INTRODUCTION

There are lots of antibacterial cream in the market now a

days , they are proven effective and passed rigid testing before

it is introduced to the market. But all of them comes from

synthetic ingredient and some comes from natural ingredients

commonly found in the surroundings , like Acapulco , and others

but none of them comes from tropical fruits like guava.

Most of us know about the health benefits of guava fruit.

But we are unaware of the fact that even guava leaves have

several medicinal properties and offer an array of health

benefits. Being packed with antioxidants, antibacterial and anti-

inflammatory agents and beneficial tannins, fresh guava leaves

are considered as a natural pain reliever. The chemicals

contained in these leaves such as polyphenols, carotenoids,

flavonoids and tannins can be extremely effective in treating

various diseases.

Owing to the side effects resulting from the usage of

medicines and drugs, herbal plants are being increasingly

considered for the treatment of various diseases and guava leaf

is one of them. Due to its medicinal properties, guava leaf

supplements are nowadays available in the form of capsules and

guava leaf tea.

 Guava leaves are regarded as herbal treatment for several

diseases due to their medicinal properties. Guava leaves aid in

weight loss by preventing the complex starches from being

converted into sugars. According to research conducted by the

Yakult Central Institute in Japan(2013), guava leaf tea can

effectively lower blood glucose in diabetics by reducing the

alpha-glucosidease enzyme activity. Moreover, it prevents the

absorption of sucrose and maltose by the body, thereby lowering

blood sugar levels. Drinking guava leaf tea for 12 weeks lowers

the blood sugar levels without increasing insulin production.

Research also has proved that drinking guava leaf tea for 3

months can lead to reduction in LDL or bad cholesterol and

triglycerides without any adverse effect on good cholesterol.

Besides, the guava leaves are a great liver tonic.

Guava leaves are herbal remedy for diarrhea and dysentery.

For treating diarrhea, a 30 grams of guava leaves with a handful

of rice flour in 1-2 glasses of water and drink this concoction

twice a day. In case of dysentery, the roots and leaves of guava

plant that are boiled for 20 minutes at a temperature of 90

degrees Celsius and then drink in moderation until relieved.

Guava leaf tea aids in digestion by stimulating digestive

enzyme production. The powerful antibacterial agents kill

bacteria in the lining of the gut and stop proliferation of toxic

enzymes by bacteria. Guava leaves are particularly beneficial in

case of food poisoning as well as soothing, vomiting and nausea.

Due to their anti-inflammatory qualities, fresh guava leaves

can relieve tooth ache, heal gum and mouth sores and treat sore

throats when used for gargling. Guava leaves are considered a

natural remedy for dengue fever. This is because guava leaf

extract can increase the number of platelets in the blood and is

not toxic at all. It also prevent the release of histamine

effective in blocking all allergic reactions.

And most importantly Guava leaves have great healing

properties that can treat wounds such as cuts, impact abrasion

etc. The antibacterial agents that prevent infection and reduce

inflammation of the uterus to accelerate the healing of wounds.

Guava leaf tea can help in curing ear infections as well.

Due to this, the researchers being a resident of different

municipalities of Nueva Ecija and observed in their surroundings

lots of guava trees assessed its potential to develop and made a

business opportunities out of guava leaves.

The proposed business is the production industry of Guava

leaves cream, a topical cream intended to heal wounds and also an

antibacterial cream. The business will be established in

____________, Nueva Ecija . it will produce and offer to the

market the guava leaves cream. The industry will introduce an

anti bacterial cream at very low prices and all people will
obtain this product even at small sari sari store, meaning it is

available in the general public.

The purpose of this study is to ascertain the feasibility

of the proposed business, this study can be used by some

investors and businessman as their reference when they are

planning to put up a business like this one.

PRODUCTS AND SERVICES

The proposed business of Guava Leaves Cream will be house

_____________, Nueva Ecija is a small scale business.the company

offered antibacterial cream out of guava leaves

Picture of the Products here

The guava leaves cream are made of guava leaves , beeswax

and coconut oil . the guava leaves are known for its anti

bacterial properties. This cream can be used as a healing cream

for wounds and protection for possible bacteria that will harm

people.

