Management is the process of reaching goals and objectives by working with many people at once to

use the resources at hand effectively and efficiently. Planning, organising, staffing, leading, directing,
and regulating business organisations are all part of the management role.

The act of promoting a company's goods and services is known as marketing. It aids in engaging
potential buyers from the market in the investigation, marketing, and distribution of goods and services.
The concepts of management and marketing will be covered in this report. The two main sectors of a
corporate organisation are management and marketing. It's crucial to take the management and
marketing sectors into consideration when running a commercial organisation. The paper will cover
topics that influence the operation management and marketing effectiveness of contemporary
organisations.

4.1 Functions and roles of marketing of your chose organisation

1.What is marketing?
Marketing is any activity a business engages in to draw a target audience to its goods or
services through compelling messaging. In order to demonstrate product value, build brand
loyalty, and eventually boost sales, marketing seeks to provide standalone value for prospects
and customers through content. (Forsey, 2021)

2.Functions of marketing

Promotion.
Promotional techniques frequently overlap with other company divisions and
awareness-raising initiatives like public relations and advertising. Promotion can
range from content marketing and email marketing to social media, text
marketing, and influencer marketing from a marketing standpoint.

Selling.

The reality is that selling things to clients is a component of any marketer's job;
ideally, this is done with greater subtlety. The ultimate objective of all marketing
decisions, from brand messaging to campaign themes, should be to increase
sales.

Product/Service Management.

Designing a new product that better satisfies consumer wants and fills a market
gap is neither an accident or a matter of chance. To ascertain what consumers
want and how to produce the finest product, extensive market research is
required.

Marketing Information Management.

Data is the engine of strategic marketing. The more knowledge you can gather
about your target market, industry rivals, and market trends, the more successful
your marketing efforts will be, as every competent marketer is aware of.

Pricing.

Brands' pricing decisions might be influenced by marketing research. Effective

pricing is as much an art as a science, and brands must discover the sweet spot
that strikes a balance between how customers value your products or services,
the cost of manufacturing and delivery, and the price of similar products currently
on the market.

Financing.

When people consider finance, they frequently concentrate on the initial costs of
starting a new business. But in practise, funding is a constant problem for firm
owners and executives, who must make challenging budgetary decisions every
year and every quarter.

Distribution.

Understanding your target market's characteristics, how they perceive your

brand, and where they expect to find you are all marketing-related factors that
must be taken into account when selecting the appropriate distribution channels.
(Keleher, 2022)
 3.Roles of marketing
As marketing has evolved over time, it has assumed a number of different shapes. The idea that
marketing includes selling and advertising is widespread but utterly false. Although they are a
part of the marketing mix and were sometimes mistaken for the only outcomes of numerous
marketing initiatives that were monitored, these activities actually make up a very small portion
of the entire process.

• Understanding a sector's economic and competitive characteristics

• Choosing a target market
• Creating new products
• Knowing where a brand should go in the future
• Examining consumer perceptions of brands
• Recognizing the strengths and weaknesses of an organization
• Developing and executing marketing strategies to get there.

British Airways' marketing strategy analyses the brand using a marketing mix
methodology that includes the four Ps (Product, Price, Place, Promotion). There
are numerous marketing tactics, such as pricing strategy, promotion planning,
and product innovation. These commercial techniques, which are based on
British Airways' marketing mix, aid in the brand's commercial success.

British Airways' marketing strategy aids in the brand's/competitive company's

positioning in the market and the accomplishment of its corporate goals &
objectives.

British Airways Product Strategy:

The newest technology is integrated into the services provided. Flight tickets are available for first class,
business class, premium business class, and economy class. With the improvement in travel class,
amenities like entertainment screens, mattresses, cabins, extra space, and main meal courses are
supplied, and the services grow more and more opulent and sophisticated. In addition, the services are
divided into long- and short-haul categories based on the length of the trips.

British Airways Price/Pricing Strategy:

British Airways' primary goal is for everyone to be able to pay the ticket rates, hence the airline has a
pricing strategy that offers customers a fair price.

The tickets are available in three different classes: premium economy, business, and economy. The costs
vary depending on the locations, and if made in advance, they can be significantly less expensive. As a
result, it is a pricing differentiation tactic. Additionally, British Airways gives discounts to clients who
have frequent flier miles and for special occasions like Christmas.
4.2 Marketing department is necessary for various types of organizations.

