BUSINESS CONCEPT

Descriptions
Splendid Sips is a ready to mix drink, made of natural ingredients like lemon
extract, 55% of Slice Citron, 5% of Ginger Extract, and 4% of Sundry Honey as the main
source of Vitamin C that will help people to boost their immune system to fight viruses
from invading the body. It helps soothes the throat when there are coughs and colds. It
also enhances the body to make it livelier and healthier every day.

Services Offered
Are you a tea drinker? Have you looked for something healthy, yet amazingly
good in taste? Have you heard or tasted Splendid Sips?
It is a traditional tea drink known for its wellness health benefits made from real
honey and citron fruit. Splendid Sips is known to be rich in vitamin C and citric acid, so it
is used as a herbal remedy to fight colds. It can also be used as beauty products like
soap, lotion, shampoo, or even medicines because of its ingredients.
With a delightful sweetness in every cup, you also get the nutritional benefits of
this drink. It is definitely worth a shot for the tea drinkers who are looking for a different
taste to entice their taste buds.
Try it once and we promise you’ll be back again and again. For a delicious
alternative to your everyday tea choice visit us in our tea shop or message us on our
page and find out what an entire country drinks.

Best Sellers
Splendid Sips is widely known for its sweet and slightly sour taste that is rich in
vitamin C that serves as a herbal remedy for fighting colds. It is our best seller for just
P149.00 where you'll get lots of health benefits and delectable tea. We also have
different varieties of beauty products with citron as an ingredient such as lotion,
shampoo, and soap all ranging from P200-P400.

Benefits to Customers
Citron is the main ingredient of Splendid Sips. The following are the benefits that
people could get from the ingredient itself.
 It promotes digestion. Citron juice is a wonderful natural remedy to balance the
acid secretions in the gut. It can also improve the good function of the gut and
help to get rid of common problems like flatulence, bloating, nausea and
constipation.
 It lowers blood pressure. The goodness of vitamin C, potassium, and other
essential minerals in citron stabilize the blood pressure which improves blood
circulation and reduces the strain on arteries. Taking citron juice lowers the risk
of heart diseases, atherosclerosis, stroke and improves heart health.
  It helps in preventing cancer. Antioxidants and flavonoids present in Citron
prevent the formation of cancer cells and enhance the body’s ability to combat
different types of cancer.
 Good Analgesic. The properties of citron work well to lower any acute or chronic
pain in the body. The essential oils of citron exhibit amazing healing properties in
alleviating pain associated with a headache and arthritis.
 It boosts Immune System. The presence of a good amount of vitamin C
increases the production of white blood cells, the defense mechanism of the
body. It possesses strong antibacterial and antiviral agents that have the
potential in warding off E. coli and other bacterial infections.

Vision
House of Citrus Medica aims to be one of the leading shops in the Philippines,
serving hot and cold beverages using Citron fruit that can also be made into daily
essential products, and be recognized internationally for the next two years.

Mission
The House of Citrus Medica is a business that promotes a healthy lifestyle while
enjoying every sip of the drinks offered in our shop. The main products can also be
used to make everyday products that are essential to people.

Objectives
 To ensure the customer's good health condition.
 To help boost the body to fight disease.
 To avoid the overuse of synthetic medicine intake.

Origin
Citron originated from Jeju Island in Korea, containing a lot of benefits when it
comes to our health. Through the years, citron is a well-known fruit in different countries
in Asia. Years passed, the flavor of the citron is modified through all the countries
because of its health benefits.
How will you create value?
Splendid sip is the first tea drink with Vitamin C and citric acid which could also be
applied to different beauty products including soap, lotion, shampoo, and even
medicines. For the tea shop to promptly turn out healthy drinks, they need suppliers
who will provide the ingredients and lessor who will provide the best location where they
will build the store. Other processes will be enacted by founders, themselves.
This pandemic has been used as an opportunity to provide and start a business
that will help in the current situation and also to earn profits. From the plans and
concepts critically made by the founders, they will try to do everything to execute it in
reality. To make this even more possible, the management of the House of Citrus
Medica plans to coordinate with different investors. These people will also serve as their
business partners which will help them to make the business grow and to make it even
more successful.

