Swab Taste Waffles

Company
Business Plan
CHAPTER 1: EXECUTIVE SUMMARY
Swab Taste Waffles Company is part a of the food industry that will be offering unique and different
flavors of mouthwatering and delightful waffles that will provide customers with reliable, affordable and high-
quality services in the industry, which will be located at ACLC College of Tacloban as part of the ACLC Week.

MISSION
“to cater a great experience to our customers through delivering great food with
affordable prices and friendly and attentive service”

BUSINESS GOALS AND OBJECTIVES

“Our prime priority is to satisfy our customers to keep them coming back that is why we
are dedicated and committed in serving wholesome and inexpensive food and at the
same time providing excellent services to the customers. It is our goal to continuously
improve our customer service and to build a good reputation in the locality.”
CHAPTER 2: COMPANY DESCRIPTION
Swab Taste Waffles Company is a business that will bring you the finest Filipino-made
mouthwatering and wholesome waffles in different flavors partnered with good and clean
services. We set a high-quality standard food to bring trustworthy and satisfying snacks for
our customer. We got the idea of naming our business SWAB TASTE from the word “swab
test” which is a very relevant and frequently used word amid the COVID-19 pandemic.

HISTORY OF THE COMPANY

Swab Taste is a start-up business founded in the year 2022 by five Accountancy and Business
Management students of ACLC College of Tacloban as their partial fulfillment of the requirement in Work
Immersion/Business Enterprise Simulation 2122.

INDUSTRY WHERE THE BUSINESS IS INVOLVED WITH

Swab Taste company offers a satisfying and delicious waffle as part of the snack food industry. The
global snack food market is segmented by type into frozen snacks, savory snacks, fruit snacks, confectionery
snacks, bakery snacks, and other types
CHAPTER 3: ENVIRONMENT ANALYSIS
PART I: MARKET SEGMENTATION, TARGETING, AND DIFFERENTIATION
CHAPTER 3: ENVIRONMENT ANALYSIS
PART I: MARKET SEGMENTATION, TARGETING, AND DIFFERENTIATION

TARGETING
The business will focus its marketing efforts to teens and young adults
particularly students and employees who have limited budget for snacks and who are
also located at the nearby area.

DIFFERENTIATION
Our products have different flavor to cater into the taste of our target
customers. Chocolate for kids who likes sweet foods/snack, Cheese for people who
likes savory food, Hotdog and Ham & Cheese flavored for people who needs to
satisfy their hunger.
CHAPTER 3: ENVIRONMENT ANALYSIS

PART II: PEST ANALYSIS

CHAPTER 4: MARKET ANALYSIS
PART I: MARKET RESEARCH
PURPOSE OF THE ANALYSIS

The following are what the company specifically aims to learn and understand
from conducting market analysis:
a) Who are our potential customers (target market)?
b) What are the customers' buying habits?
c) How large is our target market (market size)?
d) How much are customers willing to pay for our product?
e) Who are the main competitors?
f) What are the competitors' strengths and weaknesses?
CHAPTER 4: MARKET ANALYSIS
PART I: MARKET RESEARCH
DATA GATHERING AND DATA ANALYSIS
A survey questionnaire was given to 24 random people in the area for the purpose of gathering
relevant data that will be significant for the business

Item no. 3 Frequency

I am a dependent, and I have dependent(s) of my own. 0

I am a dependent, and do not have dependent(s) of my own. 14

I am independent, and I do not have dependent(s) of my own. 9

I am independent, and I have dependent(s) of my own. 1

 Item no. 6 frequency

A great deal 12

A lot 4

A moderate amount 5

A little 3

None at all 0
CHAPTER 4: MARKET ANALYSIS
PART I: MARKET RESEARCH
COMPETITOR ANALYSIS
Key Assets Swab Taste Waffle Time Waffle Mania

Price Foods are offered at Foods are offered at Foods are offered at
price ranging from 15 prices ranging from
prices ranging from
to 25 pesos 20 to 26 pesos
20 to 105 pesos

Location ACLC San Jose Robinsons Place 51 Gomez Street,

building, Tacloban Tacloban, Tabuan
Downtown, Tacloban
City National Hwy,
Barangay 77, City
Marasbaras, Tacloban
City
Product Variety Hotdog, Cheese, Hotdog, cheese, Bubble waffles with
Chocolate, Ham & cream, cheesedog,
ice cream and
Cheese waffles on bacon n cheese, ube
stick and tuna waffles on toppings and lollipop
stick
waffles with add ons.
CHAPTER 4: MARKET ANALYSIS
PART I: MARKET RESEARCH
CONCLUSION & RECOMMENDATION

