BACKGROUND INFORMATION & JOB DESCRIPTION:

S ALES TEAM MEMBER - R ESPONSE

About Bennett, Coleman & Co Ltd:
We are India’s Most Diversified Media Company in World’s Fastest Growing Media Market. The
Company has a strong Heritage of 176 Years. We have strong presence in Newspapers, Magazines,
Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are
market leaders in their respective segments.
Our flagship brand, The Times of India, is the world’s largest selling English daily, and The Economic
Times is the world’s 2nd largest English Daily after wall Street Journal.
The Company has more than 7,000 employees across all major cities in India.
We are:
A Powerhouse of successful Brands – We believe in shaping market trends and building a portfolio
of solid, innovative brands which keep us ahead of competition. Our flagship brand, The Times of
India, is the world’s largest circulating English daily and The Economic Times is the world’s second
largest circulating English Business daily. We have continuously grown, driven by the indomitable
spirit to question the conventional wisdom and change rules of the game.

Learning and Innovative We are regarded as one of the most consistently innovative publishing
companies. Our unique 'Brand Capital model' - which invests media capital, in turn for a stake in the
prospective advertiser - is considered amongst the most innovative ideas in publishing. Previous
innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and
Advertorial Supplements. Click on the link below to catch a glimpse of how Innovation has shaped
our Growth! https://www.youtube.com/watch?v=YP1RWXlipuA

Great People – ‘Finest minds who inspire, strive and drive innovative initiatives, build trust and
encourage employees to achieve optimal performance’ is the Hallmark of our leadership team. We
are one internally cohesive and disciplined team of people from diverse backgrounds, who
collaborate to write our success story. We invest in our people and our policies are designed for
their long-term happiness, ensuring work life balance simultaneously. We look for ways to keep our
employees healthy, whether physically, emotionally, financially or socially. Our policies and benefits
are one of the best in industry, and this shows in our employee referral rate of more than 60%.

About Response
Response is the Marketing and Sales function of the Company and contributes 90% to the
Company’s topline. The function has more than 1700 employees who are engaged in business
planning, business development, revenue assurance, fulfilment of client orders, and sales capability
building. The function uses world class processes, cutting edge technology and analytics to ensure
that business growth objectives are met.
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 BACKGROUND INFORMATION & JOB DESCRIPTION:
S ALES TEAM MEMBER - R ESPONSE
About the Position:
1. Position Summary

This position is responsible for planning and implementing sales, marketing and product
development programs, both short and long range, targeted toward existing and new markets by
performing the following duties personally or through subordinates.

2. Areas of Responsibility
Sales Planning
Assimilate and analyze information on clients, their competition and market trends, media mix,
share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in
order to achieve the budgeted figures for assigned clients

Smartsell and New Initiatives

Analyze category / industry with the help of reporting manager, available competition and market
research; create a basket of opportunities with implementable plans; take inputs from BVH, suggest
/ co-create ideas in sync with the client's communication objectives in order to get incremental
business through new initiatives and new clients.

Client servicing
Develop and maintain rapport with key clients / agencies, share market developments in their
industry, create awareness of existing and new services offered by the company, liaise with internal
stakeholders to ensure smooth implementation and logistics, understand and address clients
business concerns in order to become their preferred media vehicle.

Sales Review

Provide information to BVH on order booked, client calls etc. as and when required, participate in
weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the
sales targets

Others

 Communication (External and Internal)

 Presentation and Convincing Skills
 Ability to deliver within strict deadlines
 Knowledge of media, advertising, clients and agency businesses
3. Candidate
Educational Qualifications Required Relevant Experience
Bachelor/ Post Grad in Sales/ Marketing 2-7 years of experience