EXCUTIVE SUMMARY

This section presents the VGMO, the business model, the business and production
positions, wealth improvement approaches, and the parties supporting the study.

A. VISION, MISSION, GOALS, AND OBJECTIVES

VISION

 To become a well-known pastry shop that offers affordable products that will gain profit
for better improvement of our shop and to meet people needed.

MISSION

 To establish a community that offers a special haven for those customers who wanted to
get rid of stress and to at least found comfort over pastries.

GOALS

 Our goal is to continually grow. In order to do this, the company will slowly open more
of the same pastry starting in nearby city, and gradually expand to larger areas.
 To become the number one choice of residence in the whole city where we intend to
retail our cupcakes

OBJECTIVES

 To satisfy the sweet tooth of our customers.

 To serve the best and affordable pastries in city.
 To give proper benefits to our employees.
 To seek fair and responsible profit, enough to keep the company financially healthy for a
long term and fairly compensate owner for money risk.

B. BUSINESS MODEL

BUSINESS MODEL

Sweeter than Luscious Pastries will succeed by having the model of offering customers
high quality cupcakes with quirky and fun approach. We will supply visually attractive cupcakes
which unusual designs and flavor but with an affordable price.
 BUSINESS MODEL

Partner Network Key Offer Customer Customer

Activities Relationship Segments
- Stores that sell - Best service
material ingredients - Events ever in our - Politeness - All ages
of cupcakes shop
- Celebration - Honesty -Adults
- Funding people - A luscious
- Festival cupcakes that - Service -Sweet eaters
- Market for sure all the
- Ceremonies -Trust -Sweet cravers
- Drivers ages will like it.
- Parties -Dedicated -Special people
-Bakers - Healthy assistance
- Birthdays cupcakes -Older people

Key -Perfect quality Distribution

Sources Channels
- Excellent
- High quality cupcakes - Delivery

- Sweets - Vehicle

- Service - After sales

- Good baker - Website

- Good staff - Social Media

Cost Structure Revenue Statements

- Machinery and Equipment - Cupcakes sales

-Shop - Sweet Stuff

-Suppliers of food decorations and materials - Social Media

- Employers - Events

- Vehicle for delivering the cupcake

- Program

C. BUSINESS AND PRODUCT POSITION

 Sweeter than Luscious Pastries, the bakers of quirky, fun cupcakes with unusual
flavors. This is a startup pastry shop at Magsaysay Avenue, Naga City. The goal of the
business is to continually grow. In order to do this, the company will slowly open more of
the same pastry starting in nearby city, and gradually expand to larger areas. Likewise, the
catering service will grow as more pastry shops are opened and perhaps the ability to cater
multiple events at one time will be reached. The internet is an extremely efficient way to
expand the business to a wider range of areas; therefore, Sweeter than Luscious Pastries
will develop a website on which customers can place orders. Customers will then pick up
their order at a nearby shop, or, if they are not located near one, Sweeter than Luscious
Pastries will find an appropriate way to safely ship the cupcakes. Doing so will not only
increase the number of consumers that will be able to access the business but will also
allow Sweeter than Luscious Pastries to determine appropriate locations for opening more
successful pastry shop.

D. WEALTH IMPROVEMENT APPROACHES

This section of the executive summary describes the methodologies or

approaches that will be taken by the business in order to.

1. Maintain a competitive advantage

1. Sweeter than Luscious Pastries competitive edge, compared to the other

pastry shops is that Sweeter than Luscious Pastries have a significantly
higher quality, better tasting cupcakes product. Sweeter than Luscious
Pastries location can be arguably to be considered the best pastry shop in
the city because all of ages nowadays craving for sweets.
2. Sweeter than Luscious Pastries have a healthy and luscious cupcake
than other competitors. Sweeter than Luscious Pastries offer a perfect
quality of different flavors of cupcakes but only for an affordable price that
will satisfy the sweet tooth of the costumers. Sweeter than Luscious
Pastries are committed to improve the quality of our service and quality of
our products.
3. Sweeter than Luscious Pastries are unique since it’s originated from
Philippines. There are limited pastry shops here in the Philippines that offered
good quality and luscious cupcakes. In addition, our product is mostly
containing nutritious ingredients which is beneficial to consumers and for
those who are o diet and what to satisfy their sweet tooth.

