Deepak K R PROJECT WORK

CHAPTER - 1
INTRODUCTION
A STUDY ON AN UNDERSTANDING OF MARKETING STRATEGIES ADAPTED BY PROTOSENSE
TECHNOLOGIES
CHAPTER 1 – INTRODUCTION
1.1 THEORETICAL BACKGROUND OF ‘MARKET’ DEFINITION
Showcase may be a put where product is presented by the manufacturer’s organization before
buyer to buy it, by the motive to offer the item.
This can be the put where one must be buyer and the other must be dealer and a few dealings
and exchange ought to be going between them.
Diverse approaches to showcase. An organization that needs to function in a wide advertise

gets it that it is troublesome to associated and give administrations to all its clients within the
put so the dealer can take three approaches to a showcase which are as takes after:
Mass Showcasing: Beneath this mass generation and mass dispersion of one item is done to
draw all kind of buyer.
Stock run Promoting: This approach points to offer different items to its conclusion
customers. Usually done to reinforce the client base.
Board Showcasing: This approach offers to distinguish the extraordinary bunches that
construct an advertise to extend coordinating products and promoting blend for each one of
board showcase.
Nowadays dealer is embracing target promoting because it is accommodating in spot

promoting opportunity and expanding satisfying products and advertise blends. The key
steps in board promoting are advertise Promoting Segmentation, targeting of advertise and
product situating.
Promoting:
The American Promoting Association (AMA) gives the taking after definition: “Marketing
is a company work conjointly a total set of forms to create, communicate and convey
esteem to all its clients additionally to oversee and construct connections with clients in
such a way that it brings goodwill and advantage the partners and the organization”.
SJB COLLEGE OF MANAGEMENT STUDIES 2

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MARKETING MIX
Understanding, building and improving your marketing mix is the most important part of any
business. The marketing mix is related to the 4 P's. Product, Price, Place and Promotion
PRODUCT:
The product is deemed to meet the purchaser's requirements. It can be a tangible or

intangible product. A tangible object is an object that has free material existence.
Examples of tangible objects are pens and paper. Intangible products can be copywriting
such as trade names,
All products have a period of time called the product lifecycle. This life cycle has an
initiation stage as a growth stage, and once the product is highly rated by customers, it
reaches a higher stage called the maturity stage and finally reaches a stage where the
product declines. Marketers and analysts carefully examine all these stages and analyse
how to keep customers focused on the product and not accepted. We also turn our
attention to different challenges starting with product movement.

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PRICE:
The amount the customer pays for the product. Cost is very important as it determines an
organization's profits and thus its sustainability. Price changes have a significant impact on
marketing strategy, relying on the price elasticity of products to manipulate and complete
requests on a regular basis. Marketers should set prices that complement the other features
of ad mix and market mix.
When launching a product, an organization should be aware of the interpretation of

customer perceptions of the product. Three common pricing strategies that organizations
use before launching a product are skimming market pricing, penetration pricing, and
neutral pricing.
PLACE:

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A place where customers can easily access products anytime, anywhere. Product delivery is
the most critical phase. When a product is advertised to customers, people get genuinely
excited about the product, and if the product is not available, the marketing mix is useless.
Location is therefore a very important unit of the marketing mix.
PROMOTION:

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The various methods an organization uses to promote its products can be done through
advertising, promotional tactics, promotions, and sales organizations. Executed in the
promotion part. Promotions include ideas that cover the paid portion. This can be done
through radio, television, digital marketing, social media marketing, etc. Advertisements
are typically served to a large number of people. It is done in a way that excites the masses
and creates a desire to purchase this product. Today, even individual advertising techniques
are used to prioritize the customer, so every organization's advertising department has
There are people who are very creative.
MARKETING STRATEGIES:
Definitions: "The advertising approach positions out goal marketplace and its method for
connecting people and motivating and rework the ones people into capacity customers of
the precise product that the commercial enterprise provides. and the cost proposition so
one can be presented primarily based totally on an evaluation of the pleasant marketplace
opportunities." (Philip Kotler & Kevin Keller, Marketing Management, Pearson, 14th
Edition)
Brief records of strategic advertising:
1) Budgeting Control:
Highlighting on quantification and methodical modelling, lower

the paintings to the smallest to be had unit and allocate the paintings to the expert.
Budgeting manages way allocation of proper and actual budgeting to unique assets or
departments and successfully tracking it.
2) Long Range Planning:
Administrative highlight become to expect enlargement and cope

with operation in an all of the time greater complicated trade world.

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3) Strategic Planning:
Organizations have to find out the correct in shape inner an

organizational formation; advantage alternate from production attentiveness and
marketplace authority; company must enterprise to gain a manage or quasi-monopoly; a
success corporation must be capable of erect boundaries to entry.
4) Strategic Marketing Management:
Each and each commercial enterprise is unique and that there may
be no approach to obtain competitive advantage; corporations must preserve and feature
bendy association and assessment system that pursuits to control with intentional surprises
and quick growing fear.
MARKETING STRATEGIC PLANNING
Strategic marketing planning is a critical process for any business trying to stay competitive.
This includes developing a comprehensive plan outlining company goal, target markets,

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product offerings, and promotional strategies. The process of creating a strategic

marketing plan helps companies align their marketing efforts with their overall goals and
objectives and ensures that everyone involved is on the same page. A well-designed plan
can help companies identify new growth opportunities and stay ahead of the competition.
In short, a strategic marketing plan is an essential tool for any company aiming to succeed
in today's dynamic marketplace.
A strategic marketing plan includes creating a roadmap outlining the steps necessary to
achieve your marketing goals. It starts with a thorough analysis of your market, target
groups, products, and competitors. The plan should include a list of specific goals,
timelines, budgets, and tactics for implementing the plan. It is important to periodically
review and adjust the plan based on the results achieved and changing market conditions.
A well-crafted strategic marketing plan can help you allocate resources effectively, stay on
track, and achieve business success.
Marketing strategy includes mapping organizational processes for future planning periods.
3 years, 5 years, maybe 10 years. This includes a complete review of the organization's
operating environment with a vision to identify new business opportunities. That way,
companies can easily take advantage of the organization's potential competitive advantage.
A strategic plan can also describe market threats that an organization may need to consider
over the long term. It also tries to identify strategic gaps. It can be the difference between
where an organization is now and where it should be headed in the future for long-term
growth.
ADVANTAGES OF MARKETING STRATEGIES
 THE GOAL

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Organizations can set marketing goals such as - increase your organization's percentage of
market share. Others may seek to maximize cash flow or maintain profitability through
organizational expansion. The only downside to be aware of is that you may have selected
the wrong destination. An effective marketing strategy aimed at the wrong target can be
dangerous for your organization.
A marketing strategy is a goal-oriented plan aimed at achieving specific goals

and objectives of a business. This is a comprehensive plan outlining the actions and tactics
that a company will take to promote and sell its products and services to its target market.
A good marketing strategy should include the following elements: An analysis of the
current market and competitors, a clear definition of the target audience, an understanding
of the customer's needs and desires, an analysis of the product or service offered, and a
well- thought-out action plan. Your plan should also include timelines, budgets, and
measurable goals. Your marketing strategy should also include tactics such as advertising
and promotions, pricing strategies, product positioning and distribution channels. A good
marketing strategy should be tailored to the target market and flexible enough to adapt to
changing market conditions.
You should regularly monitor, evaluate, and adjust your strategy.
 COST
Every marketing strategy has a cost that you need to estimate depending on how well you are
spending your money. Email promotions are relatively cheap, but customers' spam can be
misplaced in his filters, rendering marketing suggestions useless. Therefore, a marketing
strategy helps an organization to place products and services in the right place at the right
cost to attract the attention of customers.
Marketing strategies can create business sense in terms of building brand awareness and
goodwill. If your approach to a particular product or service is ineffective, your customers
may

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feel that their business is not viable. You need to decide how much emphasis your marketing
strategy will have to promote your brand. If a product makes a certain impression in the
customer's mind, the customer will definitely buy it.
Marketing strategy is one of the most important and fundamental aspects of any business. It is
a process that helps companies identify their target customers, create a plan to reach them,
and create an overall message that communicates the company's values.
You must have a marketing strategy to gain a competitive advantage. One of the main
benefits of a good marketing strategy is that it can significantly reduce the costs associated
with marketing. A well-crafted marketing strategy can help a company achieve the desired
results while spending less on marketing efforts. For example, companies can focus resources
on specific target groups, thus minimizing marketing costs. Additionally, businesses can save
money by using specialized marketing channels such as social media. This is often cheaper
than traditional methods. Additionally, businesses can use digital marketing to effectively
reach their target audience without the need for expensive advertising campaigns. By using
the right marketing channels and strategies, businesses can save a lot of money on marketing
costs. The cost-effectiveness of an effective marketing strategy helps businesses maximize
their return on investment and increase profits.
 EFFECT
A marketing strategy that does not allow an organization to analyze its effectiveness
represents a disadvantage. Critically important. Organizations can effectively use and build
their marketing strategies by quantifying their goals.
A marketing strategy is an important tool for any company seeking to succeed in today's fast
paced and competitive business environment. A well-thought-out marketing strategy enables
companies to effectively communicate their brand values and unique selling propositions to

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their target audience, leaving a strong and lasting impression on customers. Awareness and
customer loyalty are built, leading to increased customer retention and revenue. A positive
effect of a marketing strategy is therefore a way to improve a company's market position,
strengthen its relationship with its customers and give it a competitive advantage over its
competitors.
Adopting an effective benefit marketing strategy is essential for any business wishing to
make an impact in today's competitive marketplace. Your strategy should focus on
identifying and capitalizing on the strengths and opportunities that differentiate your business
from your competitors. A competitive advantage may be in the products or services you
offer, how you deliver them, or how you build and maintain relationships with your
customers. It can also be due to how we respond to market changes and develop innovative
solutions. Competitive advantage should drive your marketing efforts as it helps you stand
out from the competition and build a strong customer base. Maximize the effectiveness of
your benefit marketing strategy by identifying and targeting the right customer segments,
creating compelling messages that effectively communicate your value proposition, and
using the latest technology to optimize your campaigns. It's important to optimize your reach
and engagement. Additionally, the benefits should be communicated regularly to customers
through all available channels, including digital and traditional channels, so that customers
are always aware of the benefits they offer. Finally, by leveraging customer feedback, you
can continuously improve and update your benefits marketing strategy to stay current and
relevant to your customer base.
 OTHER ADVANTAGES
A strategic marketing plan brings many benefits to a company. First, it helps companies to
clearly define their goals and helps them formulate effective marketing strategies.
Second, businesses can identify and target the right audience, resulting in higher conversion
rates and increased sales.

