TEALIGHTFUL BPLAN Final-1

CHAPTER I
INTRODUCTION
This chapter contains the vision, mission, goals, objectives, brief description, and
the socio-economic impact of the business.
I. 1 VISION, MISSION, GOALS, AND OBJECTIVES OF THE BUSINESS
The vision, mission, goals, and objectives express the mandate and
purpose while doing its business. It shows the actions and strategies in achieving its
objectives.
A. Vision
Tealightful Milktea House aims to provide the consumers with the highest
quality organic milk tea experience possible.
B. Mission
A company that shall provide healthy beverage where people are not just
satisfied but inspired, promoting a great tasting, healthy, and organic beverage
while improving people's live through a meaningful innovation, and responding to
the needs of the local farmers.
C. Goal
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Enable healthy beverage to capture customer equity while continuously
creating customer value.
D. Objectives
 To have a successful product launch, product marketing and advertising, trade fair
attendance, good material investments, and business stall in Naga City.
 Innovate additional product variant.
 Reduce ingredient costs by 5%,
 Create new market segment.
 Innovate production process and techniques to reduce direct labor costs.
 Expand market share, increase in market sales, and achieve the annual net income
target.
I.2 Brief Description of the Business
The product Tealightful is manufactured by Tealightful Milktea House. The
Tealightful Milktea House decides to create this business which where to help the
community, and by giving the best quality beverages to the customers and secure
their health and body. Tealightful can give the consumers freshness and nutrients.
Since bubble tea or milk tea is on trend and based on the research it is 75% bad for
the health but because of its delicious taste many people are still considering and
drinking it for the nth time. The product’s competitive advantages are it does not use
any powder or preservatives. The organic ingredient used is the muscovado sugar
which is one of the best brown sugars. Hence, the flavor of the milk tea is from pure
juices of fruits and vegetables. It also use fresh milk from local manufacturer and an
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organic tea. The tag line of the product is “take a healthy sip”, it means that every sip
of the milk tea is pure organic. And also, the group wish to help the local farmer to
generate an income, they will be one of the suppliers of raw materials.
The product name is “Tealightful” it means that when the customers take a sip
of the milk tea the reaction will be exaggerated because of its healthiness. The term
"Tealightful" comes from the word "Delightful" which means people will feel the
delightfulness in their body once they taste the milk tea product. The business name is
Tealightful Milktea House, because the goal of the team is to serve a healthy product
on every customer.
The target market of the business is students and teenagers who experiencing
stress, academic break-out and exhausted. These students want to reward themselves
by buying the Tealightful. Also, to promote the product the team will make pamphlet
and social media page to spread the whereabouts of the product and one of the
marketing strategies, the team will do is by maintain the “word of mouth” about our
product.
Figure 1. Tealightful Milktea House logo
Figure 1 shows the Tealightful Milktea House's logo, demonstrates a strong
commitment to the people. The only color utilized in the design is green, indicating
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that Tealightful promotes all natural, healthy, and fresh products. The leaf at the tip of
the word "LIGHTFUL" represents how refreshing the product is. The stamp with the
words "Fresh & Natural" emphasizes the product's identity. The stamp also includes
the company's tag line. Finally, the object that resembles a "bahay kubo" represents
the importance of the environment and nature.
I.3 Socio-Economic Impact
This section focuses on the benefits of the proposed business and how it
would affect people, society, and the environment.
Tealightful Milktea House is a business that focuses to aid the community by
providing high-quality beverages to customers while also protecting their health and
well-being. Because Tealightful is a healthy and natural drink that may assist the
body become healthy. According to Alberto (2017), a blogger in London, drinking
milk tea can help people ease tension. Milk tea can also help to reduce inflammation
and is beneficial to the bones and teeth. This shown that milk tea is beneficial not just
to physical health but also to the emotional health of customers.
Since the company began to have an impact on people, who were the
customers. Customers will benefit the company since they will purchase the product.
They will also be benefited from the company's creative approach, which might be
beneficial to their health. One of the company's strategic plans is to participate in
product launches and trade fairs to promote the product and communicate with
customers.
Second, the enterprise will support the local farmers and manufacturers.
Because the local farmers were one of the team's suppliers, the business will
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encouraged to continue farming and ensure their livelihood. Local manufacturers of
fresh milk and tea will also benefit because their products are a key component of the
product, Tealightful. The business will also provide them with additional income.
Finally, the company will improve the environment. Because the product
generates several sorts of trash that might be detrimental to the environment if not
properly disposed of. To reduce pollution, the company has decided to implement a
scheme in which the waste (peeled watermelon, cucumber, and carrots) would be
used as fertilizer by local farmers, while the cups and straw will be recycled.
According to a waste characterization case study conducted by Taghizadeh et al.
(2012) at the University of Tabriz, Iran, reusable plastic cups are the greatest strategy
to reduce the amount of plastic trash generated, where plastic is one of the major total
waste in the environment. For example, certain milk tea establishments, such as
Macao Imperial Tea, employ NO5 PP, which is thermoplastic polymer, a form of
milk tea cup that can be reused due to its high heat resistance and moisture barrier
(Ong, 2019).
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CHAPTER II
MARKETING PLAN
This chapter presents the description of the products and service, market and
industry analysis, market size and the target market, including marketing program and
strategies.
II.1 Market Analysis
In this part, Tealightful Milktea House will discuss how operations will be
conducted. This will help the company to determine whether there is a large
amount of market that can be capitalized on. It will also study the existing
competitors or the competitors that may arise. The company will have an action
plans in order to achieve its goals and objectives.
A. Market Definition
The target market is students and young professionals of Naga City aged
from 15 to 39 years-old. These students and young professionals are those who
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wants to find a comfort and a stress reliever drink. And those who want to
celebrate or reward themselves for doing and achieving something good. The
business offers an extraordinary milk tea contains only a fruits and vegetables and
no preservatives or any powder are added, it is best for the target market to drink
this kind of milk tea because it is not only through giving refreshes but also
people can benefit their body because of the healthy ingredients they intake.
A.1.1 Porter’s Five Forces Analysis
Porter's Five Forces Analysis is a microenvironmental approach for
analyzing the level of competition inside a specific industry. The model is
designed to analyze the competitive environment in terms of five key factors that
affect a company's profitability and business strategies (Williams, 2022). This
analysis will help Tealightful in determining the profitability given the degree of
industry competition. The rivalry among existing competitors, the threat of new
entrants, the bargaining power of suppliers, the bargaining power of customers,
and the threat of substitute products are the five (5) forces.
The table 1 below shows the direct competitors of Tealightful Milktea
House. This refers to the quantity of competitors and their proportional power
inside the market. The more identical items and features a company offers,
together with its competitors, the weaker it becomes.
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Table 1. The Top Competitors of Tealightful Milktea House
Direct Flavorfu Attractive Popularit
Healthy Affordable Unique Innovative
Competitors l packaging y
Infinitea ✔️ ✔️ ✔️ ✔️
Starbucks ✔️ ✔️ ✔️
Gong Cha ✔️ ✔️
Macao ✔️ ✔️
Imperial
Tea
Black ✔️ ✔️ ✔️
Scoop Café
GTea ✔️ ✔️ ✔️
Royal Tea ✔️
Chatime ✔️ ✔️
Serenitea ✔️ ✔️
Tealightful Milktea House will offer an innovative milktea that is flavorful
and unique, and is healthy at an affordable price to help attract customers to buy
Tealightful rather than its competitors. Tealightful Milktea House will study the
competitors' strengths and weaknesses in order to develop a more innovative
product and strategy to win over their customers.
A.1.2. Threat of new entrants
The Tealightful is a milktea drink made with healthy ingredients. Due to
the high number of competitors in Naga City, the product may face difficulties
entering the beverage industry. Despite the difficulty of entering the market,
Tealightful Milktea House has an advantage by providing a healthy milktea
option. Tealightful is a unique product that stands out among competitors. In the
long run, Tealightful will develop more innovative and healthier milktea option
which is different from their competitors.
A.1.3. Bargaining power of suppliers
The number of suppliers has a significant impact on the product's
profitability. The greater supplier of the fresh fruits and vegetables, the greater the
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profit and the fewer the suppliers, the higher the price of the product. As of today,
Tealightful Milktea House does not have an ingredient supplier, which has
resulted in changes in profitability, particularly when fruits and vegetables are out
of season, which are more expensive than when they are in season. When the
company grows, Tealightful Milktea House will have a farmer supply their
ingredients.
A.1.4. Bargaining power of buyers
Tealightful Milktea House currently has the upper hand due to Naga City's
large number of young professionals and students as its target market. The
business may keep them from switching to competitors by keeping costs low and
providing a high-quality product. Customers can always message Tealightful
Milktea House via Facebook at any time, from anywhere. Given that the product
is a healthy drink, the customer's purchase frequency can be daily or three times
per week.
A.1.5. Threat of substitutes
This refers to the possibility that a customer will purchase a product other
than what the company provides. This will have an impact on the company
because milktea has become popular in our community and there are numerous
milktea shops in the market. However, because of its uniqueness and innovative
product, Tealightful can distinguish itself from its competitors as a milktea house
that provides a fresh and healthy drink. Tealightful is aware of these possibilities,
which is why the company has not stopped researching and focusing on making
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the product more innovative, which will be the main difference between it and its
competitors.
B. Market Profile
Market profiling and creating user persona will help the business to
identify the customer needs, experiences, and goals. This can be used for targeting
and having a loyal customer. And also, for the development and improving of the
business and products, to get the expectation of the customers on the business.
Table 2 shows the population of Naga City with ages from 15-49 years
old. Since the company is starting its business Tealightful Milktea House choose
Naga City as their target market.
Table 2. Population of Naga City 2015
Target Market Age Brackets Population

