Philanthropic DIY Kitchen wares

“Sell-Give-Empower”
Executive Summary
Social Enterprise Description (Draft)
Philanthropic DIY kitchen wares aims to provide an opportunity to the underserved
areas who lack with tools and equipments in their kitchen. Our enterprise is a profit
generated wherein it is to be sold at an affordable price to the underserved areas and to
all places who will acknowledge our products. The profit generated will be used to fund
the street children and help them provides their primary needs. Hence, it coherents our
tagline “sell-give-empower” since we sell products, give the funds to the street children
and empower their rights.
Our enterprise is a sole proprietorship composed of ten people who shares the same
mission and goal to help the world become a better place by providing opportunity to
underserved areas and preserving the future generation.
The enterprise is deemed to operate in a manner of
Products/Services
Organizational Structure
Business Model
Marketing + Sales Plan
The marketing and sales plan of a product is vital to its success, highlighting the
benefits of the products to existing and potential customers. There will be a need to
develop a keen understanding of where the innovation is positioned in the market place.
This will provide the basis of a business for both the initial launch and beyond. In
marketing the product it involves a marketing analysis. First, is assessing the market
wherein it points out the need to know how many people will benefit the product and the
most effective method of reaching the market with the offering. Second is developing a
market proposition by identifying the benefits that will help to position the new product in
the right market, targeted at the right customers. Third is launching the product by carry
out testing before a launch. A test market will provide more reliable feedback over a
wider audience. The last one is measuring the marketing success by setting SMART
objectives for the marketing and sales plan. SMART targets are Specific, Measurable,
Achievable; Realistic and Time-bound and are imperative in marketing analysis.
The marketing and sales plan objectives of promotional efforts in the enterprise are
aimed at providing opportunities, attracting new customers, increasing sales, raising
awareness, or expanding market penetration. The scope of an initiative is typically
based on enterprise advertising budget. Marketing strategies are used primarily to
attract new customers to the enterprise. This can be done through a variety of
promotional actions, such as running targeted advertising campaigns, holding special
events, launching a social media blitz and giving of flyers. The objective is to reach
potential customers and give them an incentive to patronize the enterprise. The
underserved areas is the market environment that will benefit from the project. The
chosen area wherein the enterprise chose to proposed the DIY kitchen wares products
is at Olango Island where we notice how they lack in tools and equipments in the
kitchen especially the cooking stove. So we decided to create and innovate a cook
stove made in can with the affordable price set for them. Thus, this will give them an
opportunity to have a convenient and efficient cook stove as well as other kitchen wares
products that will suit to their taste. Furthermore, if the marketing and sales plan are
effective to the place then the owners will integrate the enterprise by increasing the
scope of the environment. Thus, when people will patronize the proposed enterprise
the market environment will receive an opportunity and it will be well-known in the
existing various market thus it will also provide a positive exposure to the community.
Social Impact and Impact Measurement
Financial Narrative
Financial Plan
The following financial projections are based on conservative sales forecasts by month
for the next twelve months, and by year for the four years thereafter.  We will continue
to sell the DIY Kitchenware’s product until January 2025 which time we expect to have a
wide capacity of customers and beneficiaries as well as integrated partners across the
world.  License fees for the DIY kitchenware’s product will continue to average P5,000
with monthly maintenance averaging P1,250. We expect to triple all of our customers
and beneficiaries by June 2025 by integrating the social enterprise.  Details of projected
sales are included under the heading Revenue Assumptions.
The cost of upgrading the products is estimated at P120,000 that will be spread over the
first twelve months.  Maintenance will require approximately P24,000 per year
thereafter.  The cost to upgrade and integrate the DIY kitchenware’s for a cause
enterprise is estimated at P204,000 (spread over the first twelve months) with annual
maintenance of about P12,000 thereafter.  Details of estimated costs are included under
the heading Expense Assumptions.
The enterprise will generate negative income from July 2024 until April 2025 while
absorbing the expense to upgrade the products and jump start its sales and marketing
activities.  We expect to be generating profits beginning May 2025 and every month
thereafter. 
We will require an initial investment of P750,000, all of which will have been recovered
by the end of year two in cash (approximately P700,000) and accounts receivable
(approximately P200,000).  By the end of year five, we expect to have cash and
accounts receivable aggregating more than P7,000,000.
Break-even Analysis
The break-even analysis assumes running costs of approximately P91,700 per month
that includes full payroll (compensation and benefits), rent, utilities, supplies, sales and
marketing, training, and other miscellaneous costs.
Variable costs include only those directly attributable to packaging and delivering the
product and are estimated to average only about 10% of the license revenue.
The chart shows the break-even revenue is about P94,500 per month.  Conservatively,
we estimate that by May 2025 we will be servicing a minimum of 165 customers of
P73,125 and license fees of P22,500.  We will have crossed the break-even point in
May and project profitability thereafter.
Break-even Analysis Chart
Pro forma financial statements follow:
 Group 2:2
Group Leader: Dungog , Ronna Mae
Group Members: Acompañado, Wencer
Bahena, Tim Joverl
Baje, Wilfredo
Barda, Rk
Brillo, Leane
Dibdib, Krystal Gayle
Pia, Louise Angela
Rivera, Maria Lovella
Santillan, Criscel