2. Position the business in the market,

Sweeter than Luscious Pastries, the bakers of quirky, fun cupcakes with unusual
flavors. This is a startup pastry shop at Magsaysay Avenue, Naga City. The products of Sweeter
 than Luscious Pastries will be appreciated by all consumers who simply enjoy a decadent treat.
Whether consumers are looking for plain, simple cupcakes, or intricately designed treats, this
pastry shop will be able to meet their needs. For consumers who are looking to come in and sit
down, Sweeter than Luscious Pastries will be preferred by customers who enjoy a calm,
modern, comfortable atmosphere.

3. Improve the market share, and

Sweeter than Luscious Pastries focuses on trying to keep our prices affordable and
make it as easy as possible for the consumer to get what are they looking for. We would also
like to have a sturdy business and healthy competition. We also have a website that is costumer
friendly to all ages. Our website shows prices for most of our product, prices may vary with
personal orders. If the costumer find that our prices is unreasonable Sweeter than Luscious
Pastries willing to negotiate for a fair price.

4. Maximize the utilization of resources

Sweeter than Luscious Pastries has a way to maximize the utilization of resources
we coordinate with other projects, utilize the breakdown structure, track the utilization rate,
adjust the project schedule, and we invest the resources.

E. PARTIES SUPPORTING THE BUSINESS

This last section of the executive summary is a description of the parties that
strongly support the business. The parties that have a direct relationship with the
business are as follows.

1. Consumers – Sweeter than Luscious Pastries consumers are people of all

ages, children through adults, enjoy our delicious treats.

2. Creditors – Sweeter than Luscious Pastries creditors are the creditors

company.

3. Suppliers – Sweeter than Luscious Pastries have good suppliers that is

the source for our goods or services.

4. Employees and staff

Manager – responsible for overall strategic directions in the

shop, the one who will manage.
Counter Staff – a cashier and where the orders and payment
had been taken.
Kitchen Help/ Cleaner – the one who will wash the dishes,
floor swept, sacks of flour hauled, bins of ingredients re-filled, and
any other tasks attended to.
Production Bakers –who will make the product.
Crew – who will serve the customer(s).
Delivery staff – who will deliver the product to the consumer.

ENVIRONMENTAL ANALYSIS
 This section presents the industry analysis covering the following forces directly
affecting the proposed business: the trend in the industry, the consumers, the competitors,
market forecast, market share, market position, and marketing strategy.

A. TREND IN THE INDUSTRY

In Naga City, one-third of the population is made up of millennial who are 15 to

35 years old. This significant market sector dictates the food trends this decade. They
prefer their food to be as fresh as possible. Millennial will refuse preservatives or
processed food and may opt to consume more organic products that are locally
available. Towards this trend, bakers have started shifting to natural sweeteners which
have various health benefits. In addition, vegan and gluten-free food are increasing its
popularity. Plant-based foods for snacking are also a major development to watch out
for. A non-stock, non-profit corporation advocating the sustainability of quality,
nutritious food products affordable to the people. Locals often choose to support the
local businesses. With these habits created, it may be difficult for Sweeter than Luscious
Pastries to receive the business of locals who already have a favorite or preferred
bakery. The growth of Sweeter than Luscious Pastries maybe limited based on the
location of the business. However, the growing cupcake trend is very promising for the
success of Sweeter than Luscious Pastries.

B. CONSUMER ANALYSIS

1. Market segmentation and targeting

As customers try the delicious delights and special cupcakes, they will be less
hesitant about making a purchase. By simply building customer awareness, interest,
and desire, consumer purchases will increase, raising company sales. Being in a
small city, public relations will also be important for the business. Community
involvement will be an extremely valuable method of addressing this.

