NORZAGARAY NATIONAL HIGH SCHOOL

Annex II, Partida, Norzagaray, Bulacan

AGAPAY CARROT CAKE

A bite-size carrot cake

A business plan presented to:

MR. ARCHIE MAGDAY
A Faculty of the Entrepreneurship Department
Norzagaray National High School – Annex II

In Partial Fulfillment of the Requirements for the Subject

Entrepreneurship

by:
Bermillo, Zairus V.
Buluran, Gabrielle C.
Dragon, Joycell Ann A.
Frias, Jazmine L.
Ignacio, Janica M.
Radones, Jennylyn V.
Yapoc, Hannah S

February 2023

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 EXECUTIVE SUMMARY

I. Introduction
Hiraya Bakeshop is a bakery that specialized in offering fresh bread,

cakes, and sweets. We will be devoted to consistently providing high customer

value through producing tasteful desserts with interesting decorations and

excellent and quick service. The bakery is located in A. Villarama Street

Poblacion, Norzagaray, Bulacan.

Brand Highlights

Our bakery offers to provide a multi-sensory experience by providing a

selection of locally made, distinctive goods in a retro setting with warm and

welcoming service. By providing excellently flavored bread, cakes, and other

delicacies, we will integrate ourselves into the daily lives of our customers.

Our location will have sufficient space as well as walk by traffic. We

have researched the demographic characteristic of the potential customers and

competitors in a small radius of 5 to 15 miles and have presented the results

further in this business plan.

In the next three years, Hiraya Bakeshop intends to create an icon

Bakery brand through quality and by demands of local customers and in

qualities directly proportional to expected sales.

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 The team plan to offer a large number of delicious bread and cakes. Our

face in front of the customers will be our friendly smiling staff.

Almost 70% of Filipino households are buying baked bread and rolls,

cookies, and crackers. The team intends to use this market as a stepping stone for

attracting customers for our specialty cakes and sweets.

In that way, the team will be able to offer a wide variety of bakery

products responding to the high demand for bread and at the same time, utilize the

resources to produce and finish the specially decorated products that our bakery

will become famous for.

The team will use vintage elements for interior design. Plan to display

professional pictures of the top delicious products which will increase the

customer’s appetite and the number of bought items per client.

Market Opportunity
Demand is driven by consumer preferences

and by the extent to which grocery stores

choose to operate their bakeries rather than

buy from commercial bakeries. Profitability

for individual companies is determined by

the efficiency of operations.

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 The Philippine bakery and cereals market size were valued at $2.04 billion

in 2021. The market is projected to grow at a CAGR of more than 3% during the

forecast period. Cookies were the largest category and energy bars are forecast to

register the fastest value growth in the market. Hypermarkets and supermarkets

were the largest distribution channel in the Philippines’ bakery and cereals sector.

Flexible packaging is the most used pack material and Manila appeared as the

largest bakery and cereals market.

The Philippines bakery and cereals market research report supplies

insights on high-growth markets to target, trends in the usage of packaging

materials, types and closures category level distribution data, and company

market shares.

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 This market creates promising opportunities for bakeries such as Hiraya

Bakeshop. The key differentiators will be to provide a variety of unique locally

baked products in a vintage atmosphere combined with warm and friendly

services.

Business Model

Hiraya Bakeshop targets prospective

customers in a small radius of 5 to 15 miles,

Norzagaray, Bulacan. The team needs to bring

in customers to turn a profit, and that involves

marketing. A significant amount of business will

depend on passers-by, so the team will make sure that the establishment is well-lit

and visible. A website will be created so that customers will know the place is

nearby. Modern baking magazines with local-style reporting and volunteering

information will be adopted that as well may lead to a profile of the business

establishment in the local paper.

