Pastel Palettes

”Eating is not boring”

Business Plan

March 20, 2020

Submitted by:

Alex Dagdag

Mcpela Felizmenio

Rochelle Lisondra

Trisha Llangorin

Joy Lunas

Jessa Macalinao

Jellah Pascua

Reingel Regalado

Ralph Salvador

Aliyah Tabile

Submitted to:

Mr. Eros Charles Shelly O. Zagala

Entrepreneur Teacher
 Chapter 1

Introduction

1.1 Proposed Business Name

Pastel Palettes

1.2 Address of a Business

1.2.1 Location of the Business

The entrepreneurs assess which location will be beneficial to the business and

also to the consumers in which it will be convenient to the customers and also to the

entrepreneurs. the said location will be at the Gil Puyat Avenue near Centro Escolar

University. The entrepreneurs chose this location due to two key points. The first key

point is that it is located near the business district of Makati. It is near to different

telecom establishments, universities and government establishments such as DTI and

SSS. Due to this there are numerous potential consumers of the product. The second

key point is that it is located near to the houses of the entrepreneurs, which provides

easy access to the location of the business.

1.3 Name of the Owners

The owners of the business are Ralph Philip R. Salvador which is the general

manager, Rochelle Liedy P. Lisondra which is the vice manager and financial head,

Aliyah Marie C. Tabile which is the production head, Ma. Jessabel E. Macalinao which

is the marketing head, and Trish N. Llangorin as the advertising head.

1.4 Description of the Business

 The Pastel Palettes brand is establish to make pastries which could lighten up the

customer’s day. The store will present a pleasant and calming environment for people to

help them lessen their stress. In addition to the environment, the food and beverages

provided by the store will be sweets and pastries which can provide them with energy to

face the day. Furthermore, the store and the menu shall be presented in a way that is

social media friendly which could allow them to share it with friends or family.

1.5 Company Logo

The business logo of the Pastel Palettes represent how colors will influence the

products that the entrepreneurs will provide. The colors in the logo are pastel colors

which can brighten up the consumer’s day. The coffee cup represents the calming

atmosphere which the company provides with its products.

1.6 Funding Requirements and Sources

The sources of funds for the business are planned to come from the owner’s

investment.
 The following serve as the estimated breakdown of costs and expenses

Item Quantity Total

Food Food Food

Flour 100 kilos 4,000.00

Baking Soda 50 packs 1,300.00

Salt 80 grams 20.00

Sugar 55 kilos 275.00

Oreo 100 packs 4,600.00

Vanilla Extract 30 bottles 750.00

Flavorings 20000 grams 4,000.00

Cocoa Powder 50 packs 1,500.00

Baking Powder 50 packs 1,500.00

Butter 40 bars 1,000.00

Vegetable Oil 35 bottles 875.00

Sprinkles 36 bags 1,260.00

Graham Crackers 95 packs 4,275.00

Marshmallow 75 packs 2,625.00

Eggs 20 dozens 1,440.00

Supplies Supplies Supplies

Cups 5 sets 250.00

Box 1,000 sets 1,500.00

tissues 10 pack 500.00

Total Expenses 31,670.00

Table A:

Estimated breakdown of costs and expenses

Chapter 2

Executive Summary

This chapter represents the VMGO, the business model, the business, and the

production positions wealth improvement approaches, and the parties supporting the

study.

2.1 Vision, Mission, Goals and Objective

Vision
 To be the top leader in the extended stay market through our commitment to

the continuous improvement of our food product to satisfy the different changes in the

customer’s needs.

Corporate Mission

Our business is to provide a colorful, calming and social media ready food

products to match the demands and wants of our customers.

Short Term Goal

The goal of our company is to provide sweets and pastries that will give

outmost satisfaction to the demands of our customers. In addition to our first goal, we

also strive to put our name in the food industry as a strong brand.

Mid Term Goal

The business will be known by the investors to increase the market share of

the business.

Long Term Goal

The business will expand its branches nationwide along with new additions to

the menu. The business will also had put its name in the food industry as a top

competitors to other known bake shops, pastry shops, and sweets shops.

Objectives

Entrepreneurs establish objectives that focus on providing good service and

quality taste of sweets and pastries. These objectives attempt to measure customer
satisfaction with cost and overall quality of a product. By maintaining profitability,

making sure revenue stays ahead of the costs of doing business and also to increase

the profit margin in the business.

2.2 Business Model

BUSINESS MODEL

Partner Key Activities Offer Customer Customer

Network Relationship Segments

• Marketing • The company

Local • Develop offers sweet and • Friendly Our customers

Grocery online flat beverages. approach to are the Grade

Store – the form Food Products: the 11 and 12

place where • Location set • Fried Dip customers. students in

the – set up Oreo • Friendly short Centro Escolar

equipment • Online • Flavored conversation Intergrated

and other promotion Pancakes in School. Our

materials are • Quality • Rainbowm encouraging products would

bought assurance allows with the be distributed on

Dip Choco customers. each grade level

Color as we predict

• Donuts in a that we cannot

Bucket produce all the

• Potato products on
 Chacha both Grade 11

• Banana and 12 students.

Split

• Fruit Dip

• Ice cream

Sandwich

Beverages:

• Iced

Coffee

• Spirit

Drinks

(Sprite with

color)

• Milkshake

(Strawberr

y,

Chocolate,

Coffee,

Vanilla,

Ube,

Mango,

and etc.)

• Milktea
Key Resources Distribution Channels

• Location of the shops are • Face to face selling of products by

strategically chosen the owners

• Professional staffs with the required • Pastel Palettes Shops

skills • Internet Stores

COST STRUCTURE REVENUE STATEMENT

Main Cost Drivers: Sources of Revenue

• Food and per costs – increasing • Revenue from own restaurant

food costs due to rising energy cost, • Royalties

droughts, import and export bans. - % of sales (4%)

• Payroll and employer benefits • Rent

- Average wage: P500 per day - Might be fixed or % of sales

- Wage rise can’t be passed on • Food Sales

customers.

• Occupancy and other expenses

- Rents, real estate, taxes,

insurances, etc.

- Remain stable due to long-term

lease agreements or ownership.

Local Adaptation Efforts:

• Fulfilling cultural/religion

requirements and adaptation to

 local eating habits.

Table B:

Business Model

2.3 Business and Production Position

START

Enter
Customer’s
CREATE Display Customer’s
Order
Order

Give Payment Calculate Total Due

Enter Payment Release Receipt

Release Order
Prepare Ingredients
Number

Make the Product Serve the Product End

Figure 2.0

Business Process Flowchart

2.4 Wealth Improvement Approaches

This section of the executive summary describes the methodology or

approaches that will be taken by the business in order to:

2.4.1 Maintain a Competitive Advantage

Differentiation Strategy, Branding is likely the most generally utilized

technique to separate one organization from another. Singular administration utilizing

this technique must try to discover a center quality or ability that isolates them from the

pack. At that point they use this one of a kind expertise or capacity through expanding

their deceivability and the impression of its incentive to the organization. Our

competitive edges are the area and the item we are moving. Students, instructors, staff

in Centro Escolar University would be more energized due to our product, because it

contains sugar which could help energize the body and mind.