2. Demand analysis

Doing this will give consumers something to look forward to in upcoming

months, as well as increase business as customers splurge on cupcakes, they enjoy
that are only around for a limited time. By creating new product flavors, Sweeter
than Luscious Pastries will not only grow as a business but will also increase sales.
C. COMPETITOR ANALYSIS

There are several bakeries of cupcakes available in mainstream retail outlets. The
strength of these products is their market shares and distribution channels. They are
available in virtually any retail grocery outlet and have gained strong market acceptance.
Sweeter than luscious pastries compete in the Food Service Industry. In addition to
competing with other specialized cakes bakeries, it competes with all restaurants, delis,
bakeries and supermarket for a share of its customer’s food expense. Sweeter than
luscious pastries are most concerned with competitors who differentiate their products
and services with a creative and arty focus.

D. MARKET FORECAST

Sweeter than Luscious Pastries would like to achieve from the following different
kinds of communication forms are to effectively attract our target market. We want to show
our customers that our company will provide along with fresh and luscious cupcakes. We
provide website that will include all the information about the products we offer as well as
customer testimonials. We will educate our customers about what ingredients are included
in each product. They will be provided with contact information and direct links to our
Facebook, Twitter, and Instagram accounts. Finally, we will allow our customers to become
“luscious blossoms” (members) by registering with us through our website. Advertising
strategy, we will advertise with posters and flyers in areas where the loyal customers will
be.

E. MARKET SHARE

SOCIAL ENVIRONMENT - Naga City is included as one of the competitive city

here in the Philippines that’s why establishing a business might be risky since the
city had engage with different business activities but opening up a business can
offer opportunities to its people.
POLITICAL ENVIRONMENT- In order to put up a business different legal
papers are needed to be compiled specially in the locality. There are mandated
laws and policies to be followed for example; it includes the taxes, permits and
licenses needed in establishing a business.
ECOLOGICAL ENVIRONMENT- Through ecological environment this might
affect the population who will enter the shop due to the weather or the change
in climate.
TECHNOLOGY ENVIRONMENT – the advertising of the shop will be through
social media that’s why technology would make it possible.
F. MARKET POSITION

As a pastry shop, Sweeter than Luscious Pastries will have a broad target market.
People of all ages, children through adults can enjoy delicious treats and therefore will be
incorporated in the target market. Customers are accommodated in a cozy place located at
Magsaysay Avenue, Naga City where all products are available.

G. MARKETING STRATEGY

Sweeter than luscious pastries offering free samples of the tasty treats at the grand
opening may lead to both consumer interest and desire. As customers try the delicious
delights and special cupcakes, they will be less hesitant about making a purchase. By simply
building customer awareness, interest, and desire, consumer purchases will increase, raising
company sales. Being located in a small city, public relations will also be important for the
business. Community involvement will be an extremely valuable method of addressing this.
Doing so will not only help Sweeter than Luscious Pastries receive more business from
locals but will also increase the company’s chance of referrals in the community. A few ways
Sweeter than Luscious Pastries will utilize public relations is through community
involvement such as taking part in community activities, sponsoring local events, or
donating gift certificates or baked goods for fundraisers. This will show the company’s
desire to be involved and help out the community, which is extremely appealing to
community members. It will also provide positive exposure for the company. Public relations
will be important for Sweeter than Luscious Pastries to be successful.

BUSINESS DESCRIPTION
 This section shall describe the product to produce, the equipment needed in the small
business, the size of the business in terms of capitalizations and scope, and the personnel
required to handle the operation.

