TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES

MANILA CAMPUS
COLLEGE OF ENGINEERING
MECHANICAL ENGINEERING DEPARTMENT

GEE14D-M
THE ENTREPRENEURIAL MIND

BUSINESS PROPOSAL

SUBMITTED BY:

BARACHINA ALDRIAN
BOBILES, JOHN ANGELO
DOBLAS, ADRIAN CLARK
DOMINGO, MARC LESTER
JULIAN, JOHN RALPH
MANLUSOC, DENMARK
POTENTE, MARK JERSON

BSME – N4A

SUBMITTED TO:
ENGR. SHAIRA E. DELFIN

DATE SUBMITTED:
July 7, 2022

S.Y. 2021-2022

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I. Table of Contents

I. Table of Contents…………………………………………………………………………..….2

II. Executive Summary…………………………………………………………………………..3

III. General Business Description…………………………………………………………..…3

IV. Products and services……………………………………………………………………...4

V. Marketing Plan………………………………………………………………………………...7

VI. Operational Plan…………………………………………………………………….…….….7

VII. Management and Organization………………………………………………………..….10

VIII. Personal Financial Statement…………………………………………………………….12

IX. Startup Expenses and Capitalization…………………………….………………...…….16

X. Financial Plan……………………………………………………………….……….………...17

XI. Appendices…………………………………………………………………………………….19

XII. Refining the Plan……………………………………………………………………...……..20

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II. Executive Summary

All about M.E is a reputed manufacturing company located in V. Mapa, Sta Mesa, Manila. It
intends to serve the customer needs of the residents citywide and beyond. As a
manufacturing company, All about M.E offers 30-Day Money-Back Guarantee, it is our way
of ensuring your complete satisfaction with our products. Founded by sports enthusiasts,
namely Mr. Barachina, Mr. Bobiles, Mr. Doblas, Mr. Domingo, Mr. Manlusoc, Mr. Julian and
Mr. Potente, All about M.E is a registered partnership under the Securities Exchange
Commission (SEC). All about M.E envisions a positive business growth driven by its noble
principles. It also dreams of a healthier society under the guidance of the manufacturing
industry.

III. General Business Description

All about M.E will be a men and women's hybrid jackets in the future. Our company are using
eco-friendly fabrics and materials and it specializes in the use of natural cotton to promote an
ethical manufacturing process that respects both the environment and humanity.

Mission and Vision

Our mission will be to sell products to men and women that is aware of the changes in the
fashion industry and wishes to contribute to sustainable development and the protection of
the environment and workers. All about M.E aims not just to sell the jacket. We will highlight
the individuality of our clothes and accessories, as well as our expertise in the world of ready-
to-wear fashion.

Goals and Objectives

To contribute to the well-being of society through our hybrid jackets & services. In addition,
to ensure customer satisfaction in every step of the way.

Product Market
We target men and women between 20 and 60 years old who buy online and are passionate
about ethical fashion, whilst looking for a high-end and sustainable product. We believe we
can fulfill the desires of our target customers thanks to the experience of our managers in the
ready-to-wear fashion industry.

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Strength and Core Competencies
The passion for the clothing of all is what drives All about M.E forward. Founded by sports
enthusiasts, this venture driven by heart.

Legal Form of Ownership

All about M.E is a registered partnership under the Securities Exchange Commission (SEC).

IV. Products and Services

All about M.E’s first model jacket will be the jack-cooler-oh jacket compare to other
existing cooling jacket is the level of quality, versatility and the aftermarket for its moving
parts. Our jacket has two variations the waterproof and non-waterproof. The jacket has zip
off sleeves to convert the jacket into a vest. GORE-TEX fabric and other fabric will be used
to ensure the quality, comfort and protection. The cooling feature will offer three (3) air flow
modes (low/medium/high) with LED indicator and turbo mode for optimum air circulation and
effective cooling. The battery is 18V LXT 5.0Ah that can last up to 12 hours on high settings.

The fan and battery is available through our partner merchants. The fans and battery will
have a one (1) year warranty, the fabric will have two (2) year warranty terms and conditions
are applied.