2.4.2 Position the Business in the Market

Patel Palettes brand provides people with sweets that can energize their

mind, body and heart, which could help them face their day. We make sure that we

have a clean and safe environment to ensure the cleanliness along with the quality of

our product.

2.4.3 Improvement of Market Share

The store consolidates an assortment of limited time techniques into an

interesting promoting blend to pick up as much as piece of the overall industry. The

effectiveness of the product and its appearance is the priority of our company. For the

price of our product, it is affordable depends on the variation of food or drinks. Our item

will bring clients a fulfillment in tasting our item and will animate them to return to their

daily lives.
2.4.4 Maximize the Utilization of Resources

Uses of free tools to survey asset use and utilize opportunities for

development. These martials can do the truly difficult work regarding being capable help

our service business distinguish approaches to meet our points accomplishing

objectives, profiting, and developing our business. Having decided how we will enhance

asset distribution and use, and having planned our assets, it is likewise crucial that we

can precisely follow the use for every asset. This makes it conceivable to decide how

well our administration business is addressing your objectives and your clients’ needs.

2.5 Parties Supporting The Business

This section describes the parties that strongly support the business. The

parties have direct relationship with the business are as follows:

2.5.1 Consumers

Consumer plays an important role in driving the sales and they are also the

one that directly and indirectly affect the profit margin of our business. They are allowed

to give feedback because it may lead our business to create strategies for other

customers’ satisfaction and gain more sales. The target consumers are the people near

around the area. Since most of the consumers are like to talk about a product that they

enjoyed or a product that left wanting so that’s why marketing our product honestly and

with integrity is important.

2.5.2 Creditors

Creditor is an entity that extends credit by giving another entity permission to

borrow money intended to be repaired in the future. In our business someone will find

the way on how to finance its operation and it should be by short term or long term

financing and also it should be from internal and external sources because the creditors

can influence an organization in relationship to their strategic decisions and operations.

We ensure and represent the interest of creditors and other interested parties as a

whole. The creditors should have an active participation in the formation process of

recognition plan.

2.5.3 Suppliers

The good relationship with our suppliers is just as important, having a

relationship between the supplier and our business are built on a solid foundation of

value because the supplier provides sources of competitive advantages towards the

business against other competitors as well as it can save cost and achieve efficiency for

the organization. In our business it is important to have a great relationship with the

supplier because they will prioritize you. They will deliver the goods ahead of time and

they’ll make sure that you get the best goods.

2.5.4 Employees and Staffs

Employees and staff must be able to perform the work properly. This means

that they play role of individuals with skills and competencies to work on their various

tasks. In our business the employees should work in a team. As such they have the

responsibility of contributing to the success of the business. We should perform

effectively, get things done properly the first time and we also should not think any poor

performance because it indicates a poor employee. Look for common trends in which

groups of employees are succeeding and where there are deficiencies.

Chapter 3

Environment Analysis

This section presents the industry analysis covering the forces directly

affecting the proposed business: the trend in the industry, the consumers, the

competitors, market forecast, market share, market position, and marketing strategy.

3.1 Global Analysis

3.1.1 Trend Analysis

Pastel Palettes is a product that focuses on giving the customers energy for

their mind, heart and body. The product is also social media alluring because of how it

is presented. The product is presented in a bright and cute fashion that will make

customers post it on social media. As individuals are regularly looking for something

that can give them the energy they need in their lives, they will always remember the

brand Pastel Palettes due to its cute and tasty qualities.

3.2 External Analysis

3.2.1 Socio – Economic Analysis

Financial variables are vital qualities which for the most part impact shoppers.

These elements are related with the personal satisfaction and decide the practices,
taste, inclination, disposition, and ways of life of individuals living inside a general

public.

Pastel Palettes will guarantee that the items are secure and delectable to the

purchasers that they doubtlessly love and will appreciate the sustenance they eat.

About the value, we ensure that the esteem rate of our business is the manner by which

the item taste.

It highly affects organizations, regardless of whether enormous or little. This is

on the grounds that the buyers are frequently at the core of organizations and will in

general influence development all things considered.

3.2.2 Technological Analysis

As the years pass by, the business world is inclining increasingly more

towards it, making it practically difficult to isolate the two from one another. Innovation in

business made it conceivable to have a more extensive reach in the worldwide market.

Innovation is considered as info and yield of a business, while it is likewise impacting

them ecologically. Innovation in business is a developing need. Using web, which is

presently a typical showcasing device to draw in more clients in profiting items and

administrations offered by the different business. Likewise, through the use of web

individuals can likewise utilize Social Medias, for example, Facebook, Twitter,

Instagram, and so on. To advance the name of your image and business, inform the

clients regarding your merchandise and ventures and discover what clients think about

your business. In addition, building more grounded associations with the current clients

can pull in new clients, share and make content through online networks.
3.3.3 Economic Analysis

As the inflation rises, the estimation of the peso progresses toward becoming

lower which ruins individuals to purchase their fundamental needs. Inflation Rate may

influence Pastel Palettes since the cost of the items depends on the cost of fixings and

materials required. Numerous components add to the expansion rate. A portion of the

preeminent donors of expansion incorporate the costs of baking raw materials, power,

and water. In any case, if costs of only a couple of kinds of merchandise or

administrations are ascending, there isn’t really inflation.

3.3.4 Political Analysis

Our business ensures the great price is reasonable and a top – quality product. The

political factors affecting business are often given a lot of importance. Several aspects

of government policy can affect the business. Increase or decrease in tax could be an

example of a political element where it can affect the pricing of every product that our

business has to offer.

3.3.5 Ecological Forces

There are both negative and positive environmental components that ought to be

watched. What concerns the environment is a major factor that may influence and

should be considered in business particularly in light of the fact that it can influence the

notoriety of Pastel Palettes. One model is the waste administration of arranged utensils,

type of gear, and the preferences that may bigly affect how we maintain the business.

The utilization of sustainable and non – inexhaustible assets is effective to Patel

Palettes item so as to keep a perfect, clear picture can even now be eco –

accommodating.

3.3.6 Legal Forces

The organization’s task and administration can be influenced by the lawful factors

inside the business area. It organizes the security of the two representatives and for the

most part for the clients. Just as for the sustenance being served and types of gear

utilized in planning is checked. Legitimate sanitation is additionally practice inside the

slowdown to guarantee that the items and materials are far from any microorganisms.

The organization is in charge of any harm that may make bother our clients and staffs.

