3.

0   The processes of the company

From a broad perspective, a company has three essential processes. These are business planning,
Human resources, and operational processes. What is the strategic process? Planning visions,
formulating missions, implementing strategies, and evaluating performance, constitute a business
planning system. The human resources process is about recruitment, training, retaining, and
laying off personnel, starting from the time a person enters the company to the time he leaves.
The operations process includes financial management, supply chain management, marketing
management, and service processes. Therefore, the operations process is about many functional
things; it involves managing resources and activities to accomplish the company’s objectives.
 
3.1 The business planning processes
The business planning process includes looking forward to the future of the business formulating
a mission statement to guide its operations, implementing strategies to reach the desired
objectives, and evaluating performance to ensure that the desired results are being achieved. In
other words, it is the foundation of successful business operations, which involves determining
the company's goals and objectives, developing a plan to reach those goals, and then executing
the plan and monitoring the results.
 
The process typically begins with an analysis of the current situation, in which the business
owner evaluates the opportunities and threats presented by the external environment, as well as
the strengths and weaknesses of the company itself. This is followed by setting objectives and
developing strategies to achieve them. The strategies are then implemented through an action
plan, and the performance is monitored and evaluated. Finally, adjustments are made to the plan
if necessary and repeat the cycle until the desired goal is achieved.
 
3.1.1 Visions
A vision is a forward-thinking business concept, a mental picture of an ideal future state, a far-
off fantasy outlining ambitions for the future of the organization.
 
Genting Malaysia's vision is to be the world's leading operator of integrated resorts. It is about
providing guests with an unforgettable experience that combines the best of hospitality,
entertainment, and relaxation. They strive to create an environment where visitors feel welcome
and comfortable and offer a range of activities and services tailored to their individual needs.
They want to provide each of our guests with a seamless, forward-thinking, and enjoyable
experience that will make us the leading provider of integrated resort experiences. They are
committed to excellence and will constantly strive to provide the highest quality of service to
meet customer expectations.
 
3.1.2   Missions
Missions are statements that define an organization's role in society. It refers to the specific needs
of that society.
 
Genting Malaysia is committed to providing customers with the most enjoyable and memorable
experiences. It is committed to providing customers with the best possible experience. Its team is
passionate about delivering a delicious and amazing experience that guests will never forget. It
strives to ensure that every customer has a positive and enjoyable experience from the moment
they walk into our store until they leave. It is committed to providing excellent customer service,
which makes us stand out from the competition and keep our customers coming back to seek
more.
 
It seeks to generate sustainable growth and profits and continuously add value to its stakeholders.
The company does this by leveraging a diversified business portfolio and operational excellence
to create lasting value for shareholders, The employee, and the community in which it is located.
The Group's business portfolio includes entertainment and hospitality, gaming, palm oil
plantations, property development, and power generation. In addition, it is constantly looking to
develop new strategies to stay ahead of the competition and grow the business. Its strategies
include developing new products and services, leveraging technology, investing in new markets,
and exploring alternative revenue streams.

3.1.3   Strategies
Company strategy is the long-term plan of a business that defines its goals and objectives, And
the methods used to achieve these goals. It is typically focused on the company's competitive
position in its industry, The products, and services it will provide, and the markets it intends to
target. It also includes decisions about organizational structure and resources, such as personnel,
capital, technology, and partnerships.

The strategies that Genting Malaysia used are as follows:

•     Developing its Brand: Genting Malaysia worked hard to develop its brand through its
marketing campaigns, website, and its physical presence in the country. It also used
social media to its advantage, creating engaging content and hosting events to draw in
customers.
•     Investing in New Attractions: Genting Malaysia invested in new attractions and
entertainment, such as theme parks, cinemas, and resorts. These investments helped to
draw more customers to the resort and to keep existing ones coming back for more.
•     Utilizing Technology: Genting Malaysia embraced technology to stay ahead of the
competition. It implemented a loyalty program and mobile app to stay connected with
customers, allowing them to book rooms and attractions easily. It also used Artificial
Intelligence (AI) to improve its customer service and operations.
•     Attracting Foreign Investment: Genting Malaysia actively sought out foreign
investment, allowing it to expand its operations and build new attractions. This attracted
more customers and helped to strengthen the resort’s presence in the country.
•     Offering Discounts: Genting Malaysia offers discounts to its customers, such as
discounted room rates and reduced ticket prices. This helped to attract more customers
and keep them coming back for more
 
3.1.4   Evaluation methods
Strategic evaluation is an important part of the strategic management process. It involves
analyzing and assessing the performance of an organization’s strategies and identifying areas for
improvement. It helps determine whether the strategies are successful and provide a return on
investment. It also helps to identify and develop new strategies that could be beneficial for a
company. This process involves analyzing both internal and external factors, assessing the
performance of existing strategies, and determining if any changes need to be made. A strategy
evaluation should be conducted regularly to ensure the organization is on track to achieving its
goals.

The evaluation methods that Genting Malaysia used are as follows:

•     Market Analysis: Analyze the market environment to understand the competitive
landscape, customer trends, and industry dynamics.
•     Financial Analysis: Evaluate the financial performance over the past few years to assess
the company’s financial health.
•     Operational Analysis: Analyze its operational efficiency to identify areas for
improvement and potential cost savings.
•     Strategic Analysis: Assess the current corporate strategy of It to identify potential areas
for growth and expansion.
•     Risk Analysis: Analyze the risks associated with Its current strategy to identify and
mitigate potential threats.
•     Competitor Analysis: Compare Its strategy to that of its competitors to identify areas of
competitive advantage.
•     Stakeholder Analysis: Identify and analyze critical stakeholders of It to understand their
interests and influence on the company.
•     SWOT analysis: analyze the strengths, weaknesses, opportunities, and threats of its
current strategy to identify potential areas for improvement.
•     Implementation Plan: Develop a detailed implementation plan to ensure the successful
execution of the strategy.
 