Promotions such as coupons and discounts are appealing to customers and

will be planned throughout the year. And the team will be adding occasional free

items to the customer can be a special touch that keeps a customer coming back.
OUR BUSINESS MODEL
 Unique taste and products

 Vintage Atmosphere

 Vegan, Gluten free & high fiber products

 Food features with ingredients list

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 Super Quick service at counters

 Home Delivery
  Mobile application for ordering

Displays can be the most

important advertisements; when customers run in, a mouth-watering pastry

display will entice them to try a Danish or two. Baked goods will be arranged in

such a way that they are attractive and eye eye-catching placards and labels will

be made that extol the exotic and quality elements in the baked goods above all,

the team trusts dedication to exquisite customer service not to go unnoticed.

OUR KEY DIFFERENTIATORS

 Vegan baked goods

 Free delivery (terms & conditions apply)

 Great balance between quality and price

 Food features with ingredients list

Products and Services

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 Our traditional carrot cake is made with real carrots, chopped walnuts, and

a mixture of spices. Our cake is then baked to a golden brown and finally finished

with a rich, buttery cream cheese frosting. Our product Carrot Cake is also diet

friendly. The team confidently say that it is diet-friendly because it is made of

carrot and nuts, which are an excellent source of potassium, antioxidants, vitamin,

and many other nutrients. It is also budget-friendly because the main ingredient of

this cake the is carrot which is cheap. The price of our product is equal to the

quality we serve on you.

Our Agapay Carrot Cake tastes best the next day after the flavors have

settled and has gotten friendly which one another. The moisture will be more

evident on the second day as well.

Financial Needs and Use of Funds

The main start-up costs include the

design and reconstruction of our

company, equipment, and machinery,

other deposits, salaries for the first

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three months before the operation, operational licenses and permits, and website

and promotional activities.

II. THE ENTERPRISE

Unique Selling Point

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 For every carrot cake you eat, there is a mother who satisfies their

cravings need.

Mission Statement
It is the mission of Hiraya Corporation to produce high-quality and

affordable pastries. Hiraya wants you to inspire and foster the human spirit-one

person, one pastry, and one neighborhood at a time.

Vision Statement
The Hiraya Corporation envisioned reaching

every mother, especially the pregnant ones in the

community to get a healthy body that will help reduce the risk during pregnancy. In

addition, vitamin C is a derivative that increases the body's ability to absorb iron which

carrot cake has. Moreover, the team wants to

grow and sustainably improve our business.

Business Objectives
The main objectives of this plan are as follows:

1. To be part of the Top 10 startup business in Bulacan

2. Successfully launch a new school-based bakeshop

3. Hire more unemployed people that will help the economy of the country.

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Company and Management

The Hiraya Bakeshop is a corporation that offers high-quality baked goods

products. The bakeshop uses local fresh ingredients for their carrot cake. The

company will put a lot of effort into curating content for advertising and

promoting the product. The company will make sure that they will serve baked

goods that other bakeshops do not serve.

SWOT Analysis

Weaknesses:
Strengths:
Turn down in
Reasonable
the economy;
prices; satisfy
start-up costs;
cravings; home-
new business;
made treats
no reputation

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Opportunities:
Job Threats: Other
 unemployed bakeshop
people

Competition
As this business grows, so do its competitors. While there are other vegan

baked goods in the other cafes and bakeshops, there are none that are made with

healthy and fresh carrots. With the expertise of our founder, we also stand out as a

team that truly understands the audience.

MARKETING PLAN

This part details the strategy that the company will use to market its

products to customers. The plan identifies the target market, the value proposition

of the brand or the product, the campaigns to be initiated, and the metrics to be

used to assess the effectiveness of marketing initiatives.

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Methodology

The team decided to use the survey method in gathering the data since it is

the most cost-effective and efficient. Surveying people in person, by mail, or online is

typically a faster and less expensive alternative to a data-collection method like

observation. Surveys often require less time and resources to contact participants and

gather results.

Demand Rate

Age
13% 0-17 yrs. old
6% 18-24 yrs. old
38% 25-34 yrs. old
45-34 yrs. old
44%

According to the survey that the team conducted, most of the respondents

in terms of their age are 18-24 years old with a percentage of 43.75%; followed

by age ranges 0-17 years old with a percentage of 37.5%; followed by age ranges

45-54 years old with a percentage of 12.5; followed by age ranges 25-34 years old

with a percentage of 6.25%.

