Examples of a style, Fashion and Fad from perspective of Bangladesh-

Style: Punjabi

Punjabi is a men clothing which men in Bangladesh are wearing since forever. In every cultural
occasion and Fridays almost every men wear Punjabi. Moreover, it has zero chance of fading
away because, it is continuing for a long time.

Target market: Geographic segmentation because, Punjabi is cloth which the men in our nation
or country wears.

Fashion: Ripped Jeans

Previously men in Bangladesh didn’t ware ripped jeans they used to wear casual jeans. However,
now most of the men are wearing ripped jeans. It has a high chance of disappearing in the future.

Target market: Gender segmentation because, ripped jeans is a men wearing product

Style: Yo-yos

Few years back Yo-yos were a phenomenon in the toy industry in Bangladesh. Kids were going
crazy after this toy. I remember having it for myself and every single one of my friends had it
too. But it vanished quickly now there is no existence of this product.

Target market: Demographic segmentation because, yo-yos are for kids which is a certain life
cycle stage.