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V. Marketing Plan

Economics

The target market of our jacket is primarily the workers who work under the scorching heat
of the sun (such as construction workers, mailman, delivery riders and etc.). Jack-cooler oh
can be also used by people who want; a comfortable commute, cool and refreshing summer
leisure trip riding your favorite motorcycle or bicycle, and etc.

Jack-cooler oh is available in our partner merchants nationwide. Our jacket is available in

variety of prices so that everyone from all walks of life can avail our jacket. We are in business
not just for profit but to build a brand that helps the people to have a comfortable working
condition.

Barriers

Brand Recognition

Brand recognition. Building a brand name will be the key to acquire new clients and achieving
sustainable growth. Creating a new brand in a competitive market will impose different
challenges.

High Cost of Establishing a Brand

The high cost of establishing a new brand in the market with existing brand that is already
established is a potential barrier to success. New entrants will have to invest money and time
to persuade the population to shift away from existing brands.

Overcoming Barriers

All about M.E. will provide a brand that is dedicated in offering comfort and protection in the
workplace by offering quality at a low price for our cooling jacket.

Changes That May Affect the Company

 Inflation

High inflation will affect the prices of raw materials that are used to create the jacket.
Compromising the quality may affect the brand image increasing the price may be the best
option.

 Changes In Technology

Innovation is one of the priorities of our company. Releasing a new jacket with the up to date
technology will attract new customers to avail the jacket.

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Product

Our company always assures that we can give our customers the satisfaction that they
deserve through our products and services. The price of our product is affordable and the
best in quality. Our quality products and services last a long time so our customers can assure
that they'll attain satisfaction.

Customers

Our customers can be both male and female or any kind of gender, as long as they believe
in our product. We accept customers no matter what their income level, social class,
occupation and education is.

Promotion

Jack-cooler oh will be advertised through social media, specifically, social networking sites
such as Facebook, Instagram, Tiktok, and Twitter. Nowadays, most Filipinos use their spare
time to browse these social networking sites. That is why having our own social media page
and updating it regularly is crucial for our business. Another advantage of having social media
accounts is that it only requires minimal expense for our business. Making our name known
by anyone and will leave an impression of a business that is trust-worthy.

The brochure of our product contains basic information about the business, prices of
products, and contact information. The brochure will be available in our merchant partner in
the aisle where our product is being displayed.

Budget

Before Startup
Items Price
Fabric 2,000,000.00
Fan and Batteries 3,000,000.00
Other 1,000,000.00
Total 6,000,000.00

Ongoing
Items Price
Social Media
- Social Networking 50,000.00
Brochure 3,000.00
Maintenance 10,000.00
Total 63,000.00

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Pricing

JACK-COOLER OH! (JACKET)

GORE-TEX fabric 8,950

Other variant 3,919

The price was set based on the convenience of the potential customers in the area. But on
the other hand, we ensure to keep our quality of service in every way. Comparing the price
of our jacket with the other competitors, our product is definitely more budget-friendly.

Proposed Location

Our plan is to consign our products in the department stores and mall hardware nationwide.
If the brand established its name we are planning to expand and build a boutique in different
malls nationwide.

VI. Operational Plan

Production
Materials were bought from different manufacturing companies to ensure low cost and
quality.
 Production techniques and cost
Most of the equipment that we use in our product was directly bought from our supplier.
When it comes to our loyalty cards, it was made purely of 5 plastic layers with laser
printings for important details and have their own serial numbers so it won`t be easy
to make copies.
 Quality Control
To ensure the quality of the jackets being made. It goes through a thorough inspection
to make sure that there are no defects on the materials used to ensure the best quality
we can give to our customers.
 Customer Service
After they gain our loyalty cards, they’ll be our priority when manufacturing new
batches. And they will have discounts and freebies that are only available when they
have a loyalty card.
 Inventory Control
Every end of the day we are listing our progress to keep track of the materials quantity.
 Product development
We don`t only depend on the state of our product now. We are constantly
brainstorming ideas on how to further improve our product.

