Alekaya.

inc
BUSINESS PLAN

by: Alejandro Castro

10775 nw 51st
Miami Fl 33178
Alekaya.inc
Alekaya.inc is set to establish itself as an en10775 nw 51st company with the expectation of

rapid expansion in the hospitality industry. The Company requests financial and advertising

support to be able to present its new service.

business description

The Company will be established as a company under the laws established by the state of

Florida and will be directed by Alejandro Castro Ayala

It will be in charge of making relevant corporate decisions, managing all types of operations

and general resources of a company, it will act as the main communication point link between

the board of directors and the delegates of corporate operations and be the public face of the

company. to ensure that the organization's leadership maintains a constant awareness of the

external and internal competitive landscape, expansion opportunities, customer base, markets,

new developments and industry standards, etc.

Create, communicate and implement the vision, mission and general direction of the

organization. Lead the process of developing and implementing the organization's new

overall strategy Seek advice and guidance, when appropriate, from a previously chosen Board

of Directors Formulate and implement the strategic plan that guides the direction of the

business or organization.

Supervise the complete operation of an organization in accordance with the direction

established in the strategic plans.Evaluate the success of the organization in achieving its

goals.

Analyze potential acquisitions or sale of the business in circumstances that will enhance

shareholder value. Represent the organization for civic and professional association
responsibilities and activities in the local community, state, and nationally. Participate in

industry-related events or associations that will enhance the CEO's leadership skills, the

organization's reputation, and the organization's potential for success.

The company will employ 500 full-time employees and 400 part-time employees. Ensuring

that the majority of these employees are from the city of Miami

The Team

The Company has assembled an experienced management team with great knowledge of

international markets:

Chief Financial Officer: Gerardo Fernandez has primary responsibility for the planning,

implementation, management and execution of all financial activities of a company,

including business planning, budgeting, forecasting, and negotiations. The position of

financial director is also expected to extend to obtaining and maintaining relationships with

investors and compliance with the company.

Provide leadership, direction and management of the finance and accounting team.

Provide strategic recommendations to the CEO / President and members of the executive

management team. Manage the financial forecasting and budgeting processes, and supervise

the preparation of all financial reports

Operations Director: Manuel Bravo, will be in charge of supervising all commercial

operations that the company may carry out and reports directly to the CEO (Alejandro

Castro). our chief operating officer ensures that the company has effective financial and
operating procedures in place. Also known as Director of Operations, Director of Operations

or Director of Operations.

You will work together with the key participants to compile the budget.

Lead the strategies to direct the future of the company in a positive direction according to the

needs of the same.Boost the operational capabilities of the company to exceed customer

satisfaction and retention and company objectives.

Control company costs and introduce tactical initiatives to address theft and other losses.

Tracking of invoices, money management procedures, accounting and banking processes.

Marketing Director: Arianna Munoz, will be responsible for providing direction, guidance

and leadership to a marketing department. Typically they manage the marketing of a

company, organization, particular product, or group of products.

Supervision of the marketing department, in charge of evaluating and developing our

marketing strategy and marketing plan. Planning, direction and coordination of marketing

efforts. Communicate the marketing plan. Investigate the demand for our products and

services. both nationally and internationally Competitive research. You will work together

with the sales department to develop pricing strategies to maximize profits and market share

while balancing customer satisfaction. Identification of potential clients. Developing

promotions with advertising managers. Understand and develop budgets and finances,

including expenses, research and development allocations, return on investment, and profit

and loss projections.

Technical Director - Victor Jaramillo, makes all the executive decisions regarding the

technological interests of a company. is responsible for outlining the company's technological

vision, implementing technological strategies, and ensuring that technological resources are

aligned with the company's business needs. Collects all reports from our subsidiaries,

analyzes them and sends them to other members of

our leadership team Establish a vision of how technology will be used in the company.

Ensure that technological resources meet the needs of the company in the short and long

term. Summarize the research and development objectives.

Creation of schedules for the development and deployment of all technological services.

Executive decision making on behalf of the technological requirements of the company..

Human Resources Director - Lourdes Ayala, supervisors of the human resources department

and insurers of the functions and tasks performed by the HR team. They are the link between

the organization's management and its employees, as their job ranges from consulting with

senior executives on strategic planning to recruiting, interviewing and hiring new staff. They

are the professionals in charge of attracting, motivating and retaining the most qualified

talent, directing the administrative functions of the HR department.

improves the organization's human resources by planning, implementing, and evaluating

policies, programs, and practices for employee relations and human resources.

Maintains job structure by updating job descriptions and requirements for all positions.

Supports the organization's staff by establishing a recruitment, testing and interview program;

advise directors on the selection of candidates; conduct and analyze exit interviews; and

recommend changes.

Prepares employees for assignments by establishing and conducting orientation and training

programs.
Business mission

We are here to create unforgettable experiences for our guests and promote entertainment for

all ages. We want our clients to fall in love with the beautiful city of Miami by showing all

the beauty that the city has to offer.

Tourism and entertainment: Alekaya.inc is a Florida-based company created in 2020. With

more than 5 subsidiaries throughout Miami, our intention is to provide our clients with a great

experience and show them different aspects of the city. From beautiful 4-star hotels to great

party clubs to great food, Alekaya.inc's intent is to showcase and promote tourism within the

beautiful city of Miami.

Request for funds

The Company requests a total loan of $ 12,257,280.00 over the course of 15 years, to be used

for

II. BUSINESS SUMMARY

Industry overview
In the United States, the hospitality industry currently generates $ 1,500,000,000 in sales.

Studies carried out show that consumers in this industry mainly focus on the following

elements when making purchasing decisions.

Our intention using social networks is to attract young couples and promote our values and

services, we will also use social networks to advertise events, promotions, menus, new

attractions, etc.

Our second team will focus on television and radio advertising, we gave them a budget of $

55,000 to carry out this task. Our ads will primarily focus on families and we intend to have

them at least 3 times a day, during prime time. According to the data collected, television

reaches approximately 75% of the population of a country per day, 80% in a week and almost

the entire world in a month.

Business goals and objectives

Short term:

● Increase our image and reputation in Florida, because he is a capo that is already well

known

● attract 25% more potentially matching customers

● acquire 2 more subsidiaries throughout the country

Long-term:
● offer our services throughout the country

● acquire 5 more subsidiaries

● improve our profit margin by 35%