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Third, it helps companies stay ahead of their competitors by constantly analyzing market
trends and adjusting their strategies accordingly.
Fourth, it helps allocate resources and ensures that the company allocates its resources
effectively and efficiently. Finally, strategic planning increases brand awareness and
recognition, which increases customer loyalty and retention.
Overall, a strategic marketing plan is essential for a company to achieve its long-term goals
and remain competitive in the market.
 DIS-ADVANTAGES OF MARKETING STRATEGIS
 TIME CONSUMING
Marketing strategy can be a complex and time-consuming process. Before you

start your marketing campaign, you should do some research to determine your target
audience and the most effective channels to reach them. This includes analysis of market
trends and consumer behaviour. Once your target audience and marketing channels have
been identified, it can take time to create marketing materials such as advertisements, social
media posts and email newsletters.
Additionally, it is important to continuously monitor and adjust your marketing strategy to

maintain its effectiveness. This requires analyzing data and metrics to determine what is
working and what is not. This can be a difficult and time-consuming process, but a well-
executed marketing strategy can lead to increased brand awareness, customer retention, and
ultimately business growth.
Developing an effective and actionable market strategy requires extensive customer market
research, data, competitive analysis, KPIs, indicators and various indicators to understand
customers and markets. The whole process takes at least 3 months. However, for the type of
business looking for immediate results, this is not the right strategic campaign.

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 EXPENSIVE
Marketing strategy is an expensive undertaking for businesses of all sizes. This

includes the use of various tactics and techniques aimed at creating awareness of a company's
products and services and creating an effective brand identity. This includes activities such as
market research, advertising, public relations, events, promotions and social media
campaigns.
A successful marketing strategy requires many resources, including financial and human
capital. Companies should carefully consider the costs associated with their chosen strategy,
including: Recruiting a marketing team, purchasing promotional materials, and other related
costs. You also need to consider the return on investment. This is difficult to measure and
depends on the success of your strategy. Additionally, businesses must keep up with the latest
trends and technologies and adjust their strategies as needed to remain competitive. All in all,
marketing strategy is an expensive but necessary endeavour that can yield great returns for
those who are willing to put in the time and effort.
Market strategies are not only time consuming; they are also very expensive. It takes a team
of experts and experts to conduct market research, collect data, and execute campaigns. It is
difficult for SMEs to access abundant resources and capital investment to hire professionals.
 DIFFICULT TARGETING
Targeting is one of the most important parts of a successful marketing strategy.

Unfortunately, it's also one of the most difficult things to do. Marketers need to identify who
their ideal customers are and determine the most effective ways to reach them. This is not an
easy task as many factors need to be taken into account such as the client's lifestyle,
geographic location and interests.
Developing an effective and actionable market strategy requires extensive customer market
research, data, competitive analysis, KPIs, indicators and various indicators to understand

TECHNOLOGIES
customers and markets. The whole process takes at least 3 months. However, for the type of
business looking for immediate results, this is not the right strategic campaign.
 EXPENSIVE
Marketing strategy is an expensive undertaking for businesses of all sizes. This

includes the use of various tactics and techniques aimed at creating awareness of a company's
products and services and creating an effective brand identity. This includes activities such as
market research, advertising, public relations, events, promotions and social media
campaigns.
A successful marketing strategy requires many resources, including financial and human
capital. Companies should carefully consider the costs associated with their chosen strategy,
including: Recruiting a marketing team, purchasing promotional materials, and other related
costs. You also need to consider the return on investment. This is difficult to measure and
depends on the success of your strategy. Additionally, businesses must keep up with the latest
trends and technologies and adjust their strategies as needed to remain competitive. All in all,
marketing strategy is an expensive but necessary endeavour that can yield great returns for
those who are willing to put in the time and effort.
Market strategies are not only time consuming; they are also very expensive. It takes a team
of experts and experts to conduct market research, collect data, and execute campaigns. It is
difficult for SMEs to access abundant resources and capital investment to hire professionals.
 DIFFICULT TARGETING
Targeting is one of the most important parts of a successful marketing strategy.

Unfortunately, it's also one of the most difficult things to do. Marketers need to identify who
their ideal customers are and determine the most effective ways to reach them. This is not an

TECHNOLOGIES
easy task as many factors need to be taken into account such as the client's lifestyle,
geographic location and interests.
In addition, high competition and limited resources make it difficult to target the right people
ahead of the crowd. For targeting to be successful, marketers must focus on finding the most
suitable customers and creating campaigns tailored to their needs, interests and locations. To
do this, you need to have a good understanding of your target audience, their behaviour, and
the most effective channels.
Additionally, marketers should be open to testing different channels, messages, and offers to
maximize reach and engagement. This helps you reach the right people and increases your
chances of success.
Marketing to a knowledgeable audience requires a specific set of methods that are very
difficult to execute effectively. The key to success is targeting people who have a deep
understanding of your product or service and presenting a message that appeals to their
specific needs and interests. It requires a nuanced approach that takes into account not only
your level of knowledge and expertise in the field, but also your level of knowledge and
expertise in the field.
 FINDING DEMANDS ARE DIFFICULT IN MARKETING STRATEGY
A marketing strategy is an integral part of a successful business. It is about

identifying target markets, understanding customer needs, and developing strategies to meet
those needs. A challenge for many companies is finding the right requirements for products
and services. It requires extensive research, data analysis, and creative thinking. First and
foremost, it is important to understand the needs and desires of the customer. This can be
done through surveys, focus groups, and interviews. Collecting consumer feedback helps
identify

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trends, preferences and unmet needs. After understanding your customers' needs, it is
important to develop a marketing strategy that meets those needs. This may include
developing products or services that meet customer needs, initiating promotional campaigns,
and setting prices. Additionally, it is important to monitor customer feedback and adjust your
marketing strategy accordingly. Finding demand is difficult, but careful research and analysis
can help businesses formulate a successful marketing strategy that meets customer needs.
One of the most important elements of a successful marketing strategy is finding the right
demand for your product or service. For example, if you sell a new type of software, you
need to make sure the market is big enough. This can be determined by studying current
market trends and customer needs. You can also look at similar products on the market to see
if there is a need for your product or service. Once you identify the demand for your product
or service, you can use various strategies to You can reach your target customers. This
includes using traditional marketing techniques such as direct mail and radio advertising, as
well as digital marketing tactics such as pay-per-click and search engine optimization. You
can also reach potential customers through social media, email his campaigns and other
online his platforms. By understanding the needs of your target market, you can develop
marketing strategies that attract a steady stream of customers and generate more sales. So, it
is very difficult to find the demands for the organization in marketing strategy.
1.2 INDUSTRY PROFILE
INDIAN ELECTRONIC MANUFACTURING INDUSTRY
The electronics industry consists of organizations involved in the manufacture, design and
development, assembly and maintenance of electronic devices and components. These
organizations work together to offer a variety of products, but often have one thing in
common. They rely on electronic technology to function. Electronics is not only one of
the fastest

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growing and most innovative industries, but also one of the most competitive. Research and
development of new and better products is very important in the electronics industry. In the
electronics industry, companies often face intense competition to get the latest technology to
market quickly.
Electronics is the branch of science and technology concerned with the study, application,
and control of electrical transport in vacuums, gases, liquids, semiconductors, and conducting
and superconducting materials. There are thousands of electronic products with countless
uses. These products consist of materials, parts, components, subassemblies, and devices that
use electronic principles to perform their primary function.
Overall, the industry's goal is to meet the needs of electronics manufacturers through the sale
of electronic components or products. Much effort and money is spent on research and
development to create improved parts and products and to improve their manufacturing
processes.
INDIAN ELECTRONIC MANUFACTURING INDUSTRY

The electronics industry consists of organizations involved in the manufacture, design and
development, assembly and maintenance of electronic devices and components. These
organizations work together to offer a variety of products, but often have one thing in
common. They rely on electronic technology to function. Electronics is not only one of the
fastest growing and most innovative industries, but also one of the most competitive.
Research and development of new and better products is very important in the electronics
industry. In the electronics industry, companies often face fierce competition to get the latest
technology to market quickly.
Electronics is the branch of science and technology concerned with the study, application,
and control of electrical transport in vacuums, gases, liquids, semiconductors, and conducting
and superconducting materials. There are thousands of electronic products with countless
uses.

