into contact with it and how it should be presented in public .It includes all of
the useful instructions necessary to guarantee that the brand will always be
recognizable across all of the communication channels that are utilized. Let's say, for
example, that we are a retail brand that sells dairy and milk products. As a retail
business, we produce the goods and keep them in stock.
1.Identity and brand name: The brand name "Milk Pride" can be used to target
discerning customers who are willing to pay a premium for door-to-door delivery of
milk and dairy products from a pharmacy that adheres to excellent milk delivery
standards. The brand identity should be carefully designed with a scraperboard
illustration of a pair of cow mascots and a golden magic wand to convey the superior
quality of the brand and to convey the essence of carefully delivering milk products.
We would come up with the tagline "Freshness Delivered with Care." The brand can
also begin delivering milk.
2.Mission statement and brand message: Our brand message describes who we are
as a business: complex, imaginative, dynamic, present day, and strong. We have a
strong commitment to deliver exciting, high-quality, and good medicines to our
houses of Indian consumers through an amazing brand of medicine delivery that
cares for the patients. Our brand identity is reflective of this promise and the many
exciting new developments that are to come.
3.Positioning of the brand based on taste and packaging: Because it is
unadulterated, our milk brand is marketed as a premium product that is not only
flavourful but also farm-fresh and healthy; Our product is chilled to 4 degrees
Celsius, bottled, and delivered fresh to the doors of consumers through a completely
mechanized process from start to finish. It is low in calories as well as meeting high
hygiene and quality control standards. This ensures that customers receive all of
milk's benefits. We deliver the milk in tamper-proof bottles and use a completely
automated milking process that leaves no trace of human intervention. Differentiation
of a Brand: Since there are no middlemen in the supply chain, our brand will be
distinct, and Milk Pride will not be available on store shelves. This is done to make
sure that the Milk Pride bottle that gets to customers' homes has no room for any
kind of adulteration. We believe that content cows produce high-quality milk. The
cows' comfort will be the primary consideration when designing and maintaining
everything on and around our farm. Music, showers, and specially prepared
nutritional meals will be provided to the cows for their well-being. All feed will be
produced without the use of artificial fertilizers, herbicides, or insecticides, as is
known, and organic milk comes from cows that are allowed to graze on pasture for at
least eight hours per day. No anti-microbials or counterfeit chemicals will be allowed.
We wouldn't buy our milk from farmers, unlike other milk brands. We would have
approximately 4000 Holstien Friesan cows on our own farm, which we would
completely own and run. As a result, we would have complete control over our cows'
breed, diet, and health, which ultimately leads to complete control over their milk
quality.
Additionally, Milk Pride does not make use of standardized milk, which is an artificial
method for adding or extracting fat and SNF. Through the perfect and natural diet of
cows alone, we would guarantee that Milk Pride would maintain the required 3.5%
fat and 8.5% SNF content. Additionally, this milk would not contain any preservatives
or additives.
Brand Expression: Milk Pride can use social media channels to effectively
communicate its brand. The majority of Milk Pride's publicity is positive and centres
on their brand's image of providing healthy, farm-fresh milk that is produced and
delivered in accordance with the highest quality and hygiene standards. A piece of
advertising might feature images of fresh food and the outdoors, and a voiceover
might talk about how important it is to know where milk comes from because milk is
a big part of Indians' diet and nutrition. The primary objective of this advertisement is
to inform customers that Milk Pride is a reputable supplier and that their product is
healthy and environmentally friendly because it does not harm cows; In fact, it
recognizes the significance of cows and makes every effort to ensure their well-being
by providing them with the best pasture fodder and living conditions. Images of the
natural world and the outdoors, which typically convey the brand's all-natural feel,
would be used in the video.
Ending the Brand Experience: We would make every effort to simplify the ordering
process for our organic milk. This will be accomplished by using an online
subscription model in which customers can sign up for a monthly membership to
receive fresh milk delivered to their homes each day. Since most people have to
rush in for work early in the morning, this will help customers save time. Since
subscribers can have fresh milk delivered to their homes on a regular basis, there
are no hassles associated with daily purchases. We deliver the milk fresh with
complete respect to high standards of hygiene and quality control, chilled to 4
degrees Celsius, and delivered in tamperproof bottles technology, ensuring the daily
beverage's freshness at all times.
