Executive Summary

Baquelopad will be a small entrepreneurial delicacy shop located in

Indangan, Davao City. A delicacy which is kitbe will be offered with a variety of
toppings. This shop will contain a comfortable seating area, allowing customers
to stop in and sit down. Baquelopad will also include a catering service to deliver
large orders for big events, providing greater convenience for consumers. As a
shop, Baquelopad will have an extensive target market. People of all ages will
enjoy delicious kitbe, and will therefore be included in the target market. Kitbe are
a low priced item; they are obtainable by nearly anyone, despite varying
incomes, again keeping the target market large. Between the numerous product
options, convenient services, and a broad target market, this shop will be able to
meet the needs of a wide spectrum of consumers.

Product quality is critical in the food industry. For that reason, Baquelopad
will ensure product quality through the use of fresh ingredients, sale of only fresh
kitbe, and a focus on cleanliness. Innovations are also a goal of the company.
One way which this will be accomplished is through creating new flavors of kitbe
and toppings each month and offering them for a limited time. This will allow the
business to test new products and determine which ones are preferred by
consumers. Similarly, Baquelopad will provide seasonal kitbe with flavors
corresponding to the seasons. These treats will also only be available for a
limited time each year. Product quality and innovations will be a major focus of
the business.

Though Baquelopad will open as a single, small shop, over time the
business will strive to expand. Once the shop proves to be a success, the
business will open more stores in areas nearby the original. As the success of
the overall business increases, Baquelopad will slowly expand to a wider range
of locations. A company website will allow consumers to view everything offered
by the shop, as well as grant the option for customers to place orders. These
expansions will allow Baquelopad to be accessed by a larger quantity of
consumers.

Prices at Baquelopad will strive to be competitive with the industry. Costs

and expenses will be calculated to provide the business with a minimum price
option, preventing any losses. The company will also research the prices of
comparable products of other similar businesses in the area to know the price
requirements to remain competitive. As long as the industry prices are high
enough to cover the calculated costs, Baquelopad will choose prices similar to its
competitors.

When Baquelopad first opens, it will host a grand opening to gain

consumer awareness. The event will offer free samples of kitbe offered by the
business to achieve consumer interest and desire, which in turn will increase
consumer purchases. Community involvement will also greatly promote
Baquelopad as the company shows its participation and intent to contribute to the
community. Such involvement will also increase consumer awareness as
community members are frequently exposed to the business name.

These plans for Baquelopad are intended to help the business grow more
successful and profitable. However, through the use of financial analysis,
customer surveys, and market share comparisons, the company will be capable
of determining which of these strategies truly are productive to help the business
thrive. Evaluating the effectiveness of different methods of marketing,
Baquelopad will learn what is needed for the company to be an absolute
success.
 ACKNOWLEDGEMENT

This section is intended to extend our sincere and heartfelt obligation towards all the
personages who have helped us in this endeavor. Without their active support,
guidance, cooperation and encouragement, we would not have made headway in the
project..
We highly appreciate and deeply acknowledge the following persons that have
selflessly shared their time and attention in making this business simulation duty a
remarkable experience and a success as well.

To our Business Enterprise Simulation teacher Leonor B. Castolo and our Basic
Principles of Marketing teacher Marilou Ompad , for the undying and full support to
build and design our booth. For the guidance and learning he shared on how to deal
and communicate with customers in any circumstances.

To the office of the Barangay who generously letting us borrow their tent. We are so
much grateful to you sir/ma’am.
To Erica Lopena and family for their generosity on allowing us to use their tools and
utensils. We are so much blessed to have you.

To our parents, we are so much thankful to all of you because of the financial support
and emotional support.

To our classmates, we thank you to you guys because of letting us knowledge,

vocabulary and undying support.

Lastly, to the Almighty Father who always there from the very beginning to the last
who gives us unending strength, patience and knowledge.

DEDICATION
 CHAPTER I : Introduction

Background of the Study

Baquelopad is a company which promotes homemade delicacy. This has been a

lead in promoting delicacy. A delicacy is usually a rare or expensive food item that is
considered highly desirable, sophisticated or peculiarly distinctive, within a given
culture. The country is also known for its delicious food. Among these foods are what
we call “kakanins”, native delicacies that are served as desserts. Each region develops
their own delicacies throughout their history. No party or celebration is complete without
these Filipino desserts. Kakanin or Native Delicacies are integral part of the Filipino food
culture. These are sweet munchies or sometimes desserts made from rice, sweet rice
or root vegetables that are slow cooked and usually made with coconut or coconut milk.
These ingredients are abundant in the country and since its cost are low; anybody can
make a dessert for any occasion. Filipino cuisines are unique and original which suits
the taste and sweet tooth of Filipinos. They can be very sweet and they are always
favorites for the young and old alike

Importance of the Study

Methodology

Scope of the Study

 CHAPTER II : The Project Study

Marketing Aspect

Product Marketability

Target Market

In 2020, Deca phase 2 Indangan Davao City has a population of, according to
the Barangay Indangan, with an annual increase per year ( Annex B ) .