All Ages 174,720
Target Market 15-29 57, 536
Since Naga City is a populated city, a lot of entrepreneurs are encouraged
to venture into business opportunities. According to Philippine Statistics
Authority (PSA), Naga City has 97,003 population in year 2015. Tealightful
Milktea House target market aged from 15-29 years old. Half of the target
customers have the purchasing ability to buy the product since they earn middle-
class salaries. They are thus in the age group with the highest peak earning
potential. Because the company is aware that this demographic has the purchasing
power and the ability to generate a substantial amount of feedback, they are the
best group to target.
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Figure 2 shows the buyer persona of Tealightful Milktea House from the
demographic segmentation of its target market. This user persona is fictional but a
great and accurate example to give a better example of its target market.
Figure 2. Buyer Persona
Tealightful Milktea House choose people aged 15-29 years old to be their
target market because they are the people who have so much work in life. It has
been observed that people of this age are usually studying and dealing with work-
related stress. Some of them have reached significant milestones that should be
recognized. By this point, they may be young professionals. Tealightful was
created to provide a refreshing feeling to individuals who were experiencing
stress. It can provide a delightful experience for celebrating one's
accomplishment. This product is also beneficial to everyone's health.
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Table 3 shows how Tealightful Milktea House target market was divided
using demographic factors. A market segmentation strategy called demographic
segmentation splits the whole market to determine who the likely target consumer
is, company proponents must differentiate the market.
Table 3. Tealightful Milktea House target market
Age Gender Address Marital School Educational

Status Attended Level
22 Female Zone 2, Single Naga College
Lerma Naga College Undergrad
City Foundation
Table 3 shows that Tealightful Milktea House target market aged from 15-
39 years old, residing at Naga City. Most of them are still single and students
from different college inside Naga City.
Market Segment
For the market segmentation, the demographic and psychographic
segmentation were used in order to easily identify the target customers. By
knowing the personal information, personality, goals, motivation, and motto in
life, the owners can recognize the needs and wants of the customers from the
product. Ms. Jinky Liad Torregrosa one of the target markets and based from her
user persona, the goals and her motivation the owners can provide her an healthy
option of milktea.
Table 4. Tealightful demographic and psychographic segmentation of target
market.
Demographic Segmentation Psychographic Segmentation
Age: 15 to 39 Personality Traits: Introvert, Extrovert
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Gender: Both Male and Female Lifestyle: Healthy lifestyle
Occupation :Students Values: Loyalty, Truth
Location : Naga City Interests: Cooking
Education : Secondary – Tertiary level Beliefs:
Marital Status: Single
Target Market
Students and young professionals aged 15 to 39 from Naga City,
Camarines Sur. These students and young professionals are looking for a relaxing
and stress-relieving drink. And those who want to celebrate or reward themselves
for doing and accomplishing something worthwhile.
C. Market Size (TAM SAM SOM)
Tealightful market size are shown in Figure 3. The data population within
Naga City is from Philippines Statistics Authority census in 2015 for a more
thorough and precise analysis.
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Figure 3. TAM SAM SOM
Total Available Market (TAM)
The target market is in Naga City with 196,003 population age 15 – 39
years old both male and female. Preferably into consumers who want milktea.
Serviceable Available Market (SAM)
Naga City with 57,536 population male and female consumers who are 15
– 29 years old. Preferably into beverages or wants to drink milktea with unique
flavor and affordable.
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Serviceable Obtainable Market (SOM)
Serviceable target market the 3% of segmented target market aged 15-19
years old male and female. Preferably into consumers who wants a healthy
milktea in affordable price and can relieve their stress.
Table 5. The population of Naga City, Camarines Sur (PhilAtlas, 2022)
Age Group Population (2015) Age Group Percentage (%)
Under 1 3,822 1.95
1 to 4 15,678 8.00
5 to 9 20,275 10.34
10 to 14 20,103 10.26
15 to 19 22,262 11.36
20 to 24 19,166 9.78
25 to 29 16,108 8.22
30 to 34 14,179 7.23
35 to 39 13,174 6.72
40 to 44 11,173 5.70
45 to 49 9,811 5.01
50 to 54 8,519 4.35
The table 5 illustrates the age group, population and age group percentage
of Naga City, Camarines Sur from Philippines Statistics Authority census from
2015 aged under 1 to 54 years old.
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II.2 Marketing Program And Strategies
This section provides information of the 4 P’s of marketing and what the
enterprise plans to do to achieve the business objective. This will help the
company to have a great plan and strategy on how to address its customers wants
and need with an affordable price. It will also help the company to have a strategy
to make their business profitable and remarkable in the market that stand out of all
the competitors.
A. Product Description
The product Tealightful is a trend bubble tea but healthiest than the
traditional one. The owners derived the product name Tealightful from the word
‘‘Delightful’’, because it gives delightfulness to customers. The used ingredients
are organic and pure juices of the fruits and vegetables, and there is no any
powder or other preservatives just to maintain a healthy product. For the
meantime, the business only has four flavors; malunggay, cucumber, carrots, and
watermelon, and the goal is to have an additional flavor every year. This product
has a very organic taste, and its aroma makes it fresher and healthier. And it can
be drink by an adult, since the tea and milk are also healthy. Customers can
suggest the sugar level they want for the product. The business offers only one
available size which is the medium (16 oz.). From the production cost, there is a
markup of 40% so the price of medium size is ₱ 49.00. Tealightful Milktea House
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will be presented on the target market by creating a pamphlet / flyer and posting
on social media. This is to encourage customers to buy the product.
The company decided to make a logo using only a few symbols. The logo
has a big Tealightful in the middle which represents the product name. At the end
of the Tealightful there is a leaf which represents the healthy ingredient. At the
upper part there is a small house with a stamp showing Fresh & Natural with a tag
line " Take a healthy sip" it shows that it is a milktea house that offers a fresh and
healthy drinks. every name of its flavor. The company also provide a label at the
back which shows the different flavors of the milktea along with the size of the
product, the manufacturer and the social media accounts. The most abundant
color of this logo is green which represents the healthiness and cleanliness of the
product.
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Figure 4. Product Logo
B. Pricing Strategy
To find the price of Tealightful, product pricing structures will be based
on cost-plus pricing. This is one of the simplest pricing strategies for the business.
It just takes the product production cost and add a certain percentage to it. While
simple, it is less than ideal for anything but physical products. Determining cost
per unit which is additional of fixed cost and variable cost dividing number of
units produced. Plus, the owners will markup of 40% so that they are able to
cover the lost quickly and settle on earning profits.
C. Promotional Strategy
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Since the product is on trend, there will be more promotional activity:
Social media promotion, since people nowadays are using a social media, the
owners will create a Facebook page wherein all the events and updates are posted.
The proof of purchase is will also be uploaded as it will attract more customers
and also to make the customer believe that what you see is what you get along
with its Instagram and Twitter business account, and also in TikTok to promote
our product and to attract and inform people about our product not only in Naga
City because TikTok today is one of the most visited apps worldwide and many
people are checking on it. It will help to promote the product to the market when
many people patronize it.
Next, product giveaways and samples – this strategy is easy to attract
customers because the owners will conduct a sample or free taste to let the
customers know how good and healthy the Tealightful product.
Then, “Word of mouth” besides it is the most difficult to maintain as the
chances of failure remain a continuous matter of concern. If people know the
product name, they will have a curiosity to buy and taste it. It is one of the biggest
factors that can affect the promotion of the product if one customer like the
product and they tell it to their friends or family there are the tendency that those
people will buy the product. Last, trade fair and exhibit, joining an exhibit and
trade fair can help the promotion of our product.
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D. Distribution Channel
Since the business is still in its early stages, it does not yet have a physical
store. BISCAST held a Product Launching event in which all BS
Entrepreneurship students' new businesses were promoted and launched.
Additionally, the business was being promoted and advertised to potential
customers via social media as part of the e-commerce. A physical store was
previously planned for the company. The location could be on Peñafrancia
Ave,Naga City because it is close to three schools that meet the business's target
market. The business information was presented in the BISCAST BRID to attract
potential investors and customers. In order to earn income, the company also runs
a selling activity in the BISCAST canteen.
Figure 5. Distribution Channel
Since the business is new, the distribution channel used is direct
distribution. The manufacturer will sell the product directly to the consumer. The
manufacturer will also be in charge of manufacturing and selling it to customers.
Because the Tealightful is made to order, it is only available on certain days.
There are posters at the BISCAST Resources and Incubation Hub that show who
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to contact to place an order. The future location for a small milktea house was
decided to be in Balatas Naga City, but for now, Tealightful can be ordered online
and is also available to cater such events as birthdays, anniversaries, weddings,
and other events.
CHAPTER III
PRODUCTION PLAN
This chapter describes the product specification, design, production process,
production schedule, production volume, raw materials required, tools and equipment,
plant location, plant layout and building facilities, utility requirements, waste disposal
management, and labor requirement.
III.1 Product Description and Specification
The product, Tealightful contains of four flavors; two vegetables which are carrots
(Daucus carota) and malunggay (Moringa oleifera), and two fruits which are watermelon
(Citrullus lanatus) and cucumber (Cucumis sativus). Tealightful will be an extraordinary
substitute for a traditional tea while offering the best for the customers. The tapioca
pearls and syrup are also made from juices of vegetables. Note that, allergens can be
found in some of the ingredients such as fresh milk, tea, tapioca, and even in muscovado
sugar.
According to William (2022), fresh cucumber juice is the best rejuvenation tonic
in the world. Cucumber juice is a highly alkalizing and hydrating drink that is rich in
nutrients such as vitamins A, C, K, magnesium, silicon, and potassium. It has the ability
to cleanse and detox the entire body as well as help to alleviate digestive problems such
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as gastritis, acidity, heartburn, indigestion, and ulcers. It is also an ideal way to properly
hydrate the body since it is containing beneficial electrolytes that have the ability to bring
nutrients and hydration deep into the cells and tissues making it far more effective than
water alone.
According to Roberts (2018) study, the high amounts of lycopene in watermelon
are very effective at shielding cells from harm and may help reduce the risk of heart
disease. A study published in the American Journal of Hypertension found that
watermelon extracts helped alleviate hypertension and lower blood pressure in obese
persons. For elderly women, watermelon may be especially crucial. A study published in
Menopause found that postmenopausal women, a group known to have higher aortic
stiffness, who took watermelon extract for six weeks saw decreased blood pressure and
arterial stiffness compared to those who did not take watermelon extract. The authors of
the study attributed the benefits to citrulline and arginine.
The most widely consumed root vegetable in the world today is the carrot, which
is regarded as one of the most significant vegetable crops ever to have been domesticated.
Whether they are eaten raw, boiled or as carrot juice, people from practically every
culture have enjoyed carrots in their many forms throughout history. Do you want to
learn a secret? Carrots are one of the highest contributors of vitamin A the powerhouse
vitamin for so much of our body in the American diet. They also provide ample amounts
of vitamins C, D, E and K, as well as many minerals, such as magnesium, potassium and
calcium (Levy, 2022).
Moringa (Moringa oleifera), is a small native tree from Asia and Africa and found
everywhere in India. It is commonly known as ‘drumstick tree’ or ‘horseradish tree’.
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Moringa has been praised for its health benefits for thousands of years and is called “the
miracle tree” as well. In India, Moringa is mainly used as a vegetable. In addition to this,
the tree's various parts are employed in conventional herbal medicines. The leaves, bark,
flowers, fruit, seeds, and root of the tree are used to produce remedies. There are 300 or
more common and chronic diseases that these medications are used to treat (Deka, 2020).
III.2 Production Process (Process Chart)
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Figure 6. Process Flow Chart of Tealightful Milktea House
Figure 6 shows the starting point in preparing the production of Tealightful
product. Receiving the necessary tools and raw materials for the production of the
Tealightful is the first step of the production and it is required to keep the data recorded.
Inspection is essential, and the equipment and ingredients should be ready initially.
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Figure 7. Production Process of Tealightful Milktea House
Figure 7 illustrates the production process of milk tea. The four flavors have the
same process in producing a milk tea except for the moringa. Moringa has a strong
flavor, they have the same in measure with milk, tea, and syrup but moringa has only two
tbsp of juices
Step-by-step process
1. Prepare the equipment.
Prepare the tools that are needed in producing the products. (Blender, measuring
cup and spoon, containers, stove and pot, strainer, and cups and lids)
2. Prepare the vegetables and fruit for flavors.
Wash all the vegetables and fruits, peel off.
3. Blender the fruits and vegetables.
Put one by one the wash vegetables and fruits in blender blend it until it dissolves.
Use strainer to remove the residue. Divide it using measuring cup and put in the
containers. Set aside.
4. Making the Tapioca pearls.
boil 1000 ml water in pot with medium heat and put the tapioca pearl. Stir the pearl
slowly so they don’t get sticky on the bottom of the pot. Cook for 15 minutes. Add 1 cup
of muscovado sugar to sweetened the tapioca pearls. When the tapioca is already cook,
use strainer to remove the syrup and set aside it for making a sugar syrup.
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5. Making syrup.
From the syrup of tapioca put it in another pot and low heat. Add the muscovado
sugar, slowly stir until dissolve. Put in a container when it’s already warm.
6. Making a Tea
In a 1000 ml of hot water, put 12 pieces of tea bags and let it until it extracts all
the tea from tea bags. Put in a thermos to maintain the hot temperature.
7. Making a Milk tea.
Using acrylic shaker, put 8 tbsp of juices, ¾ cup of milk, ¾ cup of tea, and 3 tbsp
of sugar syrup. Shake it upside sown until blended. Put 2 tbsp of tapioca pearls
and syrup, then pour the blended milk tea in a cup.
8. Packaging.
Close the cup with a lid and black straw. Stick the prepared logo. Ready to serve
and drink
III.3 Direct Materials
Table 6.a
shows the needed raw materials, its description, quantity needed, supplier, and
their respective costs. Tealightful Milktea House raw materials are based on its
ingredients, which has four flavors.
Table 6.a Tealightful Milktea House Raw Materials Requirement
Materials Description Quantity Price Supplier/s

