I.

Background and Purpose

THE CONCEPT

Heal Tea will sell dried blue ternate blossoms that can be used in teas or in water, as
well as milk tea made with blue ternate tea. Kids, teenagers, and senior citizens will be the core
market, particularly for those who are health-conscious.

HealTea products are divided into 2 versions. One version for children's, youth, and
even young professionals where the tea be transform to MilkTea to consider customer
preference. And the second version will be the classic and organic tea mainly for aged people.
HealTea wants to create a product that will help survive the downfall of the trend once it
happens.

The reason why the idea came up is because we want to continue the trend of providing
healthy beverage options by combining drinking excellent teas with their daily lifestyle due to the
fact that teas and milk teas have started gaining wide acceptance in the Philippines. We want to
change the way people see and think about tea, one cup at a time.

Currently there is tough competitors’ are entering the market. We at HealTea, integrated
and reviewed our past strategy in able for us to exceed past performance and increase our
efficiency: blue ternate flowers tea as a product will bring consumer the new taste of the
revolutionizing tea. As new product, HealTea aims to shift costumer’s unawareness to
awareness through advertising, to build up sales through our new product and build and
establish strong reputation in milktea industry.

As newcomer in the milk tea market, HealTea seeks to come up with products that will
distinct our competitors, an organic product that provide satisfaction, quality taste and new
variety tea. Thus we present blue ternate flowers tea, a taste beyond tea flavor that’s craze
among our customer.
 Heal Tea

OVERALL OBJECTIVES

HealTea shop goal is to offer an organic drink alternative to unhealthy drinks specifically
tea and healthy milk tea version for children. Our company will cater to everyone regardless of
age and gender, and it is not just best for those who are health-conscious.

Our mission: To also offers a vigorous, good for diet and at the same refreshing drinks. HealTea
aims to be the most successful tea shop by providing our customers with enjoyment and
ultimate tea experience for a reasonable price and put a smile on their faces, and to use the
most refreshing and healthy ingredients to make the most enjoyable blue flower tea.

These are the general objectives of the business:

 To become a well-known tea shop in town.

 To provide service and products that satisfy customer’s need.
 To engage its customer so as to gain understanding on customer point of view and to
gather feedback.
 To offer a consists case of the HealTea drinks to every customer.
 To promote HealTea using social media to obtain exposure
 To provide consistency with the taste of the products and services to all customer.
 Increase 5% profit in each month of operation with the price strategy used.

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