A. PRODUCT DESCRIPTION

Cupcakes are the prime product of Sweeter than Sweet Luscious Pastries, and
product quality is essential for the success of my business. In order to ensure product
quality, this shop will emphasize cleanliness and sanitation, use quality ingredients, and will
always be sure all cupcakes are properly baked. Innovations are also an important factor in
the growth and success of the company. This pastry shop will start by offering a variety of
options, from simple flavors like chocolate and vanilla, to more decadent ones such as red
velvet and German chocolate as well as different kinds of frostings, and numerous
decoration styles for all types of occasions. However, to grow as a business, it is important
for Sweeter than Luscious Pastries to innovate their product. To do so, the shop will
continually work to develop and test new recipes for new flavors of cupcakes and icings.
Doing so will allow the company to have more variety to offer and possibly attract new
customers. Along with this, Sweeter than Luscious Pastries will create a couple of seasonal
cupcakes, such as pumpkin during the months of autumn or coconut lime throughout the
summer, which will only be available during certain times of the year. Doing this will give
consumers something to look forward to in upcoming months, as well as increase business
as customers splurge on cupcakes, they enjoy that are only around for a limited time. By
creating new product flavors, Sweeter than Luscious Pastries will not only grow as a
business but will also increase sales.

B. EQUIPMENT/ MATERIALS NEEDED

THE NEEDS

OVENS

Stoves vary considerably in quality and price. You need high quality stoves and might be
able to find a used one in good condition. A small convection oven accommodates as
much as five sheet pans, while a double convection oven holds twice as many pans and
lets you bake two different temperatures. If you bake artisan breads, a deck oven might
be a good investment, as it has an opening for sliding the pans onto deck.
 PROOF BOXES

Professional bakers need a proof box where their bread and roll dough can rise at the
right temperature. Proof boxes come in various sizes. For a small bakery, a mobile proof
box is a good choice. It holds about 20 pans and can be moved out of the way when
you’re not using it. Mobile proof boxes are generally much less expensive than built-in
models.

BAKING SHEETS AND RACKS

You’ll need to purchase at least the 8” x 26” baking sheets and two or more racks. Also,
you’ll need around cake pans, sheet pans, pie and muffin tins.

MIXERS

Mixers needed include a planetary dough mixer with 30 to 40-quart capacity, as well as
a counter mixer.

WORKTABLES

You’ll want space to store the items you use all the time, as well as a place to work. Get
the sturdiest worktables you can budget for, because they will get a lot of use. Consider
your height as you choose what tables to purchase; a tall person trying to work at too-
short table will suffer back pain.

SINKS

Federal regulations require bakeries and other commercial operations to have three
different sinks. You will need a three-department sink to wash, rinse and sanitize dishes
that can’t go into the dishwasher, and you will also need a mop sink and a separate sink
for hand washing.

MISCELLANEOUS

Other needed items include slicers for a bread, scales for weighing bulk ingredients,
cake decorating tools, ingredient bins and one or more refrigerators. Don’t forget to
include smaller things, such baking utensils, oven mitts and packaging paper.

C. SIZE OF BUSINESS
 Sweeter than Luscious Pastries will build a pastry shop at Magsaysay
Avenue, Naga City. The company will slowly open more of the same pastry starting in
nearby city, and gradually expand to larger areas. Likewise, the catering service will grow as
more pastry shops are opened and perhaps the ability to cater multiple events at one time
will be reached. Doing so will not only increase the number of consumers that will be able to
access the business but will also allow Sweeter than Luscious Pastries to determine
appropriate locations for opening more successful pastry shop.

D. PERSONNEL REQUIREMENT

Baker

o Education background: Vocational School majoring in culinary or D3 majoring in

pastry
o Minimum 2 years’ experience working in the food industry especially bakery or
cake shop
o Has experience in making cupcake
o Passionate in pastry
o Having the artistic ability is an added value
o Attention to detail and patient
o Willing to learn and be taught and want to share knowledge
o Fast learner, creative, innovative, and deft
o Able to work in a team and manage time effectively

Assistant baker

o Education background: Vocational School majoring in culinary or D3 majoring in

pastry
o Minimum 1year experience working in the food industry especially bakery or cake
shop Fresh graduate is welcome
o Passionate in pastry
o Willing to learn and be taught and want to share knowledge
o Fast learner, creative, innovative, and deft
o Able to work in a team and manage time effectively

Waiter
o Education background: Senior High School
o Minimum 1year experience working in any field
o Fresh graduate is welcome
 o Willing to learn and be taught and want to share knowledge
o Fast learner and deft
o Able to work in a team and manage time effectively
o Good personality and clean
o Good communication skill
o Physically and mentally healthy

