SOLUTION 1

Bisleri is an indian bottles water brand. It conducts its major business in india ,
with 135 operational plants and a network of 3,000 distributors & 5000
distribution trucks. The company conducts business across india and its
neighbouring countries. The company sells bottled water and flavoured drinks.

As the head of sales for this company or brand I would suggest that the
strategy of sales management program can be marketing Mix and market
penetration. This can lead to increase their sales . Suppose the company is
offering a 1 litre of water bottle at a lower price so it will be affordable by
every consumer. The packaging of the bottle would be done keeping the
hygiene issues in mind, so that the consumers can trust the company.

Following here is a swot analysis of the company through which we can go

more in detail about the product and the company-

STRENGTH

 Company can maintain a strong distribution channel

 Positive goodwill of the company

WEAKNESS

 Company is not focusing on his advertisement

 Price penetration by the competitors.

OPPORTUNITIES

 These days people mostly eat out, so bisleri bottles are used mostly.
 During a trip people mostly don’t carry their water bottles . hence , this
would be an opportunity for the company to capture market.
 Distribution of water bottles in rural areas also

THREAT

 Many new brand are coming into the market

 Price penetration by their competitors.
 Competiors space
we can do competitor space by the three things – new technology, new
product and customer needs. Approaching the right customer with the
right product and satisfying him/her.
 It will allow customers to differentiate your product with your
competitors.
 Also it will build a trust or a bond between customer and the company .

STRATEGIES FOR SALES GROWTH

1. We can create penetration in the market

2. We can approach to better dealers of distributors
3. We can come up with new more products
4. Increase Availability of product/ resources.