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These products consist of materials, parts, components, subassemblies, and devices that use
electronic principles to perform their primary function.
The Indian electronics industry is he one of the fastest growing industries in the world.
Electronic products have continuously influenced and shaped our lifestyles in the current
digital age.
The advent of technology has enabled seamless operations and accelerated the digital
revolution to the next level. Moreover, the demand for electronic devices is expected to
increase steadily and remain an important economic factor globally. The global electronics
industry was valued at US$2.9 trillion in 2020.
The Government of India has widely recognized the strategic importance and growth
potential of this industry in its National Policy on Electronics (NPE) 2019. NPE was
presented with the vision of transforming the country into a comprehensive electronic system
design and manufacturing (ESDM) centre by developing a supportive environment for the
industry to compete with global competitors.
GLOBAL PLAYERS OF ELECTRONIC MANUFACTURING SECTOR
The electronics manufacturing sector is a rapidly evolving industry, with major global
companies such as: -
Foxconn, Sony, Apple, Samsung, LG, and Microsoft all striving to become leaders in the
field. These companies invest heavily in research and development to stay ahead of the curve,
producing a wide range of products such as phones, tablets, laptops, televisions and other
consumer electronics.
Foxconn, in particular, is one of the largest electronics companies, producing a wide range of
Apple's iPhones, iPads, watches, and more. Sony, on the other hand, is known for consumer
electronics such as cameras, televisions, and video game consoles. Apple, Samsung and LG
are also major players in the consumer electronics market, producing a range of mobile
phones, tablets and laptops.

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However, Microsoft is known for its software and hardware products such as Windows and
Office, as well as its Xbox and Surface line-ups. All of these major global players are
constantly innovating and investing heavily in research and development, making the
electronics manufacturing sector an exciting and ever-changing industry
INDIAN ELECTRONIC MANUFACTURING INDUSTRY COMPANIES

AND ANALYSIS
The Indian electronics manufacturing industry has emerged as one of the strongest and most
competitive markets in the world. The government's focus on Make in India has attracted
several major players from around the world. The industry is experiencing rapid growth due
to the presence of giants such as Samsung, LG, Panasonic, Micromax, and Apple. These
global players are investing heavily in India and setting up factories in India. We also
introduce the latest technology and products to the Indian market. In addition to the global
giants, several local players such as Lava, Karbonn, Intex and Celkon are also competing in
the market. Domestic players also offer strong competition to global players.

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CHAPTER – 2
COMPANY PROFILE

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CHAPTER-2
COMPANY PROFILE
2.1 COMPANY HISTORY
Mr. Pramod Pandeshwar and Vijayendra Pandeshwar are the founders of ProtoSence
Technologies in the year of 2008, a leading global provider of intelligent software and
hardware solutions. They have over 15 years of experience in the software industry and has a
proven track record of success in delivering quality products and services to businesses of all
sizes. Mr. Pramod Pandeshwar is an accomplished entrepreneur and decision maker. As the
founder of ProtoSence Technologies, they are committed to creating cutting-edge software
solutions that enable businesses to make the most of their resources and technology. Their
dedication to customer satisfaction and innovation has made him a highly sought after leader
in the industry. Mr. Pramod Pandeshwar is passionate about the development of technology
and its potential to improve the lives of people around the world.
Their commitment to the advancement of software technology and customer service is

evident in the products and services offered by ProtoSence Technologies. Under Mr. Pramod
Pandeshwar’s leadership, ProtoSence Technologies has grown to become a leading provider
of software solutions in Bangalore, helping businesses around the world to manage their
operations more efficiently and cost-effectively.

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Their gateways and protocol converters are designed to integrate Building Management
System (BMS) controllers, meters, and other field devices with various communication
protocols. They offer a variety of protocol converters and gateways that enable
BACnetMS/TP, Modbus-RTU/Modbus-TCP/IP, and M-Bus (Meter-Bus) devices to
communicate with each other. Our products are available in both stand-alone and rack-
mountable versions. Their gateways are also equipped with a web-based user interface and
various software applications that facilitate remote access. Their protocol converters provide
seamless integration of building automation systems with various field devices and ensure
reliable and secure communication. Their products are designed to provide maximum
flexibility and scalability for different applications. They are also designed for easy
installation and maintenance. With ProtoSence's Gateway and Protocol Converter products,
we can easily connect BMS controllers, meters, and other field devices with a variety of
communication protocols. Also, their products are backed by a team of experienced
professionals who are always willing to provide technical support and guidance. ProtoSence
Technologies is a firm dedicated to providing local and international customers with the
highest quality technology solutions at the lowest possible cost. They specialize in utilizing
India's advantages of high skill and low-cost knowledge industry to ensure that our
customers’ investments in technology are rewarding and timely. Their experienced team of
professionals works closely with their customers to understand their needs and develop the
most effective solutions that are tailored to their goals and ambitions. They take pride in our
commitment to deliver the best possible results in the shortest amount of time, with the least
amount of resources. Their team is continually researching and developing new technologies
to ensure that our customers are at the cutting edge of the industry. They are committed to
delivering the highest quality products and services, and providing the highest level of
customer service. They strive to be the best in the industry, and they are dedicated to
providing our customers with the best possible experience.

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PROFILE OF PROTOSENSE TECHNOGIES
Name of the Company: ProtoSense Technologies
Founded in: 2008
Headquarters: Bangalore, Karnataka
Branches: Karnataka
Owner: Pramod Pandeshwar
CEO: Vijayendra Pandeshwar
Industry: Electronics manufacturing
Employees: 50+
NATURE OF BUSINESS
ProtoSense Technologies deploy their own team of highly

skilled professionals to meet the requirements of the customers and help them to achieve their
desired goals. Our products include, Building Automation System (BAS), Energy
Management System (EMS), Lighting Control System (LCS), Fire Alarm System (FAS),
Home Automation System (HA) and many more. They have developed a wide range of
products that are reliable, cost-effective and highly efficient. They have also invested in the
development of cutting-edge technologies that are designed to meet customer needs and
provide them with the best solutions. They are constantly researching and developing new
products that are designed to meet the ever-changing needs of the customer base. In addition,
they offer customer support and technical assistance to ensure that the products we provide
are of the highest quality. They

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strive to provide the best services to our customers and ensure that they are satisfied with our
products and services.
The world of technology is complex and ever-evolving. It involves a

variety of protocols, both hardware and software, that allow us to create sophisticated
products and systems. For instance, embedded computers require LAN protocol interfaces to
interact with the outside world, digital set-top boxes require DVB protocol support, and
wireless sensors require ZigBee protocol for communication. By utilizing these protocols,
they can design systems that cater to the needs of our customers and provide them with the
best possible solution. Furthermore, they can also integrate different types of protocols to
create a unified system that can be used for a variety of purposes. These protocols are
essential for creating reliable and secure systems that can be used for a variety of tasks.
2.2 COMPANY VISION AND QUALITY POLICY
VISION:
We are a start-up company mainly focused on developing embedded computing products for
price-sensitive markets. We also provide hardware, software and firmware development
services.
MISSION:
We are a firm born with the focus and commitment to serve local and international customers
with the India’s advantages of high-skill and low-cost knowledge industry.

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QUALITY POLICY AT PROTOSENSE TECHNOLOGIES
• To Provide Better Building Management System integration products for customers.
• To provide best embedded software and hardware solutions to the customers.
• Ethical practices to enhance product quality for the customers.
• Teamwork Empowerment and better quality of services to the customers.
• ProtoSense Technologies strives to provide the highest possible quality products for
its customers.
2.3 ORGANIZATIONAL STRUCTURE/HIERARCHY
PROPRIETOR
CEO
FINANCE PRODUCTION MARKETING PERSONNEL SALES

DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT

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DEPARTMENTAL HEIRARCHY
FINANCE DEPARTMENT
FINANCE FINANCE
CHIEF FINANCE OFFICERMANAGER CONTROLLER
ACCOUNTANT
ABOUT FINANCE DEPARTMENT
The Finance Department of ProtoSence Technologies

is responsible for overseeing all financial related matters within the organization. This
includes the management and oversight of the day-to-day financial operations, the
development and implementation of financial strategies, and the analysis and reporting of
financial performance. They strive to ensure that our finances are managed in a manner that
maintains the company's financial stability and enables it to maximize the resources available
to achieve its goals. Their team of experienced professionals take a holistic approach to the
financial management of the organization, focusing on both the short-term and long-term
financial goals and objectives.
OBJECTIVES OF FINANCE DEPARTMENT
The Finance Department of ProtoSence Technologies is

responsible for managing the company's financial activities. The objectives of the Finance
Department are
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to ensure the company's long-term financial health and stability, to maximize the return on
investment, to support business strategy and operations, and to ensure compliance with all
relevant laws and regulations. In order to achieve these objectives, the Finance Department is
responsible for developing and implementing financial strategies, administering accounts,
planning and budgeting, overseeing financial investments, conducting financial analysis, and
preparing financial statements. The Finance Department also provides guidance and advice to
other departments and managers throughout the organization on financial matters.
Furthermore, the Finance Department is also responsible for developing and maintaining
financial systems and processes for the company, as well as designing and implementing
internal controls to ensure the accuracy and integrity of financial information. The Finance
Department also provides oversight and management of the company's cash flow, including
the management of debt and equity financing, as well as the collection of accounts
receivable. In addition, the Finance Department provides assistance to senior management in
making sound financial decisions.
CODE OF CONDUCT
The Finance department of ProtoSence Technologies is committed to high standards of ethical

professional conduct. All employees are expected to adhere to the following Code of Conduct:
 All personnel should act with integrity and honesty in all financial dealings.
 All personnel must comply with the applicable laws and regulations of the country in
which they are working.
 All personnel must strive to maintain the highest standards of professional conduct in
accordance with the company's values.
 All personnel must ensure that the financial information is accurate, complete and
timely.

