Amity Business School

Marketing of Retail Service Assignment

Submitted to:
Dr. Sonali P. Banerjee

Submitted by:
Amartya Srivastava
MBA (Marketing & Sales)
B034
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Product: Happy Meal of Mc Donald’s
Service: Includes a small Toy with food in a red cardboard box
Message: To bring smile on kid’s face

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Product: Samsung Galaxy A51
Service: 1 year of free screen replacement, Discount offer specially for students
Message: In Samsung Galaxy A51, A stands for Awesome in battery life and camera.

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Product: Super N 95 mask of Wildcraft
Services: They provide 6 layered mask to prevent from corona which is super breathable, and
also it is useable after 6 washes
Message: “Hain Taiyaar Hum” this tagline says that we are ready to fight against corona

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Product: Saregama Carvaan
Services: They gives 5000 handpicked high quality old classical songs present inside the
music system
Message: “A gift for music lovers” these lines are enough to say about this product as it is
only for those people who are really a music lover and especially old classical songs
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Product: Jio Phone
Service: It provides fastest 4G network with free Voice Calls including unlimited data
Messages: The message that they give is basically to have internet connection to every home.

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Product: BMW 520 D
Service: Full paint job, AC service, Electrical and Electronic system, Annual car care
package, full oil change service.
Message: BMW says about their cars as “Ultimate Driving Machine” as they are gives best
in class vehicles.

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Product: Amazon Alexa
Service: The service provided by alexa is making a voice interaction, music payback, stream
podcasts, audiobooks etc. It can also control several smart devices using own automation
system.
Message: It gives a sign that everything is easily available in your hands with the use of
Artificial Intelligence, which alexa has pre-installed in it.

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Product: Patanjali Dantkanti
Service: It offers dental protection, and includes the goodness of herbal ingredients like
akarkara, babul, neem and many more.
Message: Patanjali’s Dantkanti toothpaste is the only one solution of dental problems

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Product: Subway Sandwiches
Services: We can order the sandwiches as per our own choice whatever we feel like to get
into it.
Message: They use the fresh vegetables in front of us which is good for our health.

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Product: Amul Milk
Service: Provides fresh milk to their consumers as the tagline says “Taste of India”.
Message: Amul provides feed to the cows from whom the they borrow milk.