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 Address
Poblacion
7%7% Matictic
Bitungol
13%
47% Partida
Pulong Buhangin
27% Pinagtulayan

In terms of their address, the majority of the respondents are from

Poblacion with a percentage of 43.75%; followed by Brgy. Matictic with a

percentage of 25; followed by Brgy. Bitungol with a percentage of 12.5%;

followed by Brgy. Partida, Pulong Buhangin, and Pinagtulayan with a percentage

of 6.25%.

Gender
Female
31%

Male
69% Male
Female

In line with this, the majority of the respondents are Male with a

percentage of 68.75% followed by Females with a percentage of 31.25%

Market Share Range of Age:

A. Target Customer (AGE) 0-17

Population of Norzagaray -136,064 18-24

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 Number of Barangay - 13 25-34

Population average of Norzagaray – 10,466 35-44

Population of Poblacion - 15,265 45-54

Total Percentage – 6.25% 65+

15, 265 ÷ 7 = 2,181 × 6.25% = 136 (Market Size)

136 × 6.25% = 8.5 (Market Share)

(Population average of Norzagaray/No. of age range)

Market Size 136.

Market Share 8.5.

B. Target Customer (ADDRESS) Name of Streets

Population of Norzagaray -136,064 Villarama

Number of Barangay - 13 Iras

Population average of Norzagaray – 10,466 Bayumbon

Population of Poblacion - 15,265

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 Total Percentage – 43.75%

Number of Streets - 12

15,265 / 12 = 1272 × 43.75% = 557 (Market Size)

557 × 43.75% = 244(Market Share)

(Population average of Norzagaray/No. of age range)

Market Size - 557

Market Share – 244

C. Target Customer (GENDER) Gender

The population of Norzagaray -136,064 Male

Number of Barangay - 13 Female

Population average of Norzagaray – 10,466

Population of Poblacion - 15,265

Total Percentage – 31.25%

15,265 ÷ 2 = 7633 × 31.25% = 2,385 (Market Size)

2,385 × 31.25% = 745 (Market Share)

(Population average of Norzagaray/No. of age range)

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 Market Size = 2,385

Target Market

Agapay Carrot Cake aims to sell its product to everyone, specifically to

mothers. The company believes that people around this age will spend money on

vegan baked goods since it is healthy for their bodies as well as for their beloved

babies. Our product will be appealing to all people who love to eat unique snacks

that can suppress their hunger, as well as it can be a stress reliever. Agapay Carrot

Cake also aims to provide its product to this market inside Norzagaray as the

product quality might deteriorate when delivering further than Norzagaray. High

visibility and competitive product or service are essential to obtain the trust of the

target market.

Marketing Program

 Social Media

The primary strategy of our business is to promote the products through

social media sites such as Facebook, Instagram, and Twitter. On each platform,

Agapay Carrot Cake will be posting advertisements and commercial videos

through our official page. The customers can also comment on their feedback, and

that feedback specifically the positive ones will draw more potential customers or

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buyers. This is cost-effective and has a great impact on our generation due to the

frequent use of social media.

 Market

Identifying the target market is also

significant in making the business develop effective marketing communication

strategies. Our team will consider the customers’ feedback and opinions regarding

the product and service as this will be helpful in the decision-making process.

This will soon lead to the possible growth of customers.

 Uniqueness

The uniqueness of the product is also the power to attract more customers.

Our product is exceptional as we are the first one to introduce carrot cake with a

twist. We provide unique flavors which will differentiate us from other carrot

cake businesses, and we innovate additional flavors according to people’s

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opinions and preferences which will differentiate us from everyone who has a

similar pastry business.

Marketing Mix

 Price Strategy

Agapay Carrot Cake will use two pricing strategies: Cost-plus pricing

strategy and value-based pricing strategy. Using the Cost-plus strategy, Agapay

Carrot Cake is priced at Php 20.00 for each bite-sized and sold 9 pieces per box

costing Php 170.00.