Fresh Milk Made from pure, fresh, 10 liters ₱ 780.00 Local
homogenized cow's milk. It is market
an excellent source of
Calcium.
Tea Tea benefits can also include 1 box 355.00 Local
boosting your memory and (100 market
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cognition, promoting weight teabags)
loss, helping control blood
sugar and reducing your risk
of Type 2 diabetes, and
improving your bone and oral
health.
Muscovado Muscovado sugar is darker 1 kg 160.00 Baking
sugar brown than brown sugar and shop
has a strong molasses flavor.
The crystals are coarser than
brown sugar, giving it the
texture of wet sand. It is
healthier than the other brown
sugar, it will use in making
syrup with juices.‌
Table 6.b Tealightful Milktea House Raw Materials Requirement
Watermelon Watermelon is rich in an 2 ½ kg 112.50 Local

amino acid called farmer
citrulline that may help move (Public
blood through your body and market)
can lower your blood
pressure. Your heart also
enjoys the perks of all the
lycopene watermelon
contains.
Cucumber Cucumbers are an excellent 2 ½ kg. 42.00 Local
source of vitamins K, A, and farmer
C, folic acid, potassium, and (Public
silica, which is a trace mineral market)
that helps strengthen
connective tissue.
Moringa Malunggay is rich in Vitamin 2 ½ kg 20.00 Local
(malunggay) A. This can easily beat the farmer
amount which can be obtained (Public
from regularly eating carrots. market)
Aside from helping in
eyesight improvement, this
could also do wonders when it
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comes to enhancing the skin
appearance. Other vitamins
that it contains include
Vitamin B, C, D and E.
Carrots Carrots are rich in vitamins, 2 ½ kg 135.00 Local
minerals, and fiber. They are farmer
also a good source of (Public
antioxidants. market)
Tapioca Is a starch extracted from the 1 kg 90.00 Public
storage roots of cassava plant. Market
It consists of pure carbs and
contains protein, fiber, or
other nutrients.
Total Amount (A) 1,694.50
Total Product Produced per Batch (B) 100 pcs.
Per Unit Cost (A/B) ₱ 16.95
III.4 Direct Labor
Table 7 shows the direct labor of Tealightful Milktea House. It requires
two (2) workers with a minimum wage. The business will conduct their
production once a week, so the production monthly is only four times.
Table 7. Tealightful Milktea House direct labor requirement
Labor Job Description No. of Piece Daily Workin Total

Requiremen Labore rate/hourly Wage g Days Monthly
t r rate/daily Labor
Expense
Employee Assigned for 2 ₱ 38.75/hr ₱ 8 ₱2,480.00
Personnel making and 310.00
producing a
product. Well-
trained on
producing a
TEALIGHTFUL.
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divided by estimated number of output 100 pcs
Direct Labor cost per unit of output ₱ 3.10
III.5 Manufacturing Overhead Expenses
This cost includes indirect materials (e.g., packaging), indirect labor (e.g.
production errand), machine/equipment repairs, depreciation, production supplies,
insurance, etc., also known as factory overheads or manufacturing support costs.
Table 8. Total Monthly Overhead
Overhead Details Cost per day Estimated usage

per month
Packaging ₱ 810.00 8 days per week
Total Total (A) 810.00
Total Product Produced 100 pcs
per Batch (B)
Per Unit Cost (A/B) ₱ 8.10
Table 9. Tealightful Milktea House Selling, General and Administrative expenses
Selling, Gen., & Admin Expenses

Water ₱50.00
Electricity 100.00
Kitchen Supplies 100.00
Transportation Expense 200.00
Marketing Expense 50.00
Miscellaneous 200.00
Amortization Pre-Operating Cost 43.50
Depreciation Expense 54.50
Total Selling, Gen., & Admin Expenses ₱798.00
29
Table 9. shows the Tealightful Milktea House selling, general and administrative
expenses consists of water, electricity, kitchen supplies, transportation, expense,
marketing expense, miscellaneous, amortization pre-operating cost and depreciation
expenses. These are expected to be used monthly.
III.6 Tools and Manufacturing Equipment
Table 10. Tools and manufacturing equipment requirement
Equipment Description Quantit Price Supplier/s

y
Juicer blender It separates the fiber from 1 pc ₱ Department
the rest of the fruit or 1,770.00 store
vegetables. This leaves
only the juice for us to use
it for a flavor. The
remaining fiber pulp is
discarded.
Kitchen Tools and Tools and utensils that are 1 pc. ₱ Appliances
Utensils needed in making the 1,500.00 store
milk tea like stirrer,
measuring cup and spoon,
container, etc.
Table 10 shows the tools and equipment needed in production of
Tealightful Milktea House its description and acquired cost. These tools can
easily get because its available in any appliances store in the market.
III. 7 Total Production Cost
Table 11. Tealightful Milktea House total monthly production cost
TOTAL PRODUCTION COST