Location

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Our gym is located at V.Mapa, Sta.Mesa, Manila. Just a few steps away from a nearby LRT
Station.
 Amount of Space
We have a 4000 square feet 3 story building.
 Type of Building
As a business establishment, we’re in a commercial building.
 Power and other utilities
As a commercial type of building, bills like electricity and water is higher compared to
residential ones.
Legal Environment
 Licensing, bonding requirements and permits.
1. SEC registration – All about ME is a registered business under the SEC.
2. DTI registration – All about ME is a registered trade mark under the DTI.
3. Mayor’s business permit – All about ME is a registered business under the City of
Manila and is responsible for any required citywide compliance.
4. BIR registration - All about ME is a registered business under the BIR and is
responsible for the financial reports and taxes that it must comply.
5. SSS, PhilHealth, and Pag-Ibig Fund registration – Jack-cooler-oh! Store is a
registered business under the SSS, Phil Health, and Pag-Ibig. As it assures lawful
employee benefits.

 Health, workplace, or environmental regulations

The Occupational Safety & Health Standard of the Philippines includes a series of
Rules from 1000 to 1990 and is accordingly followed by Jack-cooler-oh! Store.

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  Zoning or building code requirements
All about ME follows the "PRESIDENTIAL DECREE (P.D.) NO. 1096 - ADOPTING A
NATIONAL BUILDING CODE OF THE PHILIPPINES (NBCP) THEREBY REVISING
REPUBLIC ACT NUMBERED SIXTY-FIVE HUNDRED FORTY-ONE (R.A. No. 6541)"
as a structure guideline.

Personnel
 Number of Employees
We value our customers. That’s why we have twenty on the production team, six
quality control team, four maintenance employees, three cashiers and salesclerk and
two security guards. Also, the total 6 business partners behind Jack-cooler-oh! Store,
will be the management agents.
 Types of Labor
Our twenty six employees on the production and quality control teams are well
equipped with the knowledge needed to ensure that we meet needs of our customers
in terms of our product. For equipment and workplace maintenance, we hired four
maintenance personnel. For safety and security, we hired two security guards. And for
business operation guidance, the total 6 business partners behind Jack-cooler-oh!
Store, will be the management agents.
 Where and how will you find the right employee?
We use interviews as validation for our applicants, we also use psychological pop
quizzes to know how they think. And we don’t judge our applicants based on their
educational attainment, it`s on how they’ll interact and on how are they willing to serve
our customers.
 Quality of existing staff
After qualification, existing staff still develop their skills and learn new ideas to provide
quality customer service.
 Pay Structure
We pay our employees based on their role, the production team and quality control
team were paid Php 13,500 per month, and Php 9,000 per month for our maintenance,
cashiers, salesclerk and security guards, but their salary might increase based on
customer performance ratings. For the management agents, there’s no constant
salary as they’ll earn via shares.
 Training methods and Requirements
To let our employees to be more interactive, we use professional mentoring and real-
time work simulation.
 Who does which tasks?
Each employee have their own tasks. Management agents are on the counter section
to accommodate customers and is responsible for providing new membership cards
on new customers. Production and Quality team ensures our product are at their best.
While the maintenance personnel maintains cleanliness and orderliness. And the
security staff ensures the peace and the safety of all.
 Do you have schedules and written procedures prepared?
Yes, as entrepreneurs we must plan ahead, everything must be planned.
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  For a certain functions, will you use contract workers in addition to
employment?
Yes, on certain situations, we may hire contractual personnel to cope up with
customer number increase in certain seasons of the year such as summer.
Suppliers
 Names
Our suppliers are Fabrica Mnl., A&S Sport Apparel, BRB Sports Apparel, Lakan
Sportswear, China Cooling Jacket from Alibaba, Dongguan Xing Dong Electronics
Co, Ltd. And Shenzen Electrotec Business Limited
 Type and amount of inventory finished
The 1st four companies are where we get the fabric need inside of the jacket. The
jacket comes from Alibaba. Lastly the electronic materials needed to make the
cooling system are also from China.
 Credit and delivery policies
These companies comes with industry standard credit policies. For delivery, it uses
the Inside delivery method whereby delivered items are carried for 50 feet inside the
delivery location for efficiency.
 History and reliability
These Companies has been the trusted choice of clothing and electronics centers for
decades. And still maintains a reliable after-sales service.

