BUSINESS PLAN

Tres Maria’s Golosinas Deliciosas

Blance Street, Barangay 5 (Poblacion)
Malilipot, Albay
leahmacbeth20@gmail.com

Owned By:
Leah Macbeth B. Beraquit
 INTRODUCTION

Bread and Pastry is a production of treats that is usually baked with delightful
ingredients that can satisfy the cravings of every customers. These production type of
business offer delicious and healthy foods that are commonly made with baking ingredients
and sweet treats that can amaze the customer’s sense of taste. The Bread and Pastry in this
business share the same ingredients but changes occur in each proportion. There are
different terms of techniques in order to create different production in this shop.

Description of the Business

The Tres Maria’s Golosinas Deliciosas is derive from the delightful treats which is sold
to the customers who are delighted by the production of the business. The shop is consist of
sweet foods that can be serve on different occasion such as Birthday Party, Weddings,
Anniversary and etc. It can be consider as a homemade Bread and Pastry Production that
can attract people by its deliciousness. These business can result through high income, and
at the same time, can satisfy all customers with a happy stomach. The Bakeshop offers cake,
cupcakes, cookies and different luscious foods and dessert. The Tres Maria’s Golosinas
Deliciosas is also a place where customers can dine in. In addition, beverages is available
during the dining of customers in the shop. These business pursue to provide high quality
food and pastry with affordable price. It assist the economic stability and enhance some
cultural dish that is originated in the localities. The shop is customize with minimalist designs
and consist of instagramable walls, chairs, tables, and paintings which customers are
unrestricted to take photos.

Location of the Business

Tres Maria’s Golosinas Deliciosas is near from a network tower which where people
can enjoy browsing through their social media accounts, and can easily upload pictures that
are taken in the shop at the moment. Customer nowadays are interested from
instagramable dining shop which inspired from aesthetic or minimalist designs. The business
is exclusively settle at the owner’s property. Therefore, the location cannot cause distress
situation to the owner of the business. The planned business happen to contain great space
for minimum parking area for all the customers. In these location, we can entertain lots of
customers without any dilemma. Because for instance, if we stand our business in crowded
area like in the Poblacion of Malilipot, customer will struggle from finding undesignated
parking areas at snug location. In addition, customers will be comfortable waiting their
orders in less crowded area which is specify for that business. In these location, the shop is
distant from polluted area such as air pollution cause by traffics, slum spot, and away from
the presence of the competitors. The transportation fund cost 10 peso coin if you ride
pedicab from the Poblacion of Malilipot until you reach from the destination of the business
shop. It is affordable and yet less turbulence for costumers to arrive in the designated
location.

Funding Requirements and Source of Funds

The total capital requirement of the proposed business is Php 950, 000.00, wherein
Php 500, 000.00 will be borrowed from Banco De Oro (BDO) with an interest rate of 6.88%
annually and is payable for 6 years. The Php 450, 000.00 will be coming from the
proponent’s savings. The estimated total initial cost for the structure of the building will
appear to disburse Php 500, 000.00 with conjunction for installation of electrical wiring to
the shop. The residual amount of currency will appear to be spend for the equipment,
supplies, and furniture in order to decorate and embellish the shop. For the machines, the
shop will use refrigerator that will cost Php 12, 000.00 to store raw materials, beverages, and
baked products. Next is the water engine used to pump water from one source to faucets
that will cost around Php 13, 500.00 and Electrical Generator that cost Php 17, 000.00 use to
produce electricity in times of power interruptions, fueled by diesel. For the oven,
considered as the most significant appliances for these kind of business cost Php 17, 000.00
that will be used to baked the product sold by these business. The total cost for the
indicated machines is Php 72, 500.00 and it will be deducted to the residual amount of
currency which where Php 450, 000.00, and the remaining Php 377, 500 will be spent at
baking equipment utensils, appliances, furniture and etc. for the necessity of the shop.
 Executive Summary

High quality of baked goods is on the rise. The product we sell is a rare combination
of delicious, nutritious, and luxury bread and pastry. These business is unique because the
bakeshop is consist of bread, pastry, and beverages all in one company.