2nd Answer
Introduction: People who work or stay away from home are ideal customers for a
tiffin-related business. Mumbai, for example, is home to a large number of people
who have relocated from other cities and states in order to find work and a high-
quality education.
Because they couldn't make their own food, they would eventually have to look for
other options that fit their budget and would still provide them with regular meals.
Such a market can be targeted by business. Because they rarely complain about the
quality of the food, there is a greater chance that you will succeed in this industry.
Keep in mind that using Swiggy and Zomato to order food on a regular basis can be
costly, which is something that the majority of people are unable to afford.
Evidently, these individuals are compelled to look for a variety of options that can
both satisfy their stomachs and fit into their daily budgets while also providing regular
meals.
A mess is something that can be found in any of these settings, whether it's your
startup business, a school, or a hostel. India has a lot of businesses, many of which
simultaneously employ hundreds of people. The majority of them rely on in-house
catering services, most of which are subpar.
The company can either target these people or work with the organizations.
Employees and students who live in hostels can enjoy homemade meals that are not
only tasty but also affordable thanks to the collaboration.
Typical tiffin-related administrations is less expensive when contrasted with different
things of food that are feasible to be eaten from out consistently. Additionally, a tiffin-
related business's wide selection of menu options may entice customers to purchase
this service.
When it comes to dining out, it's a fun activity. Additionally, it is costly or requires
daily completion. The majority of restaurants are unhealthy and overpriced. On the
other hand, a packed tiffin is pocket-friendly and offers the same flavour as a
restaurant.
There is always a demand for high-quality food. A lot of people live elsewhere. The
brand is able to provide well-cooked, fresh food that is made at home. A lot of
women were inspired to offer their own take on specific cuisines by the concept of
cloud kitchens. A tiffin service's straightforward business model is very appealing to
pursue. If the brand provides food for corporate parties or canteens, its customers
would be happy to work in a clean and tidy kitchen. They simply enjoy eating well. As
a result, the brand may also conduct extensive research, observe the market, and
determine the most effective method for preparing food for customers.
When it comes to food safety, the chef in charge needs to have the right training and
certifications. The brand can likewise adhere to the rules of the arrangement of the
food business. The next step in starting the business is getting a license to manage
food safety.
The suppliers and the kind of food the brand wants to buy must be decided
beforehand. They should hire a manager to run the kitchen when they're not there.
The brand needs to stay in touch with farmers, bakers, and other local farmers. It's to
make sure you don't overburden them with too much work. It's crucial to figure out
how much the brand can handle at once—not more or less.
To meet demand, a reputable tiffin service provider has strong relationships with
farmers. Additionally, he or she must be aware of market trends.
Prices: He or she must present a budgeting proposal to customers. It is the most
effective and straightforward method for evaluating food affordability. Keep in mind
that the customers are always on a tight budget. The service's small size could be
viewed as a disadvantage. As a result, it's a good way to get into a lot of markets.
Therefore, it is not difficult for women entrepreneurs because it is a niche market and
they are not required to fill it.
Service that delivers via an app: Launching an application for the service would be a
bold move for the brand if it wants to reach a wide range of customers. In order to
develop a comprehensive business plan, it is essential to hire a reputable app
development company. It is essential to be clear about all of the app's desired
features and additions. The brand has the opportunity to offer a variety of packages
to customers under one roof through the use of an app. They may be able to place
an order or sign up for a monthly subscription through the brand's website.
The brand can furnish them with a choice of a month-to-month membership or
submit a request when they require it progressively. The brand can also provide
customers with the freedom to select their own dishes through the use of an app-
based tiffin delivery service. As a result, it's critical to keep the menu simple yet
delicious.
Instead of sticking with the same old, the brand can experiment with a few different
cuisines if they want to spice up their menu. Therefore, it is possible to draw the
conclusion that a tiffin service can be extremely beneficial and is superior to a
restaurant.
