Sustainable Living

BUSINESS PLAN

Prepared by:

Dolanyi Gauna

7373 NW 113th CT, Miami, Florida 33178

3054964701,
Bookings@sustainableliving.com
https://dolanyi25.wixsite.com/sustainableliving
I. EXECUTIVE SUMMARY

Sustainable Living (will be referred for the remaining of this report as the “Company”) was established as
a C-corporation, which changes the taxation process at 7373 NW 113th Ct, Miami, Florida 33178 with the
expectation of rapid expansion in the hospitality industry. The company is in need of financial backing and
support in order to introduce the services and great opportunities referred to below.

La Femme (referred to from hereon in as the "Company") was established as a C-corporation at 1111
BRICKELL AVE, Brickell, Florida 33131 with the expectation of rapid expansion in the tourism and
hospitality industry. The Company solicits financial backing in order to be able to introduce its new
service (described below).

Business Description
The Company will be formed as C-corporation under Florida state laws and headed by Dolanyi Gauna. Her
leadership is essential for the success of this project because of her visionary style of leadership that will
allow for incredible revolutionary ideas that will push the board of director to make larger scale and more
effective decisions for the company.

The Company currently employs 18 full-time employees, but managers monitor many employees,
including the employees from the business owned by the Company.

Management Team
The Company has assembled an experienced management team:
Chief Executive Officer:
The current CEO of the company is Dolanyi Gauna, she holds an innovative and motivational role for the
company. One that focuses on new ideas and the possibilities that lay ahead of our young company.
Chief Financial Officer:
The current CFO is Alexander Walker who focuses on maintaining order of all financial documents and must
guarantee that all financial documents and regulations are up-to-date based on pre-established deadlines for them;
he holds a very bureaucratic form of leadership that solely focuses on maintaining all financial information in
order.
Chief Operating Officer:
The current COO is Alonso Rodriguez. He holds a motivational role in the company while maintaining a pragmatic
view of every-day operations.
Chief Marketing Officer:
The current CMO is Clark Davis. He holds a transactional role in the company as their main goals are all about
reach and guaranteeing a result.
Chief Technology Officer:
The current CTO is Clark Davis. He holds a transactional role in the company as their main goals are based on
continual research and maintenance of current systems
HR Manager:
The current HR Manager is Jasmine Stevens. She holds a Laissez-faire leadership role as their involvement is only
truly needed in case of conflicts occurring.

Business Mission
By investing in emerging industries and businesses that promote more ecological friendly, the firm will be able to
profit off these new innovations while supporting businesses that also promote our collective greener society.

Statement of Company Ethics

As our company's whole aim is to provide for a sustainable future, our business does not only not
have any active ecological harm or concerns. However, we do have a team that monitors and
assures that the companies we take on as subsidiaries follow and respect the values that we
uphold, without any exceptions.

We take this standard to all aspects of our business. Just as we care about all of the Earth, we also
will treat all employees and customer regardless of personal demographics the same without any
exceptions. Lack of respect will not be tolerated.

New Service
The Company is prepared to introduce the following service to the market:
Hospitality Experience: The Company is prepared to create an experience in all aspects of the world that
is environmentally friendly. We are prepared to start by acquiring a restaurant that makes their own
produce, a hotel that uses the land around it as efficiently and nondestructive as possible and a bike
service in large cities that provides an alternative for the fuels released by cars.

Funding Request
The Company requests a total loan of $5,000,000,000 in exchange for 20.00% equity ownership in the
Company. The funding proceeds will be used for the following purposes:

The funding will help us purchase already established companies to fulfill the structure and the purpose
of Sustainable Living. These companies exist already, so it helps the corporation provide a quality varied
product to the customers that request one of our services, or the four of them at the same time.
Purpose Loan Amount

Acquisitions $2,000,000.000.00
Staffing $10,000,000.00
Restorations $100,000,000.00

We are ok giving equity away for this loan as we know that with time, we will all be incredibly profitable
from this project. It is the future of conscious traveling.
II. BUSINESS SUMMARY

Industry Overview
In the United States, the tourism and hospitality industry is presently worth $600 billion dollars in sales.

The revenue alone in hotels is over $200 billion dollars, in a world that is rapidly becoming interconnected,
travels will increase exponentially only making this opportunity better. There is no reason why to not
enter the space, especially with a twist of caring about the environment which is a PR goldmine for a
sustainable company.

Research shows that consumers in this age don’t just care about what you do, they care way more about
what it represents. Someone who is socially conscious will never want to stay in a place that does not
uphold those values. We are in an age in which actually caring is the best way to guarantee profits.

Business Goals and Objectives

Short Term:
Continue promoting safe and environmentally friendly living, while continue acquiring business that
uphold these values.

Long Term:
Sustainable Living hopes to own one form of transportation, one restaurant and one hotel in all major
cities in the United States, this goal would allow us to provide a sort of membership feel to the hotel,
where we can provide the solution for any traveling issue anywhere.

Legal Issues
The Company affirms that its promoters have acquired all legally required trademarks and patents.
III. MARKETING SUMMARY

Target Markets
The Company's major target markets are as follows:

Environmentally friendly consumers who travel or commute

Sustainable eaters

Based on most approximations the amount of people who care about these things reaches numbers as
high as 10 million, additionally we estimate this number will only continue to grow until a majority of
Americans consider it.

Market Needs
The Company cares most about the environment. The market and expansion of care for the earth will only
continue to increase making this a necessity for our clients, anything else will not be sufficient for what
they want.

Promotional Strategy
The Company will promote sales using the following methods:
We will use our webpage and have many forms to contact us.
Advertise on Instagram and Facebook, we will also find shows or YouTube channels that support
sustainable living and our locations.
We will also find brand ambassadors that travel often to rate our locations for a small commission.
Lastly, we will invest in promotion of sustainable living with fun runs and other activities as they will to
more need for our product.

SWOT Analysis
Strengths
-Ability to have a growing clientele
-Expanding market
-Proven concept, companies being invested in are already proven
- Strong leadership team
-Right side of history

Weaknesses
- New concept, so chance that people stop caring
- Future returns could be high, but reach for now is not super big

Opportunities
-Expanding market where things are undervalued, and we could buy many properties and small business
before they boom
-Possible negotiations and deals with business since our concept are good for society

Threats
- Competition, even Divvy has competition with Lift already
- Increase opportunities for innovation which could make us obsolete.
- Slow start in the area due to COVID19

Competition
In the tourism and hospitality industry, customers make choices based upon:
- Activities
- Needs
- General brand awareness

It is a highly competitive industry, so early differentiation is key, which explains the strong early
investment of Divvy.

Market Growth
The growth rate of the target markets has been steady over the past five years. The travel trade sector
has grown at an average of 20% in that time. This growth is not only incredibly high for any industry, but
also represents an increase to a market of over $150 billion.

Marketing Objectives
• To continue promoting sustainable living
• Supporting the brands, we acquire actively and increase the brand awareness
• Ultimately, to shift the perspective of sustainability as one of the most important factors when
thinking about travels

Target Market Strategy

Our primary targets continue to be vacation guests, people traveling for work and other tourists that
care about sustainability. This will become more important when thinking about European guests that
already do care more about sustainability.
IV. FINANCIAL PLAN

12-Month Profit and Loss Projection

Acquisitions $2,000,000,000

Monthly expense for salaries and overhead (projected): $200,000.00

Revenue and sales for upcoming year of business (projected) $50,000,000.00

based on a normal to small clientele, Divvy as is already has
over $45,000,000 revenue
Gross profit for upcoming year of business (projected) Around $-
This is because of the debt of the acquisitions: 2,050,000,000