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 All personnel must ensure that all financial transactions are properly documented and
that all appropriate internal controls are in place.
 All personnel must ensure that all financial transactions are properly recorded in the
company’s books and records.
 All personnel must ensure that all financial data and reports are prepared in
accordance with applicable accounting principles and standards.
 All personnel must ensure that all assets are safeguarded and used for their intended
purpose.
 All personnel must ensure that all expenditures are reasonable and necessary for the
company's operations.
 All personnel must not disclose any confidential information or data to any
unauthorized persons, either inside or outside the company.
 All personnel must not engage in any activity that could create a conflict of interest or
other improper business practices.
PRODUCTION DEPARTMENT PRODUCTION DEPARTMENTA

HIERARCHY
PRODUCTION
QUALITY HEAD
STAFF MEMBER
CHIEF
PRODUCTION
OFFICER
PRODUCTION TEAM
PRODUCTION
LEADER STAFF MEMBER

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ABOUT PRODUCTION DEPARTMENT
Technologies is an integral part of the company’s operations. It is responsible for the

production and delivery of all the products and services that are provided by the company.
The production team is composed of highly skilled and experienced professionals who are
knowledgeable and passionate about their craft. They are constantly striving to improve the
quality and efficiency of their production processes. The production department is
responsible for the design, manufacture and assembly of all the products and services that the
company offers. They ensure that the products and services are delivered to the customers on
time and in the best quality. The production department works closely with the marketing
and sales teams to ensure that all the products and services are marketed and sold effectively.
The production team also works with the research and development team to ensure that the
products and services are always up to date and relevant to the customers. The production
department is also responsible for the maintenance and repair of the products and services
that are offered by the company.
They maintain a high level of quality control to ensure that the products and services are
always of the highest quality. The production team is dedicated to providing the best service
and quality products to the customers at all times.
OBJECTIVES OF PRODUCTION DEPARTMENT
The production department at ProtoSence Technologies aims to produce

quality products and services to meet the needs of their customers. They strive to develop
innovative solutions that will help our customers succeed in their business goals. Their team
of experienced professionals is dedicated to delivering the highest quality of products and
services in a timely manner. They are constantly looking for new ways to improve our
production process and create new products that will benefit our customers. They strive to
ensure that our products are cost-effective and provide a competitive advantage to our
customers. Their objective is to create a safe working environment and maintain a high level

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of safety and operational efficiency. They also strive to create an environment of continuous
improvement and to foster a culture of collaboration and cooperation among team members.
They are committed to developing new technologies and processes that will enable us to
remain at the forefront of the industry.
CODE OF CONDUCT
The Production Department of ProtoSence Technologies is committed to

providing the highest quality of goods and services to our customers and employees. We are
dedicated to the highest ethical standards and strive to promote a safe, healthy and productive
working environment.
To ensure that our high standards are maintained, they have established the following Code
of Conduct for the Production Department of ProtoSence Technologies:
 They maintain a safe and sanitary workplace, free from hazardous conditions.
 They comply with all applicable laws and regulations.
 They treat all employees with respect and dignity.
 They provide fair and equitable treatment to all employees, regardless of race, gender,
age, religion, sexual orientation or national origin.
 They do not tolerate any form of harassment, either verbal or physical.
 They ensure that employees are given appropriate training and equipment to
perform their jobs safely and efficiently.
They believe that by adhering to this Code of Conduct, they will create an environment of
trust, respect and productivity in our Production Department. they are confident that our
commitment to quality and excellence will lead to a successful and prosperous future for
ProtoSence Technologies.

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MARKETING DEPARTMENT
MARKETING DEPARTMENTA HEIRARCHY
MARKETING
TEAM STAFF
MARKETING
OPERATIONS
HEAD
MARKETING
CHEIF
TEAM STAFF
MARKETING
OFFICER
MARKETING TEAM
MARKETING
HEAD TEAM STAFFS
ABOUT MARKETING DEPARTMENT
The marketing department of ProtoSence Technologies is a vital

component of the company's success. The department is responsible for the effective and
creative promotion of ProtoSence's products and services, ensuring that the company remains
competitive in the marketplace. The team regularly brings in outside experts to help develop
and refine its strategies. The department works closely with the sales, operations, and product
teams to ensure that all marketing efforts are aligned with the company's goals. With its
extensive knowledge, the marketing team works to make sure that ProtoSence is seen as a
leader in its industry and its products and services are well known to potential customers.
OBJECTIVES
The marketing department of ProtoSence Technologies is dedicated to
helping the company reach its business objectives by creating, implementing, and managing
marketing strategies and campaigns that support the company's overall goals. Their primary
objective is to increase brand awareness and drive revenue growth.

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To that end, they create and manage marketing campaigns, develop and maintain
relationships with key stakeholders, and create content and communications that convey the
company's core values and strengthen its brand. They also strive to optimize the customer
experience by gathering customer feedback, analysing customer data, and initiating customer
service initiatives. Additionally, they work to create and implement digital strategies that will
help the company stay ahead of the competition, leveraging the latest technologies to help
customers find the products and services they need. Finally, they work to identify and build
relationships with potential partners and sponsors to help further the company's goals and
objectives.
CODE OF CONDUCT
At ProtoSence Technologies, our marketing department is

committed to conducting our business with the highest ethical standards and integrity. We
recognize that our reputation is intimately linked to our ability to uphold the highest
standards of integrity and ethical behaviour. We are dedicated to doing business with respect,
honesty, and fairness.
 This Code of Conduct applies to all employees of the marketing department at

ProtoSence Technologies, including management, and any other persons who perform
marketing activities on behalf of the company.
 All employees of the marketing department must act in a manner that is consistent
with our corporate values and mission. They must act openly and honestly in all our
dealings with colleagues, customers, suppliers, and other persons with whom we
interact.
 They must adhere to all applicable laws, regulations, and industry standards in our
marketing activities. They must strive to maintain the highest standards of
professional conduct and integrity, and respect the rights of all persons with whom we
interact.
 They must be mindful of our responsibility to protect the confidentiality of our
customers and their information. We must use customer data and other confidential

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information only for purposes authorized by our customers or required by law, and
must take reasonable steps to protect the confidentiality of such information.
 They must never make false or misleading statements or misrepresent our services or
the services of our customers. They must also be honest and forthright in all of their
marketing activities, and be clear and accurate in our communications.
PERSONNEL DEPARTMENT
PERSONNEL DEPARTMENT HEIRARCHY
PERSONNEL
HUMAN HEAD
RESOURCE EXECUTIVE
HEAD OF HR
TEAM
ABOUT PERSONNEL DEPARTMENT

The personnel department of ProtoSence Technologies is
responsible for managing the company's human resources. This includes recruiting and hiring
new employees, conducting interviews, and organizing employee training and development
programs. The department also handles employee benefits and compensation, as well as
managing employee relations and ensuring compliance with labour laws and regulations. The
personnel department plays a crucial role in the success of the company by ensuring that it
has a skilled and motivated workforce that is able to deliver results and achieve its goals.

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OBJECTIVES
The personnel department of ProtoSence Technologies has several objectives. One of the
primary objectives is to ensure that the organization has the required number of employees
with the right skills to achieve its goals. The department achieves this by conducting regular
recruitment drives, both on-campus and off-campus, and by partnering with recruitment
agencies. The department is also responsible for developing and implementing training and
development programs that help employees acquire new skills and improve their existing
ones. Additionally, the personnel department is responsible for managing employee benefits,
such as health insurance, retirement plans, and paid time off.
Finally, the department plays a critical role in managing employee relations, including
resolving conflicts and promoting a positive work culture. Overall, the objectives of the
personnel department are focused on ensuring that ProtoSence Technologies has a motivated,
skilled, and productive workforce.
CODE OF CONDUCT
The personnel department of ProtoSence Technologies has a strict

code of conduct that all employees are expected to follow. This code of conduct includes
guidelines for professional behaviour, ethical conduct, and adherence to company policies.
Each employee is expected to maintain a high level of professionalism in all interactions with
colleagues, clients, and customers. Additionally, employees are expected to uphold the
company's ethical standards and avoid engaging in any behaviour that could be perceived as
unethical or illegal. The code of conduct also outlines the procedures for reporting any
violations of the code or other company policies.
By adhering to this code of conduct, the personnel department of ProtoSence Technologies

ensures a fair and professional work environment for all employees.

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SALES DEPARTMENT
SALES DEPARTMENT HEIRARCHY
STAFF
SALES
OPERATIONS HEAD
STAFF
SALES MANAGER
STAFF
SALES TEAM
HEAD
STAFF
ABOUT SALES DEPARTMENT
ProtoSence Technologies is a well-known software company that specializes

in developing various applications and software solutions that cater to the needs of different
industries. The company has a dedicated sales department that is responsible for generating
revenue and identifying new business opportunities. The sales team is comprised of
experienced professionals who possess excellent communication skills and a keen
understanding of the market. They work closely with clients to understand their requirements
and offer them the most suitable solutions. The sales department also collaborates with the
marketing team to create effective campaigns that promote the company's products and
services. Overall, the sales department plays a crucial role in driving the growth and success
of ProtoSence Technologies.

