NATIONAL COLLEGE OF BUSINESS AND ARTS

Bachelor of Science in Financial Management

Department
Fairview, Quezon City

A Financial Report & Analysis (SME)

Presented to

National College of Business and Arts

College Department

Financial Management

In Partial Fulfillment

of the Requirements for the subject

Financial Analysis and Reporting

By

de Leon, Darlene

Holoyohoy, Maribel

Jamito, Mitzi Joyce

Nuarin, Mary Jane

Sarmiento, Aizahn

BA3_FMA

2022-2023
TABLE OF CONTENTS
 CHAPTER 1

INTRODUCTION

Background of the Study

1.1 E-cigarettes

According to (U.S. Department of Health and Human Services [USDHHS] 2012],

these demographics have recently experienced significant increases in the use of new

tobacco products (Centers for Disease Control and Prevention [CDC] 2015c). Among

these increases has been a sharp surge in juvenile and young adult use of electronic

cigarettes (often known as "e-cigarettes"). The introduction and use of e-cigarettes must

not jeopardize the progress made in lowering cigarette smoking among teenagers and

young people. E-cigarettes include a diverse group of devices that allow users to inhale

an aerosol, which typically contains nicotine, flavorings, and other additives. Young

people are becoming the primary users of e-cigarettes, sometimes referred to as

"vapes," and according to them, they are preferable to regular cigarettes because they

pose fewer health risks. But as everyone is aware, there are both positive and negative

reactions to every product that people buy.

1.2 Clothing

One of the basic requirements of humans is clothing. It is inextricably linked to

social life. The purpose of clothing has started to change over time. It turns into a

platform for expressing oneself. According to Hristova (2014), it described how clothing

begins to speak in different social definitions. Clothing can serve as a communication

medium for socioeconomic class, culture, and even self-identity. Additionally, it can be a

representation of one's economic standing, gender identity, sexual orientation, and

religion. Since each person has their own preferences. Individuals' drive to discover and

express their identities through their attire gives them the ability to dress uniquely.

According to (Feinberg et al. (1992), people's clothing can be a way for them to express

their cultural and social identities. For this reason, there is a saying that "people talk

through their clothes”. Customers can express their passion for a business by wearing

branded clothing. The company's biggest supporters will quickly turn into walking brand

advocates for the goods and services if you sell or distribute apparel with your brand on

it. There are numerous clothing line businesses in the market, each introducing their

unique graphic style, colors, and sizes. A wonderful chance to stand out is to innovate

when it comes to selling. The one thing that makes customers remember your goods

and come back to buy more is their uniqueness.

COMPANY BACKGROUND

Company Profile

Vision Statement

“To compete both locally and internationally where customers can proudly wear

our brand and dole out different opportunities to people as we concertedly climb the

ladder to success”.
Mission Statement

“We strive to provide high quality apparel while ensuring affordability to all walks

of life”.

Core Value of the Company

“UNIQUE” The products we offer are distinctive from others as the design and

fitting are made by own ideas. Moreover, the design collaboration of pop culture is very

rare.

“COMPETITIVE” We make always make sure that the products we offer are

responsive to the customer’s needs and expectation. Also lowering the price while being

humble at the same time.

“QUALITY” We always check the actual products and reject those with defective

to ensure that we meet the needs, expectations, and requirements of each customer.

“FLEXIBILITY”

“AWARENESS”

“FORESIGHT”

“LOGIC”
Trust. The heart of all we do is integrity. We are regarded and appreciated for our

dedication to honesty, trust, and transparency. We act responsibly even when no one is

watching.

Flexibility - Our business never stays the same. We learn, we improve, and prepare for

change as being adaptable is one of our competitive advantages.

Accountability - The best method to foster internal and external trust is accepting

responsibility of your actions (and inactions).

Teamwork - We are a unified team working toward a single unwavering objective. We

don’t bark at teammates, we empower them.

 Organizational Structure
Figure 1. Organizational Chart

Iconic Blvd Organizational Chart

OWNER
John Michael de Leon

ART DIRECTOR
(1 employee)

GRAPHIC/CLOTHING DESIGNER
(1 employee)

SALES STAFF
(1 employee)

DRIVER/DELIVERY MAN
(1 employee)

MAINTENANCE STAFF
(1 employee)

Owner – accountable for managing the operational and monetary aspects of the

business.
Art Director – he is responsible for visualizing the styles and designs the owner’s ideas

and they create the final design and direct the graphic designer who will develop the

actual layout.

Graphic/Clothing Designer – a professional designer who executes the concept of the

art director.

Sales Staff – he is in control of selling the products. He’s in charge of entertaining

customers, taking, and preparing orders.

Driver/Delivery Man – he is responsible for transporting packages, picking up products,

and delivering parcels to consumers.

Maintenance Staff – he is responsible for maintaining the workplace organizing

products, fixing broken instruments, cleaning the surroundings, etc.

Geographical Exposure and Market Reach

Figure 2. Location