Professional Documents
Culture Documents
_________________________ in this business plan, other than information that is in the public
domain, is confidential in nature, and any disclosure or use of same by the reader may cause
serious harm or damage to ________________________. Therefore, the undersigned agrees to
disclose it without express written permission from ________________________________.
Upon request, the undersigned reader will immediately return this document to
___________________________.
___________________
Signature
___________________
___________________
Date
Confidentiality Agreement 2
I. Executive Summary 4
Executive Summary 4
II. Company Description 5
Company Description Worksheet 5
III. Products & Services 6
Product & Service Description Worksheet 6
IV. Marketing Plan 7
SWOT Analysis Worksheet 7
Competitor Data Collection Plan 8
Competitive Analysis Worksheet 8
Marketing Expenses Strategy Chart 9
Pricing Strategy Worksheet 9
Distribution Channel Assessment Worksheet 9
V. Operational Plan 10
VI. Management & Organization 11
Management Worksheet 11
Organization Chart 11
VII. Startup Expenses & Capitalization 15
VIII. Financial Plan 14
IX. Appendices 23
X. Refining the Plan 37
I. Executive Summary
Amaku Ochiru Café is a company that will bring your sweet tooth to the greatest
experience in the world of sweets.
Amaku Ochiru Cafe will give you what kind of sweets your mouth drools for on
Valentine the sweetness is with you, on special occasions cakes will be waiting to be taken.
Make Amaku Ochiru Cafe known in one year, It will be available the whole of Luzon,
and you will be able to enjoy and buy Amaku Ochiru Desserts in every part of the Philippines.
Amaku Ochiru Desserts targets are mostly high school and college girls since they
arepeople whot like dessert the most.
We Amaku Ochiru Cafe is different from the Desserts shop in the Philippines since our
shop is a café that cats theme since in research girls are mostly cat type persons.
The company will hire a specialist in dessert making for the kitchen shop. We will hire
males for the café since having a prince charming inside the café will attract customers.
II. Company Description
Company Mission To give smiles and connect people through sweets in their daily lives
Statement
Company A sweet for everybody young or old, poor, or right we serve to give
Philosophy/ Values you a smile for the day
Company Vision The place of sweetness that will always put a stone on your lips
Product/ We offer Dessert and Drinks and a cat petting zone to alleviate the stress
Service Idea your stress level
Amaku Ochiru Café has a feature of a cat petting zone where you can alleviate your
stress level by playing with the cats. By being our patron, you will gain a membership card that
gives you a discount on every purchase you do in addition to a patron to get more discounts you
can play with the cat for the cat card discount.
Amaku Ochiru Café ideal customers are in the age of teens and above especially girls of
this age they can be students or office ladies, and the store will be located just a few blocks
across the school.
Products s s s s 1
Price s w s s 1
Quality s s s s 1
Selection s s s w 1
Service s s s s 1
Reliability s s s s 1
Stability s s s s 1
Expertise s s s s 1
Company w s s s 1
Reputation
Location s s s s 1
Appearance s s s s 1
Sales Method s s s s 1
Credit w s w w 2
Policies
Advertising w s w w 3
Image w s s s 2
Amaku Ochiru café is a café that serves coffee drinks and bread, and it specializes in
making desserts that girls in teens and above like. In addition, having a cat petting zone can also
be said to be a place to relieve stress.
Amaku Ochiru café will advertise the products and its service through social media like
Facebook and Instagram, in addition, the store will give out flyers a few days before the grand
opening of the store.
Amaku Ochiru café logo will have a coffee and desserts image that shows it café that
specializes in dessert making.