Cashier

o Education background: Senior High School / Vocational

o School or Diploma majoring in accounting
o Minimum 1year experience working in any field
o Fresh graduate is welcome
o Able to use Ms. Office (Word, Excel, PowerPoint)
o Willing to learn and be taught and want to share knowledge
o Fast learner, deft and thorough
o Able to work in a team and manage time effectively
o Good communication skill
o Good personality and clean
o Physically and mentally healthy

Delivery staff

o Have driver’s license

o Barangay clearance

o NBI clearance

o Must age 20-50 years

o Has his/her own vehicle.

o Must be polite and approachable so the customers would feel at ease upon
receiving their order.
o Able to work in a team and manage time effectively
o Good communication skill and driving skills
o Good personality and clean
o Physically and mentally healthy
 ORGANIZATION PLAN

This section describes the form of the business organization, the liability of the owner, the
organizational structure, the role of the owner, and the proposed salary.

A. LIABILITY OF THE OWNER

Sweeter than Luscious Pastries owner would take an immediate solution and
action for concern in case of unexpected anomaly inside and outside of the business.
The debts will be held responsible by the owner and can be paid through personal
savings and property. Sweeter than Luscious Pastries we are willing to risk our
business name for the health of our consumer.

B. ORGANIZATIONAL STRUCTURE

GENERAL MANAGER

MR. JAMES RICHARD COLOQUIT

MARKETING MANAGER ADMINISTRATION MANAGER OPERATION MANAGER

MR. JAMES RICHARD COLOQUIT MR. JAMES RICHARD COLOQUIT MR. JAMES RICHARD COLOQUIT

BAKER ASSISTANT BAKER FINANCIAL MANAGER

MR. JOEY ODIAME MR. LEE MORATALLA MR. JAMES RICHARD COLOQUIT

WAITER DELIVERY STAFF

MS. MARIAN SARMIENTO MR. EMMANUEL TALLARA

C. ROLE OF THE OWNER

The owner is responsible for overall strategic directions in the shop, the one who
will manage. Would be the one who will take charge for the innovation. The overall
management and system will be regularly facilitated by the team but the concept of
taking plan into action would be in whole responsibility of the owner. The concept of
Sweeter than Luscious Pastries and proposed categories are in the realm idea of the
owner that is why the owner can estimate possible factors that can affect the business.

D. PROPOSED SALARY

As a first-time entrepreneur and as a first timer in this field of industry the start-up
capital would be P500, 000.00. I would have a self- investment loan in order to pay all of
the expenses since I will just start a business.
 PRODUCTION PLAN

This section presents the production schedule, production process, equipment required,
sources of materials, and estimated production cost.

A. PRODUCTION SCHEDULE

Sweeter than Luscious Pastries opened 7 days in a week which are

Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday.
Meanwhile the operations hours will begin at 9 am until 9 pm.

B. PRODUCTION PROCESS

Cupcake is a product of Sweeter than Luscious Pastries that can not last
long, therefore we do the production process every day. The production process is done
in the morning and during the day. Since we also accept pre order, then it is possible if
the production process is done outside the specified time. The production process is
divided into three parts. First is the preparation. This process is very important in
making the cupcake for the manufacture of pastry products such as cupcake requires an
exact measurement, therefore, the preparations from the completeness of the
ingredients to the measurement of the ingredients is very noteworthy. After measuring
the ingredients, prepare the equipment that will be used, including preheat the oven.
Second process is making the cupcake which will consist of mixing the ingredients,
baking, and the last is decorating. Decorating process will determine customer interest
to buy our products because the display/decoration of the product will attract people to
buy the product. One more thing that also should not be forgotten in the making
process is to make the frosting. The last process is the process of serving. This process
is divided into three sections, the presentation of cupcake when dine-in and the
packaging of cupcakes when it comes for take away and for the delivery.