 Product Strategy

Agapay Carrot Cake is created from carrots. This will sell a food called

‘Agapay Cake’, as this product will be their “KAAGAPAY SA PANAHON

NG KAGUTUMAN”. This product will be delivered upon order, as delivering

outside Norzagaray may deteriorate the quality of the product.

 Place

The Agapay Carrot Cake will be sold online and delivered. Also, the team

has a physical stall located in Partida, Norzagaray, Bulacan specifically in

Annex II Norzagaray National High School.

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 

Promotion

Agapay Carrot Cake will advertise its product through the internet,

specifically, social media as the owners have pages the customer will see the

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product. Additionally, direct promotion as we see it as most effective way of

advertising.

 Packaging

The team knows that packaging is one of the crucial parts of making a

business. It safeguards the products during handling and shipping to different

retail locations, ensuring that the customers do not receive damaged goods that

need to be returned or replaced. Packaging is also a key component in marketing

strategies. It can make the products stand out on the shelf and get attention from

customers because it is the first thing they see when buying a product.

The packaging of Hiraya Corporation is an eco-friendly color white box

surrounded by a tangerine orange design. The structure of the package is a paper

box with see-through plastic on the center top of the box. On the product’s

package, company labels can be seen. The team can ensure that the cake will

come to your home without any damage and safely. Also, the box contains

information about the manufacturing

and expiration to inform the

customers about its composition.

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 TECHNICAL PLAN

This provides a comprehensive list of activities, costs, and schedules that

are required to achieve the technical requirements of the Licence.

A. Technical Production Description

The description of carrot cake is an American pastry made with carrots,

spices, and nuts. It is usually topped with cream cheese and carrot macaroons.

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 Popularized during the health craze of the late 20 th century, carrot cake

was considered a healthier alternative due to the use of vegetable oil instead of

shortening and the addition of a recognized vegetable like carrots.

B. Production/Operation

Process

The method of creating

Agapay carrot cake is a simple but meticulous process where the operation staff

makes sure that the quality of each product is the same, each bite-size carrot is

created in the same amount of mixed dough to maintain consistency on every

product. The top-rated carrot cake recipe is moist, light, fluffy, and topped with a

rich cream frosting.

 Step-by-Step Procedure

For the cake:

 Preheat the oven to 300

degrees Fahrenheit.

 In a mixing bowl, mix the

sugar and eggs. In another bowl, sift together the flour, baking

soda, salt, and cinnamon. Fold dry ingredients into the wet mixture

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 and blend well. Fold in carrots and chopped nuts until they

blended. Distribute the butter evenly into 3(9-inch) layer pans,

which have been generously

greased. There will be

approximately 1 pound and 5

ounces of batter per pan.

Place in preheated oven and

bake for 50 to 60 minutes. Inverted, in a closed cupboard to

prevent drying. Layers must be a minimum of 1 day old.

 To remove layers from the baking pan, turn it upside down, and tap

the edge of the pan on a hard surface. Center a 9-inch cake circle

on top of a revolving cake stands. Remove the paper from the

bottom of the layer cake.

For the frosting:

 In a suitable bowl of a large mixer, place powdered sugar,

cream cheese, vanilla, and margarine. Beat at second speed

until thoroughly blended. Hold refrigerated and used as needed.

For the assembly:

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  Place the first layer bottom side down, at the center of the cake

stand with a spatula, and evenly spread approximately 3 ½

ounces of frosting on the layer. Center the second layer on top

of the first layer with the topside down. Again, with a spatula,

evenly spread approximately 3 ½ ounces of frosting on the

layer. Center third layer on top of the second layer with topside

down. Using both hands, press firmly but gently all layers

together to get one firm cake. With a spatula, spread the

remainder of the frosting to cover the top and sides of the cake.

Refrigerated until needed. Display on a counter or cake stand

with a plastic cover.