Public Relations
Agency Fees (or Consulting Retainer) ₱ - ₱ - ₱ 4,000.00 ₱ 4,000.00 ₱ - ₱ - ₱ 4,500.00 ₱ 4,500.00 ₱ - ₱ - ₱ 5,200.00 ₱ 5,200.00 ₱ - ₱ - ₱ 5,500.00 ₱ 5,500.00 ₱ 19,200.00
Advertising
Print advertising ₱ 5,000.00 ₱ 3,000.00 ₱ 1,200.00 ₱ 9,200.00 ₱ - ₱ - ₱ 5,000.00 ₱ 5,000.00 ₱ 1,200.00 ₱ 3,200.00 ₱ - ₱ 4,400.00 ₱ - ₱ 3,000.00 ₱ 5,000.00 ₱ 8,000.00 ₱ 26,600.00
Social media advertising ₱ 376.00 ₱ 376.00 ₱ 376.00 ₱ 1,128.00 ₱ 376.00 ₱ 376.00 ₱ 376.00 ₱ 1,128.00 ₱ 376.00 ₱ 376.00 ₱ 376.00 ₱ 1,128.00 ₱ 376.00 ₱ 376.00 ₱ 376.00 ₱ 1,128.00 ₱ 4,512.00
Distribution Channel 1
Direct sales
Ease of Entry Oligopoly
Geographic Proximity The store will be built a few blocks away from the high
school or college.
The store will be near the roadside.
Costs None
Staffing Capabilities Capable of giving the right job to a more experienced worker
Mochia 1104 1193 1049 850 988 1014 1173 1049 1381 1193 1381 1193 13568
\
V. Operational Plan
Production Amaku Ochiru café production will be made by hand and machine
the coffee will be created using the coffee maker while the desserts
and bread will be created by hand.
Quality Control To control the quality of the coffee the store will buy new coffee
beans for production while the bread and dessert will be baked or
made daily to achieve great consistency.
Location a) 100m square meter.
b) Residential
c) Serve any customer that is within the city.
d) Can buy it directly inside the store in the Residential district, in
addition, you can order online.
e) Estate cost
Land – Php550000
Construction- Php500000
f) Utilities – 100000 per year
Legal environment g) Permits
Business License
Retail Food Service License
Resale License
Sign Permit
Coffee Shop Insurance
Food Handler’s Permit
Building Health Permit
Liquor License
Animal Permit
h) Patent – None
i) Insurance – Php4350 per month
j) Environmental issue – None
k) Special regulations - None
Personnel l) The serving staff only needs a clean background while the cook
and the barista need experience.
m) 4 personnel excluding myself
n) Yes, I will hire.
o) Personnel
Two waiters/waitresses to serve the customer.
A barista to create or mix the drinks
A cook/ pâtissier to make/bake the bread and desserts.
p) Monthly base
q) I will post a hiring ad and I will text their skill upon applying in
the store.
r) The employees will undergo hospitality training.
Inventory The inventory the shop will have been raw material inventory
The raw monthly must have a value that cost Php30000.
80% of average inventory turnover.
I will have a higher inventory in Feb, Oct-Dec.
The raw material will be ordered 1 week in advance before the
end of the month.
Suppliers Alternatives Food Corporation is the most trusted food
corporation in the Philippines.
Cash or Credit.
Most trusted food corporation in the Philippines.
I have no backup supplier.
I have contingency capital in case of inflation on raw materials.
Pay upon delivery
Credit policies The payment can only be done by cash or e-money like g-cash.
Gaps in
Management or Having only 6 months to 2 years’ worth of experience in the industry.