Given the data on population , Baquelophad will focus on the age bracket of 5
years old and above because most of these people are they likely to eat merienda.
There are 301,353 potential customers. The Table shows that Baquelophad has
147,655 projected target market customer of the business for the said age bracket and
it will increase the potential customer in the target market by 10% anually. It is the initial
target business due to the small number of population in the said target market.The
business will start its opening in 2020

Table 1 : The Projected Target Market Customer of the Business

Age Year 1 Year 2 Year 3 Year 4 Year5
5&above 147,655 162,420 178,662 196,528 216,181
 The second group of customers will be the Foreign and domestic tourists from
the local places and foreign countries .

Give the data on the Foreign and domestic tourists from the local places and
foreign countries, Baquelophad focus to to attract the Foreign and domestic tourists for
the new innovation of the product. The table shows that Baqeulophad has 153,698
Projected Tourist Customer in the business, and it will increase the projected tourist
customer by 10% annually

Table 2: Projected Tourist Customer in the business

Year 1 Year 2 Year 3 Year 4 Year 5
Tourist 153,698 169,068 185,975 204,572 225,029

The Table 3 shows that the corresponding computation on daily average customer
per day,per month, and per year of the competitors supply. The first competitor has 240
daily average of customer and for the 2nd competitor has 250 daily average of
customer. to compute the number of customers per month,daily avarage customer
multiplied by 30 days to get the Supply per month.And for the yearly average of
customer, Supply per month multiplied by 12 months to get the Supply per year

Table 3 : Competitor's Supply

Name of Average Customer Supply per Month Supply per Year

Competitors (Per Day) (Per Month) (Per Year)
240 x 30 7200 86,400
250 x 30 7,500 90,000
Total 14,700 176,400
 As the conversation with the owner of the 1st Competitors and for the 2nd
Competitors , customer can easily to attract the product of their business because of
their marketing strategies and for the promotional tool used. There market strategies
was very accessible to the customer . It is important to have a accesible market
strategies for the potential investors that you have an intimate knowlodge of your market

Market Analysis

Presented in the Table 4, the demand is composed of two categories of

customer : 147,655 for 5 years old and above in the target market and 153,698 for the
Foreign and domestic tourists from the local places and foreign countries minus the
supply to get the gap among the 2 . The gap results 41.26 percent with the respect to
the given supply of the existing two diffent competitors in Deca Phase 2 indangan
Davao City. Baquelophad may penetrate the total gap which is 41.46 % of the
demand ,consider this

Table 4:

Demand Supply Gap Gap %

301,353 176,400 124,953 41.46%

The Data for demand and supply for the market analysis in Deca Phase 2
Indangan Davao city was only limited. According to our competitors the reason why
there are only plenty of customer because of the limited resources and the location is
hard to apply it depends on your product if they like it or not.
Marketing Strategies

A. Product:

Delicacy is the key product of Baquelopad, and product quality is essential for the
success of the business. In order to ensure the product quality, this shop will emphasize
cleanliness and sanitation, use quality ingredients, and will always be sure that all kitbes
are properly made. Innovations are also an important factor in the growth and success
of the business. However, to grow a business, it is important for Baquelopad to innovate
the product. To do so, the shop will continually work to develop and test new recipe for
new flavors of kitbe. Doing this will give consumers something to look forward to in
upcoming months as well as increasing business as customers plurge on delicacy they
enjoy that are only found for a limited time. By creating new product flavors, Baquelopad
will not only grow as a business but it will also increase sales.

B. Place:

Baquelopad will open as a single shop, along with a catering service, in an area in
Indangan, Buhangin Davao City. Although the company is beginning as a little shop in a
small place, the objective of the business is to continually grow. In order to do this the
company will slowly open for more of the same business starting in nearby places, and
gradually expand to larger areas. Likewise, the catering service will grow as more shops
are opened and perhaps the ability to cater multiple events at one time will be reached.

The internet is an extremely efficient way to expand the business to a wider range of
areas; therefore, Baquelopad will develop a website on which customers can place
orders. Customers will then pick up their order at a nearby shop or if they are not
located near one Baquelopad will find an appropriate way to safely ship the kitbes.
Doing so will not only increase the number of consumers that will be able to access the
business, but will also allow Baquelopad to determine appropriate locations for opening
more successful shops, based on the areas from which the most orders are placed.