VARIABLE COST
Direct Materials ₱ 1,694.50
Direct Labor 310.00
30
Manufacturing Overhead 810.00
Total Variable Cost ₱ 2,814.50
No. of Units Produced 100
Product Cost per Unit ₱ 28.15
FIXED COST
Selling, Gen., & Admin Expenses
Total Fixed Cost ₱ 798.00
In order to calculate the entire monthly production cost, the business summed all
of the components, including direct materials, direct labor, and manufacturing overhead
costs. One can calculate the product cost per unit as shown above by dividing the total
monthly production cost by the number of units produced.
III. 8 Plant location and layout
31
The figure 8 shows the plant layout for the production of Tealightful Milktea
House. There is a front counter that has a two-high chair, the preparation table to prepare
all the ingredients and materials need, a kitchen area that were next to sink, a storage area
for some of the raw materials need to store, a garbage are for disposing waste, and one
door were people comes in and out.
Figure 8. Plant layout of Tealightful Milktea House
III.9 Waste Disposal Management
As a business that produces naturally healthy drinks most of the waste are
biodegradables such as peeled fruit skin and vegetable skin. The proponent of the
business will dispose this waste by collecting all of it in one place or garbage bag
and will be given or donating to possible suppliers of fruits and vegetables, where
they can turn it into fertilizer. By giving the farmers of a biodegradable waste that
can be a natural fertilizer to the fruits and vegetables, so it can assure that the raw
ingredients needed are hundred percent safe and healthy.
32
CHAPTER IV
ORGANIZATION AND MANAGEMENT PLAN
This chapter includes the form of business, an overview of organizational
structure, employee’s information, experiences, and expertise, the key partners and
resources, pre-operating activities, and the Gantt chart of the business.
IV.1 Form of Business
The manufacturer of the Tealightful is the Tealightful Milktea House. The
Tealightful Milktea House is a general partnership owned and operated by five college
students: Ronna Nillo, Shane Margate, Dahlin Alcala, Alessandra Parco, and Reden
Oropesa of Bicol State College of Applied Sciences and Technology. This partnership
decided they were ready to take an opportunity to create a new venture providing quality
milk tea. As an entrepreneur student, upon starting our business we already have a
knowledge about business and giving and provide a customer a high quality and standard
food beverages and upstanding customer services.
IV.2 Organizational Structure
The figure 9 shows below is the organizational structure of the company wherein
we have a five-management team whose have best team leader or manager. Ms.
Alessandra Parco is the HR manager where she will be responsible on recruiting new
employees and labor and she will be also the one who will serve a link between the
management team. Mr. Reden Oropesa is a Production manager, he is responsible in a
production area, who will monitor the standard of the product. Ms. Dahlin Alcala the
33
marketing manager, will be the one who is responsible in marketing and promotional
strategies. The Research and Development manager is Ms. Ronna Nillo, she will be the
one who’s responsible in creating a new products and innovations in our company, and
lastly Ms. Shane Margate Financial manager, she is responsible in handling the sales of
the company and will make a report in budgeting and other expenses. By this
organizational structure we can easily manage our team to work easily because they
already know their responsibilities and duties.
Figure 9. Tealightful Milktea House organizational chart.
34
IV.3 Business Experience and Qualifications of the Entrepreneurs
General Manager
A general manager is in charge of all firm operations, including budgeting,
problem-solving activities, cost control, and policy development. In some circumstances,
the general manager is a member of the top management team. The general manager is
also in charge of the everyday operations, administrative tasks, and finances. He or she
must have strong communication, interpersonal, and technical abilities. A general
manager must also be analytical, good at decision-making, time management, and setting
priorities, responsible, and skilled at conflict resolution.
Human Resource Manager
Human Resource Managers are responsible for recruiting, interviewing, hiring, and
training new staff in the department, overseeing the department's daily workflow,
providing constructive and timely performance evaluations, and handling employee
discipline and termination in accordance with company policy. He or she must have
outstanding interpersonal, negotiation, and dispute resolution abilities. He or she must
also be able to prioritize tasks, act with integrity, professionalism, and confidentiality. A
human resource manager must be well-versed in employment rules and regulations. A
human resource manager must have a Bachelor's degree in Human Resources, Business
Administration, or other comparable discipline for the education background.
Production Manager
35
The production manager is in charge of managing the budget, supervising
deliveries and deadlines, reporting production progress to senior management, scheduling
the production process, focusing on ongoing process improvement, collecting and
reporting production data, supervising material curation and purchase, and promoting
safe working practices at all times. A production manager must be technically and
numerically proficient. He or she has extensive understanding of production
management, understands safety and health requirements, and is familiar with
performance evaluation and budgeting ideas.
Marketing Manager
Marketing managers are in charge of managing the company's marketing efforts,
implementing marketing strategies, promoting the business, product, or service,
transmitting a message to customers and ensuring its accuracy, and informing senior
management about the status of marketing activities. A marketing manager must be
fluent in both verbal and written communication. He or she should also have strong
interpersonal, organizational, and customer service skills. He or she must be able to
establish, administer, and manage budgets and have good analytical and problem-solving
skills. He or she understands how to promote, showcase, and sell the goods or service.
Financial Manager
The financial manager is in charge of overseeing the operations of the finance
department, setting goals and objectives and designing a framework to meet them,
producing accurate financial reports and information, developing cash flow forecasts,
projecting profit, managing credit, providing advice in making financial decisions,
directing investment, making financial forecasts, and being skilled at budgeting and risk
36
management. He or she must have strong statistical and analytical capabilities, as well as
exceptional financial literacy, communication, problem-solving, and technical abilities.
He or she must hold a bachelor's degree in finance, accounting, or economics. He or she
should have financial management expertise, a working knowledge of all statutory rules
and regulations, be a skilled user of finance software, and have a strong understanding of
financial statistics and accounting principles.
IV.4 Key Partners and Resources
This section offers possible agreements that will help the organization implement
the business plan. They are made up of government agencies, non-governmental
organizations, and other groups that encourage and aid new firms. The potential future
partners listed below are Tealightful Milktea House's potential future partners who can
support, invest in, and help the business grow.
 Bicol State College of Applied Science and Technology (BISCAST)
The Bicol State College of Applied Science and Technology has assisted
the Tealightful Milktea House from business planning to implementation. The
BISCAST will assist the company in becoming recognized in the industry. They
can also provide excellent possibilities and learnings that will benefit the
company's growth.
 Business Resource Incubation Development (BRID)
Since the company is still in its early stages, the BRID serves as its
physical store for the time being. The business has been able to execute through
their instruction due to their cooperation with BRID. Business information has
37
been posted in the BRID office, which has aided in business marketing. They
freely advertise the business to potential investors and customers.
 Department of Trades and Industry (DTI)
DTI offers a good chance for every new business. This can help to secure
the company's name. Because the DTI's purpose is to help future businesses grow,
the business is eager to work with them. This will help the business to improve
and develop.
IV.5 Pre-operating Activities and Expenses
Table 12. Tealightful Pre-Operating Expenses

License:
DTI Business Name and Registration Certificate ₱ 610.00
Marketing and Advertising Expense
Flyers and Tarpaulin 2,000.00
Total ₱ 2,610.00
Table 12 shows the pre-operating expenses of Tealightful Milktea House which
are the business registration in DTI and printing of product flyers and tarpaulin.
IV.6 Organizational Gantt Chart
38
The figure 10 below shows the Gantt chart of activities and provide details in the
different activities that the business undergoes. The manager in charge has a specific task
and the duration of their tasks. The tasks and activities provided are activities from
making of this product.
Figure 10.
The Gantt Chart of Tealightful Milktea House
CHAPTER V
FINANCIAL PLAN
In this chapter, financial plan is presented composed of financial forecasting; the
monthly forecast, income statement, balance sheet, projected monthly cash flow, and
profitability ratios which helps the business to control and keep of track of the business’
income, expenses and investments in order to manage our business cash, avoid losses and
maintain financial stability.
39
V.1 Financial Assumptions
Financial assumptions are critical elements of a business plan as this is where you
begin your financial projections. These underlying assumptions are the results of the
other components of the business plan. Here your will see your growth and capabilities
depending on your goals and objectives.
 Increase in production 10% annually.
 Increase in the average costs of raw materials by 5% annually.
 Selling price will increase of 5% annually.
 The production overhead costs increase by 5% annually.
 The estimated life of tools and equipment is 5 years.
 Allowance for Discounts is 5%.
 Allowance for Damages is 5%.
 The cost of labor will remain the same.
 Ending Inventory is 5% of the Raw Materials Purchases.
 Partners Withdrawal is 14%.
V.2 Total Project Cost
Table 13. Tealightful total project cost.
TOTAL PROJECT COST
40
Pre-Operating Expenses ₱ 2,610.00
Tools And Equipment 3,270.00
Working Capital For A Month
Direct Materials 3,389.0
0
Labor 51.67
Manufacturing Overhead 1,620.0 5,060.67
0
Total Project Cost ₱ 10,940.67
In pre-operating expenses, it included the costs in registration of business name in
DTI. The tools and equipment total expenses is worth ₱ 3,270.00. In addition, the
working capital for a month included the direct materials costs, labor, and manufacturing
overhead is worth ₱ 5,060.67. So, Tealightful Milktea House will provide for it to acquire
the total amount of the project, ₱ 10,940.67
V.3 Sources Of Financing
SOURCE OF FINANCE
INTERNAL
PERSONAL CAPITAL WORKING CAPITAL PARTNERS SHARES
Figure 11. Sources of Financing of Tealightful Milktea House
41
The capital structure of our business is equity financing. When companies sell
shares to investors to raise capital, it is called equity financing. The benefit of equity
financing to a business is that the money received doesn't have to be repaid. If the
company fails, the funds raised aren't returned to shareholders.
It may be difficult for us to get a loan and we prefer to avoid debt, so we turn in
equity funding, so loan is not needed. So, Tealightful Milktea House consist of five
partnership, based on our project cost, the cash needed is ₱ 1,904.268 and the percentage
of shares capital of every owner is 20%.
Table 14. Tealightful Milktea House Partners’ Sharing Capital
Partner’s Capital Sharing

Ronna Nillo 20% ₱ 2,188.134
Dahlin Alcala 20% 2,188.134
Reden Oropesa 20% 2,188.134
Shane Margate 20% 2,188.134
Alessandra Parco 20% 2,188.134
Total Partner’s Sharing 100% ₱10,940.67
V.4 Projected Financial Statements
Tealightful will discuss and illustrate the projected financial statements over the
period of time. Projected financial statements incorporate current trends and expectations
to arrive at a financial picture that management believes it can attain as of a future date.
At a minimum, projected financial statements will show a summary-level income
statement and balance sheet. Therefore, Tealightful will be ready for a possible problem
in financial and addressed it to reduce the risk of loss.
42
A. Projected Income Statement
Table 15 shows the projected income statements of Tealightful and will
perform its productions four times a month. The net income for the first year is
₱41,097.40, for the second year the net income is ₱51,256.86, and for the third month
it increased ₱68,300.16. The predicted net income shows that in year 2 it will increase
its net income 85%.
Table 15. Tealightful Milktea House projected income statement in a given period of
time
TEALIGHTFUL MILKTEA HOUSE

