ENTERPRENEURIAL

BUSINESS PLAN
BY: SAHYEN BURBANO AND SHIRLEY RAMOS
 EXECUTIVE SUMMARY

The name of the business idea is B&R VitalLife has the purpose of
providing natural products to a general audience.

Vision
To be one of the first brands in Ecuador recognized by the
natural products served.

Mission
To share the best products to the ecuadorian community, and
to satisfied them.

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DESCRIPTION
• Our enterprise is focused now in the creation of a
natural energizer, we now that the common
energizers contains lots of caffein which cause
harmful effects in the human system

• Our product will not contain this harmful

components, our new energizer named
“Bioenergy”, will satisfied the human necesities
about vitamins, proteins, minerals, and also will
give the energize you need to do your activities.
We will be using products like bee pollen, chia,
guayusa, yeast, guarana, lemon, orange, green,
and also we will use natural sweeteners like stevia
and raw honey.

• We want to sell this product to all the ecuadorian

audicience, this also includes the kids and the
elder people, this product doesnt contain
ingredients like caffein or taurine the ones that
usually contain the common energizers
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MARKETING AND SALES STRATEGY
We will give free samples in the markets, fairfs and
events in Quito, we want to first analize the reception
of the product, and then to extend the distrubution
of the product in the other cities of Ecuador.

The people will want to buy it because its a natural

product that will give them benefits in a short and
long term.

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 MANAGEMENT TEAM & PERSONNEL

• Sahyen and I
• We want to work with responsible people

• That want to change de industrie of energetic-

drinks for a better one, that cares in people health.
• People who know what are the qualifications of the
plants that we want to use in the product
 OPERATIONS

• We¨ll run our business in Ecuador and

• Our next proyection the world.
• Equipment:
 FINANCIAL FORECAST

• We will invest about $30 000

• Marketing, Equipment
• 750ml. = $1,20