Experience
Organization Chart
Manager/Owner
Startup Expenses
Amaku Ochiru Café
Sources of Capital
Opening Inventory
Coffee ₱ 8,000.00
Flour ₱ 3,000.00
Eggs ₱ 20,000.00
Sweeteners ₱ 65,000.00
Milk ₱ 50,000.00
Total Inventory ₱ 146,000.00
Assets
Current Assets
Inventory ₱ 500,000.00
Total Current Assets ₱ 500,000.00
Fixed Assets
Machinery & Equipment ₱ 78,000.00
Furniture & Fixtures ₱ 135,000.00
Real Estate / Buildings ₱ 1,050,000.00
Water and Electricity Installment ₱ 10,000.00
Total Fixed Assets ₱ 1,273,000.00
Total Assets ₱ 1,773,000.00
Current Liabilities
Taxes Payable ₱ 8,000.00
Other current liabilities (Insurance) ₱ 4,350.00
Total Current Liabilities ₱ 12,350.00
Liabilities
Income tax Php20,000
Liabilities
Tax Payable Php50,000
Liabilities
Tax Payable Php30,000
Beginning Projected
as of 01/16/2032 as of 12/dd16/2032
Assets
Current Assets
Inventory ₱ 500,000.00 ₱2,297,865.00
Total Current Assets ₱ 500,000.00 ₱2,297,865.00
Fixed Assets
Machinery & equipment ₱ 78,000.00 ₱ 58,500.00
Furniture & fixtures ₱ 135,000.00 ₱ 101,250.00
Land & buildings ₱ 1,050,000.00 ₱1,092,000.00
Total Fixed Assets (net of ₱ 1,263,000.00 ₱1,251,750.00
Current Liabilities
Taxes payable ₱ 8,000.00 ₱ 8,000.00
Total Current Liabilities ₱ 8,000.00 ₱ 8,000.00
Owners' Equity
Invested capital ₱ 2,500,000.00 ₱2,500,000.00
Retained earnings - beginning ₱ 132,480.00 ₱ -
Retained earnings - current ₱ - ₱ 143,000.00
Total Owners' Equity ₱ 2,632,480.00 ₱2,643,000.00
Fixed Costs
Salaries (includes payroll taxes) ₱ 815,100.00
Supplies ₱ 8,000.00
Repairs & maintenance ₱ 22,500.00
Advertising (flyers) ₱ 26,600.00
Advertising (Events) ₱ 160,000.00
Car, delivery and travel ₱ 10,600.00
Accounting and legal ₱ 19,200.00
Real Estate/ Land ₱ 1,050,000.00
Telephone ₱ 43,200.00
Utilities ₱ 92,830.00
Insurance ₱ 52,200.00
Taxes (Real estate, etc.) ₱ 96,000.00
Interest ₱ -
Use of Capital 50% of the gross profit will go to the bank to gain interest for a new
month to prepare for the expansion of the store.
20% of the gross profit will be put in the contingency money.
15% will be re invested in the store
15% will be spilt for the owner’s
IX. Instructions: Appendices
Business Contract
This Business Contract (hereinafter referred to as the “Contract”) is entered into as of
_________________ by and between ______________________, with a mailing address
of _____________________________________________________________________
(Hereinafter referred to as the “Client”) and ______________________, with a mailing
address of ______________________________________________________________
(Hereinafter referred to as the “Provider”) for the performance of services as set forth in
the statement of work (hereinafter referred to as the “Statement(s) of Work”) attached to
and made part of this Contract from time to time as Exhibits.
1. Scope of Work. The work to be performed by the Provider under this Business Contract
(Hereinafter referred to as the “Services”) shall be as set forth in the Provider’s
Statements of Work.
The Provider will exercise their best efforts to complete the Services in a diligent and
professional manner, at the price and on the schedule, and stated in each Statement of
Work. The Provider shall supply, at the Provider’s sole expense, all necessary off-site
equipment, materials, tools, and supplies to perform the necessary Services.
If the Client provides any tools, equipment, and materials, they will be used exclusively
for the Client’s related projects and they will be returned at the conclusion of the work
described in this Contract. No subcontractors or consultants shall be engaged to carry out
any part of the Services without prior written permission of the Client. The Client shall
have the right at any time to request the immediate replacement of the Provider’s
personnel.
2. Term. The term of this Contract is for ______________________ from the date of its
execution by the Provider or until the completion of the work described in any Statement
of Work, whichever is later.