 Production Schedule

Operating Hours 9 am -5 pm

Operating Days Monday - Saturday

Total Production Per Day 745 pieces

Total Production Per Week 5,215 pieces

Total Production Per Month 22,350 pieces

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C. Labor Requirement

Agapay Carrot Cake utilizes 2-3 people in creating the production order

to make the products uniform while delivering the product requires most of its

members to individually deliver the product to the customers.

D. Machinery/Equipment

Agapay Carrot Cake uses simple equipment such as an oven and hand

mixer in order to create the product. This product mainly uses physical labor to

create the product such as manually mixing the ingredients if the mixer is not

available.

Hand Mixer Oven

E. Raw Material/ Ingredients Requirement

Agapay Carrot Cake only uses ingredients from the market. The owners

make sure that the ingredients will use in the process are the best to deliver the

best quality product.

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 The raw materials will purchase in the nearest market in order to keep the

freshness of the ingredients.

Granulated Sugar Eggs All Purpose Flour

Baking Soda Salt Cinnamon

Carrots Walnuts Cream Cheese

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 Powdered Sugar Vanilla Extract Butter

F. Plant/Factory Location

The location where the process of the product will take place is at the

vicinity of SM Fairview Terminal Villarama Street, Población, Norzagaray,

Bulacan. This is the only location where people can easily reach our product.

FRONT VIEW

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TOP VIEW

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H. Waste Disposal System

Waste that will produce by the production

process of the product will be disposed of properly.

The majority of the waste that will produce comes

from the skin of the carrot when it is peeled it will be

turned into compost and the rest of the plastic waste from the other ingredients

will be subject to proper segregation when disposed of.

H. Quality Control System

Agapay Carrot Cake makes sure that the products they made are created

in a safe and clean environment to ensure the safety of the customers. Each staff

handling the operation is required to wear personal protective equipment such as

masks and a hairnet to avoid mixing an unknown substance in the product itself.

The raw materials will be thoroughly washed and cleaned to remove the dirt and

keep it clean.

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 MANAGEMENT PLAN

This section supplies an excellent space to highlight the members of the

management team, management details, key supporters and alliances, and staffing

and employment requirements.

Form of Business Ownership

The business is managed by 7 students. Since the 7 of us are the owners, the

form of business organization is a corporation, and it is also considered a school-based

business because it is located inside the school. Each of us contributes greatly to the

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success of our business for we are willing to work hard and share skills and abilities to

make use of ideas and successfully run the business. With the combined efforts of our

team, success is nearly possible. Agapay Carrot Cake stall is open during our vacant time

and extended after class hours.

Capitalization

To launch a bakery business, the team will require a large sum of cash.

Along with buying the appropriate supplies and tools, the team also needs to

budget a respectable sum of money to recruit competent personnel. Overall, the

team calculated the considerable startup money required, which is between PhP

20,000.00 and Php 50,000.00 to open a bakery.

Business Implementation

The chart below provides a set of steps that corporations use to determine

how to implement a strategic plan within activities to achieve one or more

business plan objectives.

Production

Product Delivery
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Implementation
Business
 Sales Collection

Production Delivery and Sales

Production

Organizational Structure
Hiraya Corporation

Jazmine Frias
President
Janica Ignacio Jennylyn Radones
Vice President Treasurer

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 Zairus Bermillo
Auditor

Hannah Yapoc Gabrielle

Buluran
Secretary
General Manager

Members

Manpower requirements
Joycell Ann Dragon Drexler San Pedro

Physical Training Skill Training

1. Communication Skill

2. Smile

3. Good Posture

4. Balance

5. Leadership
Organization Policies

Rules and Regulations

 Be on time.

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  Bakers should wear formal uniforms like pants, t-shirts and shoes. No miniskirts,

shorts, and sleeveless shirts.

 Always wear Spit Guard Sanitary Preparation Mask, Aprons, Hair Net, Hand or

Dish Towel, and Gloves.

 Always clean your hands.

 Clean the kitchen all the time.

Legal Requirements

Here are

bakery business.

 Registering the business

before officially opening and operating.