Who are you targeting and why?

House of Citrus Medica targets people who are living in Batangas areas. The
store offers splendid sips, made of real honey and citron fruit, which is known for its
wellness health benefits. Aside from it is rich in vitamin C and citric acid and can be
used as a herbal remedy to fight colds, it can also be combined with beauty products
like soap, lotion, shampoo, or even medicines. Since the country is currently battling
against COVID-19, this product will truly benefit people who would consume it. With
these, as the founders of this business are all from Batangas, they would like to benefit
their fellow Batangueños. This is to help their province to help lower down the number
of COVID-19 cases and deaths but at the same time, to give smiles and satisfaction to
their customers. They will also give thought to online transactions nationwide for beauty
products. If this business will grow, it will consider having several branches all over the
Philippines.

What are their unmet needs?

If you’re new in the business industry, it is worth noting that the best opportunities
can be found from your customer’s unmet needs. No matter what industry you may find
yourself in, no customer will think about buying a product or a service from you unless
they actually need it or at least think they need it. You need to clearly understand what
your customer wants. House of Citrus Medica is open to all the unmet possibilities, for
example, “lack of information” given by the owner. Customers need information from the
moment they start interacting with the product and to days and months after making a
purchase. If companies can begin to make changes before their customers' needs
aren't fulfilled, this can ultimately lead to growth, innovation, and retention.

How are you solving their pain points specifically?

 To really stand out, find a way to satisfy their unmet need. Social media is a
relatively new customer service channel. While it's been around for over a decade,
businesses are now beginning to adopt it as a viable service option. The business
should invest in educational blog content, instructional knowledge base content, and
regular communication so customers have the information they need to successfully
use a product or service. This will help you see where your brand is doing well, but also
where you need to put in some extra effort. Additionally, analyzing your reviews is
another way to gain insights into people’s attitudes toward your product.

What is your distinctiveness?

House of Citrus Medica is known for its product the splendid sip as this ready-to-
mix drink with many health benefits. As a product that will be innovated to the market,
entrepreneurs had come up with ways to have a USP (Unique Selling Proposition) or
business model which can be motivating to the target market and stockholders. For the
offering model, since the product is advantageous to all kinds of people respectively
both children and adults as the target market, the splendid sip will help many people
concerning diseases such as flu/cold, cough, sore throat, etc. This product is an
advantage to those people who are not fond of taking artificial medicines that can
sometimes be harmful to people when always taken because splendid sip is known for
its natural ingredients. Splendid sip is easy to take since it is a form of a drink that can
be easily prepared. For the product to be introduced in the market, different media
platforms will help to advertise the product where consumers can buy the product by
means of online incorporating with deliveries with the use of the entrepreneurs’ e-
commerce platform or in the store which is the House of Citrus Medica where the
consumers will be gladly assisted with importance. It is not only the consumers that will
benefit also the entrepreneurs because of the satisfaction feedback of the products
given by the consumers.
As for the operating model, entrepreneurs will establish a relationship with
different farmers that will supply the resources needed specifically the ingredients to
produce the products, and also have a good partnership with one another for the House
of Citrus Medica to run with good objectives. Resources and processes will involve a
proper and safe way of making the products. Ingredients will always be fresh and as for
making the products, entrepreneurs will use a safe way procedure for the products to be
clean when introduced to the market. The Splendid sip and beauty products will be
affordable since the main ingredients will be citrus fruit that is also a big advantage to
the entrepreneurs without much cost.

What innovations have you introduced and why?

The innovation that the entrepreneurs have introduced is the splendid sip which
is known to be a tea drink and the main product of the business. The entrepreneurs
have introduced splendid sip because of the situation we are in right now which is the
pandemic. Many people are scared of having the symptoms of COVID-19, so the
entrepreneurs have come up to produce an innovative product that will benefit many
people concerning health issues. Splendid sip will not only serve as prevention but can
be also an alternative vitamin which can be gotten from the citrus fruit to help people
avoid colds which can be one of the symptoms of having the COVID-19 and also for
people to have a relaxing time while drinking the product whether it is hot or cold. With
the given opportunity that the entrepreneurs have, the product has been given to life
and be expected to help many people and be satisfied with the product.