3. Payment. The Provider will invoice the Client for the Services performed within
______________________ days of performance of any duties. The Client will pay the
Provider as set forth in each Statement of Work within ______________________ days
of receipt and acceptance of such invoice
Amaku Ochiru café PURCHASE ORDER
Brgy. Iba ba ng Pa l a le
Taya bs , City 4327 P.O. NUMBER: 231415
0949834915
Ama kuOchiru@gma i l.com Date: 12/25/2026
THIS LICENSE AGREEMENT (this “Agreement”) is made and entered into effec-
tive as of the _________ day of ________________, 2026 (the “Effective Date”), by and
between Department of Trade and Industry and Amaku Ochiru Café (the “Licensors”), and
____________________________________, (the “Licensee”).
RECITALS:
(B) Licensor owns all rights in and to the Work and retains all rights to the Work
which are not transferred herein, and retains all common law copyrights and all federal
copyrights which have been, or which may be granted by the Library of Congress.
(C) Licensee desires to obtain, and Licensor has agreed to grant, a license
authorizing the use of the Work by Licensee in accordance with the terms and conditions
of this Agreement.
NOW, THEREFORE, for and in consideration of the premises and the mutual
covenants and agreements hereinafter set forth and other good and valuable consider-
ation, as set forth herein, Licensor and Licensee agree as follows:
1. Grant of License.
(A) Licensor hereby grants to Licensee, in accordance with the terms and
conditions of this Agreement, a (non)-exclusive, non-transferrable license to use the Work
in the course of its business and to otherwise copy, make, use and sell the Work, and for
no other purpose. Licensee may copy and sell the Work in accordance with the terms set
forth below, for general advertising materials and point of sale displays, advertising, and
other promotional materials for the Work. Further, Licensee may use the Work in
conjunction with an Internet site for the advertisement and sale of the Work as described
herein, but shall not otherwise advertise or sell internationally without the written per-
mission of Licensor. Any other use shall be made by Licensee only upon the receipt of
prior written approval from Licensor.
(B) Licensee retains all rights to packaging designs and trade dress, for the
promotion, marketing and sale of the Work which Licensee develops, creates, purchas-
es or otherwise owns.
(C) Licensee shall not grant sub-licenses without the prior written approval of
Licensor.
(D) Licensee hereby accepts such license and agrees that Licensee shall not
use the Work except in accordance with the terms and conditions of this Agreement.
Licensee acknowledges and agrees that the license granted herein is non-exclusive and
that Licensor may license others to use the Work subject to any limitations set forth here-
in.
2. Ownership of Works.
(A) Licensee acknowledges that Licensor is the sole and exclusive owner of
the Work and of all associated federal registrations and pending registrations, and
Licensee shall do nothing inconsistent with such ownership. Licensee further agrees that
it will not claim ownership rights to the Work, or any derivative, compilation, sequel or
series, or related Work owned by or used by Licensor. Licensee agrees that nothing in
this Agreement shall give Licensee any right, title, or interest in the Work other than the
right to use the same in accordance with this Agreement.
(A) This Agreement shall commence as of the Effective Date and shall continue in
full force and effect for a period of one year and shall automatically renew for additional one-
year periods, unless either party provides written notice of non-renewal to the other party,
not less than sixty (60) days prior to the expiration of anyone (1) year term.
(B) In the event that Licensee fails to maintain its good corporate standing in
the State of ______________________ if applicable, Licensor, at its sole discretion may
immediately terminate this Agreement.
(D) In the event that Licensee sells all of its assets to a third party, or otherwise
ceases to exist in its current form, Licensor, at its discretion, may immediately terminate
this Agreement.
(E) Upon termination or expiration of the license granted under this Agreement by
operation of law or otherwise, all rights (including the right to use the Work) privileges and
obligations arising from this Agreement shall cease to exist, except for Licensee’s obligation
to pay royalties to Licensor pursuant to the terms herein.