PROJECTED INCOME STATEMENT
Year 1 Year 2 Year 3
Sales ₱ 117,600.00 ₱ 142,296.00 ₱ 172,178.16
Less: Sales return and Allowances 8,232.00 8,537.76 8,608.91
Gross Sales ₱ 109,368.00 ₱ 133,758.24 ₱ 163,569.25
Less: Cost of Sales
* Direct Materials
Beginning Inventory - ₱ 4,066.80 ₱ 4,920.83
Raw Materials Purchases ₱ 40,668.00 49,208.28 59,542.02
Allowance for Damage 2,033.40 1,968.33 21,786.26
Total Goods available for sale 42,701.40 55,243.31 66,249.11
Less: Ending Inventory 4,066.80 4,920.83 5,954.20
Direct Materials 38,634.60 50,322.58 60,294.11
* Direct Labor 620.00 750.20 907.74
* Manufacturing Overhead 19,440.00 21,432.60 23,629.44
Cost of Goods Sold ₱ 58,694.60 ₱ 72,505.38 ₱ 84,832.09
Gross Profit ₱ 50,673.40 ₱ 61,252.86 ₱
78,737.16
Less: Selling, General & Admin Expenses
Water ₱ 600.00 630.00 661.50
Electricity 1,200.00 1,260.00 1,323.00
Office Supplies 1,200.00 1,260.00 1,323.00
Transportation Expense 2,400.00 2,520.00 2,646.00
Marketing Expense 600.00 630.00 661.50
Miscellaneous Expense 2,400.00 2,520.00 2,646.00
43
Amortization of pre-operation exp. 522.00 522.00 522.00
Depreciation Expense 654.00 654.00 654.00
Total Operating Expense ₱ 9,576.00 ₱ 9,996.00 ₱ 10,437.00
Net Income ₱ 41,097.40 ₱ 51,256.86 ₱ 68,300.16
B. Projected Balance Sheet
Table 16 illustrates the projected balance sheets of Tealightful Milktea House
given a period of time. Projected balance sheets are the statements that show estimated
changes to a company's financial status, including investments, other assets, liabilities
and financing for equity.
It is used to estimate what a company intends to possess in the future as
well as what it expects to owe. Based on the estimated calculations shown above, the
total amount of assets and partner’s capital in the year 1 is ₱39,708.85 followed by year 2
which has ₱75,588.65 as well as for year 3 with the amount of ₱123,398.76
Table 16. Tealighful Milktea House projected balance sheet for a given period of time

PROJECTED BALANCE SHEET
YEAR
Pre- 1 2 3
Operating
ASSETS
Cash ₱ 5,060.67 ₱ 32,971.45 ₱ 71,141.55 ₱
120,880.55
Tools and Equipment 3,270.00 2,616.00 1,962.00 1,308.00
Pre-Operating Cost 2,610.00 2,088.00 1,566.00 1,044.00
Add: Ending Inventory 4,066.80 4,920.83 5,954
Less: Allowance for 2,033.40 4,001.73 5,787.99
Spoilage
TOTAL ASSETS 10,940.67 39,708.85 75,588.65 123,398.76
PARTNERS’ EQUITY
Total Capital 10,940.67 10,940.67 39,708.85 76,588.65
Profit 41,097.40 51,256.86 68,300.16
44
Less: Drawing 12,329.22 15,377.06 20,490.05
TOTAL PARTNERS’. 10,940.67 39,708.85 75,588.65 123,398.76

CAPITAL
TOTAL LIABILITIES &

PARTNERS’ CAPITAL ₱ 10,940.67 ₱ 39,708.85 ₱ 75,588.65 ₱
123,398.76
C. Projected Cash Flow
Table 17 shows the projected cash flow of Tealightful Milktea House given in a
period time. A projected cash flow statement is best defined as a listing of expected cash
inflows and outflows for an upcoming period (usually a year). Anticipated cash
transactions are entered for the subperiod they are expected to occur.
Table 17. Tealightful Milktea House Projected Cash Flow

PROJECTED CASH FLOW
YEAR
Pre- 1 2 3
Operating
Cash Receipts
Gross Sales - ₱ ₱ ₱ 63,569.25
109,368.00 133,758.24
Investment (Project ₱ 10,940.67
Cost)
Total Cash Receipts 10,940.67 109,368.00 133,758.24 163,569.25
Cash Disbursements
Pre-Operating 2,610.00
Tools and Equipment 3,270.00
Cost of Sales - 60,728.00 71,391.08 84,079.20
Operating Expenses - 8,400.00 8,820.00 9,621.00
45
Total Disbursements 5,880.00 69,128.00 80,211.08 93,340.20
Total Cash 5,060.67 40,240.00 53,547.16 70,229.05

Inflow/outflow
Less: Drawing 12,392.22 15,377.06 20,490.05
CASH BALANCE 5,060.67 27,910.78 38,170.10 49,739.00
Cash Balance, Beginning - 5,060.67 32,971.45 71,141.55
Cash Balance, Ending ₱ 5,060.67 ₱ 32,971.45 ₱ 71,141.55 ₱

120,880.55
The cash sources for a specific activity that enters and exits the business are
shown in table for clarity. This statement separates operating from non-operating
activities by showing the inflow and outflow of funds into and out of the company. Based
on the quantity of money flowing in and going out, it illustrates an organization's capacity
to function both temporarily and permanently.
V.5 Profitability Ratios
The profitability ratios are a class of financial metrics that are used to assess a
business's ability to generate earnings relative to its revenue, operating costs, balance
sheet assets, or shareholders' equity over time, using data from a specific point in time.
The final result of the Tealightful is represented by this ratio.
A. Return On Investments
Table 18. Tealightful return on investment computation.
RATE OF RETURN ON INVESTMENTS
ROI = Average Net Profit (3 years)
46
Total Project Cost
₱ 160,654.42 /3
10,940.67
= 53,551.47
10,940.67
= 4.89
The rate of return on investment is 489%
The ROI for three (3) consecutive years is good results it means that we have
gained not losses. A high ROI means the investment's gains compare favorably to its
cost. As a performance measure, ROI is used to evaluate the efficiency of an investment
or to compare the efficiencies of several different investments and for the three years the
ROI which is 489%
B. Payback Period
Year Cost of Net Cash Balance Cash

Investment to Inflow Payback
be Recovered Period
1 10,941 40,240 (29,299) 1 year
The payback period for the project is less than 1 year.
Table 19. Tealightful Milktea House computed payback period for the project cost.
For the payback period, simply divide the project’s initial capital spend by the
amount of net cash inflow it generates each year. Tealightful Milktea House required to
47
have 1 year to recover its initial cost and expenses to reach time where there is no loss no
profit breakeven point.
C. Break-Even Point
Break-Even Point in Units = Fixed Cost

Selling Price per Unit – Variable Cost per Unit
= 798.00
49 – 28.15
= 798.00
20.85
= 38 cups of Tealightful is required to break-even
Table . Tealightful Milktea House Break-Even Point.
Table 16 shows the Tealightful Milktea House break-even point units. The break-
even point (BEP) is the production level at which total revenues equal total expenses. In
order to get the break-even point of the business, the fixed cost and variable cost per unit
should be identified first. To caculate break-even point, simply subtract the selling price
by the variable cost per unit then divide it into the fixed cost. From the analysis of break-
even point it shows that there is 38 cups of Tealightful is required to break-even.
48
APPENDICES
A. Definition of Terms
In this section, the terms used in this business manuscript were defined.
BARGAINING POWER OF BUYER - The definition is simply how much
power does a single buyer have. If an industry has many buyers than each buyer is
very weak. Individually they cannot influence the industry. (Dollinger &
Dollinger, 2017)
CITRULLUS LANATUS – Citrullus lanatus is a fruit that is eaten and carries
many by-products like rind and seeds that are abandoned and fed to animals.
(Strauss, 2021)
49
CUCUMIS SATIVUS – is a member of the Cucurbitaceae, which comprises 90
genera and 750 species. It is one of the oldest cultivated vegetable crops and is
cultivated in nearly all countries of temperature zones. (panelT.TATLIOGLU et
al., 2012)
DAUCUS CAROTA - commonly known as a wild carrot is a complex plant
species that comprises of wild and cultivated species. (Saini, 2019)
MARKET PROFILE - is the set of characteristics that can help a business entity
in recognizing a market segment or a target group of population or buyers.
(Bhasin, 2020)
MARKET SEGMENT - refers to the classification of customers for marketing
purposes depending on several factors like their preferences, shopping habits,
needs, etc. (Team, 2022)
MARKET SEGMENTATION - is designed to help companies better market to
groups that they will have the most success at meeting their needs. Market
segmentation helps companies create a market mix that allows them to target their
marketing campaigns to audiences that are more likely to need their product - and,
potentially find under-served segments to branch out to. (Sraders, 2019)
MILKTEA - refers to any tea drink with milk added. It can be as simple as a
splash of milk in a hot cup of tea, or it can be a complex recipe including various
ingredients, like the popular bubble tea. (Goodwin, 2022)
MORINGA OLEIFERA - commonly known as Moringa, is native to
northwestern India, and widely cultivated in tropical and subtropical areas.
(Author links open overlay
50
panelLakshmipriyaGopalakrishnanbKruthiDoriyaaDevaraiSanthoshKumaraPerso
nEnvelope et al., 2016)
SAM - or Serviceable Available Market is the segment of the TAM targeted by
your products and services which is within your geographical reach. (Altorabi,
2022)
SOM - or Serviceable Obtainable Market is the portion of SAM that you can
capture. (Altorabi, 2022)
TAM - or Total Available Market is the total market demand for a product or
service. (Altorabi, 2022)
SAM or Serviceable Available Market is the segment of the TAM targeted by
your products and services which is within your geographical reach. SOM or
Serviceable Obtainable Market is the portion of SAM that you can capture.
(Altorabi, 2022)
TAPIOCA PEARLS – is a starch extracted from cassava root. It consists of
almost pure carbs and contains very little protein, fiber, or other nutrients.
(Bjarnadottir, 2021)
TARGET MARKET - refers to a specific and well-defined consumer segment
within the business’s serviceable market which the business wants to sell its
products and services and direct its marketing efforts to. (Pahwa & consultant,
2021)
THREAT OF NEW ENTRANTS - refers to the threat new competitors pose to
existing competitors in an industry. Therefore, a profitable industry will attract
more competitors looking to achieve profits. (Dan, 2013)
51
B. Business Name Registration
52
C. Certificate of Recommendation of the Business Plan for Implementation
53
College of Arts and Sciences
1st Semester, School Year 2021-2022
Bachelor of Science in Entrepreneurship
CERTIFICATE OF RECOMMENDATION
OF THE BUSINESS PLAN FOR IMPLEMENTATION
The faculty members of the Bicol State College of Applied Sciences and
Technology, College of Arts and Sciences accept this Business Plan, entitled
“TEALIGHTFUL MILKTEA HOUSE” prepared and submitted by NILLO, RONNA
J., ALCALA, DAHLIN, OROPESA, REDEN C., MARGATE, SHANE., and
PARCO, ALESSANDRA A., in partial fulfillment of the requirements in Bachelor of
Science in Entrepreneurship major in Food Management is hereby accepted, approved,
and recommended for Business Implementation by the Panel Members whose signatures
appear below on this ___ day of _____ 2022.
ANA MARIE A. BINALLA VIVIAN CATHERINE N. DARIA