The representatives are suggested to wear legitimate clothing like wearing of hair net

amid work hours in agreement to great sensation.

3.4 Internal Analysis

Strengths Opportunities

These are the strengths in our These are the opportunities in our

organization: organization:

• Innovative Aspects • Product enhancement/

• Number of consumers development

• Strong customer relationship/ • Increase in customer relation

partnership • Market developments

• Capabilities • Better understanding of customers

 • Social Media Advertisement • Area Growth

• Assets • Target Market Growth

• Resources • Small number of competitors in

• Competitive Advantages area

• Innovative Products • Emerging needs of people for the

• Price, values and quality of the products and service

products • Reduce costs

• Location

• Management

Weaknesses Threats

These could be several issues are weak in The threats can affect our organization:

our organization:

• Market Demand

• High number of competitors • Seasonal

• Financials • New and improve products

• Start - up money • New ideas, strategies and services

• Deadline, limited time and pressure • Changing of consumer’s food taste

• Hours of operation • Intense competition

• Production Efficiency • Imitation of the product

• Lack of plan and strategy • Growing use of new retail channels

• Branding • Organic era

• Funds
 • Lack of experience

• Vulnerabilities

• Supply Chain Process

• Trusted brands are already

available

Table D:

Internal Analysis

3.5 Industry Analysis

3.5.1 Porters Five Forces of Analysis

Threat of entry

Bargaining power Bargaining Power

Industry Rivalry
of suppliers of buyers

Threat of substitute

Figure 3.2

Porter’s Five Forecast of Analysis

Potential Entrants

More competition or increase in customer demand means less profit to go

around. Given the nature of the business, it’s not difficult to start up a food business
than any other business. Also, it is easy to acquire funds when it comes to these type of

business. Therefore, the threat of entrants are high in the food industry, mainly because

there are few barriers of entry. Since majority of the businesses in the Ayala area are

base around food, our business face the constant risk of competitors. We will be selling

alongside many new entrants like ourselves and it may also cause threat to our income.

Bargaining Power of Buyers

A strong buyer can make an industry more competitive and decrease profit

potential for the seller. In our business’ situation, there are many sellers and many

buyers, at any costs, the buyers will buy wherever they went because they have many

choices, making them potentially average to weak bargainers. It will not be much of a

problem, because we’re dealing people inside a business area, these people don’t

really pressure sellers to lower their prices or improve what they sell. Our majority

customers are students, and students have the habit of buying impulsively for cravings.

Bargaining Power of Suppliers

Supplier power is relatively a low risk in our business. This is because most of

the raw materials the business needed are found in nearby market place, which implies

that suppliers has low to a no influence in our business.

Rivalry Among Existing Firms

The threat of rivalry is high in our business. This is because numerous other food

establishments are made, which has a potential of stealing our customers. Thus, our

business will take advantage by focusing on new trends that we can incorporate in our
pastries to make them more appealing to the masses which could lead our business to

success.

3.6.1 Demand Analysis

Our menu is filled with different pastries and sweets which is common in different

food establishments, but the edge that our product among the competitors is that it is

presented in a way that appeals to modern day customers. The demand of our product

is high especially to customers who are students who are evident to use social media

frequently. Furthermore, our business is not only for the young adult demographic but it

also appeals to office workers because we provide different coffees and beverages

which could help them be energize

3.6.2 Market Segmentation and Targeting

Pastel Palettes targets students and office workers as its primary demographic.

The demographic was chosen because the product that we provide would be more

effective when students and office workers purchase the product.

3.7 Competitive Analysis

3.7.1 Supply Analysis

The company, Pastel Palettes is a pastry shop which offers different baked

products along with sweet tasty beverages. The main competitor of our business are

local bake shops who already had the trust of the consumers located in the area. An

example of such bakeshop are Panay Tinapay, Goldilucks, and Redribbon which pose a

major threat to the Pastel Palette name. Despite the odds the business Patel Palettes is
still on the advantage. This is thanks to the fact that our business is a new venture

which appeals to people due to it being new and different from your average bake shop.

In addition, the location of the business is filled with food establishments that is a strong

competitor, but the brand that they are handling are old which is their disadvantage.

3.8 Creditors

Creditors are entities that extends credit by giving another entity permission to

borrow money intended to be repaid in the future. In our business someone will find a

way on how to finance it’s operation and it should be short term or long term financing

and also it should be from external or internal sources because the creditors can

influence an organization in relationship to their strategic decisions and operations. We

ensure and represent the interests of creditors and other interested part as a whole. The

creditors should have an active involvement in the formation of the organizational plan.

3.9 Suppliers

The good relationship between the business and its suppliers are a key

advantage in the industry. this is because they could give efficiency and cost save in an

organization. When there is a great relationship with the suppliers, they will deliver

supplies on time and no problem which could help in the overall efficiency of the

production.

3.12 Employees

The relationship between the business and it employees are vital in the food and

service industry. great relationship with employees will result to a great work
atmosphere and great service quality that will give an advantage against other

competitors.

3.13 Market Share

The store consolidates an assortment of limited time techniques into an

interesting promoting blend to pick up as much as piece of the overall industry. The

focus of the company is to provide a quality service to its customer by providing them

with products that can energize the clients and that is affordable. Our clients will have a

sense of fulfillment when they taste our product.

3.14 Market Position

The Pastel Palettes business is recognizable for it being a trendy food product

which is a taste of something energizing and social media friendly. The Entrepreneurs

establish edge of the food stall by making it consumer friendly and low cost with highly

quality taste and ingredients.

3.15 Marketing Strategy

Social Media Marketing

In the modern time people are more frequent in social media flat forms such as

Facebook and Twitter which is a form of communication and knowledge transfer for

people. The demographic of the business targets students and office workers which

spends their break times on social media which can be of use to the business. The

theme of Pastel Palettes is that its product is social media friendly which signifies that
social media would be a great form of free advertisement. With social media our

business would be known nationwide.

Chapter 4

Business Description

This section shall describe the product to produce, the equipment needed in the

small business, the size of the business in terms of capitalization and scope, and

personnel required to handle the operation.

4.1 Nature of Organization

Our business Pastel Palettes, falls under the hybrid entrepreneurial venture which

does not only make use of traditional methods of distribution, but also makes use of

technology in order to easily expand its market and make the product or service more

accessible. The Pastel Palettes will use Microsoft Word, Microsoft Excel, Facebook,

Twitter, Instagram, and Youtube, the said software and flat forms would be used in

different purposes especially in business areas. The Pastel Palettes will use this

software and flat forms as sales tracker, accounting, budgeting, inventory tracking,

purchasing, sales and returns, and advertising. Microsoft excel can help the business in

terms of calculations and recording of business data. Microsoft word will help the

business by being the medium in creating business proposals, plans and recording of

budget. While Facebook, Twitter, Instagram, and Youtube will be our medium of

advertising and feedback receiver from our customers.

