Presentation on the study of quality

dimensions of Redbull and it’s Superiority

over its competitor ,Monster

Presented by
Nilutpal Gohain
46
MBA(FT) 3rd semester
Contents:
1. INTRODUCTION

2. QUALITY DIMENSION

3. SUPERIORITY OVER ITS COMPETITOR

4. CONCLUSION
Introduction about Redbull:
Red Bull is a brand of energy drinks sold by Austrian company Red Bull
GmbH. With 38%, Red Bull has the highest market share among energy
drinks as of 2019.[8] Since its launch in 1987, more than 82 billion cans
of Red Bull have been sold worldwide,[9] including 7.9 billion in 2020.
 Quality dimensions of
Redbull :

Features Performance Aesthetics Durability Serviceability

 Features:
• Red Bull Energy Drink, is a functional beverage and
its formula contains high-quality ingredients:
Caffeine, Taurine, some B-group Vitamins, Sugars
and Alpine water
•
Vitalizes Body and Mind Red Bull cans are made of
100% recyclable aluminium.
Performance:
• Consuming Red Bull an hour before
exercise does help to improve running
performance.
• significantly (P < 0.05) improved aerobic
endurance (maintaining 65-75% max.
heart rate) and anaerobic performance
(maintaining max. speed) on cycle
ergometers.
• Positive effects on cognitive performance,
attention, and driving performance
Aesthetics

• It tastes tart, lightly sweet, and just

enough carbonation to satisfy.

• Red Bull has a fruity and floral

scent with a touch of citrus in the
aftertaste.
Durability:

• After taking the Red Bull, it takes only ten to fifteen minutes for
the caffeine to hit the body system. It always takes less than 30
minutes for all the caffeine to be absorbed in the body system.

• The effects of a Red Bull could last between one and four hours.
Serviceability:

• This item is non-returnable due to the

consumable nature of the product.

• However, if the can is broken or found

defective, then it can be returned.
Redbull and it’s competitor Monster
Superiority over its
competitor.
• Monster contains 52g of sugar / 16
fl.oz, while Red Bull contains 27g of
sugar / 8.4 fl.oz.
• Red Bull contains 250% the
recommended daily intake of B6
vitamins, while Monster contains 230%,
just 20% less.
• Monster energy drinks contain 54g of
carbohydrates, and Red Bull has 28g of
carbohydrates.
Conclusion
Red Bull is a unique mix that has been praised by elite athletes,
academics, and professionals throughout the world for its ability to
improve concentration and performance despite having a lower
caffeine content than other popular energy drinks.
Red Bull is a popular energy drink, but it’s recommended to avoid
mixing it with alcoholic beverages like beer or wine.Red Bull is an
internationally recognized and leading brand in the market of energy
drinks