VII. Management and Organization

The process of engineering and marketing the said product(s) will be meticulous and
only efficient if we create an organization that works to improve one another and for the
benefit of the company. The team that will work on the company ALL ABOUT ME will be
divided into different departments first will be the management where all the decisions and
planning about how the company will be able to achieve its goals will be composed of course
by the chief executive officer and the head of every department for a better connection. The
designing and manufacturing of quality products that are made for efficiency and fashion will
be handed down by the engineering department, they will be the ones ensuring the
company’s products are effective and comfortable along with the importation of raw materials
that is empirical in producing those products. The marketing department will handle the affairs
at the store and how to attract more clients to try our products. They will be in charge of
creating more engagements for our target group of people, showing our products innovation
and usage. Lastly, will be the security department whereas what the name suggests they will
oversee the security of the company’s assets including its staff and products. Security officers
will also act as a guide whenever a sudden emergency like a fire occurs, they will be the ones
to instruct all personnel and customer on the right way out of danger.

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 Management Department Structure

Aldrian Barachina
CEO, All about ME

Adrian Clark Doblas

Secretary

John Ralph Julian Mark Jerson Potente Denmark Manlusoc

Engineering Department Head Marketing Department Head Security Department Head

Engineering Department Structure

John Ralph Julian

Engineering Department Head

Tony Stark Jhon Angelo Bobiles Marco Jacobs

Design and Manufacturing Office Product Control Office Fashion Head Designer

Nikola Tesla
Elon Musk Ralph Lauren

Karl Benz

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Marketing Department Structure

Mark Jerson Potente

Marketing Department Head

Manny Billar Rance Gokongwei James Zobel de Ayala

Jhorge Araneta Joseph Antonio Oscar Lopez

Security Department Structure

Denmark Manlusoc
Security Department Head

James Bond Tom Cruise Bruce Lee Cardo "Imortal" Dalisay

VIII. Sample Personal Financial Statement

Name: Denmark J. Manlusoc
Address: V. Mapa, Sta. Mesa, Manila
Home phone no.: 02-8398-3679
Cellphone No.: 09158876054
Birthdate: October 3, 1997

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DETAILED SUMMARY LISTING OF ASSETS

INDIVIDUAL ASSET INFORMATION AMOUNT

Account Receivable:
Annuity: Php 100,000
Boats: Php 0
Bonds Business Property and Real Estate: Php 3,500,000
Certificate of Deposit: Php 10,000
Checking Accounts: Php 500,000
Household Furnishings: Php 3,000,000
Jewelry: Php 200,000
Life Insurance: Php 3,000,000
Mutual Funds: Php 1,500,000
Note receivable: Php 100,000
Other Assets: Php 200,000
Other Real Estate: Php 4,000,000
Personal Residence Real State: Php 3,000,000
Recreational Equipment: Php 700,000
Retirement Plans: Php 5,000,000
Savings Accounts: Php 6,000,000
Stocks: Php 5,000,000
Trusts: Php 600,000
Vehicles: Php 4,000,000

INDIVIDUAL TOTAL ASSETS VALUE: ₱ 40,410,000

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DETAILED SUMMARY LISTING OF LIABILITIES

INDIVIDUAL LIABILITY INFORMATION AMOUNT

Mortgage or Rent: Php 0
Home Equity Loan: Php 2,000,000
Other Mortgage: Php 0
Vehicle Loans: Php 0
Credit Cards: Php 400,000
Student Loans Php 3,000,000
Other Liabilities: Php 500,000

INDIVIDUAL TOTAL LIABILITIES: ₱ 5,900,000

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 OPENING DAY BALANCE SHEET

TOTAL ASSETS TOTAL LIABILITIES

CURRENT ASSETS Php 40,410,000 CURRENT LIABILITIES Php 5,900,000
CASH IN BANK Php 6,000,000 ACCOUNTS PAYABLE Php 7000,000
INVENTORY Php 0 TAXES PAYABLE Php 400,000
PREPAID EXPENSES Php 1,500,000 NOTES PAYABLE(DUE Php 300,000
WITHIN 6 MONTHS)
OTHER Php 5,000
CURRENT PORTION Php 5,900,000
TOTAL Php 47,915,000
LONG-TERM DEBT
FIXED ASSETS Php 23,500,000
OTHER CURRENT Php 500,000
MACHINERY AND Php 10,000,000 LIABILITIES
EQUIPMENTS
TOTAL LONG-TERM Php 14,000,000
FURNITURE AND LIABILITIES
Php 3,000,000
FIXTURES
BANK LOANS PAYABLE ( Php 2,000,000
Php 10,000
LEASEHOLD GREATER THAT 6
IMPROVEMENTS Php 10,000,000 MONTHS)