 Mayor’s Permit or Residence Certificate &

Sanitary Permit – The Mayor’s Permit is a

permit needed to obtain before selling the baked

goods. The Sanitary permit is also required if the

bakery intends on cooking or bake.

 License to Operate (LTO) or BFAD Certificate – The LTO must

operate the bakery if running a food service business. The company will

need this to have products labeled, packaged, and transported safely.

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  Tax Identification Number (TIN) – The TIN is likewise a requirement to

operate a bakery business. It will enable the government to locate and tax

a business quickly.

FINANCIAL PLAN

  This part simply provides an overview of the proposed business financials

and projections for growth. 

PRODUCTION COST

 INGREDIENTS

Ingredients Price Quantity

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 Granulated Sugar Php 100.00 1kg

Fresh eggs Php 240.00 2 dozen

All-purpose flour Php 140.00 2 kg

Baking Soda Php 50.00 1 kg

Cinnamon Powder Php 38.00 50 grams

Carrots Php 126.00 2 kg

Walnuts Php 145.00 250 grams

Powdered Sugar Php 70.00 1 kg

Cream Cheese Php 160.00 250 kg

Salt Php 15.00 1 kg

Vanilla Extract Php 28.00 120 mL

Butter Php 118.00 550 grams

Total Php 1157.00

 MATERIALS AND EQUIPMENT

Materials and Equipment Quantity Price Life

Expectancy

Oven 1 Php 13 years

15,000.00

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 Hand Mixer 1 Php 1,039.00 10-15 years

Peeler 1 Php 79.00 12 months

Knife 1 Php 349.00 2-3 years

Spatula 1 Php 22.00 2 years

Mixing Bowl 2 Php 398.00 5-10 years

Pastry Bag 100 pcs.3 Php 42.00 Reusable at

least 10 times

Baking Pan 3 Php 198.00 4-5 years

Sifter 1 Php 38.00 3-5 years

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 Pastry Nozzle 3 pcs Php 96.00 3-5 years

Last for years

but when
Parchment 1 box Php 35.00 crumble,
Paper (10m) discard it.

Cupcake 100 pcs Php 25.00 Do not

Liners expire.

Do not
Packaging 50 pcs Php 146.00 expire.
Box

Total Php 17,467

PRICING

 Bite-sized Carrot Cake (Php 20.00)

Cost of Raw Number of Initial Mark Up Final Price

Materials Product Price (10%)
Produced
Php 1227.00 70 pieces Php 17.53 Php 1.753 Php 19.283

 A Whole Size Carrot Cake (Php 360.00)

Cost of Raw Number of Initial Mark Up Final Price

Materials Product Price (15%)

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 Produced
Php 1227.00 4 pans Php 306.75 Php 46.012 Php 352.76

FINANCIAL CONSIDERATION
Our sales projection for the first year is 9,575,775 with a 10% growth for

the next two years.

Number of Market Size Number of carrot cakes

Sellers (bite-sized) supplied if the
average is 1 carrot cake per
person/day
11 2385 (taken from estimated 26235
market size)

 Projected Supply

Number of Market Size Number of Total Supply

Sellers Carrot Cake per year
(bite-sized) per
day
11 2385 26235 9,575,775

 Projected Sales/Market Share

Market Size Market Daily/1 Price Projected

Share (Based Carrot cake Daily Sales
on Survey – (bite-sized)

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 FEMALE)
2385 745 745 20 14,900

PROJECTED SALES FORECAST

Our sales for the first year are based on the assumption that the bakery will

be open Monday to Saturday. We plan a 20 % sales increase in the second year

until the fifth.

