BUSINESS PROPOSAL

E’Rhoe’s Tea Shop

Tabunan, Borbon,Cebu

Presented by :

John Yrhoe Monleon

Bachelor of Science in Industrial Engineering 2

Presented to :

Ms. Katrina D. Arpon, LPT

CTU - Tabogon Extension Instructor
HISTORY & BACKGROUND OF
BUSINESS IDEA
The business name is derived
from the owners name itself Mr. John
Yrhoe Monleon. He is a Bachelor of
Science in Indutrial Engineering student
at Cebu Technological University -
Daanbantayan, Tabogon Extension
Campus. He is residing at Tabunan,
Borbon, Cebu. Business name is
E’Rhoe’s Tea Shop, Mr. Monleon is the
brain of the business in which it will sell
milktea products to the market. It will
be located at Tabunan, Borbon, Cebu in
front of Tabunan National High School.
Milk tea can refer to a variety of
sifferent teas and tea-based drinks from
all over the world. At its most simple ,
milk tea usually means a tea with milk
in it - although how these tasty
beverages are prepared can vary from
country to country and region to region.
E’Rhoe’s Tea Shop is a high
quali-tea company that offers variety of
milktea choices to the market. Having
an edge of a home court advantage.
The motivation of this business
aside from having a lot income, it is also
made up with love. Milktea is my
family’s drink and I realize why not put
up a business that will satisfy our
craving on drink. That’s why, I decide to
put up milktea shop business.
PRODUCTS & SERVICES
E’Rhoe’s Tea shop is a strong
milk tea shop which aims to provide
customers with quality at reasonable
and just price. Our company targets the
students and young professionals’. As
newcomer in the milk tea market,
seeks to come up with products that
will distinctour competitors, a product
that provide satisfaction, quality taste
and new variety of milk tea.Thus we
present sorbetea , a taste beyond milk
tea flavor that’s craze among the
younger generation and the classic
dessertice cream . E’Rhoe’s Tea shop
wants to create a product that will help
survive the downfall of the trend of
milktea once it happens. Currently MISSION
there is tough competitors’ are entering To provide customers with a
the market. We at E’Rhoe’s, integrated diverse range of the highest quality
and reviewed our past strategy inable products by providing the tools
for us to exceed past performance and necessary a create blend of milk tea
increase our efficiency: sorbetea as a that will suit them. All our products are
product willbring consumer the new guaranteed to be fresh and organic.
taste of the revolutionizing milktea. As
new product, bubble milk tea aims to GOALS
shift costumer’s unawareness to The goal of our E'Rhoe's Tea
awareness through advertising, to build Shop is not only to generate income,
up sales through our new product and but always to generate healthy profits.
build and establish strong reputation in In addition, we are not going to sell
milktea industry. bubble milktea alone as we intend to
deal with various products related to
VISION bubble milk teas, and we also provide
E'Rhoe's Tea Shop is a company services that match bubble milk tea and
focused on providing the best milk tea other tea related business bubble which
& tea based drinks on the market. The is acceptable according to the
company aims to bring the milk tea legislation goal of every business is to
experience closer to each home and to generate sufficient income and
provide customers with a one of a kind ultimately a profit that will sustain the
tea experience by ensuring that we use business. throughout its life cycle. To
only the best & freshest ingredients in achieve this, some factors are very
the making of our drinks company’s important, such as having competent
goal is to bring milk tea experience employees, minimizing costs and
closer to home, while its objective is to reinvesting profits and having repeat
convert coffee drinkers to milk tea customers.
drinkers.
MARKETING
 The target market of
E’Rhoe’s Tea Shop will be the students,
since the location of the business is in
front of Tabunan National High School,
Tabunan, Borbon, Cebu. Students are
considered to be the economic force of
the future. They are at a transitional
time in their lives finding independence
and making purchase decisions. Our
target market is mostly secondary
students ranging in age between 13 to
18 years old.
COMPETITORS
1) Happy Kids Milktea station
Tabaynlawm, Cadaruhan, Borbon, Cebu
2) Tea Juls - Cadaruhan, Borbon, Cebu
3) AnTea - Poblacion, Borbon, Cebu
Disadvantage
E’Rhoe’s Tea Shop is new in
milktea industry unlike the
milktea shops that are fully established
already.
Advantage
E’Rhoe’s Tea Shop is located in
front of Tabunan National High School,
Tabunan, Borbon, Cebu, and it is far
from the existing milktea shops in
Borbon.
PROMOTION
Social Media Marketing
the Social media can be an effective
way to market your boba tea business if
done right. Many people use social
media websites like Facebook and
Twitter to keep in touch with friends
and family, share their lives, look up
information about brands or products
they want to buy, and learn what's
going on around them. If you have a
product you sell or offer a service,
consider using some of these platforms
to gain exposure to customers.
Print Advertising
- Print ads have been around
since the 1800s, and they still work
today. People enjoy looking through
magazines and browsing books because
of their glossy pages and colored
pictures. Consider doing print ads if you
other want to attract attention and get
noticed among competitors.
Website Design & Development
A website is an excellent way to
show off your services and products.
Having a professional site increases
your popularity because anyone can
visit it and view your service offerings
without having to call you first. A good
website should have clear navigation,
informative content, and quick page
load times; if it doesn't, then you need
to hire a web design agency to assist
you.