Below is the production process flow of our company:

Preparation process:
 Measure exactly the ingredients that will be used

Prepare the equipment that will be used

Preheat the oven

Production process:

Mixing all the ingredients until become a batter

Pour the butter into a cupcake pan

Bake the batter

Make the frosting

Decorate the cupcake

Serving process:

Cupcakes is ready to serve

For dine in For delivery For take out

C. EQUIPMENT REQUIRED

Sweeter than Luscious Pastries need this equipment for better outcome of
the product and business.

Below is the equipment required:

• Professional Standing Mixer • Cupcake Pan

• Handy Mixer • Spatula
• Big Oven • Scrapper
• Tray • Mixing Bowl
• Turn Table • Measurement
• Digital Kitchen
• Stove
• Napkin
• Table
• Chair
• Plate
• Fork
• Uniform
• Air Conditioner
• Coffee Vending Machine
• Refrigerator
• Cake Showcase
• Cashier Machine
• Beverage Dispenser Machine
D. ESTIMATED PRODUCTION COST

 ESTIMATED PRODUCTION COST OF SALES – Since we give and

offer the best look and products of the shop estimated production cost of
sales is P500, 000.00.
 ESTIMATED PRODUCTION COST ON INVESMENT – the price that
needed to be paid off in the start of the business is the same as the
estimated production cost of sales which is P500,000.00.
 ESTIMATED PRODUCTION COST ON STOCKHOLDER’S EQUITY –
P1, 000,000.00 double of the estimated production cost of investment
because this will be the basis of the business profit.
 OPERATION PLAN

This section presents the evaluation of suppliers, purchase procedures, storage and
inventory control, and sales procedures.

A. EVALUATION OF SUPPLIERS

Sweeter than Luscious Pastries are very concerned with the quality of our
products because of good quality product can provide satisfaction for our customers.
Good quality product must be obtained from the quality of the materials as well.
Therefore, we chose a supplier who has a good quality product.

B. STORAGE AND INVENTORY CONTROL

 All raw materials procured on need basis with 2 weeks look ahead period
 Productions start only 24 hours prior to delivery date
 Inventory review every Sunday to ensure enough stocking and avoid wastage
due to negligence
 All prepared foods that that reach 75% of shelf life are backed up inventory and
sold at 30% discount
 If production is complete for cancelled orders, customer is charged
 Backed up inventory due to cancelled orders are reused for flash promotions
 MARKETING PLAN

A. PRODUCT

Cupcakes are the prime product of Sweeter than Sweet Luscious Pastries, and
product quality is essential for the success of my business. In order to ensure product
quality, this shop will emphasize cleanliness and sanitation, use quality ingredients, and will
always be sure all cupcakes are properly baked. Innovations are also an important factor in
the growth and success of the company. This pastry shop will start by offering a variety of
options, from simple flavors like chocolate and vanilla, to more decadent ones such as red
velvet and German chocolate as well as different kinds of frostings, and numerous
decoration styles for all types of occasions. However, to grow as a business, it is important
for Sweeter than Luscious Pastries to innovate their product. To do so, the shop will
continually work to develop and test new recipes for new flavors of cupcakes and icings.
Doing so will allow the company to have more variety to offer and possibly attract new
customers. Along with this, Sweeter than Luscious Pastries will create a couple of seasonal
cupcakes, such as pumpkin during the months of autumn or coconut lime throughout the
summer, which will only be available during certain times of the year. Doing this will give
consumers something to look forward to in upcoming months, as well as increase business
as customers splurge on cupcakes, they enjoy that are only around for a limited time. By
creating new product flavors, Sweeter than Luscious Pastries will not only grow as a
business but will also increase sales.