4.2 Product or Service that it Plans to Produce or Serve

 Pastel Palettes is an innovative way of producing a product that would give

energy to the mind, heart and body of its clients. The said product will help the clients in

facing their work for today. The company offers a variety of sweets and beverages that

are social media ready through its pastel theme. The Pastel Palettes would not also be

providing alcoholic drinks. The entrepreneurs had come up with different products and

designs that would energize and brighten the moods of the clients. The primary product

of the business is a box filled with 12pcs. Of assorted sweets and pastries accompanied

by shakes, milkshakes, milk teas, and coffees.

Drinks

• Milk tea

• Milk Shakes

• Shakes

• Iced Coffee

• Coffee

• Water

Pastries/Sweets

• Cupcakes

• Fondu

• Pancakes
 • Donuts

• Mini Flavored Donuts

• Cakes

• Bread

• Fried Oreo

• Graham Balls

Combination Meals

• 2pcs. Of pancakes and a coffee product

• 4pcs. Of fried oreo, 4pcs. Of mini donuts, 4pcs. Of graham balls with

milk tea or milkshakes

With the said products, the entrepreneurs would like to assess more unto

upgrading our menu and offers to the customers with wider variety of choices. This

products would be more beneficial to call center agents, government workers, students,

office workers, or essentially any workers that are prone to overnight shifts, irregular

bedtime, and hectic schedules. The services offered ensure the customer’s satisfaction

is the top priority.

4.3 Various Plant and Equipment

there are several materials needed in the Pastel Palettes business. Most of the

equipment are found in a typical modern bakery or pastry shop, such as electric ovens,
muffin holder, egg beater, deep fryer, water dispensers, beverage dispensers, icing

bags, wooden roller, and a coffee maker. Since the set up of the shop is a modern style

pastry shop office supplies such as papers and printers are not included.

Our business will utilize all of the equipment in and materials in order to produce

an appetizing yet cheap pastries and sweets. The Pastel Palettes is under ordinary

small business which means that the use of equipment and materials are limited and

efficient. Our menu are simple to make and easy to produce.

4.4 Size of the Proposal Budget

Patel Palettes is a small – scale manufacturing business that produces Sweets

and pastries which energizes the clients. The business offers a variety of sweets and

pastries that are easy to bake and offers a presentable packaging. The pastries are put

inside a biodegradable box filled with bright and cute designs, while the drinks are

separated in a disposable cup. The business requires an estimated capital of 2,000,000

pesos to be able to make the business function.

4.5 Future Parties with Whom Contracts may be Necessary

In Pastel Palettes, we insure you the best quality and this is why the company

has decided to collaborate with these companies in order to give you the best quality of

our products.

Nestle: The company of Nestle serves 189 countries and has been called the

largest food and beverage country in the world. It houses one of the all time favorite

chocolate malt Milo which can be incorporated in our variety of milk shakes and shakes.
They also have different variety of dairy product such as milks which is an important

ingredient in our menu items. The company also provides cheaper price which would

really help Pastel Palettes.

Marby Food Ventures: This company is known for the baking industry in the

Philippines. This company can be a great help in terms of our pastry products.

4.6 Personnel Requirements

One of the most important factors in developing good business is the personnel.

In order to provide a high quality of service, it is recommended that every personnel of

the program exhibit certain characteristics, such as flexibility, professionalism,

hospitality, through experience and training. In the business, it requires personnel that

will handle and manage operations given to them. In Pastel Palettes business,

personnel required are General Manager, Advertising Manager, Marketing Head,

Financial Head, Production Head.

4.7 Advertisement Operation

The employees namely Ralph Philip Salvador the General Manager, Trish

Llangorin the Human Resources Manager, Ma. Jessablel Macalinao the Marketing

Head, Rochelle Leidy Lisondra the Financial Head, and Aliyah Marie Tabile the

Production Head.

Job Description

• General Manager
 The general manager is the highest rank in our business they make the final

decisions for the company. They are the one who manages the different management

to create a systematic work environment with in the business

• Human Resources Manager

They are responsible for developing and implementing a company’s human

resources business plan, establishing accountability, identifying solutions to resolve

problems and fostering a diverse workplace that enables all employees to contribute to

the organization at their full potential.

• Marketing Head

The position is responsible for planning, organizing, staffing, training and

managing all marketing function to achieve the company objectives of sales growth,

profitability, and visibility while ensuring a consistent marketing message and position

consistent with corporate direction.

• Financial Head

The Financial head ensures that their respective company’s finances are

managed appropriately and effectively. They make sure that their company’s finances

are in check and they run projection what the business might do in the future.

Depending on the size of their company, they may oversee a team of accountants, or

they might actually take part in the audits, bookkeeping and continual monitoring of the

company’s financial figures.

• Production Head
 They are responsible in overseeing production of different products within the

company. They take notes on the processes that takes place and keep tracks the

supplies in production.

Chapter 5

Organizational Plan

The organization plan provides a detailed description of the business in terms of

the following:

5.1 Form of Organization

5.1.1 Capital Requirement

The needed capital of Pastel Palettes to be able to operate is exactly PHP

200,000 per person, and PHP 2,000,000 in total, the owners decided to divide this

money. All the owners are the only ones who will mange this business, they will all get

what they invested eventually.

5.1.2 Liability of Owner/Owners

Pastel Palettes is a partnership business with 10 members that falls under

unlimited liability. In order to make a business work the members agreed to have equal

obligations as the positions have been distributed. Raw materials are also liabilities

encountered in order to start a business. The members are needed to provide their fair

share for the purchase of the raw materials needed for the production. The members
are also liable for other situations to be encountered such as bankruptcy, debts, deaths

or resignation as part of unlimited liabilities. As Pastel Palettes members agreed to have

equal share for their contribution its counteract is to be held accountable for the

business’ future issues that is also part of their obligation.

5.1.3 Management and Supervisor Skills

This part of the business plan, the management of supervisory skills is not

applicable to our business plan because there will be no tax in our business.

5.1.4 Tax implications

This part of the business plan, the management of supervisory skills is not

applicable to our business plan because there will be no tax in our business.

5.1.5 Government Intervention

All business entities are operating solely for their self – interest and profit gains.

If government intervention is non – existent, there may be an unfair income distribution

among residents, social injustice among social classes, no concerns regarding public

institutions and lack of welfare facilities. It is necessary to have some governmental

interventions in the market economy. But, in this case, government interventions will not

affect our business, Pastel Palettes is merely a small business and it will only be

present temporarily and in a short span of time. To that, the involvement of the

government I not necessary for our business.

5.1.6 Nature of Business

 Pastel Palettes is a hybrid business, meaning it is a mix of service and

manufacture. Pastel Palettes produce and sells sweets and pastries; all the while it

gives quality service to the customers. The business aims to produce quick and

delightful pastries and sweets to ensure the happiness and convenience of the

customers.