Year 1 Year 2 Year 3 Year 4 Year 5

Sales
Sales of 5,973,06 7,167,678 8,601,213 10,321,45 12,385,746
Carrot Cake 5 5.6 .7

Projected Sales
14000000

12000000

10000000

8000000

6000000

4000000

2000000

0
Year 1 Year 2 Year 3 Year 4 Year 5

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  Cost of Goods Sold

Our projections for our cost of goods sold are based on the industry

averages as follows:

Year 1 Year 2 Year 3 Year 4 Year 5

Cost of goods 3,361,69 4,034,037 4,840,844 5,809,012. 6,970,815.

sold
7 63 15

 Operating Expenses

A breakdown of our operating expenses such as rent expenses, supplies

expenses, salaries and wages, internet, electricity, water, and other start-up costs,

are presented below:

Year 1 Year 2 Year 3 Year 4 Year 5

Operating 155,987. 187,185.4 224,622.5 269,546.98 323,456.38

Expenses
8 7 5

 Gross Profit

Our gross profit projections are in line with the industry averages

presented below:

Year 1 Year 2 Year 3 Year 4 Year 5

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 Gross Profit 155,987. 187,185.4 224,622.5 269,546.98 323,456.38

8 7 5

PROJECTED REVENUE

Projected revenue is the amount of money a company expects to earn in

the future. It is usually calculated by looking at past performance and predicting

future performance. The company’s projected monthly revenue and yearly

revenue are presented below:

 Projected Monthly Revenue

Month January February March April May

Revenue 401280 421344 442411 464532 487758.34

Month June July August September October

Revenue 536534 536534 536534 536534 536534

Month November December

Revenue 536534 536534

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 Projected Monthly Revenue
600000

500000

400000

300000

200000

100000

0
ry ry ch ril ay ne ly st be
r er r
be
r
nua rua ar Ap M Ju Ju
ugu m tob be m
eb M m
J a
F
A pt
e Oc ve ce
Se No De

 Projected Yearly Revenue

Year Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 5,973,06 7,167,678 8,601,21 10,321,455. 12,385,746

5 3 6 .7

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 Projected Yearly Revenue
14000000

12000000

10000000

8000000

6000000

4000000

2000000

0
Year 1 Year 2 Year 3 Year 4 Year 5

PROJECTED PROFIT AND LOSS STATEMENT

A profit and loss, or P&L, forecast is a projection of how much money

you will bring in by selling products or services and how much profit you will

make from these sales. The projected profit and loss statement are presented

below:

Projected Year 1 Year 2 Year 3 Year 4 Year 5

Income
Statement
Net Sales 5,973,06 7,167,678 8,601,213 10,321,455. 12,385,746
5 6 .7

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 Cost of Goods 3,361,69 4,034,037 4,840,844 5,809,012.6 6,970,815.
Sold 7 3 15
Gross Income 155,987. 187,185.4 224,622.5 269,546.98 323,456.38
8 7 5
Total 155,987. 187,185.4 224,622.5 269,546.98 323,456.38
Expenses 8 7 65
Operating 2,455,38 2,946,456 3,535,747 4,242,895.9 5,091,475.
Income 0 9 19

PROJECTED BALANCE SHEET

Data presented below are the statements that show estimated changes to a

company's financial status, including investments, other assets, liabilities, and

financing for equity.

Year 1 Year 2 Year 3 Year 4 Year 5

Assets

Cash 2500379.6 5446835.1 8982581.8 13225477. 18316953

3 8 4 84 .0

Account 10000 10000 10000 10000 10000

Payable
Tools 5000 5000 5000 5000 5000

Equipment 30000 30000 30000 30000 30000

Furniture and 5000 5000 5000 5000 5000

Fixtures
Total Assets 2550379.6 5496835.1 9032581.8 13275477. 18366953

45 | P a g e
 3 8 41 84 .0

Liabilities 0 0 0 0 0

Account 0 0 0 0 0
Payable
Equity

Owner’s 0 0 0 0 0
Equity
Stockholder’s 10000 2550380 5491835 9022581.8 13260477
Equity
4 .8

Dividend/ 5000 5000 5000 5000 5000

Profit
Distribution
Retained 2455380 2946456 353547 4242895.9 5091475.
Income
9 19

Total 2550380 5491835 9022582 13260477. 18346953

Liabilities
and Capital 8 .0

SOCIO-ECONOMIC PLAN

46 | P a g e
 This part discusses the benefits of the proposed business and how the

business affects the economy, employment, environment, household, and

government. It stated also the contribution of the business to the economy and the

relevance of it to the society. This should be considered by the business to attain

positive feedback from the community. The business should not only be

concerned about its profit but also about its effect on the people and the condition

of the society.