` Objectives:

 To bring quality, convenience, and affordability to the customers.

 To help the localities economic stability.
 To provide homemade like tasty products.
 To serve healthy and delicious baked products to the customers.

Goals

To earn high profit but at the same time, customers will be pleasure and
satisfy in our bakeshop. The success of our company is dependent on our ability to
anticipate customer needs, avoid human error diverse our products, better decision-
making through benchmarking and share expectation, and copping to the
competitive environment.

Mission

To emulate my locality with pride. I will view this business by providing the
highest quality of bread and pastry production and the best possible services to the
food industry of Malilipot, Albay. The Tres Maria’s Golosinas Deliciosas assure to
serve delicate orders that can pleasure the customers who prefer to dine at our shop.

Vision

The Tres Maria’s Golosinas Deliciosas will have an integrity to love, care, and
value the product we made in order to give every customers the satisfaction they
 deserve. Customers will be glad to visit our shop because we offer a wide range of
exciting products that can amuse those who desire to order.

Business Model

Partner Network Key Activities Offer Customer Customer

Relationship Segment
•Social Media • Cakes We aim to offer
• Advertising •Cupcakes Healthy, • Offers • University
Agency Delicious, and • Social Media Students
Affordable bread • Feedback • Teenagers
and pastry Forms • Families
productions with • Greeting • Organizations
beverages Customers in • Business
whenever the events meeting customer
customer prefer • Smart phone
to order. Those Application
Key Resources values are hard to Distribution
be combined Channels
• Baker together, but our
• Delivery men job is to achieve • Direct Selling
• Management this goal. This will • Delivery
Employee be through in Service
• Motorcycles high quality • Easy and
• Capital service and also Accessible Shop
delivery.
Cost Structure Revenue Statements

• Pastry supplies cost • Marketing cost • Bread and Pastry Selling

• Cakes supplies cost • Labor cost • Franchise Cost
• Bread supplies cost • Equipment
• Beverage supplies cost • Tax’s
• Electricity costs

Business and Product Position

The Tres Maria’s Golosinas Deliciosas is a uniquely different type of business. Unlike
the other type of ordinary bakeshop which are barely focuses on taste. The Business of our
own will serve delicious taste, at the same time it will provide more nutrition because it is
consist of healthy based product and ingredients. It can be prepared and presented in many
other process of designs. Another reason which makes it unique is because the orders will
be serve in a luxurious equipment and utensils for the customer. The Tres Maria’s Golosinas
will be located at the Barangay 5 Poblacion of Malilipot, where the tourists and the citizens
of the municipality is the specific target market. The business will be using strategies and
promotional campaigns such as tarpaulin, radio advertisements and online promotion. The
pricing of services and products will be based on its affordable cost. The business will also
purchase machineries, equipment, and appliances that will be used for production processes
of the business.

Wealth Improvement Approaches

This section of the executive summary describes the methodology or approaches

that will be taken by the business in order to:

Maintain a competitive advantage

The Tres Maria’s Golosinas Deliciosas has the significant high quality and better
tasting bread and pastry production that can be represent to all the tourist of the
Municipality of Malilipot. The business current location can be arguably to be considered the
best in the market because many student nowadays are obsessed with sweet treats and
instagramable place. The production of our business is consist of fresh and sweeter
ingredients than the other competitors. Tres Maria’s Golosinas Deliciosas offers good quality
of bread and pastry, even beverages but with affordable price that will satisfy the customers
taste and budget. These Business are committed to continuously improving the quality of
our services, quality of products, and the capabilities by applying to all projects we
undertake. Tres Maria’s Golosinas Deliciosas is unique since it’s originated as homemade
production. In addition, our products is mostly contains of nutritious ingredients which is
beneficial to consumers and for those who are on diet and want to eat something sweet.