5.1.7 External Financial requirements

Financial capital of the business would solely depend on the share of its

partners.

5.1.2 Liability of Owner/Owners

Pastel Palettes is a partnership business with 10 members that falls under

unlimited liability. In order to make a business work the members agreed to have equal

obligations as the positions have been distributed. Raw materials are also liabilities

encountered in order to start a business. The members are needed to provide their fair

share for the purchase of the raw materials needed for the production. The members

are also liable for other situations to be encountered such as bankruptcy, debts, deaths

or resignation as part of unlimited liabilities. As Pastel Palettes members agreed to have

equal share for their contribution its counteract is to be held accountable for the

business’ future issues that is also part of their obligation.

5.3 Organizational Structure/Management Team

5.3.1 Personnel Requirements

 One of the most important factors in developing good business is the personnel.

In order to provide a high quality of service, it is recommended that every personnel of

the program exhibit certain characteristics, such as flexibility, professionalism,

hospitality, through experience and training. In the business, it requires personnel that

will handle and manage operations given to them. In Pastel Palettes business,

personnel required are General Manager, Advertising Manager, Marketing Head,

Financial Head, Production Head.

5.3.1.1 Job Description

A general partnership is widely recognized kind of organization. It alludes in a

relationship where all accomplices add to the everyday administration of the business.

Each accomplice will have the specialist to settle on business choices and even

legitimately tie the organization in contracts.

The Liabilities, commitments, and duties of the accomplices are frequently

equivalent except if expressed something else. Ordinarily, an association understanding

will portray which accomplices have certain experts and obligations.

A limited partnership is where the restricted accomplice may not be engaged

with the everyday administration of the business. This accomplice may have quite

recently contributed assets to the business, and frequently the assets that they

contribute are the degree of their obligation. Constrained organizations will at present

have no less than one general accomplice to man the everyday activities of the

business.
 The limited partnership may likewise be by and by at risk for the obligation of

the organization, while the constrained accomplice isn’t. a general accomplice’s risk

isn’t restricted to their venture. Their own advantages can become possibly the most

important factors with regards to satisfying the organization’s obligations.

A typical reason for a constrained association is for land. There might be a few

constrained accomplices to raise extra assets to buy the land, insofar as there is no less

than one general accomplice. The advantage of being a restricted accomplice is so your

obligation is constrained, while the drawback is that a constrained accomplice won’t

have the basic leadership controls that general accomplice would.

There had been a situation where a constrained accomplice has surrendered

his restricted risk status by being excessively associated with the association the

executives. Frequently customers will work with a lawyer to guarantee their restricted

risk is ensured as a constrained accomplice. For customers who wish for all individuals

to have constrained risk security, the prominent decision is the LLC.

5.3.1.2 Roles, Duties and Responsibilities

General Partners – Has given the responsibility of leadership role; Overseeing

daily operations of a particular unit or organization; Utilization of strategy on their

leadership and management; Implementation of strategy for growth of the business;

Oversee key hiring and talent development programs; Effectively communicate with co-

workers and customers.

Limited Partners – A main responsibility of a limited partner is to act into a role

of manager in the manager’s absence. They will often use the role to as the right hand
of the manager and gain knowledge to advance in this position. Setting schedules for

employee work times, addressing customer issues and ensures accuracy might be

some of duties fall to a limited partner. They can also assist in hiring new employees by

choosing few applicants that acquire most of the potential and then work with the

manager through the process. Limited partners can also resolve issues between

employees and manager, and to oversee training programs.

5.4.1.3 Salary Requirements

The salary requirements will have a different application for this business; in this

case, the workers of the business are only composed of the general partners and

limited partners. In substitute, all the earnings of the business will be the only form of

money that workers may receive.

5.4.1.4 Personnel Plan

Pastel Palettes will be handled by the general manager that will oversee the

other managers and workers. The financial manager shall handle all financial activities

such as handling expenses. The general manager shall be assisted by a limited partner

on handling their jobs. Furthermore, the financial manager shall be assisted by the

cashiers and an assistant manager on handling the finances. In addition, a head baker

shall be assigned to oversee all baking process and handling of production which is also

accompanied by the production manager which will lead to a quality product.

Chapter 6

Production Plan
 The production plan presents or describes activities related to the

production of goods. The production plan is the result if the industry analysis,

particularly the study of supply and demand consumer behavior.

6.1 Production Schedule

6.1.1 Demand of Product

With Pastel Palettes energizing and presentable array of menu items, it perfect

for those who are looking for new trends and tasty cute looking foods. The location also

of the business is filled with potential customers, due to it being the business part of the

city. It is filled with students, commuters, night shifters, and construction workers, who

are in need of food that can energize not only their bodies but for their heart and mind.

With all those factors in mind the entrepreneurs expect 50 to 80 customers a day will

visit our establishment. Furthermore, our product is presented in a way that is social

media friendly, which means some customers would share this in their social media

providing us free advertisement and potential customers.

6.1.2 Availability of the Resources

Resources are materials needed to produce a particular product. In order for a

business to be potentially successful availability of different resources should be

considered. Patel Palettes ensures that these materials and/or equipment are attainable
and trouble free. The raw materials and equipment to be used can be found in any

available grocery stores and market which is clearly evident on any areas.

6.1.3 Capacity of the Plant

The capacity of the ingredients and materials to be used in the production

process have an estimation of 100 servings of assorted pastries and sweets per day

operation. In addition, we will ensure that the equipment to be used will be enough to

last up until the end of the business period.

6.2 Production Process

6.2.1 Exact Processing Procedures

The products to be produced are common pastries which are made by

making dough and leveling them and molding them, while complicated sweets such as

cakes are made by making the base and decorating it with icing, the base is made up of

sugar, salt, baking soda, flour, and water which is left on the oven for a certain amount

of time. Shakes and milkshakes would be made from powdered flavoring which will be

blended and served. The coffee and iced coffee would be made by the coffee machine

by adding coffee powder and ice.

6.2.2 Materials, Parts, or Ingredients Required

Materials and Equipment Ingredients

Cups Flour

Straws Baking Soda

Wooden spoons Salt

Tissues Sugar

Deep fryer Oreo

Oven Vanilla extract

Cookie cutter Flavorings

Icing Bag Cocoa powder

Plastic Containers Baking powder

Refrigerator Butter

Coffee maker Vegetable oil

Blender Sprinkles

Graham crackers

Marshmallow

Eggs

Table F:

Equipment and Ingredients

6.2.3 Expected Time to Process the Product

Paste Palettes business is focused on selling baked goods. The main set of 12

assorted sweets will be baked for 30 minutes. The sweets in the assorted box are 4 pcs.

Of fried oreo, 4pcs. Of mini donuts, and 4 pcs. Of graham balls. The beverages are

estimated to be finished after 15 minutes.