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OBJECTIVES
The sales department of ProtoSence Technologies has a number of

objectives that it aims to achieve. The primary objective is to generate revenue for the
company by selling its products and services to customers.
To achieve this, the sales department engages in a number of activities such as identifying
potential customers, developing sales strategies, and building relationships with prospects.
Another important objective of the sales department is to increase customer satisfaction and
loyalty. This is done by providing excellent customer service, addressing customer concerns,
and ensuring that products and services meet the needs of customers. The sales department
also plays a key role in promoting the brand and image of the company. By engaging in
various marketing and promotional activities, the sales team helps to build awareness about
the company and its products and services, and to position ProtoSence Technologies as a
leader in its industry. Overall, the sales department of ProtoSence Technologies is focused on
achieving its objectives by delivering value to customers and contributing to the growth and
success of the company.
CODE OF CONDUCT
The Code of Conduct of the Sales Department in ProtoSence Technologies
should be implemented and enforced to ensure ethical practices, protect the company's
reputation, and promote customer trust, while also taking into consideration the potential
negative impacts on employees' morale and motivation.
The sales department of ProtoSence Technologies has a set of policies that are designed to
ensure consistency and fairness in its operations. One of the key policies is that all sales
representatives must adhere to a strict code of ethics when dealing with clients. This includes
being transparent and honest about the products or services being offered, as well as
providing accurate pricing information. Another policy is that all sales representatives must
undergo regular training to keep up with the latest industry developments and best
practices. The

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department also has a policy of regularly monitoring customer satisfaction levels and taking
appropriate action to address any issues or concerns that arise. Additionally, the sales
department has a target-driven approach, which means that sales representatives are expected
to meet specific sales targets within a given timeframe. Overall, the policies of the sales
department of ProtoSence Technologies are focused on providing customers with the best
possible experience while also ensuring that the department meets its business objectives.
2.4 PRODUCTS AND SERVICES OF PROTOSENSE TECHNOLOGIES

PVT LTD.
The products and services offered by ProtoSense Technologies PVT Ltd are as follows:
 BACNET/TP ROUTER
 BACKNET MODBUS GATEWAY
 SDS AND MODBUS GATEWAY
 BACNETM-BUS GATEWAY
 BACNET-MS/TP GATEWAY
 ONLINE SERVICES
 General Purpose Embedded Computer Product
 Data Acquisition and Data Logger product
 Embedded System software development for 8-bit to 32-bit Microcontroller

products for both OS and OS-less systems.
 RTOS (Windows CE, FREE RTOS) application development.

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 PC/104 and other types of SBC modules and accessories with customized OS,
drivers and application development.
PRODUCTS PROFILE BACNET ROUTERS
BACnet routers are specialized devices that are used to connect

multiple networks based on the BACnet building automation protocol. By bridging different
networks and devices, BACnet routers provide a secure and efficient way to integrate
building automation systems with other automation and control systems. BACnet routers can
also be used to provide remote access to building automation systems and to provide
information on a variety of topics, such as system performance, energy consumption, and
energy efficiency. BACnet routers are available in a variety of form factors, from small,
embedded devices to larger, rack-mounted units. They are designed to be used in a wide
range of applications, from small commercial buildings to large industrial facilities. BACnet
routers support multiple protocols, including BACnet IP, BACnet MS/TP, and BACnet
Ethernet, and are capable of routing traffic between various networks, including those based
on other protocols, such as Modbus and Lon Works.
The routers can also be used to provide firewalls between networks, allowing for secure
access to the building automation system while preventing unauthorized access. Additionally,
the routers provide support for a variety of data types, including text, video, audio, and
graphics.

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 BACNET MODBUS GATEWAY
BACnet Modbus Gateway for Modbus Devices is an ideal solution for

those looking to integrate their Modbus devices into the BACnet building automation system.
This gateway simplifies the integration process by allowing easy communication between the
Modbus and BACnet systems, enabling both systems to communicate with one another.
The gateway allows the Modbus devices to be monitored, controlled and integrated with the
BACnet system, which can then be used to monitor, control, and manage the overall building
automation system. The gateway also enables the Modbus devices to be connected to the
BACnet system through a secure Ethernet connection, ensuring that all data transmission is
secure and reliable. The gateway also provides a reliable and secure connection between the
Modbus devices and the BACnet system, allowing for seamless and reliable communication
between them. The gateway also allows for the integration of Modbus devices into the
BACnet system, providing an easy and efficient way to integrate them into the overall
building automation system.

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
SERIAL DEVICE SERVER AND MODBUS GATEWAY
The use of a Modbus gateway with a Supervisory Data System (SDS) is

becoming increasingly popular in the industrial sector. Modbus is a popular protocol that is
used to communicate between various devices and components in a networked system. By
combining Modbus and SDS, companies can easily monitor and control their automation
systems. This type of system enables companies to effectively manage and analyse their data
in order to optimize their operations and improve productivity.
The Modbus gateway acts as a bridge between the SDS and the Modbus protocol, allowing
for communication between the two systems. This gateway enables data to be securely
collected and transmitted from the SDS to the Modbus protocol. This communication can be
used to monitor and control the system through various applications such as alarms,
warnings, and control of the various operations within the system. Additionally, the Modbus
gateway can be used to access data from the SDS, allowing for further analysis and
optimization.
Using a Modbus gateway with an SDS allows for a much more efficient approach to system
monitoring and control.
By having a direct connection between the SDS and the Modbus protocol, companies can
easily access and utilize their data in order to gain more insight into their operations.
Additionally, by having a secure connection, companies can be assured that their data will
remain secure and that their systems will be running optimally. In addition, by utilizing the

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Modbus gateway, companies can also take advantage of advanced features such as data
logging and advanced analytics, allowing them to make more informed decisions and better
manage their operations.

BACKNET MBUS GATEWAY
BACnet mbus gateway is a device that enables
communication between BACnet networks and Modbus devices. It is used to link devices
that use different communication protocols or technologies and to integrate them into a single
network. The BACnet mbus gateway is a powerful tool that can be used to connect Modbus
devices to a BACnet network. This gateway is designed to be compatible with the BACnet
protocol, allowing the Modbus devices to communicate with the BACnet network. The
gateway is designed to provide a secure connection between the two networks, ensuring data
integrity and reliable communication. With the BACnet mbus gateway, users can integrate
Modbus devices into a BACnet network, allowing for data exchange and control between the
two networks. The gateway provides a reliable and secure connection between the two
networks, allowing for efficient data transmission and control.

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Additionally, the gateway is designed to be compatible with BACnet network topologies and
protocols, ensuring that the Modbus devices can be integrated into the network without any
issues. The BACnet mbus gateway is a powerful and versatile device that can be used to
integrate Modbus devices into a BACnet network. It is a cost-effective solution that allows
users to integrate devices that use different communication protocols or technologies into a
single network, enabling efficient data exchange and control. The gateway provides a secure
connection between the two networks, ensuring data integrity and reliable communication.
With the BACnet mbus gateway, users can integrate Modbus devices into a BACnet network,
allowing for data exchange and control between the two networks, while maintaining a
secure connection.

BACNET-MS/TP AND MODBUS GATEWAY
BACnet MS/TP and Modbus Gateway are two of the

most commonly used communication protocols for connecting devices within a building
automation system.
BACnet MS/TP is a messaging protocol developed by ASHRAE that allows devices to

communicate with each other over a two-wire RS-485 local area network.

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SERVICES PROFILE
 GENERAL PURPOSE EMBEDDED COMPUTER PRODUCT
A General-Purpose Embedded Computer product is a compact

device that features extensive input/output peripherals, multiple network interfaces along
with expansion options, and is designed to operate reliably in harsh environmental
conditions. Such products are commonly used in a wide range of applications, including
industrial automation, medical equipment, transportation, and network communication
systems.
With their small form factor and rugged design, they can be easily integrated into various
devices and systems, saving space and reducing the need for maintenance. Additionally,
these embedded computers offer a high level of performance and low power consumption,
making them an ideal solution for applications that require continuous uptime and reliability.

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
DATA ACQUISITION AND DATA LOGGER PRODUCT
Data acquisition is the process of collecting and measuring data from

various sources, such as sensors, instruments, and other devices. This data is then stored and
analysed for later use. A data logger is a type of data acquisition device that is designed to
automatically collect and record data over time. Data loggers are commonly used in scientific
research, industrial monitoring, and environmental monitoring. They come in a variety of
shapes and sizes, from small, portable devices to large, rack-mounted instruments. Some data
loggers are also equipped with wireless communication capabilities, allowing them to
transmit data to a central database in real-time. Overall, data acquisition and data logger
products play an important role in many fields, providing valuable insights into a wide range
of phenomena.

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
EMBEDDED SYSTEM SOFTWARE DEVELOPMENT FOR 8 –
BIT TO 32 – BIT MICROCONTROLLER PRODUCTS.
Embedded system software development involves

designing and creating software for microcontroller products ranging from 8-bit to 32-bit.
This software is designed to work in real-time environments with limited resources, such as
memory and processing power. The software can be developed using different operating
systems (OS) or without an operating system (OS). The choice of OS or no OS depends on
the product requirements and the available resources. With the increasing demand for smart
devices and the Internet of Things (IoT), the development of embedded system software
plays a crucial role in bringing these devices to life.

