IN THE NAME OF

ALLAH
THE MOST BENEFECIENT
&
THE MOST MERCIFUL..
TARIQ USMAN 1511-105-006
ARMAN ELAHI 1511-105-011
Making herbal tea from fresh herbs is a
delightful way to benefit from gardening.
Herbal teas are healthy, refreshing, and
can be sweetened to taste with honey or
dried licorice root.
Brewing herbal teas is
very simple when using
the infusing method,
which is pouring boiling
water over the herbs.

Allow steeping for 3-5

minutes, then straining
the herbal tea and
serving. Herbal teas can
be served cold or hot,
according to preference.
We're excited to share our love of
SMARTER TEA with you. SMARTER
drinking is a pleasure that grows as you
experience the amazing range of flavors
and varieties and different ways of
serving one of the world's favorite
beverages.
 SMARTER has its own
company of tea. Our
Intention to give
something to the
customer related to
nature’s product are
transparent and clear in
character. Our tea price
has been outstanding
comparing to other
organizations handling
herbal tea business.
•Double the sale

•15% innovation rate

•Nurture new categories

•Behave as challenger
To produce herbal diet tea that
exceed the expectation of our
customer and meet the highest
standard of quality.
“Tea is a miraculous medicine
for the maintenance of health.”

Our company is launching

a new Tea Brand named
“SMARTER HERBAL DIET
Tea” is tender in nature with
refreshing taste and
freshness.
Our Tea available in an
assortment of blends, flavors
and package types. Each
blend contains the finest teas
carefully selected by
experienced tea tasters
according to the benchmarks
evolved out of years of
research and experience
We decide our Budget for the promotion
of our new brand to grasp market
share and increase awareness . This
time from May to August 2006, Allocate
Rs 20 Million
Smarter tea has a pricing objective
which is ‘status quo’although pricing
is done to ‘maximize profita’but as
this product has measured up in
becoming the herbal teas leader in
Pakistan the profit automatically
keeps rolling in.
we adopt different pricing
method according to the
situation .the most commonly
used method is

 COST PLUS PRICING.

 PROFIT MARGIN 10%.
The major pricing strategies being
employed by us as a part of our
marketing mix are:-

 COMPETITIVE PRICING STRATEGIES

 MARKET PENETRATION
We does not follow the step of our competitors in
setting price but rather sets prices on the basis of
forecasted demand and average per capita income
of the target market.

Although, when our product is introduce in Pakistan the

prices are higher than that of most of its competitors the
company maintains the viewpoint that had adopt the
market penetration strategy at the time of their entry.
• Since our product is in
introduction stage, so our
tea is EXCLUSIVELY
available in retail outlets. We
will also offer free tea sachets
to our customers.
Our Product is available in
urban areas in Pakistan.
Our Product is available in Urban areas.
 Our Tea is affordable
for the people having
the income of at least
Rs 10000 or more.
As we mentioned above the advantages
of using our tea ,because we contain
falconoid in our TEA therefore we
manufacture our TEA for the people
who are health conscious.
Presently there are other competitors in
market such as Tapal jasmine tea and
others. These competitors have long
history of marketing their products.
 Organizational Hierarchy a
MANAGING DIRECTOR

MARKETING PRODUCTION FINANCING

HRD
DEPARTMENT DEPARTMENT DEPARTMENT
 The USP of our product ‘smarter’ the herbal diet
tea is in our ingredients smarter tea made from many
plant, using not just leaves, but flowers, roots, bark and
seed unlike limited flavor variation in other teas smarter
tea exist in distinctively different flavors, colors and
aromas.
Taking the herbs is believed to boost the body’s
capacity to handle physical stresses ranging from heat
exposure to extreme exertion. A resistance to disease
increases as well, so does one’s overall energy level.
 STRENGHT
 WEAKNESSES
 OPPORTUNITIES
 THREATS
Promotion is practiced in four ways,
which are,
 PERSONAL SELLING
 ADVERTISING
 SALES PROMOTION
 PUBLIC RELATION & PUBLICITY
Personal selling, a firm representative
directly interact with a prospective
consumer. In the Pakistani market of teas
it will require some effort regarding
personal selling, in order to make the
people aware of our product.
Advertising is non-personal communication paid
for by a clearly identified sponsor promotion their
product, idea or services.
Three types of advertising medias are here which might be
adopted by our firms are:

 ELOCTRONIC MEDIA
 PRINT MEDIA
 OUTDOOR ADVERTISING
The benefits of electronic media cannot be ignored
in these times of technological advancement and
awareness.
There are two electronic medias are working now a
days, both are doing excellent business in market
to advertise any product.

 T.V
 RADIO
Television Advertisement run on :
 GEO Television
 ARY Digital
 TEN Sports
The advertisement are run on weekends
during prime time transmission (8pm to
9pm).
Evaluating the high frequency of internship
we have selected the following channels.

 Fm 96
 Fm 103
 Fm 107
 Fm 100
This is also one of the media vehicles which plays
a major share in communication with our customer
and consumers, and will prove to be our best
channel for communication. print media are

 NEWS PAPER
 MAGAZINE
BILLBOARD
New Smarter
Herbal
Diet Tea
Billboards constitute to be one of the important tools
for our campaign. We have selected billboards in
different busy areas for maximum attraction also
keeping in mind that our quality of work is unique
and does not get cluttered with others. We chosen
the following position in Karachi.

 CHON CIRCLE
 SHARAH-E-FAISAL
 NAZIMABAD
 GULSHAN-E-IQBAL………
Billboard are being placed on strategic
locations:

 Location: Sharah_e_faisal, Karachi

Size : 10*20
rate 250000
 Location: SHAUN CIRLCLE
Size : 10*20
Rate 350000

 Location: NAZIMABAD
Size : 10*20
Rate: 250000
 Location: TARIQ RAOD
Size: 10*20
Rate: 350000

 Location: DEFENCE
Size: 10*20
Rate: 125000