6.3 Processing Plant and Equipment

6.3.1 Capacity of the Plant or Machinery

 For the machinery, we will use oven, refrigerator, blender, coffee maker, and

deep fryer. Oven will be used for baking most of the menu. While refrigerator will help in

storing the ingredients, and deep fryer is for the mini donut and fried oreo. Lastly, the

blender and coffee maker will be used for our beverages.

6.3.2 Model of the Machinery or Equipment

The business shall purchase the machineries from Asahi Home Appliances. The

entrepreneurs believe that the brand offers excellent quality of products at a reasonable

price.

6.3.3 Availability of the Spare Parts

Every business at some point will encounter problems, an example of such

problem is the breaking down of machineries. The machineries that we would purchase

is easy to maintain because the spare parts can be found in a market place near to the

business location.

6.3.4 Cost and Terms of Payment

We will provide most of the equipment, which leaves us with other materials and

ingredients that will pay upon order to the market. No loan will be filled under the

company’s name for the sake of material multiplication.

6.4 Sources of Materials

6.4.1 Proximity of the Sources of the Processing Plant

 One of the key features of choosing the processing plant for the business is the

efficiency with which the product is transferred to the customers. In this case the

sources of our raw materials are solely depending on the markets and stores that the

owners has close proximity to. The owners, living in different parts of Metro Manila is a

great advantage in terms of variety of products.

6.4.2 Payment Terms and Conditions

Patel Palettes is under ordinary small business with 10 members in the

partnership. In terms of the payment for the sources of materials needed in the

production it will be deducted from the capital of the combined 10 members. It is part of

the member’s liabilities to have a fair share with each contribution that will be done in

the business.

6.4.2 Discounts and Demands

Pastel Palettes will sell its products for a moderate price, but we will make sure to

give quality products to the consumers. We will also make our equipment heavy duty.

6.4.4 Terms and Adjustments

Our business intended to make sure that are products are located close to where

the shipment would come from. Not only to minimize cost but also to enable our

products to be easily available and in the best condition. By establishing good

relationships with our customers we intend that are product is readily available and in

good quality.
 Chapter 7

Operational Plan

The operation plan is a major section of the business plan that outlines various

activities from the acquisition of raw material to the delivery of the product to target

consumers.

7.1 Evaluation of Suppliers

Assessing Pastel Palettes’s current suppliers enables us to monitor and measure

their performance in terms of providing quality product, services, long term

relationships, and total quality performance. This portion serves as a process and a

guidelines for both parties in order to prevent threats and control system upon recipient

of materials in order to produce quality product. The owners chose Nestle, Nestcafe and

Marby Food Venture as the supplier of raw materials

The owners chose Nestle because they are a wide known brand that delivers

excellent products such as powdered milk and cereals, but the entrepreneurs chose

them because of their dairy products such as milk and malt drinks. This is in order to

create different items in our menu such as donuts, cupcakes and graham balls. The

malt drinks will be use in making our shake and milkshake drinks.

Marby Venture is well known for its baking goods in the food industry. The owners

chose this company in order to get different baking supplies to make the majority of our

food items.
 Lastly, the owners chose Nestcafe because it is a well known coffee brand. Two items

in our menu are coffee items, with this in mind the owners decided to choose a great

brand in terms of providing the best coffee to our customers.

7.2 Materials Requisition and Receiving Procedure

7.2.1 Basis of Receiving Raw Materials

Raw materials is a key component of a finished product. It must be properly assessed

before purchasing, for it is necessary to avoid potential issues. The operation manager

is responsible in receiving and assessing of the raw materials. It must include:

The name of the product and the suppliers item number; components of the

materials. Operation manager should also check the packaging of the raw materials and

there should be the outline of the label ingredients and components; the presence of

food allergen should be indicated. Operation manager should check the appearance,

flavor and aroma of the materials. Analytical information of the product functionality,

quality and food safety; Number of materials purchase: Price, shelf life, direction and

FDA certification.

7.2.2 Comparison of Order and Receipt

Order is a request to buy something that is needed while the receipt is the

acknowledgment that the goods and service had been received. Since Pastel Palettes

is a small business, it won’t be necessary to have a receipt or order for the products

needed. As the needs of the business is present in any market place where someone is

near could buy the materials there.

7.2.3 Quality of Materials Received

In the business the consideration of the quality of the product is at the top most

priority. It is a responsibility to ensure that the products to be receive and/or received

meets the quality specification. One quality to be considered upon receiving the raw

materials is fit for consumption and free from micro bacteria or contaminants. Even

though Pastel Palettes is a small business, it ensures the quality of the raw materials

received to ensure it gives the best quality product to its consumers.

7.3 Storage and Inventory Control System

7.3.1 Owning or Renting a Warehouse

The Pastel Palettes is a small business, which is why there is no need in having a

warehouse. The business shall make use of a refrigerator inside the business venue in

order to store the raw materials needed for the business.

7.3.2 Management of Warehouse

The Pastel Palettes is a small business, which is why it is not necessary to own a

warehouse. The business will use a small room and a refrigerator to store the raw

materials and the one who will manage the raw materials will be the responsibility of the

operation manager.

7.3.3 Procedure in the Transfer of Goods

The Pastel Palettes business will not make use of a shipment, but it will need the

helping hand of different staffs to buy the necessary materials in a market place and use

public transportation to transfer the materials to the business.

7.3.4 Control of the Inventory in the Warehouse

The Pastel Palettes will not make use of a warehouse, but the items stored in a

room temperature environment in a small room inside the business venue. The room

will contain a refrigerator which helps store dairy products and other goods, while flour

and other powdered items will be kept in a dry storage container in order to keep it from

being exposed from the air and water which could ruin the products. The materials will

be frequently checked by the operation manager to ensure its quality and safety.

7.4 Shipment System and Control

The Pastel Palettes will ensure the safety and quality of the products shipped from

our store. Due to the modern advancement of technology the process of delivering a

product will be developed. The owners will make use of the delivery application such as

food panda and grab foods in delivering our product. This is in order that we can keep

track of the products that are being delivered.

7.4.1 Approval of Shipment and Sales Documents

The business will utilize the delivery applications in delivering the products to

customers. As such it is unnecessary to have fixed shipment and sales documents for it

is handled by the applications.

7.4.2 Terms of Shipment

The business will use the different delivery application in delivering our products so

it is not necessary to make a term of shipment because this may vary depending on the

delivery application.
7.4.3 Manner of Shipment of Product

As stated in terms of shipment, this business will use the different delivery

application in order for shipment, So this is why the manner of shipment may differ

depending on the application.

7.4.4 Other Terms and Conditions like Sales Contract

The business will not make use of sales contract for it is still a small business.

7.5 Function of Support System

7.5.1 Finance

The finance plan of the business owners are; first, invest half of the money to the

business, second pay the employees, lastly the remaining half would be divided among

the owners. This will be the flow of money in the business. Half of it would be invested

to the business and employees salary. On the other hand, the remaining money will be

divided among the owners.