Position the business in the market

 The productions of our business will be known as better tasting bread and pastry but
with cheaper price that any customers can afford by its lowest price. Unlike other
competitors that receive high profits from their earnings but cannot satisfy the taste of their
customers. The business of our own guaranty to pleasure the belly and budget of our
costumer with our production service. Aside from our tasty production, we will also set
discount and monthly promo’s that can attract the customers to buy and dine in our
bakeshop. We are at the location of less competitors but populated costumers to assure
that our business will conveniently increase the profits rapidly. Tres Maria’s Golosinas
Deliciosas will be seen at different advertisement, social media’s, and other online
promotion that can entice the customers to visit our shop.

Improve the market share

In every occasional month or year, The Tres Maria’s Golosinas Deliciosas will promote
new production of bread and pastry so that customers will taste different products and will
not hesitate to visit again our shop. These marketing techniques will assist the business
name out to the public, draw more customers, and improve the sales of the bread and
pastry production.

Parties Supporting the Business

The section describes the parties that strongly support the business we have. The parties
have direct relationship with the business are as follows:

Consumer
Consumers support the business by its good service and production. With the
support of a consumer to the business, it gives the business a lot of potential and motivation
to give more good services that surely consumers will be satisfied with the goods we’re
serving. Consumers will support the business if the business have a less issue and have a
good review with the goods they are selling because with good review it will help the
consumer identify if the production they are serving are satisfying or not, and if they will
support the business or not. The business also suggest that diabetic people should not
purchase too much sweet product often since the sugar percentage of the pastry is high and
since it is made with sweet ingredient, unlike the bread productions.

Creditors

Creditors support the business by looking to the owner of the business. If the owner
understand the market, the business will be entering, and by that then the creditors expect
that the owner puts an abundance of serious thought into the venture. With the support of
creditors to the business, they observe the serving, production, and the business itself if
they are to commit resources to new enterprises.

Supplier

Suppliers support the business by the good service of the business. The goods they
are selling will result as the earning profit of the business. Suppliers are the ones who
provide what the business needs to sell their own production to the customers. If the
business reach their goals of selling their product, the supplier will have the courage to re-
supply that business. Because they have an assurance that their supplies will be sold with
that business. With the suppliers, their support is a big help because they are essential to the
business’s good health and growth. And in a business, every owner wants a good and
reliable supplier.

Employees and Staff

Business owners need employees that are able to get the job done, because
employee performance is critical to the overall success of the company. Business leaders
need to understand the key benefits of employee performance so that they can develop
consistent and objective methods for evaluating employees. Doing so helps determine
strengths, weaknesses and potential managerial gaps in the business organization.
Although performance evaluations are never fun, they help business leaders determine
performance levels for each employee. One of the most important factors in employee
performance is to achieve goals. Successful employees meet deadlines, make sales and
build the brand via positive customer interactions. When employees do not perform
effectively, consumers feel that the company is apathetic to their needs, and will seek help
elsewhere. Employees who perform effectively get things done properly the first time.
Imagine if the person who serve the customer was always late in the shop. The customers
will remain waiting, and he/she will view the business as unprofessional, and perhaps
incompetent.

Environmental Analysis

The internal environment of a business consist of elements that can influence the
way the business operates as well as how successful the company operates. While the
external environment of the business is comprised of a number of different components
outside the business, those components are ones that the business usually does not have a
lot of control over. It is important for a business to understand the answer of running a
successful business in order to oversee the business’s internal operations as well as be able
to identify potential prospect and threats. Our bakeshop prides itself on its fair trade
products. For example, 90% of our pastries are made from scratch using all healthy
ingredients. If we cannot import the required ingredients, our reputation could be severely
impacted, furthermore, buying from suppliers at ethical policies is huge for consumers who
are focused on eating healthy which could be impacted and affect the overall revenue of the
business.

Legal Business Description

I. Form of Business Organization

The business will be going to be just simple as it is exclusively owned by one
individual which is the proponent Leah Macbeth B. Beraquit as a sole single
proprietorship of the business.

ii. Licensing and other legal requirements

 Every legal business must have all the needed requirements in order to establish
identity, to ensure public safety and health and to have your responsibility in terms of
tax. Below are the requirements needed for the business to be legalised.
a. Barangay Permit – this permit is required when renewing your Mayor’s permit or
business license. This form is also needed when registering a new business,
branching out, changing location and changing commercial name. It is also serve
as a warrant that you are allow to put up business inside the barangay.
b. Mayor’s permit – needed for every business to operate and to transact with a
government entity especially to the municipal government of Malilipot.
c. Department of Trade and Industry (DTI) Business name Certificate- gives the
owner of the business the sole right to use the business name.
d. BIR Business Certificate – needed to make the business legal and to avoid being
tax evader.
Health and Sanitary Permit – essentially needed for production nature type of
business a certificate that is issued by an authorized government inspection agency
to endure and confirm the facility and/or the product meets the minimum sanitary
requirements.

