List of PSDA Activities and submission dates.

Format for saving file_MKTG736/Sec /Name/Enrolment No.

1. Channel design report of a company detailing the roles and responsibilities of channel
partners.
Select a FMCG company of your choice and study their channel partners roles and
responsibilities
To be submitted by 24/08/2020

2. Report on channel management issues after a detailed discussion with company’s sales force
(Based on Interview/Primary data)
Discuss issues related to channel management with sales staff of a company of your choice and
write a detailed report.
To be submitted by 07/09/2020

3. Report on sales coordination activities for B2B and B2C sales for a company.
Write in details about difference between channel of distribution for B2B and B2C companies.
To be submitted by 14/09/2020

Case study
Write a case in a group of 2 students with detailed discussion on channel of distribution for a
company of your choice

To be submitted by 21/09/2020