Financial Adviser Technical Adviser
DR. JONATHAN S. DELA CRUZ

Business Guru
RACHELLE A. ESGUERRA
Subject Teacher
ANA MARIE A. BINALLA

Program Head
DR. APOLONIA C. SEBELLO

College Dean
54
D. Curriculum Vitae
EDUCATION HISTORY
TERTIARY EDUCATION (2019-present)
RONNA J. NILLO Bicol State Collge of Applied Sciences and
GENERAL MANAGER Technology
Course: BSENTREPRENEURSHIP – Food
Zone 3, San Juan, Pili, Camarines
Sur Management
nilloronnaj@gmail.com SENIOR HIGH SCHOOL (2017-2019)
+639503382151 Centra Bicol State University of
@ronnajalloresnillo Agriculture
Specialization: Accountancy and Business
Management
P R OFIL E JUNIOR HIGH SCHOL (2013 – 2017)
Pili Capital College Inc.
ELEMENTARY (2007 – 2013)
To take this as an opportunity on Pili West Central School
expanding my learnings and skills and to
establish my credentials and career. AWARDS/RECOGNITION
 With Honor – 2013
 With Honor – 2016
SKILLS
 With Honor 2019
 Ability to work under  Dean Lister - 2022
pressure
 Customer service excellence PERSONAL INFORMATION
 Hardworking Age: 22 Years old
Birth Date: November 11, 2000
 Good in Math
Birth Place: Naga City
 Problem Solving
Civil Status: Single
 Interpersonal skill Nationality: Filipino
Language: Bicol, Filipino, English
55
WORK EXPERIENCE
Service Crew
Mcdonald’s Naga Magsaysay– 2019-
Present
DAHLIN ALCALA
MARKETING MANAGER
Zone 5, Baliuag Viejo, Minalabac,

Camarines Sur EDUCATION HISTORY
alcala.dahlin.ph@gmail.com TERTIARY EDUCATION (2019-present)
+639482790065
Bicol State College of Applied Sciences and
@dahlinalcala
Technology
P R OFIL E Management
Working to this job opportunity SENIOR HIGH SCHOOL (2017-2019)
will allow myself to apply my knowledge Centra Bicol State University of
and good communicating skills, to Agriculture
enhance my skills and to gain more Specialization: Accountancy and Business
knowledge in this field of job at the same Management
time. JUNIOR HIGH SCHOL (2013 – 2017)
Pili Capital College Inc.
Baliuag Viejo Elementary School
SKILLS AWARDS/RECOGNITION
I am good at communicating with  With Honor – 2013
customers and with my co-workers. I am  With Honor – 2016
flexible enough to manage all my tasks and  With Honor 2019
assignment on time. I know my priorities and  Dean Lister - 2022
I have knowledge to build a good
communication with the team and customers. PERSONAL INFORMATION
Age: 22 Years old
Birth Date: December 5, 2000
Birth Place: Quezon City
Nationality: Filipino
56
WORK EXPERIENCE
Pront End Bagger
Super Value Inc. – April 2020 – July 2020
REDEN C. OROPESA
PRODUCTION MANAGER
Zone 2, Taal Ave., Balatas, Naga

City EDUCATION HISTORY
Redenoropesa805@gmail.com TERTIARY EDUCATION (2019-present)
+639516096875
Bicol State Collge of Applied Sciences and
@redenoropesa
Technology
Job opportunities are just like SENIOR HIGH SCHOOL (2017-2019)
golds or diamonds that if there are chance Camarines Sur National High School
to make it mine I do everything or Specialization: Technical Vocational
anything to get what I want, that's why Livelihood (Food Processing)
every kind of jobs are important. JUNIOR HIGH SCHOL (2012 – 2017)
Camarines Sur National High School
Naga Central School 1
 Salutatorian – 2013
Good at listening is the first thing I learn  Champion in Sales Inventory –
from my parents also I am willing to learn, 2012
willing to be sold to learn every mistake,  MTAP – 2016
open minded, Innovative thoughts and also  With Honor – 2016
good at communication.  With Honor 2019
 President’s Lister - 2022
PERSONAL INFORMATION
Age: 22 Years old
Birth Place: PGH Manila
57
WORK EXPERIENCE
Service Crew
SM Mcdonald’s – 2019 - Present
ALESSANDRA A. PARCO
HUMAN RESOURCE MANAGER
Zone 2, San Miguel, Milaor,

Camarines Sur EDUCATION HISTORY
parcosandra@gmail.com TERTIARY EDUCATION (2019-present)
+639099564233
@alessandraparco
Technology
SENIOR HIGH SCHOOL (2017-2019)
To secure a challenging position in a Camarines Sur National High School
reputable organization to expand my Specialization: Technical Vocational
learnings, knowledge, and skills. Livelihood (Computer System Servicing)
JUNIOR HIGH SCHOL (2013 – 2017)
Camarines Sur National High School
Milaor Central School
 Ability to work under  With Honor – 2016
pressure  Dean Lister - 2022
 Customer service excellence
 Hardworking PERSONAL INFORMATION
 Problem Solving
Age: 22 Years old
Birth Date: January 17, 2000
Birth Place: Naga City
58
WORK EXPERIENCE
Service Crew
Mcdonald’s Naga Magsaysay – 2019 -
2021
SHANE MARGATE
FINANCIAL MANAGER
Zone 5, Hibago, Ocampo, Camarines

Sur EDUCATION HISTORY
shanemargate1414@gmail.com TERTIARY EDUCATION (2019-present)
+6393087000813
@shanedestenesplanamargate
Technology
Seeking a challenging opportunity where SENIOR HIGH SCHOOL (2017-2019)
I will be able to utilize my strong Centra Bicol State University of
organizational skills, ability to work with Agriculture
other people and gain a new experience Specialization: Accountancy and Business
and knowledge at the same time. I offer Management
my service and determination to be an
JUNIOR HIGH SCHOL (2013 – 2017)
asset in your company and be able part of
Ocampo National High School
a team throughout my working time.
Hibago Elementary School
 Ability to work under  Salutatorian – 2013
pressure  Champion in Sales Inventory –
 Customer service excellence 2012
 Hardworking  MTAP – 2016
 Good in Math  With Honor – 2016
 Problem Solving  With Honor 2019
 Interpersonal skill  President’s Lister - 2022
PERSONAL INFORMATION
Age: 22 Years old
Birth Place: PGH Manila
59
E. References
Altorabi, W. (2022, October 4). Tam Sam som - what it means and why it matters.
LinkedIn. Retrieved December 10, 2022, from
https://www.linkedin.com/pulse/tam-sam-som-what-means-why-matters-wael-
altorabi
ANV, R. (2018, April 28). Watermelon - health benefits & risks. ActualFruVeg.
Retrieved December 12, 2022, from
https://actualfruveg.com/2018/04/28/watermelon-2-3-health-benefits-risks/
Author links open overlay panelLakshmipriyaGopalakrishnanbKruthiDoriyaaDevarai

SanthoshKumaraPersonEnvelope, LakshmipriyaGopalakrishnanb, b,
KruthiDoriyaa, a, SanthoshKumaraPersonEnvelope, D., & oleifera, A. M. (2016,
April 11). Moringa oleifera: A review on nutritive importance and its medicinal
application. Food Science and Human Wellness. Retrieved December 10, 2022,
from https://www.sciencedirect.com/science/article/pii/S2213453016300362
Bhasin, H. (2020, February 19). What is a market profile? definition and how to create
one. Marketing91. Retrieved December 10, 2022, from
https://www.marketing91.com/market-profile/
Bjarnadottir, A. (2021, June 1). What is tapioca and what is it good for? Healthline.
Retrieved December 10, 2022, from https://www.healthline.com/nutrition/tapioca
Dan. (2013, July 24). Threat of new entrants (one of Porter's five forces). The Strategic
CFO®. Retrieved December 10, 2022, from
https://strategiccfo.com/articles/financial-leadership/threat-of-new-entrants-one-of-
porters-five-forces/
Deka, D. G. (2020, December 23). Health benefits of Moringa leaves backed by science.
LinkedIn. Retrieved December 12, 2022, from
https://www.linkedin.com/pulse/health-benefits-moringa-leaves-backed-science-dr-
geetima-deka
Dollinger, D., & Dollinger, D. (2017, May 24). What are the bargaining power of
buyers? Daniel Dollinger CPA, CFP®. Retrieved December 10, 2022, from
https://www.danieldollinger.com/bargaining-power-buyers/
Garcia, C. (2022, August 14). Bargaining power of buyers: Impacts, factors, and
examples. Konsyse. Retrieved December 10, 2022, from
https://www.konsyse.com/articles/bargaining-power-of-buyers-impacts-factors-
examples/
60
Goodwin, L. (2022, June 9). Everything you should know about milk tea. The Spruce
Eats. Retrieved December 10, 2022, from https://www.thespruceeats.com/what-is-
milk-tea-765143
Levy, J. (2022, October 23). What makes carrots so good for you. Dr. Axe. Retrieved
December 12, 2022, from https://draxe.com/nutrition/carrots/
Pahwa, A., & consultant, A. P. A. startup. (2021, July 29). Target market - definition,
examples, strategies, & analysis. Feedough. Retrieved December 10, 2022, from
https://www.feedough.com/target-market-definition-examples-strategies-analysis/
panelT.TATLIOGLU, A. links open overlay, T.tatlioglu, & SummaryCucumber, P.