REAL ESTATE/ LESS: SHORT-TERM Php 100,000

BUILDINGS Php 7,500,000 PORTION

TOTAL Php 39,915,000 OTHER LONG-TERM Php 1,000,000

DEBT
TOTAL Php 6,000,000

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DETAILED SUMMARY LIST OF MONTHLY INCOME ASSET

INDIVIDUAL MONTHLY INCOME MONTHLY AMOUNT

Monthly Salary or Wages: Php 150,000
Investment Accounts: Php 115,000
Alimony: Php 30,000
Child Support: Php 150,000
Trusts: Php 200,000
Other Income Sources: Php 100,000

INDIVIDUAL TOTAL MONTHLY INCOME ASSET: ₱ 745,000

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DETAILED SUMMARY LIST OF MONTHLY EXPENSE
LIABILITY INDIVIDUAL MONTHLY EXPENSES MONTHLY AMOUNT
Paid Alimony Php 30,000
Paid Child Care Php 10,000
Paid Child Support Php 200,000
Groceries Php 12,000
Healthcare or Medications Php 23,000
Housing or Rent Php 0
Other Mortgage Loans Php 25,000
Auto Loans Php 0
Auto Insurance Php 150,000
Health or Dental Insurance Php 25,000
Life Insurance Php 10,000
Other Insurance Php 5,000
Credit Cards Php 20,000
Student Loans Php 20,000
Other Expenses Php 17,000

INDIVIDUAL TOTAL MONTHLY EXPENSE LIABILITY: ₱ 547,000

NET WORTH SUMMARY:

TOTAL ASSETS: ₱ 47,950,000
TOTAL LIABILITIES: ₱ 7,100,000
TOTAL NET WORTH: ₱ 40,850,000

I, Denmark J. Manlusoc, hereby certify and warrant, to the best of my knowledge that
the aforementioned information contained within this Personal Financial Statement
is true, accurate and complete.

DATED:
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IX. Startup Expenses and Capitalization

Start-up Expenses (First year)

Legal
(BIR, SEC, Business permit, Fire Php 50,000.00
permit, etc.)

Stationery Php 10,000.00

Consultants Php 85,000.00

Insurance Php 1,000,000.00

Construction / Facility Php 3,000,000.00

Research and Development Php 500,000.00

Equipment and Materials Php 650,000.00

Promotion / Advertisement
Php 100,000.00
(banners, Media commercial)

Workers salary Php 300,000.00

Store rent (annual) Php 200,000.00

Monthly consumer bill (annual) Php 150,000.00

others Php 100,000.00

Total Php 5,000,000.00

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X. Financial Plan

12-Month Profit and Loss Projection (for the jacket price of Php 700.00 per piece) for first
year
Item Sold
Total
(mean. Total Income Profit
Expenses
Proj.)

January 200 200000 76000 124000

February 250 250000 95000 155000
March 300 300000 114000 186000
April 350 350000 133000 217000
May 370 370000 140600 229400
June 400 400000 152000 248000
July 420 420000 159600 260400
August 400 400000 152000 248000
September 380 380000 144400 235600
October 330 330000 125400 204600
November 280 280000 106400 173600
December 250 250000 95000 155000

Total 3,930 3,930,000 1,493,400 2,436,600

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Projected Cash Flow
Year 1 Year 2 Year 3

Income Statement

Revenue Php 5,672,852.86 Php 8,449,359.27 Php 11,028,888.12

Expenses Php 2,269,141.144 Php 3,379,743.708 Php 4,411,555.248
Total Income Php 3,930,000.00 Php 5,069,615.526 Php 6,617,332.872
Income Tax Php 680,742.34 Php 1,013,923.11 Php 1,323,466.57
Net Income Php 2,722,969.376 Php 4,055,682.416 Php 5,293,866.302