3.2 The human resources process
The human resources process of a company usually involves recruitment, Selection, induction,
training, developing, and maintaining employees. This includes recruiting qualified job
applicants, selecting the most suitable candidates, onboarding new employees, providing them
with training and development to ensure they understand their roles and responsibilities, and
maintaining employee relations. Additionally, HR processes may also involve managing
compensation and benefits, performance management, compliance with labor laws, And
employee engagement programs.
 
The human resources process at Genting Malaysia is designed to help ensure that the company
has the right people in the correct positions. This process includes recruiting, selecting, training,
and retaining employees. The recruitment process begins with creating job postings and
advertising for qualified candidates. After the resumes have been collected, the HR team reviews
them and then interviews the most qualified candidates. The next step is to select the most
suitable candidate for the job by evaluating the skills and experience of the applicants. Once the
selection process is completed, the chosen candidate is offered a job and is onboarded with the
company. In the onboarding process, the new employee is given orientation to the company, Its
policies, and procedures, as well as its role. The HR team also provides training and development
support to the new hire. Finally, the HR team works to retain the employee by giving
performance reviews, rewards, and incentives to ensure the best performance. Genting Malaysia
also focuses on creating a positive work environment for its employees. This includes providing
a safe and healthy working environment, providing competitive wages and benefits and career
development opportunities, and investing in employee health and wellbeing. In addition, the
company offers support to employees in terms of mental health, diversity, and inclusion
initiatives. The HR team is committed to creating an environment where employees can reach
their full potential and contribute to the success of the organization.
 
3.3 The operations processes
It is critical to have well-established operations processes in place that outline the steps necessary
to achieve the desired outcome, including a clear definition of what needs to be done, and who is
In charge of each task. and how each job should be completed. The availability of this
information will ensure that all objectives are met in a timely and efficient manner.
 
3.31 Financial and resource management process
Genting Malaysia financial management team follows a stringent process that is
designed to ensure the company operates in a transparent, responsible, and prudent
manner. The process includes: 
1. Preparing and monitoring the budget: This ensures that the company has
sufficient cash flow to meet its financial obligations and to invest in its business. 
2. Financial planning and forecasting: This involves looking at the company’s
current and future financial position to determine the best approach to achieve its
financial goals. 
3. Risk management: This involves assessing the risks involved in various business
activities and coming up with a strategy to mitigate them. 
4. Financial reporting: This involves tracking and reporting the financial results of
the business and ensuring that the information is accurate and up-to-date. 
5. Internal auditing: This involves verifying the accuracy of financial records and
making sure that financial processes are being followed. 
6. Compliance: This involves adhering to all applicable laws, regulations, and
industry codes of conduct.
 
Genting Malaysia top management will allocate resources, such as capital, personnel, and
technology, to ensure that the program is implemented in the most efficient way possible. Capital
investment will be used to ensure that the necessary infrastructure, such as facilities and
equipment are in place. Personnel will be sourced to manage and execute the program, while
technology will be used to automate processes and streamline operations. Additionally, Genting
Malaysia will leverage its existing networks and partnerships to identify potential funding
sources and access additional resources that may be necessary to implement the program.
 
3.32 Production management process
Genting Malaysia is a leading integrated leisure and hospitality company that creates, manages,
and owns hospitality and leisure products and services. 
Genting Malaysia’s supply chain involves a wide range of suppliers, parties, players, and
customers. The suppliers include vendors of raw materials and other inputs, such as food and
beverage, construction materials, and technology. The parties involved include partners,
investors, and financiers who provide capital, technical expertise, and other resources to help
develop and manage the company’s projects. The players include employees, contractors,
consultants, and other professionals who help to make sure that operations run as smoothly as
possible. Finally, the customers are the people who visit the company’s resorts, hotels, and other
facilities, enjoying the services and amenities that Genting provides.

The process of providing these services and amenities is complex. First, the company must
identify and negotiate contracts with suppliers to secure the necessary materials and other inputs.
Next, the parties involved must provide the necessary capital and expertise to develop and
manage the projects. After that, the players are required to ensure that operations are running as
efficiently and effectively as possible. Finally, customers must be attracted to the company’s
resorts, hotels, and other facilities, so that they can enjoy the services and amenities that Genting
provides.
 
3.33 Marketing management process
Genting Malaysia’s marketing and sales teams will develop and execute strategies to increase
awareness of the company’s products and services. To expand the Genting brand, this will
include digital marketing initiatives including website optimization and social media promotions.
In order to increase revenue, the team will also create and implement sales strategies. Creating
loyalty programs, organizing promotional events, and forming strategic alliances with important
business players are a few examples of this. To guarantee that each visitor has a great experience
with Genting Malaysia, the team will also collaborate closely with the customer support staff.
 
Genting Malaysia’s customer service teams will respond promptly to customer inquiries and
feedback. They will work to meet and exceed customers' expectations while delivering the finest
possible customer service. Customers can contact the team by phone, email, or online chat with
any queries or concerns they may have. They can also be contacted for aid and counsel via
Facebook, Twitter, and Instagram.