B. PLACE

Sweeter than Luscious Pastries, the bakers of quirky, fun cupcakes with unusual
flavors. This is a startup pastry shop at Magsaysay Avenue, Naga City. The objective of the
business is to continually grow. In order to do this, the company will slowly open more of
the same pastry starting in nearby city, and gradually expand to larger areas. Likewise, the
catering service will grow as more pastry shops are opened and perhaps the ability to cater
multiple events at one time will be reached. The internet is an extremely efficient way to
expand the business to a wider range of areas; therefore, Sweeter than Luscious Pastries
will develop a website on which customers can place orders. Customers will then pick up
their order at a nearby shop, or, if they are not located near one, Sweeter than Luscious
Pastries will find an appropriate way to safely ship the cupcakes. Doing so will not only
increase the number of consumers that will be able to access the business but will also
allow Sweeter than Luscious Pastries to determine appropriate locations for opening more
successful pastry shop.
C. PRICE

After Sweeter than Luscious Pastries first opens, our pastry shop offers affordable
prices that will gain profit for the better improvement of our shop. The key objectives will
include strong market share, survival, and return on investments. Doing so will help Sweeter
than Luscious Pastries stay in business with prices that are not high over competitors, which
would likely turn customers away. Yet by not being immensely below the market price, the
business will still be able to receive as much possible income while remaining competitive.

D. PROMOTION

Sweeter than Luscious Pastries will consist of creating consumer awareness,

generating interest and desire, and moving the customer to make the purchase. Strategies
for making consumers aware of the shop will include advertising and hosting a grand
opening. Offering free samples of the tasty treats at the grand opening may lead to both
consumer interest and desire. As customers try the delicious delights and special cupcakes,
they will be less hesitant about making a purchase. By simply building customer awareness,
interest, and desire, consumer purchases will increase, raising company sales. Being in a
small city, public relations will also be important for the business. Community involvement
will be an extremely valuable method of addressing this. Doing so will not only help Sweeter
than Luscious Pastries receive more business from locals but will also increase the
company’s chance of referrals in the community. A few ways Sweeter than Luscious Pastries
will utilize public relations is through community involvement such as taking part in
community activities, sponsoring local events, or donating gift certificates or baked goods
for fundraisers. This will show the company’s desire to be involved and help the community,
which is extremely appealing to community members. It will also provide positive exposure
for the company. Public relations will be important for Sweeter than Luscious Pastries to be
successful.

E. PEOPLE

Sweeter than Luscious Pastries will satisfy the tooth of our customers. People of
all ages, children through adults, enjoy delicious treats. This product is not high-priced
items, as a result, will be available to nearly all people regardless of varying incomes.
Sweeter than Luscious Pastries will be able to rely on locals for more year bound business
whereas the tourists will only frequent during the summer and winter months. The products
of Sweeter than Luscious Pastries will be appreciated by all consumers who simply enjoy a
decadent treat. Whether consumers are looking for plain, simple cupcakes, or intricately
designed treats, this pastry shop will be able to meet their needs. For consumers who are
looking to come in and sit down, Sweeter than Luscious Pastries will be preferred by
customers who enjoy a calm, modern, comfortable atmosphere.

F. PACKAGING

Sweeter than Luscious Pastries will amaze our customers to our packaging because
our company provide elegance and aesthetic packaging that customers would definitely love
it. We offer a luxurious bow with a ribbon neatly tied around the corner providing it with an
elegant look and an aesthetic letter to thank customers for purchasing our product. We will
also offer a package of 5 cupcakes with a space to put in customers hand and easily grab it
without touching the cupcakes to maintain the cupcake design. Packaging for larger orders
will like from the other. However, the packaging will simply be larger. Overall, we want our
concept of packaging to revolve around an elegantly and aesthetically design the box with
ribbon seal and letters.

G. POSITIONING

Sweeter than Luscious Pastries would like to achieve from the following different kinds
of communication forms are to effectively attract our target market. We want to show our
customers that our company will provide along with fresh and luscious cupcakes. We
provide website that will include all the information about the products we offer as well as
customer testimonials. We will educate our customers about what ingredients are included
in each product. They will be provided with contact information and direct links to our
Facebook, Twitter, and Instagram accounts. Finally, we will allow our customers to become
“luscious blossoms” (members) by registering with us through our website. Advertising
strategy, we will advertise with posters and flyers in areas where the loyal customers will
be.