3.

0 Marketing Strategy

To remain focused with different nations all ventures should examined and pursue their
own marketable strategies. An imperative piece of each organization is a showcasing
plan. In any case, before submitting and begin create advertising plan it is imperative to
make a showcasing blend. A legitimate advertising blend examination can give any
endeavor effective.

 Target market
The customers of bubble tea prefer to young people and adults. Bubble tea is a
more advantageous substitute of carbonated bubbly beverages or espresso and it
is a curiosity and extravagance refreshment. This is it recognize bubble and
another, at that point the results of splendid hues, taste or flavors center around to
provide food the flavors of youngsters to pulling in their eye getting. The target
customers of a company need a healthy and fruit bubble tea drinks. This means
that low price product with high artificially flavored beverages cannot pass. They
are willing to choose trendier, healthier and sophisticated product in the future.
Along these lines, a company sought to consider exploring item as indicated by
their needs and disclose their item favorable position to the customers.

 Point of Differences
New flavors are offered and should keep on being advertised. The newest flavors
are Creme de Banana, and Caribbean Breeze. In our marketing plan, we offer to
include progressively solidified espresso flavors, and diet alternatives. This will
help expand the market by introducing new flavors of the same quality product.
Seasonal and Promotional flavors test well in the past and are being marketed
currently. The Brand ambassador program will also expand the market by reaching
further areas.
Product

For Bubble Tea, the proper brand personality would be cool and tasty. In terms of product
modification, as Bubble Tea is a whole new product to the market, it should be packaged
more interesting and attractive (Professional Interview).

 Design and Technology

Bubble tea did not depend on any complex innovation, a different way, basic drink
(tea) in which we include little bubbles of tapioca or other fruity flavors. Making
those little bubbles is the only part of the process in which we will need certain
technologic instruments. There’s two parts when looking into the design of our
bubble tea. The first one concerns the vessel or container (most of the time it is
going to be a cup, which we plan on personalized) and the second one is focused
on the actual bubbles. This item is a drink which offers a similar use design as
other hot and cold refreshments, for example, espresso, various soft drinks, tea,
smoothies and so on. Contingent upon the sort of tea you use you can encounter
various impacts, and here they are some of them: Black tea, white tea, milk tea
and green tea.

 Quality
The quality of the bubble tea mainly depends on the quality of the ingredients, both
for the tea and for the tapioca bubbles here is a great deal of recently opened
shops that utilization sweet and sugary elements for their bubble, on the grounds
that a sweet flavor as a rule draws in more individuals, however the astounding
custard isn't exceptionally sweet. That is the reason the organization resolved to
make our own sugar stick syrup. By picking the all-regular, astounding sugar
sticks, bubbling procedure in house makes the most unique flavor. This sweetness
is fragile yet never overwhelming, they for the most part have a higher regard for
the nature of the fixings and last item.
 Branding
The trademark/slogan “It’s time for Tea is appealing and has a few implications. To
start with, it implies that a decent cup of tea is covered up inside every single one's
heart. Also, immovably trust one beverages feeling from tea, eat up a feeling of
joy.
The logo (see picture.1 Logo). The bubble tea cup / the brand’s logo is a deer head
— is a signature milk-based sweet drink with no tea in it. Furthermore, the colours
used are bright and friendly: black and white was symbol of Alley’s popular drinks
are made of fresh milk and local black.

Picture 1 Logo
PROMOTION

It's “The Alley’s” advancement goal is to animate interest. The goal would start solid
mindfulness about Bubble Tea all through more youthful ages' purchasers.

Advertising

There was also carried out a research about the different mores people have in
Kampar, Perak, or what kind of activities they like to do and we can introduce in
our business idea, and amazing result was that there is a lot of events/concerts in
such town. People seem to like to go out and listen to music, so it can be a good
promotion strategy to attract more clients by organizing some concerts during the
afternoon on Saturday evening or Sunday afternoon, when most people are not
working or studying.

 Special offers
 During the first week of each season (and two weeks during Festival time),
if you buy one you can get your second bubble tea at half price.
 You can get a free drink on your birthday.
 The first 50 clients (with the fidelity card) can get a 50% off discount in their
beverage.
 Students wearing school uniform or student ID gets 10% discount on their
beverages.

 User testing
On the one hand, shop will have a special space for testing the different bubble’s
flavor’s, a place where customer can try different tastes and get advice from one
of our bubble tea experts. On the other hand, employees will give away a free
testing mini-cup of some of famous products or new inventions in the street, that
way will encourage people to try it and, if they like it, they will buy an actual bubble
tea/cup.