(F) Upon termination of this Agreement, Licensor agrees to allow Licensee
six
(6) months to cease all use of the Work, including a reasonable time to change labels,
packaging, and advertising, and twelve (12) months to deplete existing inventories of
goods bearing the Work. Licensee agrees to discontinue use of the Work, upon
termination of this Agreement, as quickly as practicable, and in no event longer than the
time specified herein.
4. Fees.
(A) Throughout the term of this Agreement, and for any renewals or extensions of
this Agreement, Licensee agrees to pay Licensor a one-time royalty of Php_________.
(B) The licensor shall pay to Licensor a royalty of five percent (5%) of gross
receipts from sale of the Work (gross receipts is the sale price less any rebate, discount
or return realized) or Php150.00 (Ph Peso) whichever is greater for each quarter. All
remaining royalties are to be paid within ten (10) days of each quarter ending in the
months of March, June, September, and December.
(C) Failure of Licensee to make any payment required under this Agreement when
such payment is due, shall, at Licensor’s option, terminate this Agreement. Licensor will
provide written notice to Licensee of termination of this Agreement for failure to make a
required payment, within thirty (30) days from the due date of the payment.
5. Use of Work.
(A) The licensor shall have control over the quality of use of the Work and the
quality of goods sold under the Work. At the option of Licensor, for all advertisements
and packaging of the Work, Licensee shall (i) display with the Work an approved symbol
notifying the consumer of the copyright and/or trademark rights owned by and licensed
with-in this Agreement. Licensor will provide to Licensee an approved copyright notice to
be prominently displayed on each copy of the Work published. Licensee agrees to (ii)
mark all Work with any reasonable copyright and/or trademark notices provided by
Licensor and (iii) comply with any reasonable standards promulgated by Licensor that
relate to the use of the Work by Licensee.
(B) Upon execution of the Agreement Licensee shall advise Licensor prior to
making any change or modification to the Work, Licensee shall provide Licensor, upon
Licensor’s request, with representative samples of how Licensee is using the Work, including
copies or examples of how the Work is used on Licensee’s Internet site. If, at any time, any
use of the Work fails to conform to standards set by Licensor, Licensor may provide Licensee
notice of said failure. Licensee shall cure said failure within thirty (30) days from the date of
such notice, or such longer period as may be reasonably necessary to cure said failure, so
long as Licensee is diligently pursuing the cure. If said failure is not cured within the period
described in the preceding sentence, Licensor may then terminate this Agreement
of the proposed changes, Licensor’s approval shall be deemed to have been granted.
(C) Upon termination of this Agreement for any reason, Licensee shall be
entitled to sell, distribute, or otherwise dispose of any existing inventory of the Work, but
shall otherwise discontinue immediately all use of the Work or any publication confusingly
similar thereto, cooperate with Licensor in applying to the appropriate authorities to
cancel recordation, if any, of this Agreement from all government records, and destroy
all printed materials related to the Work; and all rights in the Work and the goodwill
appurtenant thereto shall revert to and remain the property of Licensor.
6. Indemnification.
(A) Licensee shall fully indemnify, defend, and hold harmless Licensor from and
against any and all claims, losses, damages, expenses, and liability -- other than those for
infringement, including without limitation, suits arising from offering, promoting, advertising,
sale, or use by Licensee, or any of its authorized sublicenses, of the Work, whether or not
such use conforms to standards set by Licensor, provided that such claim, loss, damage,
expense, or liability does not arise from the negligence of Licensor.
(B) Licensor shall fully indemnify, defend, and hold harmless Licensee from
and against all claims, losses, damages, expenses and liability, including claims of
copyright infringement, arising from Licensee’s authorized use of the Work. Licensor
does not agree to indemnify Licensee for claims of copyright infringement or trade dress
infringement directed to the appearance or design of the packaging and advertising for
the Work which has been created, or is owned, by Licensee.