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 RTOS (WINDOWS CE, FREERTOS) APPLICATION

DEVELOPMENT
RTOS (Real-Time Operating System) is a type of

operating system that is designed to handle real-time applications. Two popular RTOS
options are Windows CE and FreeRTOS. Application development for these RTOS systems
involves understanding the RTOS design principles, such as task scheduling, inter-task
communication, and memory management. When developing an RTOS application, it is
important to consider the real-time requirements of the application and ensure that the system
can meet these requirements. This involves carefully designing the system architecture,
selecting appropriate hardware and software components, and testing the system thoroughly
to ensure that it can operate reliably in a real-time environment. With the right skills and
tools, developers can create powerful and efficient RTOS applications that meet the needs of
a wide range of industries, including aerospace, automotive, medical, and
telecommunications.

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
PC/104 AND OTHER TYPES OF SBC MODULES AND
ACCESSORIES WITH CUSTOMIZED OS, DRIVERS AND
APPLICATION DEVELOPMENT
PC/104 and other types of Single Board Computer (SBC) modules

and accessories are widely used in various industrial and embedded applications due to their
compact size and high reliability. These SBC modules can be customized with specific
operating systems, drivers, and application development tools. This customization allows for
a more tailored solution that meets the specific needs of the user. With a customized OS, the
SBC module can perform specific tasks, run specific software, and operate in specific
environments.
Customized drivers can ensure compatibility with other devices and systems, while
customized application development tools allow for the creation of specialized software
applications. This flexibility makes PC/104 and other SBC modules a popular choice for
industrial automation, transportation, medical equipment, and many other applications.
2.5 COMPETITOR ANALYSIS
 PROTOCONVERT PVT LTD
Protoconvert PVT LTD is an innovative and dynamic software

development, hardware development and consulting company. We have proven
success and experience in manufacturing world-class scalable products in various
sizes for international customers. Their in-house products include IoT-enabled GPS
health tracking devices, home automation, AI/ML enabled facial recognition devices,
energy monitoring devices and more.

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 SANTELIQUIP
Santeliquip LTD is a one of the leading company in the field of engineering and
technology. The company specializes in designing and developing electronic products,
software applications, and hardware systems. They have a wide range of products and it
is running successfully when it comes to software and hardware solutions.
 VAYAM GROUPS
VAYAM GROUPS was founded on October 20, 2013 with the motto of providing
solutions to all technical problems. It currently consists of four companies,
Vayam technologies – engineering explored focuses on implementing technology to
engineering problems and providing alternative energy for the nations of the future.
Currently working on projects:
Power from waste and other alternative energy sources. Technology research and development
Centre.
 SISAI TECHNOLOGIES PVT LTD
Sisai Technologies is a startup operating in the fields of

industrial automation and industrial IoT. They provide cutting-edge technology solutions
for the industry.
Their expertise lies in embedded systems, digital signal processing (DSP), AI, machine
learning, and cloud computing. They bridge the gap between interdisciplinary technology
spaces.

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Sisai Technologies' goal is to provide their customers with better and more cost-effective
technology solutions to solve their complex business problems.
 SOLFINDER RESEARCH
Research, develop, test, maintain and benchmark the latest

technologies in the fields of computer hardware, software, accessories, electronics,
telecommunications, embedded systems, mechatronic systems and power supplies, and
provide products and services that meet the following needs: The purpose is that. Customers
and end-users meet in India and abroad. We also sell, lease, warehouse, trade, import, export,
market and promote such products and services.
2.6 PORTER’S FIVE FORCE MODEL
The five forces model, according to Porter, should be applied at the industry level; it is
not intended for use at the industry group or sector level. A market in which comparable
or closely related products and services are supplied to purchasers is what an industry is
described as at a lower, more basic level. Firms competing in a single industry should
do at least one five-force analysis for that industry.
THE FIVE FORCES:
• The threat of substitute products
• The threat of new entrants
• The intensity of competitive rivalry

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• The bargaining power of customers
• The bargaining power of suppliers

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2.6 PORTER’S FIVE FORCE ANALYSIS OF PROTOSENSE

TECHNOLOGIES LTD:
POTENTIAL
ENTRANTS
Consultants
Substitutes
SUPPLIERS BUYERS
COMPETITORS
LOCAL 
  SMALL
SUPPLIERS PROTOCONVERT
ERS SCALE
 LOCAL 
SANTELIQUIP COMPANIES
VENDORS  
SISAI LOCAL
 RAW TECHNOLOGIES COMPANIES
MATERIALS 
EDAC MULTITECH 
MANUFACT LOCAL BUSINESS
U RING
COMPANY
AGREEMENT
SUBSTITUTES
 Local
Readymad
e products
 International
embedded
products

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 THE THREAT OF SUBSTITUTE PRODUCTS:
Clients are more likely to move to alternatives in reaction to price rises when close
alternative products are available
 Buyer substitution tendency
 Relative price performance of alternatives
 Buyer switching costs
 Perceived product difference level
Substitutes are readymade embedded that can be used in local or international projects.
Major Companies and local suppliers that already have this equipment can enter this
market.
 THE THREAT OF NEW ENTRANTS:
Profitable marketplaces with high returns will attract businesses. As a result,

there will be a large number of new entrants, lowering profitability. Unless it's a
brand- new entry,
 Existence of entry barriers (patents, rights, etc.)
 Economies of product differentiation
 The value of a brand
 Capital requirements

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In the Software and hardware embedded market, the threat of new entrants is moderate.
New Software and hardware embedded companies are likewise planning to enter
this market through partnerships local firms.
 THE INTENSITY OF COMPETITIVE RIVALRY:
This is the most important predictor of an industry's competitiveness in most cases.

Rivals compete aggressively on occasion, and on other occasions, rivals compete on
non-price dimensions such as innovation, marketing, and so on.
ProtoSence Technologies is a well-established company in the technology industry.

They have been in business for over 15 years and have a strong presence in the market.
With the rapid growth of technology, they have faced an increase in competition from
other companies, both in their industry and in the wider market. This intense
competitive rivalry has forced ProtoSence Technologies to stay ahead of the curve,
offering innovative solutions, quality products, and competitive prices. They have
continually invested in research and development to create new products, allowing
them to keep their competitive edge. They have also built strong relationships with
their customers and stakeholders to maintain a competitive advantage. In order to stay
competitive, ProtoSence Technologies must continue to evaluate their strategies, invest
in new technologies, and remain agile with changing industry trends.

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 THE BARGAINING POWER OF CUSTOMERS:
When it comes to the bargaining power of customers

for ProtoSence Technologies, the power of the customer is strong. ProtoSence Technologies
is a leader in the software development industry, offering innovative and cutting-edge
solutions to customers around the world. As such, customers of ProtoSence Technologies
have the ability to leverage their bargaining power for the best possible deals. Customers can
demand a lower price for their software development projects and can also use their
bargaining power to negotiate better terms and conditions for their deals. They can also
demand better customer service and support from ProtoSence Technologies, which is
essential to get the best out of the software development services offered by the company.
Customers can also make use of their bargaining power to get discounts and other
promotional offers from ProtoSence Technologies, which can help them to save money in the
long run. All in all, the bargaining power of customers for ProtoSence Technologies is
strong, and customers can use it to their advantage to get the best possible deal.
 THE BARGAINING POWER OF SUPPLIERS:
The bargaining power of suppliers for ProtoSence Technologies is an

important factor to consider when assessing their competitive position in the market.
Suppliers have a significant influence on the pricing, quality and quantity of inputs used by
ProtoSence Technologies. They can also affect the speed of delivery, customer service and
other business operations. In order to remain competitive, ProtoSence Technologies must
ensure that its suppliers are providing quality inputs at competitive prices. The company
should also make sure that its supply chain is efficient and can meet customer needs in a
timely manner. Furthermore, the company should strive to maintain positive relationships
with its suppliers in

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order to ensure that it can benefit from their expertise and resources. By leveraging the
bargaining power of suppliers, ProtoSence Technologies can achieve a competitive
advantage in the market and ensure that its customers receive the best products and services.
2.7 SWOT ANALYSIS
ProtoSence Technologies is a leading provider of innovative technology

solutions for businesses across the world. Its portfolio of products, services and solutions is
designed to meet the ever-evolving needs of its customers. By leveraging its experience in
technology, ProtoSence Technologies has developed a comprehensive SWOT analysis to
provide an overview of its strengths, weaknesses, opportunities and threats.
 STRENGTHS:
ProtoSence Technologies has a strong reputation for providing reliable, innovative and cost-
effective solutions that are tailored to the specific needs of its customers. It has a highly
experienced and dedicated team of professionals who are experts in their respective fields.
The company has a wide range of products and services that are designed to meet the
changing needs of its customers. It also has an effective distribution network across the
globe, which enables it to quickly deliver its products and services to its customers.
 WEAKNESSES:
Even though ProtoSence Technologies quite old to the market, which makes it vulnerable to
competition from larger, more established companies.

TECHNOLOGIES
Its products and services may also not be as robust or as feature-rich as its competitors.
Additionally, the company may lack the resources or capabilities to quickly adapt to the
changing needs of its customers.
 OPPORTUNITIES:
ProtoSence Technologies has the potential to capitalize on the growing demand for
innovative technology solutions, as more businesses are looking for ways to stay ahead of
their competition. It also has the opportunity to expand its product and service portfolio to
meet the needs of its customers, as well as explore new markets.
 THREATS:
ProtoSence Technologies faces the threat of competition from larger, more established
companies that have more resources and capabilities. Additionally, the company may not be
able to keep up with the changing needs of its customers, resulting in a decrease in market
share. Furthermore, the company may be at risk of losing customers due to new or better
products and services offered by its competitors.

