1st ANSWER

Introduction: A retrenchment strategy is the process of retrenchment of weak business

units in order to maintain a stable financial position. Retrenchment here means to cut
back or reduce. Firms discontinue products or services that are no longer profitable,
increasing only expenses. Employees are also retrenched when there are more of them
but productivity is low. A retrenchment strategy is one of the corporate-level strategies
whose main goal is to reduce or eliminate business activities that are only generating
unnecessary expenses in order to achieve financial stability.
Firms typically pursue retrenchment strategies when they have a weak competitive
position in some or all of their product lines, resulting in poor performance such as sales
declines and profits becoming losses. In such a case, a company will try to reduce its
scope partially or completely.

Concept and Application:

Strategy for Exit/Divestment

If a company has a very weak competitive position and is unable to implement a
turnaround or captive company strategy, it is preferable to pursue a sell-out/divestment
strategy. This strategy makes sense if management can still obtain a good price for its
shareholders while keeping employees employed by selling the entire company to
another firm.

Divestment Motives: A company's decision to divest is a difficult one. However, there

are numerous reasons why a company would sell an asset or a subsidiary. Here are a
few examples:

1. Concentrate on your primary business.

Despite being from a different industry, the takeover of small businesses by larger
organizations became a trend in the 1980s. Companies realized that dealing with non-
core assets was interfering with their core operations. Companies nowadays sell off
non-related units and concentrate on their core operations. Kodak, Ford Motor
Company, and many other companies, for example, sold various businesses that were
unrelated to their core businesses.

2. More lucrative investment opportunities

The primary goal of any business is to generate profits, which can be accomplished if
they seize any opportunity that presents itself. As a result, a company may sell a non-
profit business unit to one that offers a higher rate of return for the same amount of
investment.
The following are the challenges that an HR department must address through
communication during the Divestment strategy:

Personnel Important
Senior executives and other key personnel frequently play two roles in divestment
strategies. They must run their normal business and complete their daily tasks. They
must also plan and carry out one or more divestitures. These two jobs could last from
the time a divestiture is announced until the divestiture is completed. Overwork may
cause key employees to become exhausted. One way to reduce the impact on senior
management and others is to bring in one or more contractual employees who are
familiar with the divestment process to help with the process.

Employee Duplication
Employee overlap may be an issue for companies that use a divestment strategy. Some
employees may work for both the parent company and the business unit that is being
divested. Human resources, information technology, accounting, and other
administrative functions that provide services to the company as a whole and its
business units are frequently shared. Companies must assign personnel to the
company or unit that has the greatest need or for which the employee performs the
most work.
Uncertainty
Employees often wonder how they will be affected when a company sells or retires a
portion of its business. They wonder if they will still have a job, whether they will stay
with the parent or the divested entity, and whether the business unit will be closed down
or sold. As a result, it is critical that companies clearly communicate their divestment
strategy, goals and objectives, targeted units and roles as soon as the owners and
senior management are aware of them. Long periods of uncertainty can result in
rumors, low morale, and the loss of valuable employees.

Communication Strategy.
Based on the goals and justification for the divestiture, one or more key messaging
should be developed to set the tone for all of your communications. Then, you can
customize this "communications platform" for each communications "product" you
create and carry out. The following are some examples of essential messages: "This
divestiture will enhance profits for growth and expansion of the business, leading to
greater career prospects for you." Alternatively, "Divesting this area of our company will
allow us to concentrate more on the goods and services we offer you." As part of your
communications with your various stakeholder groups, your message platform can and
should also include a number of key learnings you want to consistently collect, such as
"Do you feel positively about this divestment and the business that remains?" and "Is
your part of the business still working efficiently?"

Create a communications strategy.

Although there isn't a single ideal format for a communications plan, it must at the very
least explicitly specify the following:
Communication timing is crucial. Make careful to order and plan the information's
cascade.
Products: Using currently available communication tools to convey messages more
effectively and in a style that the target audience group both expects and is comfortable
with.
Delivery: People giving direct communications need to be carefully chosen so that they
have the highest level of credibility and trust with the stakeholder group in question; they
also need to be informed and given support so that they can deliver the communications
effectively.
Responsibility: Which individual (by name) is in charge of delivering each
communication product? Who oversees the Plan as a whole?

Feedback, Escalation, and Issue Resolution: Throughout the divestiture, the Plan will
need to be modified in light of feedback on the communications themselves. It must be
determined how this will occur and who will be in charge of making sure it does.

Conclusion: Since there are so many different parties involved, it becomes difficult to
keep everyone informed and in the loop. Since communication activity is much more
widespread than HR itself, in our situation, we formed a team that is independent of HR.
Some employees are targets, some supervisors are targets, and some employees are
linked with individuals who are targets but are not initially a part of the arrangement and
have issues of their own.
This implies that there will also be a communication strategy for the portion of the
corporation unaffected by the deal.
2nd Answer

Introduction: The Indian Premier League (IPL), the biggest Twenty20 league in the
world, avoided the financial fallout from the COVID-19 pandemic with only minimal
injuries this year, underscoring its enduring appeal once more. Despite the league being
initially postponed and then moved to the United Arab Emirates due to the coronavirus
outbreak in India, which has an estimated brand value of $6.8 billion, it attracted record
television and digital viewership and at least one of its franchises even saw an increase
in revenue.