The guava leaves will be used as the main material. The supply

of raw materials will not be a problem due to its abundance in

the surroundings especially in the barrios. The people of the

barrio will be benefited since it will generate employment and

have an additional income for their family.

 In terms of product distribution , the proposed business

will deliver the guava leaves cream to the different sari sari

stores , including pharmacy.

TECHNOLOGY

The proposed business will be using simple and innovative

technology that will help the owner and its manpower for easy

manufacturing of the products. With proper utilization of

equipment, the products to be offered will sustain quality that

the costumers expected. The equipment to be use in the

manufacture of the products will be the broiler.

Broiler
 The tools and equipment mentioned above are available in

any hardware store. The production and organization of the

products become more effective and efficient.

INTENDED MARKET ENVIRONMENT

The customers of the business will all the sari sari store

owners and pharmacy they will be the agents of the products to

the people including men and women , children and oldies ,

 Sari sari store. As we aqll know every barangay has small

store , saro sari store , the product will be more viable if it

is introduce to the people in their barangay and people will

patronize it since its assurance comes from the people known by

their barangay.

The customers will be most benefited for the business

because they do not need to go to pharmacy to ask for ante

bacterial cream , since the pharmacy is always asking the doctors

prescription before they sell medicines at any kind to the

general public, hence the product does not need to ask for

prescription since the product come from Guava which is known for

its antihistamine effects , therefore the cream is also hypo

allergenic.

COMPETITION

There is no direct competition in this business because the

product is the only product or cream which is best to use daily

because the products comes from herbal plant which is the guava a

plant with antibacterial properties, others are beauty products

and sun block cream.

The indirect competitors are anti bacterial ointment

commonly obtained from any pharmacy. Nonetheless , the company

made sure that the products will be in high in quality and

affordable to attract every consumers.

 The uniqueness of the products is it comes from herbal

plants that are available anywhere in the province. In addition

being located in the nearby town where the target market located

has an advantage because of its proximity to customers.

It will be difficult for future competitors to copy the

products because the company is near in the source of raw

materials and it will incur

Much expense for them in getting the raw materials because

most of the competitors of the company are not in Nueva Ecija .

it will be difficult for them to venture in this kind of

business after this business is established on this site.

Competitors will doubt on the effectiveness of the product

and its appeal to the customers because of the guava leaves .

they will wait for the advantages of the product will get and if

it will be accepted by the customers . before they can copy the

product, the business had already established its own market and

of course, the customers.

INDUSTRY

The business can be classified as production or

manufacturing industry. The business is small scale because at

the start, the enterprise will only employ less than 5 people. As

long as the business runs, the company will make sure that it

should have branches and plants all over the country only if the

demands for the product will achieve its peak. the company
view’s that maybe after 5 years , they can increase the

employment because of the company development through expansion.

The demand and supply maybe affected by the price of the

product in the market and other factors such as preference of the

market and other availability of related goods. The guava leaves

are free but it is much appealing if it is in the form of cream .

therefore the demand will higher . the driving force for the

market is innovation for raw materials being used for the market

coming from natural ingredients.

In Nueva Ecija , this is the only company in manufacturing

industry that focuses in producing cream from guava leaves

offering in cheap prices.

BUSINESS MODEL

The business will operate by means of distribution of the

finished products to the different sari sari store and pharmacy

here in Nueva Ecija , particularly in Cabanatuan City, Talavera ,

Sta Rosa, Gapan City and San Jose City and the manufacturing

house will be in _________________, Nueva Ecija.

 THE BUSINESS (GUAVA LEAVES CREAM)

Guava leaves

Profit

Decoction of
leaves

Mixing of
ingredients

Guava
leaves Distribution
Cream

Target
Market

Consumers
MARKETING AND SALES STRATEGY

The business will make ways to attract customers. It

will make sure that the business can provide the needs of the

consumers regarding the quality and price of the products

introduced. Competitors have certain strength and abilities . to

succeed. A firm must leverage its own unique abilities .the 4P’s

of marketing will be used by the proposed business.