A marketing department advertises a company and boosts sales of its goods and services. It
offers the essential analysis to pinpoint your target demographic and other target audiences.
In order to effectively promote an organization's operations and mission, the marketing
department is crucial. It acts as the public face of your firm by organising and creating the
materials that reflect it.
British Airways's marketing tactics
British Airways advertises their services through both traditional and digital media, including TV
commercials, social media, billboards, and newspapers. It has a significant advertising
expenditure as well.
What is the marketing strategy of British Airways?
British Airways offers four separate service packages to various consumer segments as part of
their multi-segment concentration marketing strategy. British Airways specifically targets various
consumer groups for its four service tiers: economy, premium economy, executive, and first
class.

5.1 Meaning of Personal, interpersonal and professional skills and behaviours.

What are personal skills?

Personal skills are a person's aptitudes that are seen as either their strengths or limitations.

-Setting goals

Choosing what is desired and establishing a strategy to achieve it.

- Motivation

Demonstrating a desire to succeed and get better at a task. demonstrating self-assurance and a
commitment to completing all tasks to a high degree

What are Interpersonal skills?

Interpersonal skills: The capacities needed by a person to facilitate successful and efficient
communication with others.
-Teamwork
In every business, the capacity for teamwork is incredibly valuable. Other interpersonal abilities
including communication, active listening, adaptability, and responsibility are necessary for
teamwork.
-Leadership
Effective decision-making is a crucial interpersonal skill in leadership. Empathy and patience are
only two of the key interpersonal skills that effective leaders need while making judgements.
-Dependability
You can rely on reliable people in any circumstance. This might range from being on time to
maintaining your word. Employers place a great value on trustworthy employees and entrust
them with crucial jobs and responsibilities.

What are professional skills?

Having professional skills will enable you to succeed at work. The behaviour, personality trait, or
talent that enhances your productivity at work is known as a professional skill. People with
professional talents can succeed in a variety of occupations, industries, and organisations.
-Communication
All professionals need to be able to communicate effectively. It includes spoken, written, and
nonverbal communication.
-Public speaking
Public speaking is required in almost every job. Professionals must transmit information to
others in a clear and professional manner.
-Management of time
Time management is a crucial component of a professional's life, according to the list of
professional skills.

What is employee behaviour?

Employee behaviour is the phrase used to describe how employees act in particular settings or
circumstances at work. Employee behaviour in the workplace is influenced by a variety of
factors, but employees' cultures and the cultures of their organisations have a significant impact.
-Regularly meets deadlines
Employees who fulfil deadlines are more likely to be responsible and organised.
-Respectful and friendly
Office life is far more enjoyable when employees try to be kind and helpful to their coworkers,
managers, and customers rather than when they deliberately cause disruptions or drama.

5.2 Personal behaviour relates to work in the contemporary business environment.

Turnover includes both voluntary and involuntary departures, whereas attrition typically
refers to natural or voluntary processes, such as retirement or resignation. Turnover
refers to both employees who are laid off or terminated involuntarily as well as
employees who depart on their own initiative.
Employee commitment is the connection they feel to their employer. Employees that are
loyal to their company typically feel a sense of belonging, a sense of understanding of
the company's aims, and a connection with their company. These workers create value
by being more committed to their task, exhibiting a high level of productivity, and being
more proactive in providing assistance.
5.3 Interpersonal skills relating to work in the contemporary business environment

Other interpersonal abilities including communication, active listening, adaptability, and

responsibility are necessary for teamwork. Good team players frequently receive significant
assignments at work and might even be considered for promotions.
The idea of "social loafing" states that people tend to put in less effort when working together as
a group than when working alone. In tasks where the contributions of each group member are
integrated to produce a group output, making it challenging to pinpoint the contribution of a
single person, social loafing is more noticeable.
5.4 Professional skills relating to work in the contemporary business environment

Anyone can be more productive by efficiently managing your time with the use of time-
management skills. Your career will benefit from learning excellent time management
techniques because these are transferrable abilities that are valuable in all occupations.
Self-discipline is necessary for effective time management. Anyone can overcome
procrastination and distractions with self-discipline. Once you've established a work schedule
with high-priority tasks, and must have self-control to maintain the concentration on these duties
until they are finished.
Good planning is supported by good organisational abilities. Scheduling appointments, regularly
updating a calendar, properly filing documents, and taking thorough notes in meetings are all
examples of organisational abilities. Finding paperwork when you need it is simpler when you
are organised.