Concept and Application:

The world's richest cricket board, which infrequently divulges financial information about
the league, would have lost $536 million if the entire event had been called off. The
world's second most populous country, devoid of live cricket action for nearly nine
months, sat glued to televisions, soaking up every piece of activity from the UAE.
According to Board Secretary Jay Shah, a record 200 million spectators watched the
Sept. 19 opener between Mumbai and Chennai Super Kings in Abu Dhabi, according to
TV audience research organization Broadcast Audience Research Council (BARC).
The IPL even did better than some of the pay-per-view Premier League games in Britain
in terms of viewership.
Before the playoffs, BARC stated that after the first 41 games, the league had
registered seven billion viewing minutes, up 28% from the previous season.
Viewership has been "stunningly high" because of the pandemic's tendency to keep
people indoors and the dearth of alternative entertainment options brought on by
COVID-19.

It demonstrated why the IPL is such a significant brand across all sports, not just cricket.
In terms of viewership, BCCI's Dhumal dubbed it the "most successful IPL ever" and
discussed what he believed it signified for cricket's eco-system. I'm happy we were able
to organize it well because it influences BCCI revenue, the game, the players, the state
associations, and the development of cricket infrastructure, the official said.
VIVO OUT, DREAM IN11

When the 13th season of the league was initially delayed due to the pandemic in March,
none of it seemed even remotely imaginable.
When the Twenty20 World Cup for this year was postponed, a new window suddenly
opened, but the league lost title sponsor Vivo, who withdrew amid a rising backlash
against Chinese corporations in India. Dream11, a fantasy game company, joined the
team and agreed to pay 50% less for the opportunity, but additional sponsors continued
to contribute funds.
The Women's T20 Challenge, which has historically been a subsidiary event to the
men's competition, even managed to secure a title sponsor for the BCCI for the first
time.
Players received their full compensation, and among the teams, runners-up Delhi
Capitals reported a boost in their 2019 earnings.
"However, compared to previous season, we've also been able to secure larger
individual values for deals, which has enhanced our revenues.
The league's situation would only get better from here on, he predicted.
"The IPL has created a lot of confidence in the market with its seamless conduct under
such exceptional conditions," Delhi's Malhotra remarked. The availability of free live
programming on over-the-top (OTT) platforms and the league's successful balancing act
between quality and glitz contributed to this. As the sponsors were uncertain of the IPL's
success, "there might have been a modest influence on sponsorship revenues for
franchisees this year."
But given the enormous success the IPL has had this year; we can anticipate pre-
COVID sponsorship levels for the upcoming season. Over IPL, a dark Covid cloud is
present.
When fans are not permitted inside the stadium, why are there six cities where the
tournament is being played? Why wasn't this year's tournament moved to the United
Arab Emirates (UAE) like last year by the cricket board? "Is this issue currently a ticking
time bomb?"
According to reports, the teams reside in safe quarters and don't interact with anyone
outside the protective bubble. According to one allegation, the cricket board has
employed "bubble integrity managers" for each side.
The Mumbai stadium personnel is "tested every two days."
It might be more difficult to maintain bubble security in Indian places where cricketers
are revered as super stars. Covid-19 infection rates were far lower in the UAE last
summer when the IPL relocated there than they are presently in India. There were just
three locations where the games were held—Dubai, Abu Dhabi, and Sharjah—and
unlike this time, there was no need for plane travel.

It is true that the Indian cricket board would take a significant financial blow if the
competition were to be called off at this time. According to one estimate, cancelling the
IPL last year would have resulted in losses of up to $500 million from broadcast rights
alone. "It's true that the competition has a lot at stake. Additionally, the IPL is quite
profitable for domestic cricket. However, in my opinion, they shouldn't participate in the
competition.
Conclusion: The event will have to be cancelled, according to him, if there is a
significant virus breakout in the bubbles. Upcoming cricket matches in India include 14
Tests, 12 ODIs, and 22 Twenty20s between now and the following IPL in 2022. Along
with the World Twenty20 in October in India. "India played through the pandemic year in
2020 without casualties and, as far as we know, serious mental disorders thanks to a
combination of well-planned bubbles, player restraint, and good fortune. However, the
demands of playing in such circumstances cannot be overstated.

3rd Answer
3a.
Introduction: Cut Spending Wisely
Nobody contests the necessity of cutting expenses in an emergency. However, the
speed of the current crisis allows us to afford the time to make prudent financial
choices. We now have the opportunity to implement forward-thinking plans that will
guarantee future growth, sustainability, and success rather than making personnel
sacrifices. Change can have a particularly significant influence in the production and
administrative sectors.

Determine the production process's inefficiencies.