B. Price:

After Baquelopad first opens, its key objectives will include strong market share,
survival, and return on investments. Achieving these aspirations will eventually allow the
business to become profitable. Keeping these goals in mind, the company will choose
prices which are competitive with the industry. Doing so will help Baquelopad stay in
business with prices that are not high over competitors, which would likely turn
customers away. Yet by not being immensely below the market price, the business will
still be able to receive as much possible income while remaining competitive. As these
prices result in the strong market share and survival of Baquelopad, the company will
then be able to use income to pay returns on investments, and in time, receive profits.

C. PROMOTION:

Promotion objectives of Baquelopad will consist of creating consumer awareness,

generating interest and desire, and moving the customer to make the purchase.
Strategies for making consumers aware of the shop will include advertising and hosting
a grand opening. Offering free samples of the tasty delicacy at the grand opening may
lead to both consumer interest and desire. As customers try the delicious delicacy, they
will be less hesitant about making a purchase. By simply building customer awareness,
interest, and desire, consumer purchases will increase, raising company sales.
Being located in a small place, public relations will also be important for the business.
Community involvement will be an extremely valuable method of addressing this. Doing
so will not only help Baquelopad receive more business from locals, but will also
increase the company’s chance of referrals in the community. A few ways Baquelopad
will utilize public relations is through community involvement such as taking part in
community activities, sponsoring local events, or donating gift certificates or delicacy for
fundraisers. This will show the company’s desire to be involved and help out the
community, which is extremely appealing to community members. It will also provide
positive exposure for the company. Public relations will be essential for Baquelopad to
be successful.

Pricing Structure

The pricing of the product it defines the value that your product are worth for
you to make and for your customers to use. It is the tangible price point to let customers
know whether it is worth their time and investment. Price perception greatly affects a
consumer's decision to purchase a product. The perception of price explains information
about a product and provides a deep meaning for the consumers (Kotler and Keller,
2016).

Bacquelophad computed the kitbe

Table 5:Pricing Structure of the Delicacies Sellers in Deca Phase 2 Indangan

Delicacies Sellers Location Cuisine Style Product Price

Range
Baquelophad popular snack and 10 php
street food amongst
Filipinos
popular snack and 5-15 php
street food amongst
Filipinos
popular snack and 10-50 php
street food amongst
Filipinos
The Table below shows that the sales projection of the business .Bacquelophad
assumes that the customer will buy at P10.00 price of our product and the demand per
year assumes that there are 147,655 potential customers in our target market and there
are 153,698 potential tourist customer in our business with the total of 301,353 potential
customer and it expected to increase annually by 10 percent . So the total sales
projection of year 1 was P 3,013,530.00 it will increase annually 10 percent.

Table 6. Sales Projection

Year 1 Year 2 Year 3 Year 4 Year 5

The Demand 301,353 331488 364637 401100 441210
per year
Product Price 10 10 10 10 10
Total Sales 3,013,530.00 3,314,880.00 3,646,370.00 4,011,000.00 4,412,100.00
Projection

January 25112 27624 30387 33425 36768

February 25112 27624 30386 33425 36767
March 25113 27624 30387 33425 36768
April 25113 27624 30387 33425 36767
May 25113 27624 30387 33425 36768
June 25112 27624 30386 33425 36768
July 25113 27624 30387 33425 36767
August 25113 27624 30386 33425 36768
September 25113 27624 30386 33425 36767
October 25113 27624 30386 33425 36768
November 25113 27624 30386 33425 36767
December 25113 27624 30386 33425 36767
301353 331488 364637 401100 441210
Technical Aspect

Description of the Product

Operational Activities

Process Flow

Location

Direct/Indirect Material Requirements

Fixed Asset Requirements

Direct Labor Requirements

Utilities

Management and Organizational Aspect

Vision, Mission, and Goal

Forms of Organization

Proponent

Projected Time Table & Pre-Operational Activities

Organizational Structure

Qualifications, Duties and Responsibilities

Financial Aspect

Financial Assumption

Total Projected Cost and Proposed Sources of Funds

Projected Financial Statement

Financial Analysis

a. Income Statement

b. Operating Expenses

c. Projected Cash flow

d. Projected Balance

Socio-Economic Aspect

Significance of the Employment

Significance to Community

Significance to Government
CHAPTER III : Conclusion and Recommendation

Conclusion

Recommendation
References
Appendices

a. Approval Letter

b. Demographic Profile of Barangay 19-B Davao City

c. Appended Table

Curriculum Vitae

Management and Organizational Aspect