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Mushroom Cluster Business Plan For To Become Agripreneur: Presented By

This business plan proposes starting a mushroom cluster business in Bihar, India. The goals are to generate employment, address unemployment in the region, and make a profit. The plan involves growing and selling fresh and processed mushrooms, including as snacks and supplements. Target customers are teenagers, young and old adults. The business will utilize local production and distribution through retailers, wholesalers, and direct sales. Challenges include a lack of technical support and family opposition. Financial projections estimate annual costs of Rs. 7.5 lakhs and profits of Rs. 2.5 lakhs through sales of Rs. 10 lakhs of fresh and processed mushrooms.

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MohitSharma
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200 views17 pages

Mushroom Cluster Business Plan For To Become Agripreneur: Presented By

This business plan proposes starting a mushroom cluster business in Bihar, India. The goals are to generate employment, address unemployment in the region, and make a profit. The plan involves growing and selling fresh and processed mushrooms, including as snacks and supplements. Target customers are teenagers, young and old adults. The business will utilize local production and distribution through retailers, wholesalers, and direct sales. Challenges include a lack of technical support and family opposition. Financial projections estimate annual costs of Rs. 7.5 lakhs and profits of Rs. 2.5 lakhs through sales of Rs. 10 lakhs of fresh and processed mushrooms.

Uploaded by

MohitSharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MUSHROOM CLUSTER BUSINESS PLAN

FOR TO BECOME AGRIPRENEUR

PRESENTED BY:- MANISH KUMAR TIWARI


INTRODUCTION

Our goal is not only profit but also make a big


potential market for the other people who are
unemployed. So by this business I want to remove the
darkness of unemployment problem because biggest
problem of BIHAR is unemployment. The goal of my
project is to bring a source of employment to the
people of my Village(BAHUARA).
OUR OBJECTIVES:

CREATE COMPANY
EMPOLYMENT STATUS

TRAINING
PROFIT

BHARAT
AGRO
REASONABLE
PRICE QUANTITY

SOCAIL
AWARNESS QUALITY
 We want to be no # 1 Mushroom producer company
in BIHAR.

 We want to create social value for taking position in


customers mind.

 We want to make chain of mushroom growers in


BIHAR through the help of Young Farmers.

 We want to introduce a unique brand of mushroom


products like energy supplement.
MARKET STRATEGY
Behaviour Factors

 Customers enjoys the food not only for health


but as a taste enjoyment and MUSHROOM fulfil
both taste as well as health.

 Customers also spends money on food for


different unique taste.
TARGET MARKET
 We have decided that teenagers, young and old
age people will be the target customers for our
mushroom and their products. Because most of
them prefer to consume this type: As our
product is a blend of taste and quality with
prefer nutrition.

 We are hopping we will be able to capture our


target customers.
POSITIONING STRATEGY
We have decided to build strong customer
relationship by providing better quality products
and we are hopping this will help us to create a
positive image in customers mind with unique
potentialities.
DISTRIBUTION CHANNEL
wholesaler
s

Sales
Retailers
person

PRODUCTION
PLANT

Local Direct
mandi customers

Shopping
complex
MARKETING
PRODUCTS

 Fresh White Button & Oyster Mushroom


 Dry Oyster Mushroom & Powder
 Mushroom Pickle
 Mushroom Namkeen
 Mushroom Biscuit
 Mushroom Sweets – Ladoo, Peda
 Mushroom Jam & Jelly
MARKETING
PRICE

 Price of mushrooms will totally depend on the kind of


mushroom and their products.

 Cut down costs where necessary to reduce our final


price.

 The price we would set for our mushrooms are fair to


our customers and ourselves.
MARKETING
PLACE
 We are already a seasonal grower of

mushroom and we have already connected to


the retailers and wholesalers.

 We increase ours distribution channel through


market survey and collaborate with university
hostel mess, Hotels, caterers etc.
MARKETING
PROMOTION

 For promotion of our products we will use


social media platform that connect easily to the
customers through whatsaap, Insta, Facebook,
Telegram etc.

 We also distribute attractive leaftes among


local people.
SWOT ANALYSIS
 S – There is no any competitors in my local area.

 W- Lack of technical support

 O – Big opportunity for me because there no


single competitor in this business.

 T – Dislike by family and no one support


because everyone in my family want
government job but I like to do it.
FINANCIAL PLAN AND BUDGET
ITEMS AMOUNT
Plant and Machineries 3,50,000
Labours( 5) 2,00,000/year
Operative expense 1,50,000
Miscellaneous expense 50,000

Total 7,50,000
INCOME STATEMENT
 Total production of fresh mushroom in a season 8000kgs

 Income by selling of fresh mushroom


(7000kg) @Rs120/kg = Rs 8,40,000

 Income through others products like Pickle, Powder and


Dry Mushroom = Rs 1,60,000

 Total Income = 8,40,000+1,60,000= 10,00,000

 Net profit = 10,00,000-7,50,000= Rs 2,50,000


CONCLUSION
Thus, I can conclude that it is a quick returning
crop with 40% to 80% profit. It is another source
for self employment of unemployed youth,
Graduate etc.
Through this type of ideas we can create many job
opportunities for the less educated unemployed
people.
Thank
You

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