(2012, December 2). Cucumber: Cucumis sativus L. Genetic Improvement of
Vegetable Crops. Retrieved December 10, 2022, from
https://www.sciencedirect.com/science/article/pii/B9780080408262500175
Roberts, H. (2018, July 19). Watermelon...a fruit or vegetable? WCIA.com. Retrieved

December 17, 2022, from
https://www.wcia.com/ciliving-tv/ciliving-stories/ciliving/cikitchen/watermelon-a-
fruit-or-vegetable/
Saini, D. A. (2019, March 28). Daucus carota (Wild Carrot) taxonomy, description &
medicinal uses. Ayur Times. Retrieved December 10, 2022, from
https://www.ayurtimes.com/daucus-carota-wild-carrot/
Sraders, A. (2019, January 11). What is market segmentation? definition and examples.
TheStreet. Retrieved December 10, 2022, from
https://www.thestreet.com/markets/corporate-governance/what-is-market-
segmentation-14829729
Strauss, M. (2021, May 4). The 5,000-year secret history of the watermelon. History.
Retrieved December 10, 2022, from
https://www.nationalgeographic.com/history/article/150821-watermelon-fruit-
history-agriculture
Team, W. (2022, May 5). Market segment. WallStreetMojo. Retrieved December 10,
2022, from https://www.wallstreetmojo.com/market-segment/
61
F. Product Shelf-Life Test
Shelf life testing is designed to provide an objective measure of the quality
factors that define the food and the point at which failure occurs. This failure is
the pint at which the food exhibits physical, chemical, microbiological, or sensory
characteristics that are unacceptable to the consumer (Giese, 2000).
Fresh Milk 7 - 10 days (Unopened refrigerated)
5 days (Opened regirated)
Fresh Fruits Watermelon - Uncut watermelons will last 7-10 days on the counter and 2-3
weeks in the fridge, cut watermelon are also listed in our table. The shelf life
62
of watermelon depends when the watermelon was picked and how it is stored.
Cucumber - Fresh cucumbers can last about two weeks if stored properly.
They can be very specific about storage temperature, lasting longest when
stored at 55 degrees F.
Carrots - Raw carrots, when properly stored will usually stay fresh for around
3 to 4 weeks in the fridge.
Moringa - stored for maximum of twelve days without quality changes.
The business owners conduct a product life testing during the production
to ensure the health of the customers and also of the company. During the activity,
the owners store the raw ingredients in a room temperature to monitor the day-to-
day differences and changes of every ingredient. This will also allow the owners
to know how long the ingredients should be consumed.
63
G. Business Name Options and Business Logo Development
First Logo
Second Logo Third Logo
Figure 12. Business Logo Development
Since its beginnings, the company has gone by several different names.
Following approval, the mentors provided various suggestions, which resulted in the
business name “Tealightful”. This has already been registered with the Trades and
Industry Department (DTI).
The same situation with the company logo. Before arriving at the ultimate
logo, the company proposed two (2) distinct logos. The only color used in the design
64
is green, indicating that Tealightful promotes all natural, healthy, and fresh products.
The leaf at the tip of the word "Lightful" represents how refreshing the product is.
The mark with the words "Fresh & Natural" indicates the product's identity. The
company's tag line is also included on the stamp. Finally, the object that resembles a
"bahay kubo" represents the value of the environment and nature. As shown in
Chapter 1, Figure 1.
The figure 12 shows the chronology of Tealightful's many business logos. The
company has decided on the first logo to include each component, a unique logo that
will be recognizable by the ingredient image next to the word "TEA." The company
has opted on a broad product logo for the second logo. To represent the product, a cup
and a leaf were added. Which were being upgraded in final logo to emphasize the
product's healthiness and freshness.
65
H. Sensory Evaluation and Scorecard Food Action Test
Sensory Evaluation Form and Scorecard-Food Action Rating Test
In this view is the result of conducted sensory evaluation and scorecard-food
action rating test to 20 evaluators. These evaluators are the student and young
professionals residing in Naga City, Camarines Sur, aged from 15 to 39, both female and
male.
For the flavour of Moringa 17 out of 20 (85%) evaluators rate the moringa as like
extremely for its appearance, taste/flavour, texture/consistency, aroma/smell, and overall
acceptability. 2 out of 20 (10%) evaluators rate the moringa as like very much for its
appearance, taste/flavour, texture/consistency, aroma/smell, and overall acceptability.
And, 1 out of 20 (5%) evaluators rate the moringa as like moderately for its appearance,
taste/flavour, texture/consistency, aroma/smell, and overall acceptability.
For the scorecard – food action rating test of Moringa, 70% of the evaluator
described their feeling about the product by choosing “I would eat this every opportunity
that I had”. 15% of the evaluators chose “I would eat this very often” and 15% chose “I
like this and would eat it now and now”.
66
Sensory Evaluation form
Recipe Name: Moringa Category:
Directions: Check one rating for each of the following: Appearance, Taste/Flavor,
Texure/Consistency, Aroma/Smell, and Overall Acceptability
Rating Scale Appearance Taste/ Texture/ Aroma/Smell Overall