What is the size of the prize?

In this time of the pandemic, each business continues to appeal successfully to
only some divisions of every industry and not to the entire market. Thus, House of
Citrus Medica offers products throughout Batangas as it is the location where the origin
of the business was created. But due to the influence of social media and how we
advertise the products, having the business can be widely spread and known by many
people. With this, there’s a high chance that the House of Citrus Medica can offer not
only from Batangas but also throughout the country. By having enough resources and
capital, it is possible to deliver products outside the scope of the business.

What are the trends? Why are they in your favor?

In today’s generation wherein we unconsciously adapt to other country’s culture
especially in Korea, splendid sip fits today’s trend. Koreans are known for drinking tea
and with the health benefits that it has, it is suitable for Filipinos' taste at all ages thus,
there’s a high chance that they’ll like it and buy it. And also, as we’re in the middle of the
pandemic, it may also be an effective way of boosting the immune system as it is rich in
vitamin C and citric acid. Filipinos right now are also invested in drinking teas and so,
House of Medica offers sweet tea that also includes health benefits. These market
trends may help to boost the business as it is also affected by social and the
environmental factors.

Who are your key competitors? How do we compare vs. them?

Competitors are normal for a starting business. With that, House of Citrus
Medica’s main competitors are those businesses who sell beverages including milk tea,
shake, etc. The mentioned businesses may affect House of Citrus Medica because of
the product that they are selling. Those products are not new to many people; hence,
buyers might have more interest in their products. However, the advantage of House of
Citrus Medica, specifically splendid sip, is the health benefits that people can get if they
drink the product itself. Unlike the main competitors’ products, the splendid sip can keep
customers’ health if they consume it instead of containing a lot of calories and sugars.

What are our strengths? How are exploiting them?

 The strengths of House of Citrus Medica are it is new to customers’ eyes and
they might want to try it. The products that this store offers have health benefits that can
help people, who are on a diet, even the senior citizens because it can lower bad
cholesterols, present in the body. Because of the health benefits, the store might be
recommended by the doctors to their patients since their product does not contain that
many calories and sugars. In short, the products of House of Medica will help a lot of
customers when it comes to its benefits.

What are our weaknesses? How are we correcting them?

This pandemic has encouraged many people to start a business. Talents, skills,
and abilities come out to have a new or existing product that they can own and sell. Just
like House of Citrus Medica, most of the people did not know what benefits are present
in the product. Moreover, many people can say that it is just like other products that are
made up of natural ingredients and it is expensive. These can be the possible
weaknesses of House of Citrus Medica. The store corrects them by giving and sharing
information about what the products can do. To do that, they created a page for House
of Citrus Medica wherein information on the uses of products and testimonies about the
customers’ satisfactions is posted there.

What are opportunities in the marketplace? How are we planning to exploit them?
The opportunities in the marketplace are very significant, especially in social
media. This is because most people now are using social media sites like Facebook,
Instagram, Twitter, etc. to browse anything they want during their free time. In addition,
it is a great opportunity for the store’s target market or customers, so that they can
easily find and message them. The founders are planning to exploit House of Citrus
Medica by creating a page or website. Posting information about what the store is all
about, the products or services it offers, and the testimony that proves that the products
are good and effective to health will be posted using that platform.

What are external threats? How are we negating them?

The external threat for the House of Medica is many companies are only reliable
on e-commerce and today it is very rare that any well-established company does not
have a website to present themselves with. Providing a website to a consumer is
another way of giving extra insights about the brand, as opposed to walking into a store.
Splendid sip is falling behind on this point, while competitors are more aware or even far
ahead. We can also see that competitors are more concerned about what the customer
wants and what type of value-added products they would like, such as different services
on their websites. Competitors are also more versatile when it comes to their tea
selection. Many tea brands don’t find the classic and traditional tea blends as satisfying
when it comes to differentiation and are therefore more experimental. Other brands are
also willing to expand and pay more money on social media and other marketing
channels to be seen everywhere. This is a threat to the business since they are relying
on their regular consumers while competitors are continuously putting their best foot
forward to be seen by new consumers.

