Product planners need to think about the three levels of product which will add more customer

value. Firstly, three levels of product for Whirlpool split ac is Core customer value, actual
product, and augmented product. Here I am describing the product briefly:

 Core customer value: For Whirlpool split ac is core customer value is washing
clothes. As people want to fulfill their need of washing clothes by using washing
machine.
Actual product: For Whirlpool split ac brand name will be same “Whirlpool”. Quality
level for the AC will be standard, in feature section there will be

Cooling Technology, 3D P.cool, MPFI, Power Saver Mode, Remote Control / Dim:LCD/Dim,
auto cleaning, auto restart. etc. Packaging will be with cardboard boxes lastly, Size will be in
different types like, 60 liters, 40 liters etc.

 Augmented product: there will be home delivery system within 30 minutes, after
sale service will be satisfying, A man will set up the product and give a smooth
service. Customer care service will be available.

Three levels of product for H&M kids wear is Core customer value, actual product, and
augmented product. Here I am describing the product briefly:

 Core customer value: For H&M kids core customer value is covering body. People
fulfill this need by wearing clothes.

 Actual product: For H&M kids wear brand name will be same “H&M”. Quality level for pizza
will be standard, in feature section clothes will fit comfortably, clothes will move as we move;
they need to bend, stretch, and compress, should be washable, long lasting, and light weight etc.
Packaging will be plastic and paper bags. Lastly, Size there will be is clothes of different sizes and shapes
for newborn to 14 year old kids etc.
 Augmented product: Home delivery system is available, after sale service will be
satisfying, people can change the product within 7 days if there is any problem in the
clothes.

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Mobile technology has played a vital role in evolution of this telemedicine industry. As
said in the question that patients are now tapping into their phones and keyboards instead
of making an office visit or trip to the emergency room. So, it is technology that
makes it possible for doctors to consult with patients through skype or facetime on
Smartphone, access medical tests via electronic medical records, and send a
prescription to a patient’s local pharmacy-all from miles away. In this way the patients
are at their comfort zone, there hassle has been reduce they do not need run from here
to there in hospitals. By using internet as a source of communicating and consulting
with the patients the medical reports are very much secured and safe. So, The main
change that technology has brought is it has eliminated the gap between doctors and
patients.