3rd Answer
3a.
Introduction: A brand extension is a powerful strategy for expanding and
developing a company by bringing out its untapped potential. Brand extension gives
businesses access to everything from improved brand visibility to enhanced
connections with customers and more opportunities for profit by exploring the new
potential areas for relevant growth.
No. The correct name for the HR consulting services is Trail Blazers. This is due to
the fact that the Trail Blazers brand already serves consulting students.
Instead of developing a brand from scratch, which would be costly and time-
consuming, the primary objective of using the same brand name is to ensure that it
capitalizes on the brand's value and authority.
In addition to its existing markets, the company would recognize an opportunity in
the premium or value segments of the market. The company also operates in these
premium or value markets. Scaling and downscaling are the names given to these
movements, respectively.
Customers in the popular middle segment would not accept the brand that was
present before the brand entered the premium segment, so it is possible that the
new brand would not be successful when up-scaling with the assistance of an
existing brand name. Although it is possible to succeed in upscaling an existing
brand, premium-segment customers will never prefer to associate with well-known
brands.
In this scenario, either the introduction of a brand-new one or sub-brands with
distinct personality and values may be required. Up-scaling with a new brand is the
safest option because it doesn't have to be associated with existing market
segments. Nonetheless, being the most dangerous and costly choice also is said.
savvy advertising: You have had to spread the word about your business to dozens
or even hundreds of people in order to ensure that you elevate your brand from the
middle to premium segment. The following questions should be answered by the
apparel brand since it has successfully sold your products, their brand, and its own
products up until this point. Do they have the ability to reach a larger audience? Do
they know where larger companies are located? Can they persuade people to select
you over your rivals? Their company's marketing strategy needs to change with their
objectives. When you want to market your business for bigger and better things,
there are a few key areas that need to be prioritized:
Conclusion: Take apart your electronic media: When used effectively, online media
is a constantly expanding source of planned business information. You can find new
potential customers to target with a particularly large crowd. When it comes to
looking for large businesses, your credibility will increase with the number of
significant followers you have.
3b.
Introduction: Test tools can provide you with unprecedented depth information
about your audience and how they interact with your content for any friendly channel
or web platform.
Make use of individual and local impact: An opportunity to form individual
connections with your intended interest group is one of the best advantages you
have over your rivals. You can put in the effort to persuade people on an individual
level, whereas big corporations can simply say that they care about that association.
Focus on making your customers' experiences as personal and important as
possible for each deal you secure and service you provide. When you're competing
with industry pioneers, you probably won't be able to match their prices or
arrangements. On the other hand, trust and brand dependability will get customers to
come back and talk about your company.
Being "nearby" has a huge impact on brand recognition for some private businesses.
Make it a central focus of your advertising strategy if there is a business opportunity
for what you offer in your community.
Since people are tired of corporate takeovers, it comes as no surprise that free and
neighbourhood groups are taking off. This doesn't mean that your customers don't
value thorough evaluation and the ease of management that comes with global
chains; They are. However, if they are able to find what they are looking for, support
local organizations, and have an exceptional customer experience, they will be more
likely to show their unwavering loyalty to you.
Dress important people with power: In the fashion and lifestyle fields, social
influencers are enormous, and numerous businesses have recently taken a look at
how to equip them.
Cooperation is typically beneficial because it fosters transparency on both sides—the
influencer receives free products or services and, occasionally, monetary
compensation.
Find accounts that are followed by your intended target audience in order to harness
the power of social influencers for your business. This is very important because it
doesn't matter how many people follow you if none of them are interested in or need
your products or services. Connect with the attractive influencers on your waitlist to
find out what they want in return for promoting your image.
Conclusion: Upscaling can be difficult for many business owners because they
have created something from nothing. It's understandable, but micromanaging will
prevent you from hiring people to simplify your life. As previously mentioned, taking
on too much for yourself will also take you away from the business's strategy. If you
want to grow, delegation is essential, no matter how difficult it may be. To keep
things running smoothly, make sure you have a framework that clearly outlines the
responsibilities of each employee and encourage communication at all levels.