What is the product you chose for your prototype/model? Why? Explain briefly.
A prototype serves as the test version of a product. Developing prototypes is one
of the essential early steps in the inventing process. In this regard, House of Citrus
Medica's chosen product for prototyping is the splendid sip. It is a tea blend containing
citron fruit and honey as the main ingredients. This product is rich in Vitamin C and citric
acid. Apart from the health benefits that it could provide, it could also be applied to
different varieties of beauty products including soap, shampoo, and lotion.
The entrepreneurs have chosen splendid sip as the product for the
prototype/model because of its potential in the marketplace. As the product to be known
as a tea drink for everyone, pertaining both children and adults, the prototype will be a
500 g jar which shows that all the ingredients are packed inside with an affordable price
range. The product’s ingredients especially honey and citrus fruit are all held up inside
the jar for it to blend and bring out all the health benefits a customer will get when
making the tea drink. With regards to the pandemic situation that everyone is
experiencing, the splendid sip will be a great product to be introduced in the market
because of the opportunity it possesses. Splendid sip is the House of Citrus Medica’s
main product, thus, having to make it a prototype/model is a good decision to make.

What are the features of your chosen prototype? How will it benefit the business?
Identify its major contributions to raise awareness to the target market.
House of Citrus Medica offers a splendid sip, made with honey and citron, which
has a lot of health benefits in a delicious and delectable tea. The product is well known
for its sweetness and slightly sour flavor, as well as the presence of vitamin C, which
acts as an herbal remedy. It is packed in a jar that can provide at least 50 servings as it
only requires a tablespoon to create an instant tea. This will benefit the business by
attracting customers because of the tea's flavor and health benefits. It will also benefit a
large number of customers, especially given the availability of vitamin C in the tea.
Establishing it as one of the healthiest teas ever made will help promote this product. It
has a number of advantages because it is good for the body, and it comes in a jar of 50
tea servings, making it a lot less costly than most teas. With the aid of social media, our
product will also become more famous and popular to the people.
To sum up everything, the splendid sip could be one of the best sellers on a
variety of products that are offered as it fits Filipino's taste and suitable for all ages. One
of its major contributions is the health benefits that it can provide to the customers or the
buyers; this will help the customers to stay healthy by just drinking tea. This tea has also
had vitamin C which is one of the most common vitamins that our body needs, and this
is also a cheap product that is affordable by the customers.

Determine the SWOT Analysis of your enterprise.

Strengths of House of Citrus Medica
 Trusted and High-Quality Products
 Same Day delivery within the city
 Strong employee attitudes.
 Excellent customer service
 Personal relationships with customers
  High integrity
 New store opening
 Global brand recognition
 Strong financial position
Weakness of House of Citrus Medica
 Limited product availability
 Lack of involvement from top management in developing a new service
 Tight Marketing Budget
 Not Enough Human Resources
 Asset underutilization
 Weak global presence
Opportunities of House of Citrus Medica
 Expansion in the international markets.
 Offer new products
 Underserved markets for specific products
 Few competitors in the area
 Press/media coverage of the company
Threats of House of Citrus Medica
 Lack of technology
 Strong competition from rival companies
 Increase in the market for counterfeit goods
 Increase labor costs
 Slow economic recovery

What are your business goals?

The House of Citrus Medica will acquire new consultancy clients and might
launch another branch across the country within the year. The company's success can
be measured according to how many new customers they carry on while retaining their
existing customer list, with the goal of increasing revenues and sales. Furthermore, it
would enable the development of other branches. In order to attain the objectives, the
company will expand current retail capacity and output, request current clients for
feedback, establish a social media awareness strategy, and collaborate with local
companies as this will aid in preparing for the company's proposed expansion to other
new branches around the country. It would be relevant by having new customers to the
company that would help on expanding the business and raising efficiency, sales, and
incomes, resulting in a broader customer base. Hence, there is a need for more
branches. The business' goal is to launch a branch within the year, and new customers
should be gained within a month.

What is your personal goal in this venture? (grow or exit?)

The House of Citrus Medica’s venture intent is to grow. The products that the
business provides have plenty of potentials to grow because of their benefits to the
target customers; it will contribute in a good way primarily to their health. These
benefits will be the key to make the business successful; hence this is the main reason
why we intend to grow. The business is intended not only to create a delicious tea but
also to serve a tea benevolent to customers’ health.