Cash Flow Projection

Cash Revenue Php 472,737.73 Php 704,113.27 Php 919,074.01

Cash Disbursement Php 150,000 Php 220,000 Php 300,000
Reconciliation of
Cash Revenue to Php 322,939.73 Php 484,113.27 Php 619,074.01
Cash Disbursement

Balance Sheet

Assets Php 2,000,000 Php 3,200,000 Php 6,000,000

Liabilities Php 25,000 Php 45,000 Php 70,000

Equity Php 1,975,000 Php 3,155,000 Php 5,930,000

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XI. Appendices

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XII. Refining the Plan

For Raising Capital

For Bankers

The total amount of loan for the past 3 years is Php 140,000. The first and second loan which
is Php 25,000 and Php 45,000 respectively was used for purchasing a state-of-the-art
machinery. Now, our service quality will be increase because of this equipment. As it is dire
important to keep our costumers content by the services and product we offer an
underperforming equipment will keep us from achieving it. To accomplish such task, first,
we’ll need an ample amount of research to determine the best equipment. The equipment
must be made by the advancement of technology, but in a reasonable price. The Php
25,000.00 was paid for 6 months with a down payment of Php 10,000 and Php 2,500 per
month. The Php 45,000 was also paid in 6 months with a down payment of Php 15,000 and
Php 5,000 per month. The said loan has 0% interest rate, unless we fail to comply in the
deadline of payments.

The third loan which costs ₱ 70,000.00 was used for the minor renovation of facilities in the
manufacturing site to make the employees comfortable. It consists of additional lockers, and
small canteen. This will further motivate the employees to providing their best effort in
manufacturing our products and giving out our services because they will feel they are being
actually cared of. In a short matter of time, we will need to hire additional workers for the said
renovations. The workers will be contracted to finish the renovation for a month and will be
paid for Php 40,000.00 in total. And also, we’ll need the sufficient construction materials and
installation equipment which will cost around Php 30,000.

For Type of Business

Manufacturing Business

As a Manufacturing Business

We choose this type of business because we love to serve people while providing them
with a product that is directly related to our beloved course—Mechanical Engineering.

Key Competitive Factors in the Industry

The key competitive factors in a manufacturing business is to meet these criteria; our
business must provide and supply the products and services that our customers demand, our
firm must survive competition and we must be able to keep up with the fashion trend while
keeping up as well to the advancements of technology.

Pricing

We have the ability to offer products at a reasonable price to consumers. We have quality
products that customers will be pleased to avail. We can promise that they’ll have an
exclusive experience with our product or doing business with us.

Pricing Method

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The methods used to set prices in our business are Cost Plus Pricing, Penetration Pricing,
Economy Pricing, Value Based Pricing and Premium Pricing.

System of Production Management

We assure to our customers that our management can provide them whatever needs or
wants that they’ll insist. Our management is hands on to every details of the business and
most of all to our customers.

Quality Control Procedures

As a reputable manufacturing company, we will be hiring the best quality control personnel
to guide the management in handling quality issues. Further, we are having two (2) quality
audit stages to keep the quality of our products as high as possible. The first stage is the
testing of weather the mechanical parts of the product is 100% working and the other stage
is the over-all testing of the product including the fashion aspect.

Measure of Labor Productivity

Labor productivity can be measured through customer feedbacks and satisfaction. If we will
be having a continuous orders might it be a single purchase from a consumer or a bulk
order from a supplier, the best productivity measurement we can look for is our sales.

Percent of Work Subcontracted to Other Firms

We may hire contractual workers in the future, as it also depends on the season. But even
thou they started on a contractual basis, they might get promoted to a regular position
depending on their work performance level and if they’re willing to pursue a career with us.

Credit, Payment, and Collections Policies and Procedures

Since our main product is a hybrid jacket, the payment method would be cash, bank
transfer or e-wallet transfer. Every single transaction will be recorded for us to be able to
review those. Credits and collection policies will depend on the discussion of the parties
involved.

Strategy for keeping client base

To ensure the loyalty of our clients and to keep the customers on buying our product, we
will make sure that the advancement of technology will always be visible to our product and
our hybrid jacket will always be as cool as ever. In addition, we will not thrift on the quality
of the product. In short, the best way to keep the client base is to provide them the best
possible product they could ever thought of.

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