After analyzing the data gathered from the survey, Swab Taste will focus its marketing on high
school to college students and even employed individuals in the area who wants to satisfy their hunger
or cravings for delicious snacks but with limited budget. It was determined that our potential customers
are likely to be kids, teens and young adults who are still dependent to their family that is why it is
important for the business to modify their prices that will suit the budget of people who are unemployed.
Moreover, it was also found out that customers consider their purchases according to the
prices, product variety and convenience of a store. They prefer when a store that is just nearby who
offers a lot of options to their products and also offers their product at a cheap price. People also prefer
when a business have social media or online presence. Social media is greatly beneficial when it comes
to engaging with customers. It is widely used for advertising, promotions, attracting customers and
getting customers’ feedback
CHAPTER 4: MARKET ANALYSIS
PART II: SWOT ANALYSIS
CHAPTER 5: STRATEGY AND IMPLEMENTATION
PART I: MARKETING PLAN
PRODUCT OFFERING

TARGET MARKET

The products are to be sold to ACLC Teacher & Staffs, ACLC

Students, Employees & Workers in the area and Passersby.
CHAPTER 5: STRATEGY AND IMPLEMENTATION
PART I: MARKETING PLAN
THE VALUE OF THE PRODUCT TO THE CUSTOMER
CHAPTER 5: STRATEGY AND IMPLEMENTATION
PART I: MARKETING PLAN
SALES FORECAST

Month Ended Quantity Cost of Goods Sold Revenue Gross Profit

Sold
April 750 6,000.00 14,250.00 8,250.00

May 900 8,100.00 17,100.00 9,000.00

APRIL MAY
CHAPTER 5: STRATEGY AND IMPLEMENTATION
PART II: OPERATING PLAN
STEP BY STEP PROCESS OF PRODUCTION COST BUDGET
CHAPTER 5: STRATEGY AND IMPLEMENTATION
PART II: FINANCIAL PLAN
CAPITALIZATION
Each of the 5 member/owner of the business contributed 500.00 pesos. This means that the total
initial capital for Swab Taste will be 2,500.00 pesos for the first month of operation

BUDGETED INCOME STATEMENT

Swab Taste Waffle Co.
Budgeted Income Statement
For the month ended May 30, 2022

Sales 31,350.00
Less: Cost of Goods Sold 14,100.00
Gross Profit 17,250.00
Less: Advertising Expense 200.00
Utilities Expense 380.00
Transportation 200.00
Depreciation Expense 7.35
Net Income 16,462.65
CHAPTER 5: STRATEGY AND IMPLEMENTATION
PART II: FINANCIAL PLAN
BUDGETED CASH FLOW
Swab Taste Company
Budgeted Cash Flow Statement
For the month ended May 30, 2022

Initial Capital 2,500.00

Beginning Cash Balance 3,770.00
Cash Inflows
Net Income 16,462.65
Cash Outflows
Cost of Goods Sold 14,100.00
Operating Expense 780.00
Ending Cash Balance 7,852.65
CHAPTER 5: STRATEGY AND IMPLEMENTATION
PART II: FINANCIAL PLAN
BUDGETED FINANCIAL POSITION TARGETED FINANCIAL GOALS
Swab Taste Company
Budgeted Statement of Financial Position The following are Swab Taste’s Financial short-term
For the month ended May 30, 2022
goals:
Assets
Cash 7,852.65
o To produce and sold more than 900 pieces of
Plant, Property and Equipment 1,447.00 products for the next month.
Less: Accumulated Depreciation (7.35) o To increase sales by 1% every month
o To save for short term plans such as;
TOTAL ASSETS 9,292.30
- Learning and adding new flavor to
Liabilities the menu
- Building a much better stall
Owner’s Equity - To put up a larger and better
Cabanatan, Capital 500.00
Malate, Capital 500.00
signage
Solvera, Capital 500.00
- To add logo and designs to the
Riga, Capital 500.00 product’s packaging
Tanola, Capital 500.00

TOTAL LIABILITIES AND PARTNER CAPITAL 2,500.00

CHAPTER 6: ORGANIZATION & MANAGEMENT TEAM