EFFECTS OF THE BUSINESS TO THE SOCIETY

Society refers to the group of people living together in organized

communities with shared laws, traditions, and values. The proposed business will

play a part in society because it will affect the government as well as the

household. The business will give contributions to society that are beneficial on

its part.

Effects on the Government

Government is a political system that oversees administering and

regulating a specific community or the country itself. By that, they are concerned

with all circumstances that affect the country. One of them is tourism which can

really help in the growth of our country. Tourism is a major source of income for

many countries. It is advantageous if a lot of people are visiting our country

because of our product. And here, it will have higher economic growth. The

47 | P a g e
proposed business can be added to a tourist attraction in Norzagaray, Bulacan,

local people may urge to visit the place because of our delicious baked goods. The

business can contribute to the tourism development of the city.

Moreover, the government needs revenue to defray its expenses and that is

why they impose a tax on persons, properties, and businesses. The government

also, the taxpayers can benefit from this matter. The Hiraya Bakeshop business is

foreseeable to generate income that could be taxable, which is subject to Tax and

Business Tax, which will be remitted to the Government. Also, the business must

pay various Local Taxes and Fees that will be used to support the activities of the

locals for its people.

Effects on the Household

Families and businesses have often been treated as naturally separate

institutions, but, they are inextricably intertwined. Such a picture manifest that the

institution of the family has implications for the emergence of new business

opportunities, opportunity recognition, business start-up, decisions, and the

resource mobilization process. Thus, the business is supposed to be an eye-opener

to the families to create business or support such business through sending labor

force or even entrepreneurs.

EFFECTS OF THE BUSINESS ON THE ECONOMY

48 | P a g e
 Economy, as defined by Webster’s Dictionary, is the process or system by

which goods and services are produced, sold, and bought in a country or region.

Economics also comprises the employment and states market value which will be

affected if the proposed business will be established.

Effects in Employment

As the Hiraya Bakeshop grows, it will provide job opportunities to the

locality which reduces the unemployment rate of the economy. This implies an

increase in job opportunities in society wherein they can be part of the manpower

of the Hiraya Bakeshop. Through this, the unemployment rate of the country will

be reduced.

Effects on Market Share

The company can contribute to the Gross Domestic Product (GDP). GDP

measures all officially acknowledged final products and services generated inside

a nation over a specific period. The company will undoubtedly increase the

aforementioned economic measurement because it will present new options for a

wise investment. A good GDP signifies a good standard of living in a certain

country.

49 | P a g e
Certified Potato-A-holics
ensures that the process of
creating the products are
created in
the proper way in order of
the potato balls to be
created in the best possible
way. The operation
staff creates a certain batch
on mashing the potato to
make sure the flavor and
seasoning are on

50 | P a g e
point and to avoid errors in
mass producing the
product. Each potato balls
are deep fried in batch
as well for each of them to
be evenly cooked.
Certified Potato-A-holics
ensures that the process of
creating the products are
created properlyin order of
the potato balls to be
created in the best possible
way. The operation

51 | P a g e
staff creates a certain batch
on mashing the potato to
make sure the flavor and
seasoning are on
point and to avoid errors in
mass producing the
product. Each potato balls
are deep fried in batch
as well for each of them to
be evenly cooked.
Certified Potato-A-holics
ensures that the process of

52 | P a g e
creating the products are
created in
the proper way in order of
the potato balls to be
created in the best possible
way. The operation
staff creates a certain batch
on mashing the potato to
make sure the flavor and
seasoning are on
point and to avoid errors in
mass producing the

53 | P a g e
product. Each potato balls
are deep fried in batch
as well for each of them to
be evenly

54 | P a g e