TECHNOLOGIES
CHAPTER – 3
RESEARCH DESIGN

TECHNOLOGIES
3.1 INTRODUCTION
Research design is a set of methods and procedures utilized in collecting and analyzing
measures of the variables laid out in the research problem.
Creating a search topic explains the sort of research (experimental, survey research,
correlational, semi-experimental, review) and its sub-type (experimental design, research
problem, descriptive case-study) within the research problem.
According to Kerlinger
“Research design is that the plan, structure, and strategy of investigation conceived so on
obtain answers to research questions and to regulate variance”.
3.2 STATEMENT OF THE PROBLEM
This study attempts on analyzing marketing strategy that has an impact of sales adopted
ProtoSense Technologies
3.3 NEED OF THE STUDY
 To understand the marketing strategies adapted by ProtoSense Technologies.

 To understand the planning and execution of the marketing strategies.
 To suggest means and ways of improving the good strategies and focus on weak
strategies.

TECHNOLOGIES
3.4 SCOPE OF STUDY
1. Formulation of marketing strategy
2. Effectiveness towards running of company
3. The benefits gain by the company
4. Determination of customer satisfaction
3.5 OBJECTIVES OF THE STUDY
 To know the different marketing strategies adopted by ProtoSense

Technologies.
 To study the design and execution of the marketing strategies.
 To understand the functions of selling department.
 To study the association between marketing strategies and sales.
3.5.1 METHODOLOGY
 Methodology may be a system of methods utilized in a specific area or an

activity.
3.5.2 SAMPLE METHOD

 In this project, an exploratory design methodology is adopted. Exploratory
design methodology refers to gathering data both through primary data within
the sort of questionnaire and secondary data within the sort of website reviews

TECHNOLOGIES
3.5.3 TOOLS FOR DATA COLLECTION METHOD

There are two sorts of data collection method used here they are;
 Primary Data
 Secondary Data
PRIMARY DATA
 These data are collected first hand by the researchers, the info is collected
directly from the person within the sample population. In this project research
the gathering of knowledge is in questionnaire form.
SECONDARY DATA
 The data which has been gathered earlier for other purposes are secondary data.
This data is from websites, Research papers (Google).
3.5.4 RESEARCH APPROACH

The various ways of Research approaches are
 Case study
 Inductive approach

TECHNOLOGIES
3.5.5 CONTACT METHODS
 Mail Questionnaire
 Internet
3.5.6 STATISTICAL TOOLS USED FOR THE STUDY
 Bar graph
 Pie chart
3.6 LIMITATIONS OF THE STUDY
 Questionnaire method involves some uncertainty of response. Co-operation on

a part of information; in some cases, was difficult to presume.
 The study may lack accuracy because the information supplied by the
informants could also be incorrect.

TECHNOLOGIES
3.7 CHAPTER SCHEME:
CHAPTER 1: Introduction
This chapter provides a brief introduction about theoretical study or market domain,
industry analysis including various aspects.
CHAPTER 2: Company profile
This chapter gives an in-depth knowledge about the company organizational

structure, departmental structure, products and services, SWOT analysis and model.
CHAPTER 3: Research Design
This chapter deals with the concepts of research design such as Statement of the problems,
objectives, scope, need of the study, research methodology.
CHAPTER 4: Framework of analysis
This chapter includes tabulation of date, study and interpretation of the information
collected and presented in graphical form.
CHAPTER 5: Summary of findings, Suggestions and Recommendations
This chapter concludes the project report. It comprises of the findings and
conclusions of the study and various recommendations and suggestions that can
be made.

TECHNOLOGIES
CHAPTER – 4
FRAMEWORK OF ANALYSIS

TECHNOLOGIES
FRAMEWORK OF ANALYSIS
4.1) Table showing the age of respondents
Age Respondents Percentage

• •
20 – 25 4 13%
• •
25 – 35 8 27%
• •
35 - 45 9 30%
• •
Above 45 9 30%
• •
Analysis: From the above it can be viewed that the age of 4 respondents is in between 20
to 25, the age of 8 respondents is in between 25 to 35, the age of 9 respondents is in
between 35 to 45 and 9 respondents are above 45 age.

TECHNOLOGIES
GRAPH 1.2
Age
35%
30%
25%
20%
Age
15%
31% 29%
28%
10%
12%
5%
0%
20 - 25 25 -35 35 - 45 Above 45
Interpretation: From the above data analysis we can understand that most of the workers
are above 35 to 45 age. 12% of 20-25 age. 28% of 25-35 age and 29% of above 45 age.

TECHNOLOGIES
4.2) Table showing the percentage of each gender respondents

Gender Respondents Percentage
• •
Male • 20 • 67%
Female 10 33%
• •
Total 30 100%
• •
Analysis: From the above it can have shown that the majority of respondents are male
i.e.; 67% are male and females are 33%.

TECHNOLOGIES
GRAPH - 4.2
Gender
80%
70%
60%
50%
40%
Gender
67%
30%
20%
33%
10%
0%
Male Female
Interpretation: From the above analysis it can be understood that majority of the staff
are males.

TECHNOLOGIES
4.3)Table showing the Income level of the respondents(in thousands)
Income Respondents Percentage
5000-10000 5 16%
10000-12000 10 33%
12000-15000 9 30%
150000-20000 4 13%
Above 20000 2 8%
Analysis: From the above table it can be analyzed that 16% of the respondents earn
5,000- 10000, 33% of the respondents earn 10000 to 12000, 30% of employees earn
12000 to 15000, 13% of respondents earn 150000 to 20000 and 8% of the respondents
earn above 20000.

TECHNOLOGIES
GRAPH - 4.3
40
35
30
25
20
Income level
15 30
33
10
16
13 8
5
12500-40004000-6000 6000-8000 8000-10000Above 10000
Interpretation: From the above data analysis it can be interpreted that employees of
Protosense Technologies have a good income level as they are majorly getting paid more
than 15000.

TECHNOLOGIES
4.4) Does Protosense Technologies have an active Marketing Department?
Respondents Percentage
YES 29 97%
NO 1 3%
Analysis: From the above table it can viewed that 97% of the respondents say that
Protosense Technologies has an active marketing department whereas only 3% of people
believe it doesn’t have one.

TECHNOLOGIES
GRAPH -4.4
Marketing Dept
120
97
100
80
60
40
20
Yes No
Interpretation: From the above data analysis it can be interpreted that ProtoSense
Technologies has a very good marketing department as majority of them said yes.

TECHNOLOGIES
4.5) How often does the departmental meeting take place to update the marketing
strategies of ProtoSense technologies?
Time duration Respondents Percentage
Once in every 15 days 26 87%
Once in a month 2 6%
Once in a quarter 1 4%
Once in 6 months 1 3%
Analysis: From the above data it can be shown that 87% of respondents think that
departmental meeting takes place once in every 15 days where 7% think it happens
once in a month and 3% once in a quarter and only 3% think it happens once in 6
months.

TECHNOLOGIES
GRAPH – 4.5
100%
87%
90%
80%
70%
60%
50%
40%
30%
20%
10%
6%
4%
3%
0%
Once in every 15 daysOnce in a month Once in a quarter Once in 6 months
Interpretation: By seeing the above graph it can be known that departmental

meetings take place very often that is once in every 15 days because ProtoSense
Technologies updates its Marketing strategies very often and also to keep all the
employees focused towards organizational goal.

TECHNOLOGIES
4.6)Do you agree that the marketing strategies of the company are updated as
and when political changes or government policies change?
Strongly Agree 24 80%
Agree 5 17%
Neither agree nor disagree -
Disagree -
Strongly Disagree 1 3%
Analysis: From the above data we know that majority of employees that is 80%
strongly agree that marketing strategies of the company are updated as and when
political changes or government policies change whereas 17% agree to the statement
whereas 3% strongly disagree to the statement.

TECHNOLOGIES
GRAPH 4.6
90
% 80%
80
%
70
%
60
%
50
%
40
%
30
%
20
%
18%
10
% 2%
0%
Strongly Agree Agree Neither agree DisagreeStrongly disagree

nor disagree
Interpretation: By seeing the over graph we definitely know that ProtoSense

Technologies updates its marketing strategies as and when political changes or
government policies change because for an export organization it is very
important to cope up with the government.

TECHNOLOGIES
4.7)Do you agree that the marketing strategies of ProtoSense Technologies

differ while making business with different local companies
Strongly Agree 20 67%
Agree 8 27%
Neither agree nor 1 3%

disagree
Disagree -
Strongly Disagree 1 3%
Analysis: From the above numerical data it is shown that 67% employees
strongly agree that marketing strategies differ from country to country, 27%
employees agree, 3% employees are neutral, and only 3% employees strongly
disagree.

TECHNOLOGIES
GRAPH – 4.7
70% 67%
60%
50%
40%
30%
27%
20%
10%
3%
3%
0%
Strongly Agree Agree Neither agree Disagree Strongly Disagree

nor disagree
Interpretation: From the above graph we understand that the marketing

strategies of ProtoSense Technologies differ while making business with
different countries because different strategy should be implemented to different
countries based on its economy, demand and adaptability.

TECHNOLOGIES
4.8) Does ProtoSense Technologies plan to undertake field survey?
YES 29 97%
NO 1 3%
Analysis: From the above data we can consent as 97% of respondents said yes
and 3% said not to the statement of ProtoSense Technologies plan to
undertake filed survey.

TECHNOLOGIES
GRAPH 4.8
Field survey
120%
100% 97%
80%
60%
40%
20%
3%
0%
YES NO
Interpretation: From the above graph we are sure that ProtoSense

Technologies does field survey as 97% of people have a positive
response.