Table l
Permits and Licenses
Permit Fees
Barangay's Permit Php 75.00
Mayor's Permit Php 200.00
Department of Trade and Industry(DTI) Registration Php 500.00
Bureau Of Internal Revenue(BIR) Business Certificate Php 500.00
Health and Sanitary Permit Php 75.00
Building Permit Php 1000.00
Fire and Safety Inspection Certificate Php 200.00
Total: Php 2550.00

III. Job Specification

Table ll
 Job Qualification

Position Job Qualification

Manager  Has good communication skills

 Has a leadership quality.
 Has enough knowledge, math-logical and
decision making skills.
 Manages time productively.
 Has desirable interest in bread and pastry

Baker  Male, 20-28 years old.

 Passer of Bread and Pastry Production NC ll.
 Can manage multi-tasking responsibility.
 Has knowledge of proper sanitation procedure
and follow Pre-cautional protocol.
 Trustworthy, helpful, kind, clean and punctual.

Helper  Male/female, 20-30 years old.

 Senior high school graduate.
 Has work experience in production industry.

Compensation of officers and staff

The table below shows the salary of each members running the business. It is
computed in weekly, monthly, and yearly basis.

Table III
Compensation of officers and staff
Position Qty Weekly Monthly Yearly
Manager 1 Php 2,500 Php 10,000 Php 12O,000
Baker 1 Php 1,800 Php 7,200 Php 86,400
Helper 2 Php 3,000 Php 12,000 Php 144,000

(Note: The working hours will start at 8:00 AM until 10:00 PM and the working days will be 7
days a week. The helpers and the manager will do their responsibility all day long with
substitution of work. All the workers will also be given time (15 mins.) for morning snacks,
lunch, afternoon break, and dinner break.)
 Specific Target Market/ Market Segmentation

The potential target market of the proposed business are residing citizens of the land
of Malilipot, the tourist of Malilipot Albay, cake lovers or health conscious as well as the
passer’s by. The target market has no delimitation on gender, age and social status.

Customer Profile

I. Citizens of Malilipot

Citizens who are residing in the land of Malilipot wants to indulge into new
products. They are also getting more health conscious if they choose more healthy
products. Individuals who are looking for special treats for some celebration and to
share with family or to offer to visitors.

II. Tourists

Travelers, its either local or foreign tourists who wants a really convenient and
ready to eat pack for providing their good health benefits.

III. Passers By

All kinds of people like workers who passes the vicinity of the target location
from loading and unloading public stops, “Pasalubong” and those who are looking
for consumption that can indulge their cakes craves.

IV. Sweet/Cake and Pastry lovers

People who craves and has the strong desire for cakes or sweets that can
satisfy their taste buds.

Competitors
 Competitors is the effort of two or more parties acting independently to win
something. It is rivalry when it comes to business which every seller tries to get what other
seller are seeking at the same; sales, profit and the market by offering the best practicable
combination Of price, quality and service.

I. List of Potential Competitors

A. Lupiñan’s Bakery

Located at Poblacion Malilipot, Albay. Lupiñan’s bakeshop are just offering

ordinary and common types of bread like pandesal, slice bread, pandecoco, muffin
and etc.

B. Melgar Bakery

Also located at Poblacion Malilipot, Albay. Near the bakery of Lupiñan’s

bakery. It also offers ordinary kinds of cake with frosting or icing.

