FINAL OUTPUT

in
APPLIED
ECONOMICS

Presented by:
Gerlie A. Diño
Grade 12-ABM
 Business Name: __BUBBLEY TEA CAFÉ_________ _______________________
I. Introduction of the Business

Bubbley Tea Cafe is a start-up bubbley tea cafe that will also offer a selection of
bakery products, located in Mangyan-Mababag Mogpog Marindque. This café owned by two
people, my sister Ma. Kristine Diño together with her bussines partner her friend named
Danica Maningas.

Bubbley Tea Cafe expects to catch the interest of a regular loyal customer base with
its broad variety of bubble tea as well as pastry products. Bubbley tea is specialist drink
increasingly being offered in cafes, coffees shops and bars. It originates from Asia and is
made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and
the drink shaken to create the bubble effect. Bubbley tea is often referred to as pearl shake,
tapioca ball drink; boba ice tea and bubble drink among other things.

The term "bubbley" logo refers to the tapioca balls in the drink. These chewy tapioca
balls, or "pearls," are consumed along with the beverage through a wide straw. Bubble tea is
especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei,
China (including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South
Korea, Thailand, Indonesia, Vietnam and Australia. Bubbley Tea Cafe will be Asian-themed
in decor and we will also sell Asian pastries, snacks and food. Bubbley Tea Cafe will be
situated in a fashionable area of Marinduque, populated by urban professionals with high
disposable incomes and an interest in alternative eating and drinking venues. Compared to
opening a full size restaurant, the start up costs to open a bubble tea cafe are low.

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 The wide range of our contacts & relationships mean we will open a bubbley tea café
with minimal investment ensuring we get the biggest bang for our buck. A bubbley tea cafe
is not labor intensive, is simple to operate and does not necessitate that the owner be on site.
The key is to get things set up correctly in the early stages and to use effective operating
systems to save valuable time, effort, and money.

II. Mission

Bubbley Tea Cafe aims to offer high quality bubbley tea, as well as pastry products,
at a competitive price to meet the demand of the middle- to higher-income local market
area residents and tourists.

III. Vision

Bubbley Tea Cafe bears the vision of providing fun, deliciously appetizing,
uniquelyenchanting  food and beverage products while maintaining our commitment
touncompromised quality at economical rates with the heartening purpose tocater to society’s
needs, tastes and preferences; rather than simply convincingour customers to try and like
whatever products we develop.

IV. SWOT Analysis

Bubbley Tea café strengths

 Excellent quality product

"Which means that" Adds to reputation.
 Good management skills.
"Which means that" Well run business
 Good ability to extract information.
"Which means that" Can control the business.

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 Bubbley Tea Café Weaknesses

 New Player.
"Which means that" Credibility problem may affect initial sales
 Lack of systems
"Which means that" The company needs to develop systemised
operational & sales techniques or sacrifice profits

Bubbley Tea Café Opportunitties

 A big and well-lighted signage at the store front to make it easier for newbies to
locate the place.
 Smaller-sized glasses especially for those with lesser tea-ppetite. Of course,
they’d be priced accordingly.
 Pastries or some other stuff to munch on as we nurse our teas.
 Less bulky tables/chairs to accommodate more customers
 And probably, a couple of posters announcing new flavors or whatnot as visual
enticement.

Bubbley Tea Café Threats

 Lack of parking area

 Not raiding the local malls unlike other big competitors in the tea cafe battle arena
 Lack of security

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 V. Factors affecting the Business

Growing businesses face a range of challenges. As a business grows, different

problems and opportunities demand different solutions what worked a year ago might
now be not the best approach. All too often, avoidable mistakes turn what could have
been a great business into an also-ran.

Recognising and overcoming the common pitfalls associated with growth is

essential if your business is to continue to grow and thrive. Crucially, you need to ensure
that the steps you take today don't themselves create additional problems for the future.
Effective leadership will help you make the most of the opportunities, creating
sustainable growth for the future.

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 | Final Output in Applied Economics