7.5.2 Marketing

The Pastel Palettes business will focus on the product quality and satisfaction of its

consumers. The menu items that we had chosen will be well under PHP 130 while the

main product of assorted sweets will be at PHP 130.

The marketing strategy of the business primarily revolves around social media. In

our modern day people get more and more involved in social media. It ranges from

students to people over 50years of age. The focus of our product is to be social media

friendly, which is a form of free advertisement because when people purchase our
product the presentation of it can attract users of social media to post it and recommend

it to others, which can provide new consumers in the business. Furthermore, the owners

will make a Facebook page that features the different products that is being sold in our

establishments. In addition, the owners will also make a Youtube Channel which

features the business, in order to boost the product popularity and consumers.

7.5.3 Operation

In our business, there will be no other business that will support us. Which is why

the owners will be dividing the work among them. There will be assigned persons in

supply, which will monitor raw materials. There will be assigned persons in finance

which will handle financial decisions and actions. There will be assigned in marketing

which will monitor our Facebook page and Youtube channel, and develop new

marketing strategies. Lastly, the general manager will monitor and make the final

decisions in the business.

7.5.4 Human Resources

Pastel Palettes aims to energize and brighten up the consumers through the use

of our products which are pastries and sweets, to achieve this goal every person in the

business will have different roles to do. The General Manger will supervise the others

and make valuable decisions to keep the business stable. The Financial Manager will

track and record the different financial activities of the company. The Marketing

Manager will ensure to keep track and develop marketing strategies to help boost the

business. Lastly, the Production Manager will ensure to keep track of the production
process and raw materials in the business to ensure that the products that we sell are at

the best quality.

Chapter 8

Marketing Plan

The marketing plan details how the proposed business will sell its product to the

target consumers. It consists of the following:

8.1 Objective, Mission, Vision, Goal

8.1.1 Objectives

Entrepreneurs establish objectives that focus on providing quality products that

can brighten up and energize the mind, body, and heart of the customers. The

objectives attempt to measure customer satisfaction and overall quality of the product.

By maintaining profitability, making sure that revenue stays ahead of cost of doing

business and also to increase the profit margin.

8.1.2 Short Term Objective

The short term objective of our business is to provide a quality product that can

brighten up and energize the customers. To promote the Pastel Palettes brand to the

overall market.

8.1.3 Midterm Objective

The product will be well known by the investors to increase the share market.

Also, the customers would spread the brand true social media and increase our number

of customers.
8.1.4 Long Term Objective

The Pastel Palettes brand will expand its menu to a wider consumers and reach

the international market and become a worldwide known franchise of pastries and

sweets the consumers will prefer Pastel Palettes pastries and sweet for the best eating

experience.

8.1.2 Mission

Our business is to provide pastries and sweets that can energize the mind, body

and heart of the customers.

8.1.3 Vision

To be the top leader of pastries shop in the food industry through our continuous

growth, commitment, and innovation of our food product.

8.1.4 Goals

To treat our customers, suppliers and fellow employees with honesty, courtesy,

and respect. Though we are experts in baking we will always be willing to learn and

embrace the new as it supports our mission and vision statement.

8.2 Product Strategy

The product decisions should consider the product’s advantages and how they

will be leveraged. Product should include:

Brand Name:

Pastel Palettes
Quality

Develop products more to produce high quality products and it offers energizing

flavor and social media friendly appearance for an affordable price without sacrificing

food quality.

Packaging

The Pastel Palettes products would be packaged in a biodegradable box with the

brand name. It will be a box with a divider to ensure that the pastries or sweets would

not mix inside the box. Furthermore, some pastries, such as cupcakes and breads will

be served and packaged with a tissue to help the customers achieve convenience while

eating the said products. The products box will be filled with cute and colourful design to

stand out from the common donut and pastry boxes that other companies have.

8.2.1 Brand Name and Description

Pastel Palettes is a brand that is derived from bright colours which is within our

chosen theme of brightening the mood of the consumer and that are products are social

media friendly which means it is presentable in any social media flat forms. Pastel

Palettes produce products that contains sugar which is a primary components in “Go

Foods” which help energize the body of the consumer. The different packaging and

utensils used are also environmental friendly to also help the environment.

8.2.3 Product Positioning/Unique Selling Proposition

With the primary product being a box of 12pcs. assorted colorful pastries, the

selling point of the product is that it is a social media friendly product, meaning that it is
always ready to be shared by the consumers in social media. Thanks to its colorful

design and trendy packaging, the product can also promote sharing with others,

because it contains different varieties of pastries that a consumer could share with

strangers, friends, lovers, co-workers, or family members in order to share the bright

feeling they have as a result of eating our product. The owners will also ensure that they

would monitor the supplies and staff to have a quality product and service.

8.2.4 Target Market (Demographic, Psychographic, and Behavior)

Pastel Palettes business focuses on their demographic segmentation of the

target markets in order to determine their product market mix and to have more

knowledge not just to the target market, but also for the development of their product.

The entrepreneurs segmented their markets four segments; Age, Status, Place,

Income, and Occupation. For the first category, Age Status divided the children,

adolescent, adults, and senior citizen. Age status’ is essential to prefer what the

entrepreneurs will innovate according to the preference in every age range of their

target markets. The segment of Place is then divide into the Rural and Urban place of

their location branches, to know if their consumers are students or a worker even a

laborer. Place or location will also be important to know the population in a specific

place for determining the product size of the business.

The income is being segmented to three parts; High income, Mid – income, and

the Low income that is essential also to the possible franchiser of the business. Income

is to determine the range of the price that will embedded on every category product. On

the other hand, Occupation will tell entrepreneurs if their target consumers are more on
the students, White collar (Commerce and Office related work) or Blue – Collar (Handy

jobs and technical jobs).

8.3 Pricing Strategy

The product promotional strategy persuades the consumer’s decision in buying

the product. It is the tactics that are implemented in the company’s marketing plan, with

this plan increase the demand and also promotes the products and services of the

company.

The Pastel Palettes outlined a three strategy for the products and service option.

1. Food Combination/ Bundle Promo

A combo of different pastries, sweets and beverages will be made which has the

price which is lower compared to the cost of the separated price of the product.

2. Social Media Promo

A key factor of our product is that it is social media friendly, with this in mind the

entrepreneurs decided to create different promos that will be located in our social

media pages such as, Facebook, Twitter, Instagram, and Youtube.

3. Product Freebies

One strategy in promoting our product is to give freebies when they purchase a

certain amount of product. The more quantity they the consumer buys the more

freebies they get.

8.5 Distribution Strategy

 The different products will be distributed in the main store in Makati. The target

consumers of Pastel Palettes are students, night shifters, and office workers located at

the business area of Makati. The store is open from 10am to 10pm to meet the

availability of the customers.