Flavor Consistency Acceptabilit
y
9. Like Extremely 85% 85% 85% 85% 85%
8. Like Very Much 10% 10% 10% 10% 10%
7. Like Moderately 5% 5% 5% 5% 5%
6. Like Slightly
5. Neither Like or
Dislike
4. Dislike Slightly
3. Dislike Moderately
67
2. Dislike Very Much
1. Dislike Extremely
Office Use Only
Panelist Code Date: April 18, 2022
Scorecard - Food Action Rating Test
Name: Age/Sex:
You are presented with a food sample.
Please taste the sample and tick ✅ the box that best describes how you feel about it.
 I would eat this every opportunity that I had
 I would eat this very often
 I like this and would eat it now and then
 I would eat this if available but would not go out of my way
 I don’t like this but would eat in occasion
 I would hardly ever eat this
 I would eat this only if forced to
68
For the flavour of Carrots 15 out of 20 (75%) evaluators rate the carrots as like
extremely for its appearance, taste/flavour, texture/consistency, aroma/smell, and overall
acceptability. 3 out of 20 (15%) evaluators rate the carrots as like very much for its
appearance, taste/flavor, texture/consistency, aroma/smell, and overall acceptability. And,
2 out of 20 (10%) evaluators rate the carrots as like moderately for its appearance,
taste/flavor, texture/consistency, aroma/smell, and overall acceptability.
For the scorecard – food action rating test of Carrots, 40% of the evaluator
Recipe Name: Carrots Category:
Texture/Consistency, Aroma/Smell, and Overall Acceptability
Rating Scale Appearance Taste/Flavor Texture/ Aroma/Smell Overall
Consistency Acceptability
9. Like Extremely 75% 75% 75% 75% 75%
8. Like Very Much 15% 15% 15% 15% 15%
7. Like Moderately 10% 10% 10% 10% 10%
6. Like Slightly
5. Neither Like or Dislike
4. Dislike Slightly
69
Office Use Only
For the flavor of Watermelon 16 out of 20 (60%) evaluators rate the watermelon
as like extremely for its appearance, taste/flavour, texture/consistency, aroma/smell, and
overall acceptability. 2 out of 20 (10%) evaluators rate the watermelon as like very much
for its appearance, taste/flavour, texture/consistency, aroma/smell, and overall
acceptability. And, 2 out of 20 (10%) evaluators rate the watermelon as like moderately
for its appearance, taste/flavor, texture/consistency, aroma/smell, and overall
acceptability.
For the scorecard – food action rating test of Watermelon, 25% of the evaluator
Recipe Name: Watermelon Category:
Texture/Consistency, Aroma/Smell, and Overall Acceptability
70
9. Like Extremely 80% 80% 80% 80% 80%
8. Like Very Much 10% 10% 10% 10% 10%
7. Like Moderately 10% 10% 10% 10% 10%
6. Like Slightly
4. Dislike Slightly
Office Use Only
For the flavour of Cucumber 14 out of 20 (70%) evaluators rate the cucumber as
like extremely for its appearance, taste/flavour, texture/consistency, aroma/smell, and
overall acceptability. 4 out of 20 (20%) evaluators rate the cucumber as like very much
for its appearance, taste/flavour, texture/consistency, aroma/smell, and overall
acceptability. And, 2 out of 20 (10%) evaluators rate the cucumber as like moderately for
its appearance, taste/flavour, texture/consistency, aroma/smell, and overall acceptability.
For the scorecard – food action rating test of Cucumber, 80% of the evaluator
71
Recipe Name: Cucumber Category:
Texure/Consistency, Aroma/Smell, and Overall Acceptability
9. Like Extremely 70% 70% 70% 70% 70%
8. Like Very Much 20% 20% 20% 20% 20%
7. Like Moderately 10% 10% 10% 10% 10%
6. Like Slightly
4. Dislike Slightly
Office Use Only
I. Partnership Agreement
PARTNERSHIP AGREEMENT
This PARTNERSHIP AGREEMENT is made and entered into this November 2, 2022 at Naga City,
Philippines by and among:
RONNA J. NILLO, of legal age, Filipino, single, and with residence and postal address at Zone 3
San Juan, Pili, Camarines Sur; DAHLIN ALCALA, of legal age, Filipino, single, and with residence and
postal address at Baliuag Viejo, Minalabac, Camarines Sur; REDEN C. OROPESA, of legal age, Filipino,
single, and with residence and postal address at 2 Taal Avenue Ext., Balatas Monterey Village, Naga City;
ALESSANDRA A. OROPESA, of legal age, Filipino, single, and with residence and postal address at Zone
1, San Miguel, Milaor, Camarines Sur; SHANE MARGATE, of legal age, Filipino, single, and with residence
and postal address at Zone 5, Hibago, Ocampo, Camarines Sur.
WITNESSETH: That
72
Above-named parties hereby agree to form a partnership, subject to the following terms and
conditions, to wit:
1. Name of Partnership
That business under this partnership arrangement shall be conducted under the name of
TEALIGHTFUL MILKTEA HOUSE and shall maintain its principal office at Pñafrancia Avenue, Naga City.
2. Nature of Business
The Partnership shall exist for the purpose of BEVERAGE INDUSTRY.
3. Day-To-Day Operation
The partners shall provide their full-time services and best efforts on behalf of the partnership.
However, no partner shall receive salary for services rendered to the partnership. Each partner shall have
equal rights to manage and control the partnership and its business and, it is understood that the partners
may elect one among the partners to conduct the day-to-day business of the partnership. Should there be
differences between partners concerning ordinary business matters, a decision shall be made by unanimous
decision vote of the partners.
4. Exemption from Liability
No partner shall bind the partnership by his/her act/s and/or contract/s entered into which shall
result to any liability exceeding Php 1000.00 without prior written consent of each and all of the partners.
5. Capital Contribution
Capital contribution of each partner to the partnership shall consist of the following property,
services, or cash which each partner agrees to contribute:
Name of Partner Capital Contribution Agreed-Upon % of Share
Cash
Ronna J. Nillo ₱2,188.134 ₱2,188.134 20%
Dahlin Alcala ₱2,188.134 ₱2,188.134 20%
Reden Oropesa ₱2,188.134 ₱2,188.134 20%
Alessandra Parco ₱2,188.134 ₱2,188.134 20%
Shane Margate ₱2,188.134 ₱2,188.134 20%
The partnership shall maintain a capital account record for each partner, should any partner’s
capital account fall below the agreed amount, that partner concerned shall: (1) have his share of profits due
and payable instead applied to his capital account; and (2) pay the deficiency to the partnership if his/her
share of partnership profits is not yet due and payable or, if it is, his share is insufficient to cancel the
deficiency.
6. Profits and Losses
At the end of each and every calendar year, the partnership’s profits and losses shall be divided in
proportion to the partner’s Capital Contribution under item no. 5 above.
7. Term and Termination thereof
The term of this agreement shall be for the period of ______ (___) years, unless the partners
mutually agree in writing to a shorter period. Should the partnership be terminated by unanimous vote, the
assets and cash of the partnership shall be used to pay all creditors, after which the remaining amounts
shall be distributed to the partners according to their proportionate share.
8. Disputes and Remedial Measures
73
This Partnership Agreement shall be governed by pertinent laws of the Philippines. Any disputes
arising by and between the partners as a result of this Agreement shall be settled through arbitration in
accordance with the rules of Alternative Dispute Resolution and any judgment or award rendered thereof
shall be binding among the disputing partners.
9. Withdrawal and/or Death of a Partner

In the event a partner withdraws or retires from the partnership for no reason or should die, the
remaining partners may continue to operate the partnership using the same name. A withdrawing or retiring
partner must give sixty (60) days prior written notice of his/her intention to withdraw or retire and shall be
obliged to sell his/her interest in the partnership. No partner shall transfer any of his/her interest in the
partnership to any third party without the written consent of the remaining partner(s). The remaining
partner(s) shall pay the withdrawing or retiring partner, or to the legal representative of the deceased or
disabled partner, the value of his/her interest in the partnership, or (a) the sum of his capital account; (b) any
unpaid loans due him/her; and (c) his/her proportionate share accrues in the value of the partnership
property over its book value. No value for good will shall be included in determining the value of the
partner’s interest.
10. Non-Compete Agreement

A partner who withdraws or retires from the partnership shall not directly or indirectly engage in a
business which is or which would be competitive with the existing or then anticipated business of the
partnership for a period of 2022 – 2024, in those Region V – Bicol of the country where the partnership is
currently doing or planning to do business.
IN WITNESS WHEREOF, we have hereunto singed this PARTNERSHIP AGREEMENT this
November 2, 2022 at Naga City, Philippines.
Ronna J. Nillo Dahlin Alcala Reden C. Oropesa

Partner Partner Partner
Shane Margate Alessandra A. Parco

Partner Partner
Republic of the Philippines }

City of Naga } S.S.
ACKNOWLEDGMENT
BEFORE ME, Notary Public for and in the City of Naga this November 2, 2022 at Naga City,
Philippines, personally appeared:
RONNA J. NILLO with his/her School ID with number 19-28170

Dahlin Alcala with his/her School ID with number ____________
Reden C. Oropesa with his/her School ID with number 19-56316
Shane Margate with his/her School ID with number 19-78327
Alessandra A. Parco with his/her School ID with number 19-86730
known to me to be the same person who executed the foregoing Investment Agreement and acknowledged
the same as their free, voluntary act and deed as well as that of the Company.
74
WITNESS MY HAND AND SEAL on the place and date first above written.
NOTARY PUBLIC
Doc. No. ________;
Page No.________;
Book No.________;
Series of ________.
J. Certification of Copy Editor
College of Arts and Sciences

1st Semester, School Year 2021-2022
Bachelor of Science in Entrepreneurship
C E R T I F I C A T I O N
75
This is to certify that the Business Plan of RONNA J. NILLO, DAHLIN
ALCALA, REDEN C. OROPESA, SHANE MARGATE, and ALESSANDRA A.
PARCO entitled TEALIGHTFUL MILKTEA HOUSE was edited by the undersigned.
Issued upon request of the interested party for reference and whatever purposes it
may serve on _______ in the City of Naga, Republic of the Philippines.
RUBY KRISTINE H. OLAÑO

Editor
Reviewed and Approved:
RACHELLE A. ESGUERRA
Subject Teacher
ANA MARIE A. BINALLA

Program Head
76

TEALIGHTFUL BPLAN Final-1

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CHAPTER I

the socio-economic impact of the business.

I. 1 VISION, MISSION, GOALS, AND OBJECTIVES OF THE BUSINESS

quality organic milk tea experience possible.

while improving people's live through a meaningful innovation, and responding to

the needs of the local farmers.

creating customer value.

attendance, good material investments, and business stall in Naga City.

 Innovate additional product variant.

 Reduce ingredient costs by 5%,

 Create new market segment.

 Innovate production process and techniques to reduce direct labor costs.

I.2 Brief Description of the Business

The product Tealightful is manufactured by Tealightful Milktea House. The

generate an income, they will be one of the suppliers of raw materials.

Figure 1. Tealightful Milktea House logo

Figure 1 shows the Tealightful Milktea House's logo, demonstrates a strong

the importance of the environment and nature.

I.3 Socio-Economic Impact

would affect people, society, and the environment.

Tealightful Milktea House is a business that focuses to aid the community by

body become healthy. According to Alberto (2017), a blogger in London, drinking

to physical health but also to the emotional health of customers.

beneficial to their health. One of the company's strategic plans is to participate in

According to a waste characterization case study conducted by Taghizadeh et al.

II.1 Market Analysis

plans in order to achieve its goals and objectives.

A.1.1 Porter’s Five Forces Analysis

Porter's Five Forces Analysis is a microenvironmental approach for

analyzing the level of competition inside a specific industry. The model is

affect a company's profitability and business strategies (Williams, 2022). This

industry competition. The rivalry among existing competitors, the threat of new

entrants, the bargaining power of suppliers, the bargaining power of customers,

The table 1 below shows the direct competitors of Tealightful Milktea

together with its competitors, the weaker it becomes.

Tealightful Milktea House will offer an innovative milktea that is flavorful

and unique, and is healthy at an affordable price to help attract customers to buy

competitors' strengths and weaknesses in order to develop a more innovative

product and strategy to win over their customers.

A.1.2. Threat of new entrants

The Tealightful is a milktea drink made with healthy ingredients. Due to

Tealightful Milktea House has an advantage by providing a healthy milktea

which is different from their competitors.

A.1.3. Bargaining power of suppliers

The number of suppliers has a significant impact on the product's

A.1.4. Bargaining power of buyers

providing a high-quality product. Customers can always message Tealightful

A.1.5. Threat of substitutes

Naga City as their target market.

Table 2. Population of Naga City 2015

Target Market Age Brackets Population

Since Naga City is a populated city, a lot of entrepreneurs are encouraged

to venture into business opportunities. According to Philippine Statistics

best group to target.

Figure 2. Buyer Persona

recognized. By this point, they may be young professionals. Tealightful was

created to provide a refreshing feeling to individuals who were experiencing

stress. It can provide a delightful experience for celebrating one's

accomplishment. This product is also beneficial to everyone's health.

using demographic factors. A market segmentation strategy called demographic

is, company proponents must differentiate the market.

Table 3. Tealightful Milktea House target market

Age Gender Address Marital School Educational