The business product strategy will make sue that the

cream products that will be produced should have high quality and

safe to fulfill the satisfaction of customers and it will be more

appealing for the taste of every customers because of its safety.

Innovation of products will also considered in the following

years of the business. The distribution of the products will be

distributed to the target market by means of delivering their

order to their place. Delivering of products will always be on

time . the business will always consider the timeliness of

delivering the product.

The business pricing strategy will make sure that the

products are worth buying. The price of every cream products is

cheaper that other antibacterial ointment. The business will make

sure that it will offer reasonable prices.

The location of the business will be a great help in

distributing the guava cream because of its nearness in the

target market. The location is also ideal for the production of

the products , located besides highway for the fast distribution

of the guava leaves cream.

The business promotion activity will actively participate in

joining promotional activity in malls and other activities ,

tarpaulin and having a web page of the products is an asset.. the

business will accept cash and only give discounts to bulk buyers

or depending on the agreement.

PRODUCTION AND OPERATING REQUIREMENT

The proposed business will be established in _____________,

Nueva Ecija _________ with 100 square foot total area . the

office and production area will be lease by the proponents for

P5,000 a month. It is nearby in the highways for easy access by

the customers and for the delivery for the products .

The location will serve as the offices and the production

office. The production process involves , the decoction of guava

leaves , the mixing of all ingredients and creaming the products.

 The raw materials will be obtain form any pharmacy and from

different barangay of _____, Nueva Ecija.

MANAGEMENT AND PERSONNEL

The proposed business will need at (3) three working

positions. The following are duties , responsibilities and

qualifications:

1. SALES AND OPERATIONS MANAGER

Duties and responsibilities

- Manages the operation and production of the business

- He/she is responsible in maximizing the sales and profit

of the business

- He/she is concerned in maintaining the efficiency of

effectiveness if the production

- He/she is responsible for the customer satisfaction

- Responsible in collection of payments

Qualifications

- Graduate of any 4 year business course

- With at least 2 years of working experience

- 2430 years old

- Either male or female

 - With pleasing personality

2. Pharmacist

Duties and responsibility

- Prepares the materials used

- Responsible in making the product

- Ensures the high quality of products

Qualification

- Either male or female

- Licensed pharmacist

- Have a strong personality

3 salesmen/ saleslady

- Responsible in selling products

- Have good interpersonal acquaintance to the customers

Qualification

-either male or female

- at least high school graduate

- willing to talk to customers in any location assigned to

them.
 PARTNERS

OPERATION MANAGER PHARMACIST

SALESMEN/ SALESLADY

The business will be in the form of partnership were there

are three partners who will be in –charge of everything in

managing the business. There will be a combination of skills,

expertise and experience of the partners. Partnership provide a

means of obtaining more equity capital than a single individual

cam obtain and in partnership in case a partner wants to leave

the business still the business can go.

REGULATIONS AND ENVIRONMENTAL ISSUE

The proposed business makes sures that all the needed

documents , permits and all the legalization papers will be

submitted.

The company will obey all the proper disposal of waste and

chemicals which will be their contribution ot the cleanliness of

the environment and to make sure that they will not harm anyone

in their production.

The business will require its employee to wear their proper

uniforms during their stay in the area of production to avoid

harm by the substance that will used in the guava leaves cream.

CRITICAL RISK FACTOR

The researcher foresee the following risk:

 Lack of knowledge about the products

In the proposed business, there is a possibility that

customers might ignore the products because they are not sure

if the product is safe and effective. Demonstration of the

products will be given attention as well as the assurances of

the reviews of some customers will be posted in the location

 Fortuitous Events
Flshfloods , earthquake and fire are few of the risk

factors that may affect the operation of the business.

And damage the properties of the business. The owner will

make sure that the place of business is a safe place for

the production and the building is well build. The place

also equipped with fire extinguisher and others that may

prevent accidents.