Who are the Key Team Members? Indicate if Full time (FT) or Part-Time (PT) in the
business.
The key team members of The House of Citrus Medica are as follow:
CEO: Jed Lester Perez (FT)
Marketing: Ethel Joy Hernandez (FT)
Operations: Ivan Kiel Tarcelo (FT)
Rainiel Gabriel Marquez (FT)
Finance: Jashmeire Macaraig (FT)
Jerwin Panganiban (FT)
HR: Janna Marie De Ocampo (FT)

Describe their background, strengths, and major achievements.

Jed Lester Perez, Chief Operating Officer
He is currently studying at Lyceum of the Philippines University-Batangas as a
STEM student. He is an aspiring chemical engineer who loves innovation. He is a
consistent honor student; he graduated as their class valedictorian in elementary,
completed junior high school with high honors, and running for graduation honors in
senior high school. He is a person who has good leadership skills, analytical skills, and
management skills. He is willing to take on risk; courageous and resilient enough who
knows that doing this can lead to exponential growth or can fail dramatically. These
have led him to be elected by the board and stakeholders as The House of Citrus
Medica's chief executive officer.
Ethel Joy Hernandez, Marketing Manager
She is currently a STEM student at Lyceum of the Philippines University-
Batangas. She graduated as a first honorable mention in elementary and salutatorian in
junior high school. She is an aspiring mechanical engineer; she is a hard worker who is
eager to learn. She has a strong positive attitude and a quick learner. She loves
mathematics and computational solving. Now, she is the Marketing Manager of The
House of Citrus Medica.

Gabriel Marquez, Operation Manager

He is a student of Lyceum of the Philippines University-Batangas, taking STEM
strand. He is an athlete during his elementary days. He placed 1st in badminton and
champion in soccer. He has good leadership skills, communication skills and is willing to
give time and effort to work. He is one of the Operation Officers of The House of Citrus
Medica.

Ivan Kiel Tarcelo, Operation Manager

He is studying at Lyceum of the Philippines University Batangas currently taking
a STEM strand. He is an achiever back in elementary and used to become the Athlete
of the Year. He loves joining pageant competitions in school and received a lot of
awards. He has good leadership and communication skills. Now he is also one of the
Operation officers of The House of Citrus Medica.

Jashmeire Macaraig, Financial Manager

She is a STEM student at Lyceum of the Philippines University-Batangas. She
graduated as their class valedictorian in elementary and moved up with honors in junior
high school. She likes mathematics. She loves solving problems and can work
independently. She also has good interpersonal skills and organizational skills making
her fit the job as financial manager of The House of Citrus Medica.

Jerwin Panganiban, Financial Manager

He is a student of Lyceum of the Philippines University-Batangas who is taking
STEM strand. He is an achiever during elementary, bagging 3rd place in the Metrobank-
MTAP-DepEd Math Challenge. He has good leadership skills, communication skills, and
mathematical proficiency. His mother was an entrepreneur that is why he would like to
follow in her footsteps. Now, he is one of the financial managers of The House of Citrus
Medica.

Janna Marie De Ocampo, Human Resource Manager

She is also a STEM student in the Lyceum of the Philippines University
Batangas. She became an honor in elementary and an achiever in junior high school.
She used to compete in chess competitions and win a lot of awards. She has good
analytical skills and can follow directions easily and accurately. Currently, she is the
Human Resource Manager at The House of Citrus Medica.

Who is in charge of what and how are major decisions made (or will be made)?
The only one who has full power in the company is the one in charge of it. He
holds all those who will work and all those who will still work. That person is the CEO of
the company who rotates with his teams to see all the workers. It is no joke to be the
CEO of a company because there is so much work. All decisions of workers and
associates must first be approved by him because he is the one who manages the
overall operations and resources of a company.

Who is mentoring the Key Team Members?

The person who mentors the key team members is Mr. Macson Anthony
Macaraig.

Describe his background.

The mentor of the entrepreneurs is their subject teacher in Entrepreneurship. He
is an aspiring entrepreneur with a good mind in business. He is also an owner of several
local businesses.