Look at the recent season's worth of purchases made by your theatre. Are there any
supplies that you frequently order on a show-by-show basis that could be bought in bulk
towards the end of the season instead? Do various departments purchase the same
goods for various purposes? What are you discarding that could be used again?
What can movie theatre marketers do now to have the largest impact later, given that
many theatres are still playing the waiting game until they can reopen, Hollywood
studios are delaying significant movie releases, and patrons are unsure of exactly when
they may safely go to the movies? Here are a few suggestions:

Plan internally now so that when it's time to reopen, visitors can feel secure knowing the
appropriate health precautions are in place to keep them safe. Create a go-to-market
strategy to highlight the thorough preparation you've done in advance to guarantee
guests' wellbeing and safety, and work to evoke an emotional response with your
messaging. When things get back to normal, people will recall how comfortable your
brand made them feel during the crisis.

Address any safety issues:

Additionally, according to research by Atom Tickets, 42% of respondents claimed that
having well-spaced seats in a theatre auditorium was more significant than rigorous
cleaning practices, wearing masks by theatre patrons, and staff members. Here are
some strategies movie theatres can use to be ready to reopen so as to control crowds
and establish social distance. Think about replacing standard theatre seating with
luxurious loungers, which can naturally help spread out visitors in your auditoriums. You
should also consider staggered movie showtimes and temporarily limiting the capacity
of your auditoriums.

Establish stringent cleaning procedures: Post signs when you disinfect locations like
bathrooms, concession stand surfaces, and theatre seats much more frequently than
usual. To ensure their comfort while working, give your staff quick access to sanitizer,
masks, gloves, and cleaning supplies (and encourage customers to wear masks too).
As an extra precaution, conduct temperature checks on employees and visitors before
admission as long as COVID-19 is present.

Improve the In-App Experience on Mobile.

It's time to improve your mobile in-app experience in this new era of social isolation and
with technology on your side. When patrons return, they may arrange their movie
experience digitally, including purchasing tickets and concessions, reserving seats, and
receiving showtime updates right on their phone. Customers will feel more at ease
visiting your site if you offer as many contactless features as you can.
Conclusion: In order to express the assurance of safety for individuals viewing movies
in their theatres, theatres must ensure that they have all necessary safety standards in
place and implement digital marketing methods. To give individuals a cause to leave
their homes and enjoy a theatrical experience that no OTT platform can offer, theatre
brands also need to offer fresh experiences and new products.

Q3 b.

ANSWER:
Introduction: When the theatre emerges from the confines of four walls
Every one of us may experience a theatrical performance wherever we can carry our
VR glasses and a smartphone thanks to advancements in headgear technology. As a
result, the audience is transformed into active participants in a play that no longer
requires performers, and the streets and our own homes are transformed into the
theatre stage.
The participants explore a forested environment using smartphones that have an
application already loaded. They unveil magical animals that aid in the discovery of
dragon artefacts while attempting to stay away from trolls. This style of theatre, which
shares many characteristics with the quest genre, has a set plot but nevertheless allows
participants to fully immerse themselves in the virtual world and make their own
decisions.

Concept and Application: Making theatre more accessible: Again, AR is helpful when
it comes to the issue of comprehending performers' speech in a theatre. As of right now,
technology is the ideal option for hearing-impaired and international audiences because
it doesn't distract from the stage action while providing accurate translation and closed
captioning. Every element of our lives is affected by the swift pace of technological
advancement. The entertainment sector has historically been most impacted by
advances. We were able to enter the virtual reality realm thanks to the development of
5D movies. This technique combines 3D visuals perfectly with the effects that
specialized equipment has on the human perceptual organs. You completely immerse
yourself in what is happening on the screen and experience motion, sunlight, wind, and
the humid air of an ocean breeze.

The 5D theatre audience has the chance to watch a number of movies in the brand-new
advantageous format right now. A lot of new sensations may be had while viewing
because to the engaging, dynamic plot, unique visuals, and breathtaking special effects
that are blended with modern technologies. A movie is no longer a static experience
thanks to these advancements; instead, it has evolved into a futuristic amusement ride
that combines a spooky chamber, a roller coaster, a giant wheel, and a bungee
trampoline. The most accurate comparison you will make is after viewing a film in one of
our theatres.

5D movies are 4D movies that have been upgraded with additional physical effects that
are timed to the movie. A 4D movie combines 3D visual effects with simulations such as
chair motions that vibrate, sway, tilt, move like waves, or move in any direction, as well
as additional special effects like wind blowing, water spraying, and tickling of the legs
and back. Additional special effects like smoke, rain, lightning, air bubbles, and odours,
among others, are included in 5D movies. While stereo 3D images only allow viewers to
see volumetric images, 5D theatres enable viewers to enter a virtual reality by using
moving platforms with armchairs that move in tandem with the image being displayed
on the screen as well as additional 5D special effects like wind, rain, snow, fog, smells,
etc.

We still refer to the same idea when we use terms like "4D," "5D," "6D," "7D," and "XD,"
which denote advantages above 3D images. However, different producers define their
film attractions in various ways. Or, to put it another way, a 5D movie is an exciting
experience that combines 3D and 4D effects with additional motion programming.
Conclusion: In order for theatres to remain relevant, two new goods must be
introduced: virtual reality and the 5D movie experience.