0
TECHNOLOGIES
4.9) your company product-oriented or market oriented?
Product Oriented 29 97%
Market Oriented 1 3%
Analysis: From the above data we can see that majority of people that is 97%
believe that the company is product oriented.

1
TECHNOLOGIES
GRAPH 4.9
120%
97%
100%
80%
60%
40%
20%
3%
0%
Product Oriented Market Oriented
Interpretation: From the data analysis we know that ProtoSense Technologies is a

product oriented company.

2
TECHNOLOGIES
4.10) How effective are the marketing strategies of with regards to sales?
Extremely Effective 28 93%
Effective 2 7%
Neither effective - -
norineffective
Ineffective - -
Extremely ineffective - -
Analysis: From the above table it can be shown that 93% of people have selected
extremely positive and 7% have selected effective.

3
TECHNOLOGIES
GRAPH 4.10
Marketing Strategies with regards to Sales
100
%
90%
80%
70%
60%
50%
40%
30%
20%
Percentage
10%
0%
Extremely Effective Neither IneffectiveExtremely

Effective effective nor ineffective
ineffective
Interpretation: From the above graph it can be interpretive that the marketing
strategies of ProtoSense Technologies with regards to sales is extremely effective
in the organization.

4
TECHNOLOGIES
CHAPTER -5
SUMMARY OF FINDINGS, SUGGESTIONS AND

RECOMMENDATIONS

5
TECHNOLOGIES
FINDINGS, CONCLUSION AND SUGGESTION.
• Understanding the importance of marketing strategies in ProtoSense Technologies.
• ProtoSense Technologies has an active marketing department.
• Understanding that ProtoSense Technologies conducts departmental meetings once

in 15 days to update marketing strategies if required.
• As ProtoSense Technologies is government recognized so the marketing strategies

adapted by them should change as and when there is a change in governmental
policies.
• ProtoSense Technologies does field survey before starting its any project so that it
can gain knowledge about the country and its working behavior.
• ProtoSense Technologies is a product-oriented company.
• Marketing and sales department yields more profit to the company.
• Even though ProtoSense Technologies is a private organization they undertake other

projects to increase their market share in the market.
• Marketing mix of ProtoSense Technologies is very effective.
• ProtoSense Technologies advertises its products and services by all means that is
through Calling and Email.
• ProtoSense Technologies takes customer feedback very often and also has a very
good customer database.

6
TECHNOLOGIES
5.2 CONCLUSION:
It was a knowledge enhancing experience to visit a private sector company. It helped in

gaining a practical exposure, vast knowledge and taught how an organization operates.
During this unique experience it was realized that marketing strategies contribute huge for the
company to in survive in the market. Learning the strengths, weaknesses, opportunities and
threats of the company through keen observation and understanding that the company not
only concentrates on having very effective marketing strategies but also has lot of concern
towards customer feedback, the process of work.
Learned how marketing strategies can define growth of any organization and also how it can
have impact on sales. ProtoSense Technologies is a good working place with all the accurate
facilities provided which would keep the employees satisfied. Marketing Strategies is the
plan of action designed both effectively and efficiently to promote, advertise and have a
better sale of product or service. Overall ProtoSense Technologies has effective marketing
strategies that help them to differentiate them with competitors.

7
TECHNOLOGIES
5.3 SUGGESTIONS:
• It will be great if ProtoSense Technologies creates brand awareness about the

company and as they are very effective export marketers.
• It is recommended that ProtoSense Technologies be flexible in its marketing

strategies.
• It will be in the company’s interest if it focuses more on vocational trainings as that

is a different positive factor of the organization.
• It is preferable that ProtoSense Technologies must have a branch in other local

places so that more business can be generated as it is the region that provides more
profit to the company.
• It is recommended to organization to have an expert who has a good knowledge

about tender systems as majority of the projects are open for Engineering projects so
that it can be beneficial to the company.
• It is recommended that ProtoSense Technologies must concentrate on digital

marketing to attract more number of clients.

8
TECHNOLOGIES
BIBLIOGRAPHY

9
TECHNOLOGIES
WEBSITES:
 https://www.protosensetech.com
 https://www.ibef.org/research/case-study/india-s-
electronics-manufacturing-and-export-market
 https://blog.bizvibe.com/blog/largest-electronics-
companies
 https://www.eletimes.com/indian-electronic-industry-the-
factors-driving-indias-electronics-industry
 https://indiaai.gov.in/article/building-designing-
semiconductors-where-does-india-stand
 ARTICLES AND REFERENCES

https://indiaai.gov.in/article/building-designing-
semiconductors-where-does-india-stand

0
TECHNOLOGIES
ANNEXURE
1) Age
20 - 25- 35- Above 45

25 35 45
2) Gender
 Male
 Female
3) Income per month
Below 5000 to 10000 to 12000 to 15000 to Above 2000

10,000 10000 12000 15000 20000
4) Does ProtoSense Technologies have an active Marketing Department?
 Yes
 No
5) How often do the departmental meetings take place to update the marketing
strategies of the company?
 Once in every 15 days
 Once in a month
 Once in a quarter
 Once in 6 months

1
TECHNOLOGIES
6) Do you agree that the marketing strategies of the company are updated as and when
political changes or government policies change?
 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree
 Strongly disagree
7) Do you agree that the marketing strategies of ProtoSense Technologies while making
business with different local companies?
 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree
 Strongly disagree
8) Does ProtoSense Technologies plan to undertake field survey?

 Yes
 No

2
TECHNOLOGIES
9) Is your company product-oriented or market oriented?

 Product-Oriented
 Market-Oriented
10) How effective are the marketing strategies of ProtoSense Technologies with regards
to Sales?
 Extremely Effective
 Effective
 Neither Effective nor Ineffective
 Ineffective
 Extremely Ineffective

3
SJB COLLEGE OF MANAGEMENT 11
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CHAPTER - 1

1.1 THEORETICAL BACKGROUND OF ‘MARKET’ DEFINITION

Diverse approaches to showcase. An organization that needs to function in a wide advertise

Nowadays dealer is embracing target promoting because it is accommodating in spot

SJB COLLEGE OF MANAGEMENT STUDIES 2

The product is deemed to meet the purchaser's requirements. It can be a tangible or

SJB COLLEGE OF MANAGEMENT STUDIES 3

When launching a product, an organization should be aware of the interpretation of

SJB COLLEGE OF MANAGEMENT STUDIES 4

SJB COLLEGE OF MANAGEMENT STUDIES 5

Brief records of strategic advertising:

Highlighting on quantification and methodical modelling, lower

2) Long Range Planning:

Administrative highlight become to expect enlargement and cope

SJB COLLEGE OF MANAGEMENT STUDIES 6

Organizations have to find out the correct in shape inner an

4) Strategic Marketing Management:

MARKETING STRATEGIC PLANNING

SJB COLLEGE OF MANAGEMENT STUDIES 7

product offerings, and promotional strategies. The process of creating a strategic

ADVANTAGES OF MARKETING STRATEGIES

SJB COLLEGE OF MANAGEMENT STUDIES 8

A marketing strategy is a goal-oriented plan aimed at achieving specific goals

SJB COLLEGE OF MANAGEMENT STUDIES 9

SJB COLLEGE OF MANAGEMENT STUDIES 11

SJB COLLEGE OF MANAGEMENT STUDIES 12

 DIS-ADVANTAGES OF MARKETING STRATEGIS

Marketing strategy can be a complex and time-consuming process. Before you

Additionally, it is important to continuously monitor and adjust your marketing strategy to

SJB COLLEGE OF MANAGEMENT STUDIES 14

Marketing strategy is an expensive undertaking for businesses of all sizes. This

Targeting is one of the most important parts of a successful marketing strategy.

SJB COLLEGE OF MANAGEMENT STUDIES 15

Marketing strategy is an expensive undertaking for businesses of all sizes. This

Targeting is one of the most important parts of a successful marketing strategy.

SJB COLLEGE OF MANAGEMENT STUDIES 17

 FINDING DEMANDS ARE DIFFICULT IN MARKETING STRATEGY

A marketing strategy is an integral part of a successful business. It is about

SJB COLLEGE OF MANAGEMENT STUDIES 19

1.2 INDUSTRY PROFILE

INDIAN ELECTRONIC MANUFACTURING INDUSTRY

SJB COLLEGE OF MANAGEMENT STUDIES 21

INDIAN ELECTRONIC MANUFACTURING INDUSTRY

SJB COLLEGE OF MANAGEMENT STUDIES 23

GLOBAL PLAYERS OF ELECTRONIC MANUFACTURING SECTOR

SJB COLLEGE OF MANAGEMENT STUDIES 25

INDIAN ELECTRONIC MANUFACTURING INDUSTRY COMPANIES

SJB COLLEGE OF MANAGEMENT STUDIES 26

SJB COLLEGE OF MANAGEMENT STUDIES 27

2.1 COMPANY HISTORY

Their commitment to the advancement of software technology and customer service is

SJB COLLEGE OF MANAGEMENT STUDIES 28

SJB COLLEGE OF MANAGEMENT STUDIES 29

PROFILE OF PROTOSENSE TECHNOGIES

Name of the Company: ProtoSense Technologies

Founded in: 2008

Headquarters: Bangalore, Karnataka

Owner: Pramod Pandeshwar

CEO: Vijayendra Pandeshwar

Industry: Electronics manufacturing

ProtoSense Technologies deploy their own team of highly

SJB COLLEGE OF MANAGEMENT STUDIES 31

The world of technology is complex and ever-evolving. It involves a

2.2 COMPANY VISION AND QUALITY POLICY