II. List of Competitors Advantages

1. The cakes are made up mainly of Vegan ingredients.

2. Have a more convenient and comfortable packaging.
3. Open for orders.
4. Open for suggestions and recommendations.
5. Have variety to its cake flavour.
6. Have accessible target location.
7. Have a reusable packaging.
8. Have professional baker (NCII B&P passer)
9. More healthy compare to others.
Demand and Supply
The demand and supply is the desire of consumer for a particular product or service.
The following tables shows that the propose business is feasible to the proposed location.
Table IV-1
Tourists and Mainland Malilipot Population
YEAR TOURISTS POPULATION
2016 43 394 48 693
2017 83 170 49 157
2018 83 693 49 610
The table shows the population of the mainland Malilipot and the number of tourist’s
arrivals of the Municipality in the year 2016-2018.

Table IV-2
Historical Demand
Tourist
YEAR POPULATION AGES 18-60 (55%)
2016 43 693 19 478
2017 49 157 19 660
2018 49 610 19 844

YEAR POPULATION MARKET CUSTOMER PER CAPITAL HISTORICAL

(40%) (30%) CONSUMPTIO DEMAND
N
2016 19 478 18 740 2 337 12 28 048
2017 19 660 19 046 2 359 12 28 310
2018 19 844 19 356 3 381 12 28 575

Table IV-3
Mainland Malilipot
Projected Demand
YEAR POPULATION MARKET CUSTOMER PER CAPITAL PROJECTED
(40%) (30%) CONSUMPTION DEMAND
2019 22 324 8 929 2 678 12 32 136
2020 25 144 8 202 3 013 12 36 164
2021 28 287 11 314 3 394 12 40 733
 That table shows that in specific potential customers will 30% of the target market.
The per capital consumption is calculated by multiplying the possibility of purchase in one
month which is estimated to be one in twelve months a year. The historical and projected
demand is identified by multiplying the number of customer to per capital consumption.

Table IV-4
Historical Demand
YEAR POPULATION AGES 18-60 (80%)
2016 43 394 34 715
2017 83 170 66 536
2018 83 693 66 954

YEAR POPULATION MARKET CUSTOMER PER CAPITAL HISTORICAL

(40%) (10%) CONSUMPTIO DEMAND
N
2016 34 715 13 886 1 388 12 16 663
2017 66 536 26 614 2 661 12 31 897
2018 66 954 26 781 2 678 12 32 937

Table IV-5
Tourists
Projected Demand
YEAR POPULATION MARKET CUSTOMER PER CAPITAL HISTORICAL
(40%) (10%) CONSUMPTIO DEMAND
N
2019 67 375 26 950 2 695 12 32 340
2020 67 779 27 119 2 711 12 32 543
2021 68 226 27 290 2 729 12 32 748

The table above shows that in specific yearly population the business target market
for tourist’s arrivals at Municipality of Malilipot going to be 10% for the specified populations.
Its potential customers will be 10% of the target market. The per-capital consumption is
calculated by multiplying the possibility of purchase in one month which is one to twelve
months a year. The historical and projected demand is obtained by multiplying the customer
to per capital consumption.

Supply Analysis

Supply pertains to the capability of the supplier to meet the demand of customers.
Supply analysis is used to quantify the production capacity of existing business competitors
of the proposed business with the target market.

Table IV-6
Historical Supply of Competitors
COMPETITORS DAILY WEEKLY MONTHLY YEARLY
Lupiñan Bakey 60 420 1 680 20 160
Melgar Bakery 20 140 520 6720
TOTAL 26 880

The table shows the historical supply of existing bakeshops and cake producers
business considered as competitors of the proposed business. The historical supply was
determined by multiplying the daily numbers of purchase per pieces of cakes of the
competitors by 7 days for weekly supply, then multiplied by 4 for the monthly supply and 12
to get the yearly supply.

Table IV-7
Projected Supply of Competitors
YEAR PROJECTED SUPPLY
2019 28 224
2020 29 635
2021 31 116
The total projected supply of competitors.
Projected Demand and Supply Gap Analysis

Demand and Supply Gap Analysis will show the viability of the product that will be
offered by the proposed business if it can sustain the demand of the customers or not.

