Don Honorio Ventura State University

Bacolor,Pampanga
College of Business Studies

Buenaventura, Christian B.
Cruz, Carl Justin P. Eulalio,
Roger Jr. V. Manabat,
Abigail D. Razon,
Bea Carla Y.
 INTRODUCTION

For this reason, we

conceptualized to make an
antibacterial soap with the
benefit of insect repellent.
This product has no
chemicals.
Our proposed product in this
feasibility study is Citronella
Soap. The raw materials to be
used are: citronella, lavender,
lye, coconut oil and water.
 The Vission

To change the unhealthy lifestyle of

many people by creating safe,
convenient, and eco-friendly bath
soap products.
 The Mission

To create and promote pure organic

products that may not harm everyone
and to give new experiences to them.
The company will strive hard to
sustain the enjoyment of every
consumer.
 Explanation of the Product

The product that the proponents’

created is a product that is classified as a
consumer goods.
The soap product is called “Soapistika”.
The name itself is a catch one and the
consumer who will read it or hear it will
instantly remember the product
Promotion
Social Media
Flyers
Coupons
Freebies
(Foldable Fan,
T-Shirt,
Facemask,
Ballpen with
Alcohol)
Calendar
Keychain
 Product
 Target Market

The proponents are targeting the

households as primary customer
because citronella soap is for family
and personal use that everyone
needed in order to be protected in
any bacteria and dangerous mosquito
bites.
 MARKET ISSUES AND TRENDS

5.1 SITUATION ANALYSIS

• Current state of the market in relation to
propose product
• Is there a competition?
• Does the competition satisfy the customer's
needs?
• Is the customer demand for the type of
product?
• Are there external factors to consider?
BASIC SWOT ANALYSIS
 ESTIMATED SALES TARGET

The Proponents will target a production of

200 soaps a day. The quota of sales is 200
soaps a day and summing of 73,000 of soaps
in a year. The selling price of the citronella
soap is php64.365 so the estimated income
sales per day is amounting to 12,873 and has
an equivalent of php 4,698,645 for a year
income and a profit of 223,565
 RECOMMEND A PRICING
STRUCTURE AND SET PRICES
PRODUCT DEVELOPMENT COSTS TO BE BUDGET
• Budget of product development cost of 2% of net
income. The total of 2% net income is 93,285.41
Solution : 4,664,270.5 x 0.02= 93,285.41 6.4

ESTIMATED COST OF PRODUCT LAUNCH

• Product launching worth of 3% of net income. The
summation of 3%of net income is 139,928.115
Solution : 4,664,270.5 x 0.03= 139,928.115 6.5
ESTIMATED COST OF ONG
ESTIMATED COST OF ONGOING PRODUCT
MANAGEMENT (e.g. Customer satisfaction, survey,
and tracking, etc.)
• cost of ongoing product management worth of
15% of net income. The summation of 15% of
net income is 699,640.575 Solution : 4,664,270.5
x 0.15= 699,640.575
7.0 PROJECT TIMELINE

• Date for completion of business

• Propose date for product launch
 SOAPISTIKA
Citronella Soap

Thank you for listening! 