HUBBY'S MILK TEA

SWOT ANALYSIS
STRENGTH WEAKNESS OPPORTUNITIES
EASILY ACCESSIBLE LOCATION NEW BUSINESS IN THE MARKET DELIVERY SERVICES
Since Hubby's milktea's main revenue comes from the fact that this is not a known segment and Aside from reaching their customers
beverages, and our target customers are people ages so there will be more difficulty breaking by hand through their shop, another
16 to 30, we made sure that our shop will be into this market and attracting the needed method Hubby's milk tea uses to
located close to school, establishments and customers especially from the carbonated reach their customers is through
entertainment areas. drinks share market. Also, we would be delivery
battling with other healthy drinks in the
market in order to create an identity
and stand out.

IN DEMAND PRODUCTS NOT FOCUSED ON ONLINE SHO ONLINE PURCHASING

Milk tea is popular in lots of places.It’s popular all They are not focusing on online shopping Their Customers can use Food Panda,
over because it tastes good. And aside from it being due to their lack of web design and (a famous food app in the Philippines)
something completely new to the Filipino taste customer awareness. Ordering is not the first in ordering their products. Or they
palette, the sudden increase in Korean pop culture thing you will find on the selection menu. can also order on Hubby's milk tea
and the love of Filipinos for food and sweetness, facebook shop page.
the milk tea trend has increase substantially over
the
years.

ORIGINAL FLAVOR MIXES NOT SO VERSATILE EASY TO ESTABLISH

Hubby's milk tea original recipe and concept will Hubby's milk tea have expanded their
drive every possible customer in their shop. They product line by different tea accessories,
offer wide arrays of choices on their every milk tea while still having their teas in main focus.
recipes like using soymilk and fruits that adds a The unfortunate issue is that some products
Young entrepreneurs can opt for
flavor taste on their milk tea. are not fully explained and therefore
putting up a milk tea business for its
consumers do not understand the purpose of
ease of establishing
the product. An example is the Ceramic
Teapot Stand.

CHEAPER PRICES

Hubby's milk tea prices are 30 to 50% lower

compared to other milk tea brands.

LESS EXPENSIVE RAW MATERIALS

Does not need much capital required.Generally,

milk tea production doesn’t require much high cost
 THREATS
THREAT OF NEW ENTRANTS
As the Milk tea industry have high profits, many new
entrants will try to enter into the market. However, the
new entrants will eventually cause decrease in overall
milk tea industry profits.

THREAT OF SUBSTITUTES
This describes the threat to the business. If the goods and
services are not up to the standard, consumers can use
substitutes and alternatives that do not need any extra
effort and do not make a major difference.

DEGREE OF INDUSTRY RIVALRY

The lesser money and resources are required to enter into
any industry, the higher there will be new competitors and
be an effective competitor. It will also weaken Business'
position.

BARGAINING POWER OF BUYERS

it deals with the ability of customers to take down the
prices. It mainly consists the importance of a customer
and the level of cost if a customer will switch from one
product to another. The buyer power is high if there are
too many alternatives available. And the buyer power is
low if there are lesser options of alternatives and
switching.

BARGAINING POWER OF SUPPLIERS

This refers to the supplier’s ability of increasing

and decreasing prices. If there are few alternatives or
supplier available, this will threat the business and it
would have to purchase its raw material in supplier’s
terms. However, if there are many suppliers alternative,
suppliers have low bargaining power and business do not
have to face high switching cost.
 Recommendation:
The coronavirus disease 2019 (Covid-19) health crisis may have spelled disaster for the economy but many Filipinos still have the natural resilien
making ends meet and even rising amid the pandemic.
As dine-in services were either banned or limited due to quarantine restriction, it is essential to ensure that the business will survive
There are Online delivery services like San Pablo Pasabuy and Food panda that will help the business survive and prevent from closing. Also, In co
health and safety protocols, they must only have a maximum of three employees to report daily. Only one must be present at the store daily whil
shifts.
Social Media Marketing is also an opportunity to increase sales this pandemic. Social media has proved itself time and again as a reliable place
followers. As the pandemic has forced people to spend more time indoors, the time period of usage of different social media platforms has inc
This is where digital marketing and targeted ads come into the picture. Every brand needs to have active social media accounts and teams who can
customers to provide a person to person experience online. Targeted ads have proved to have increased followers and reach the ta
While the pandemic has been increasing fear and clouding thoughts on the quality of brands and the sustainability of many, it is of utmost importa
in the same way in the digital space to keep the brand growing and relatable and make your marketing
efforts successful.