Table IV-8

Projected Demand and Supply Analysis

YEAR PROJECTED PROJECTED GAP MARKET CAPACITY
DEMAND SUPPLY SHARE
2019 64 476 28 224 36 252 60% 21 751
2020 68 707 29 635 39 072 60% 23 443
2021 73 481 31 116 42 365 60% 25 419

Risk
Every business organizations contains various risks elements while doing the
business. Risk is the possibility that something bad or unpleasant will happen.

Possible Threats and risk

Every business should be aware of the occurrence of the possible threats and risks
that mat may hindrance the flow of the business. The Tres Maria’s Golosinas recognized the
presence of the following unexpected problems that might encounter through along the
business operations.

Power Interruption

Unexpected power interruption. The most common problem scenario of every

business establishment in the province of Albay.

Vehicular Accidents

Unexpected vehicular accidents is the largest considerable risk that may

encounter by the business. Since the location is along the national high way and in
 line with the municipal road which have a large volume of vehicle passers. The
business is prone to a possible accidents.

Water Shortage

Water shortage and interruption because the area doesn’t have a competitive
water provider aside from the water tank of Sta. Cruz, Malilipot. The business might
encounter shortage to the primarily necessity.

Shortage of Raw Materials

It happens if there were unnecessary problem occurred during purchasing and

handling of raw materials. It’s either not available or out of stock on there where
higher demands that usual.

Competitor

Having another competitor in the nearby area. Its’ one of the considered threats
of the business because the idea of the business is a trend so that imitation might be
possible.

Mechanical Breakdown

Unexpected mechanical or equipment errors. Considering that all the equipment

of the business is not for lifetime.

Natural Calamities

Natural calamaties such as floods, earthquakes, typhoon and etc. are one of the
harmful risks that can possibly destroy properties and resources of the business.

Identify Solutions to Perceive Risks

Power Interruption
 To counter the power interruption the business should be able to have a
regular update from Albay Power and Electric Corp. (APEC) on power interruptions.
The business should also provide its own electric generator to be prepared anytime.

Vehicular Accidents

Vehicular accidents is really unpredictable but the business can make more
safety precautions along the road, store through providing a visible signage’s. The
proponent should also try to request the local government unit of Malilipot to put
additional warning signage’s or traffic light in the area.

Water Shortage

It can be avoided through providing adequate water storage or more

appropriate to have own water engines or pump.

Shortage of Raw Materials

In order for the business to not suffer from shortage of raw materials the
business should not look to only one supplier. There should be several or more
alternatives sources.

Competitor

Know your competitors. Knowing them can make the proponent to formulate
marketing strategies to make your product or service stand out and improve the
business performance. Have a good and leave a good reputation to the good
customers.

Mechanical Breakdown

The business must monitor the usage of machineries. Monitoring must also cover
troubleshooting of the equipment. Knowing also the life expectancy of the
equipment and machineries can help to determine whether it should be replace.
 Natural Calamities

The proponent must always be attentive on what is happening on the natural

surroundings. Be alert about weather forecast and must equipped with knowledge
regarding disaster risk reduction or DRR.

Marketing Plan

Sales strategies

Sales strategies consist of plans that can help the business to attract customers.
Plans that cannot be just bargain but plans that can sustain and attract costumer’s to
purchase the offered products.

The proposed business will be going to use the following sales strategies.

 Health benefit Strategies. Quality is the main factors that can maintain customer’s
satisfaction and loyalty. Offering them a high quality standard and healthy will give
them the reason to buy, consume and even introduce the product with their
companions with a good feedback.
 Innovation. The product must continuously innovate so that the customers will not
get rid of the product when time passes by. It will also give you an additional edge
against your competitor.
 Good Customer Service. Hospitality will also be the one competitive advantage of the
business. Happy customers tends to repeat purchases, thus business will receive
positive feedback that will result to gain in sales.
 Advantage Cards. Customers love to have cards to use as modes of payments and to
earn any sorts of advantage from other customer. The business will be offering
advantage cards that can avail for Php.50.00 to its loyal customers. It has no
expiration date. Customers will be earning points, one purchase is already be equal to
one points and they can avail to have freebies, give always and even discounts in
every specific number of points.