Chapter 9

Financial Plan

The last major section is the business plan is the financial plan. It accumulates

and describes all the date expressed in monetary.

9.1 Important Assumption

• Cash will increase 20% per year

• Depreciation increases 3% per year

• Net Income increases 5% per year

9.2 Key Financial Indicators

The key financial ratios where in it measures the financial condition and

performance of the business. Financial ratio consist of indicators of liquidity, solvency,

and profitability.

Liquid Ratio

Current Ratio = Current Assets/Current Liabilities

Quick Ratio = Quick Assets/Current Liabilities

Solvency Ratios

Debt to Equity Ratio = Total Liabilities/Total Equity

Equity Ratio = Total Equity/ Total Assets

Debt Ratio= Total Liabilities/Total Assets

Profitability Ratio

Gross Profit = Gross Profit/Net Sales

Operating Profit Margin = Operating Profit/ Net Sales

Net Profit Margin = Net Income Sales

9.3 Break Even Analysis

12,000

10,000

8,000 Fixed Cost

Variable Cost
6,000 Total Cost

4,000

2,000

0
15 150 300 450
9.4 Projected Balance Sheet

Pastel Palettes

Statement of Financial Position

For the year 2020, 2021, 2022, 2023, 2024

2020 2021 2022 2023 2024

ASSETS

Current Assets

Cash ₱ ₱ ₱ ₱ ₱

60,000.00 72,000.00 86,400.00 103,680.0 124,416.0

0 0

inventory ₱ ₱ ₱ ₱ ₱

333.00 342.99 353.28 363.88 374.79

Total Current Assets ₱ ₱ ₱ ₱ ₱

60,333.00 72,342.99 86,753.28 104,043.8 124,790.7

8 9

Non-Current Assets

Machineries & ₱ ₱ ₱ ₱ ₱

Equipment 5,000.00 5,100.00 5,202.00 5,306.04 5,412.16

Accumulated ₱ ₱ ₱ ₱ ₱

Depreciation 300.00 309.00 318.27 327.82 337.65

total Non-Current ₱ ₱ ₱ ₱ ₱

Asset 4,700.00 4,791.00 4,883.73 4,978.22 5,074.51

total Asset ₱ ₱ ₱ ₱ ₱

65,033.00 77,133.99 91,637.01 109,022.1 129,865.3

0 0

Liability & owner's Equity

Liabilities

Owner's Equity

Owner's Capital ₱ ₱ ₱ ₱ ₱

2,000,000. 2,180,000. 2,376,200. 2,590,058. 2,823,163.

00 00 00 00 22

Net icome ₱ ₱ ₱ ₱ ₱

292,968.0 307,616.4 322,997.2 339,147.0 356,104.4

0 0 2 8 4

Total Owner's Equity ₱ ₱ ₱ ₱ ₱

2,292,968. 2,487,616. 2,699,197. 2,929,205. 3,179,267.

00 40 22 08 66

Total Liabilities & ₱ ₱ ₱ ₱ ₱

Owner's Equity 2,292,968. 2,487,616. 2,699,197. 2,929,205. 3,179,267.

00 40 22 08 66
 9.5 Projected Profit and Loss

Pastel Pallets

Statement of Comprehensive Income

For the year 2020, 2021, 2022, 2023, 2024

2020 2021 2022 2023 2024

Sales ₱480,000 ₱504,000 ₱529,200 ₱555,660 ₱583,443

Less: Cost ₱56,700 ₱58,968 ₱61,326.70 ₱63,779.80 ₱66,331

of Good

Sold

Gross ₱423,300 ₱445,032 ₱467,873.30 ₱491,880.20 ₱517,112

Profit

Operating Expense

Salaries ₱39,000 ₱40,170 ₱41,375.10 ₱42,616.40 ₱43,894.90

Expense

Utilities ₱2,000 ₱2,060 ₱2,121.80 ₱2185.50 ₱2,251.10

Expense

Rent ₱10,000 ₱10,000 ₱10,000 ₱10,000 ₱10,000

Expense
Advertising ₱400 ₱200 ₱200 ₱200 ₱200

Expense

Equipment ₱5,000 ₱5,150 ₱5,304.50 ₱5,463.60 ₱5,627.50

Expense

Depreciation ₱300 ₱300 ₱300 ₱300 ₱300

Expense

Total ₱56,700 ₱57,880 ₱59,301.40 ₱60,765.50 ₱62,273.50

Operating

Expense

Net Income ₱292,968 ₱307,616.40 ₱322,997.20 ₱339,147.10 ₱356,104.50

9.7 Long Term Plan

Long Term Plan

Pastel Palettes will establish brand awareness and continue to produce results

even years down the road. As we will continue to offer and improve the products that we

give and service that we share, here are the goals for the years to come.

• We will be able to add up to the menu that we have. We will put new pastries and

sweets combo that can be appealing to all demographic in order to expand our

business

• In 4 years, the business will expand to different branches outside of Makati

• Increase of servings serve to the customer.

 Appendices

Cost

PRODUCT JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL

COST

ASSORTED 106 205 106 106 106 106 106 106 106 205 205 204 Php

PASTRY 200 200 200 200 200 200 200 200 200 100 200 400 1,719,900

Sales

PRODUCT JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL

COST

ASSORTED 49 148 49 49 49 49 49 49 49 148 148 19 Php

PASTRY 500 500 500 500 500 500 500 500 500 500 500 800 1,039,500
Monthly Analysis

SALARY EXPENSE PHP 39,000

UTILITIES EXPENSE PHP 2,000

RENT EXPENSE PHP 10,000

ADVERTISING EXPENSE PHP 400

EQUIPMENT PHP 5,000

DEPRECIATION EXPENSE PHP 300

TOTAL PHP

56,700

Break Even Analysis Table

Units Sold Fixed Cost Variable Cost Total Cost Revenue

0 ₱56,700.00 ₱0.00 ₱56,700.00 ₱0.00

500 ₱56,700.00 ₱49,500.00 ₱106,200.00 ₱60,000.00

1500 ₱56,700.00 ₱148,500.00 ₱205,200.00 ₱180,000.00

2000 ₱56,700.00 ₱198,000.00 ₱254,700.00 ₱240,000.00

2500 ₱56,700.00 ₱247,500.00 ₱304,200.00 ₱30,000.00

3000 ₱56,700.00 ₱297,000.00 ₱353,700.00 ₱36,000.00

3500 ₱56,700.00 ₱346,500.00 ₱403,200.00 ₱42,000.00

4000 ₱56,700.00 ₱396,000.00 ₱452,700.00 ₱48,000.00

Bibliography

Chelsey Jeanne A. Cobico, et. al. (March, 2019). A Business Plan Project Presented to

Centro Escolar Integrated School. Retrieved from CEU Makati Library Archives