(C) The licensor has the right, but shall not be obligated, to maintain federal
registration of the Work. If Licensee becomes aware of any claimed or alleged infringement
of the Work by a third party, Licensee shall promptly advise Licensor in writing of the nature
and extent of such infringement or dilution. Licensor has no obligation to take any action
whatsoever if any infringement or dilution occurs with respect to the Work, but Licensor shall
have the sole right to determine whether any action shall be taken. In the event Licensor
sues or takes other action, legal, equitable, administrative, or otherwise, to stop an
infringement or dilution of the Work, Licensee shall cooperate fully with Licensor, but
Licensee shall not be obligated to pay any costs or expenses. A licensee has no right to
enforce the Work through litigation without prior written authorization of Licensor. In any legal
action arising from use, or ownership rights of the Work, where both Licensor and Licensee
are co-parties, Licensor retains the right to control the litigation, including all settlement
negotiations.
8. Validity of Works. Licensee admits the validity of all copyrights for the
Work and all associated registrations and acknowledges that any and all rights that might
be acquired by Licensee because of its use of the Work shall inure to the sole benefit of
Licensor, provided that this Paragraph 8 shall not entitle Licensor to all or any portion of
the profits or revenues from Licensee’s permitted uses hereunder, except for the fees
described in Paragraph 4.
Licensee:
Amaku Ochiru Cafe
Brgy. Ibabang Palale
Tayabs, City 4327
09498349159
Licensor-
13. Miscellaneous.
(A) This Agreement constitutes the entire agreement and understanding of the
parties with respect to the subject matter hereof, superseding all prior agreements,
understandings, negotiations, and discussions. No amendment, alteration, modification, or
waiver of this Agreement shall be binding unless evidenced by an instrument in writing signed
by the party against whom enforcement thereof is sought.
(B) In the event it becomes necessary for either party to file a suit to enforce
this Agreement or any provisions contained herein, and either party prevails in such
action, then such prevailing party shall be entitled to recover, in addition to all other
remedies or damages, reasonable attorney’s fees and court costs incurred in such suit.
LICENSEE:
By: ________________________
Amaku Ochiru Café
LICENSOR:
By: ________________________
DTI Trade and Industry
LAWRENC E
LANE T. O ABEL
PROFILE EDUCATION
Ba la yBa la y Ele m e nta ry Sc ho o l
2008 - 2014
Ho no r
WORK EXPERIENCE
SAFEWAY (Bo o kke e pe r)
2024-2025
EMAIL:
La w re n e O a b e l@g m a il.c o m
SEMINAR ATTENDED
HOBBIES
C o m p u te r Se m in a r
Re a d in g Ac c o u n ting Se m in a r
Writin g
G a m ing
SKILLS
C o m p u te r p ro g ra m in g
Bo o kke e p in g
ZO REN
RO DRIQ UEZ
PROFILE EDUCATION
Ba la yBa la y Ele m e nta ry Sc ho o l
2008 - 2014
Ho n o r
WORK EXPERIENCE
SAFEWAY (Bo o kke e pe r)
2024-2025
EMAIL:
La w re n e O a b e l@g m a il.c o m
SEMINAR ATTENDED
HOBBIES
C o m p u te r Se m in a r
Re a d in g Ac c o u n tin g Se m in a r
Writin g
G a m in g
SKILLS
C o m p u te r p ro g ra m in g
Bo o kke e p in g
DANTE C RUZ
PROFILE EDUCATION
Ba la yBa la y Ele m e nta ry Sc ho o l
2008 - 2014
Ho n o r
WORK EXPERIENCE
KROGER MANAGER
2024-2025
EMAIL:
La w re n e O a b e l@g m a il.c o m
SEMINAR ATTENDED
HOBBIES
C o m p u te r Se m in a r
Re a d in g Ac c o u n tin g Se m in a r
Writin g
G a m in g
SKILLS
C o m p u te r p ro g ra m in g
Bo o kke e p in g
Café Blueprint