KYAMBOGO UNIVERSITY

SCHOOL OF MANAGEMENT AND ENTERPRENUERSHIP

BACHELOR OF BUSINESS ADMINSTRATION
DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE UNIT: Entrepreneurship skills
LECTURER: MR TUKEI
ASSIGNMENT: GROUP COURSE WORK
DATE:15TH JULY 2022

NAME REGISTRATION SIGN

NUMBER
SENYONDWA HABIIBU 20/U/BKE/5069/PE
ANIITA PATIENCE MASUNZU 20/U/BKE5083/PE
KEBIRUNGI JOAN 20/U/BKE/5054/PE
ASIIMIRE OWEMBABAZI 20/U/BKE/5020/PE
MUGANDA PHINA 20/U/BKE/5085/PE
AKAMPULIRA BIIRA PHIONAH 20/U/BKE/4940/PE
SEMUGABI YUNUSU 19/U/BKE/9931/PE
QUESTION
Think within kyambogo university any business idea that can make for your group 30 dollars in
three months. Support your business idea with concrete evidence in terms of;
a) Products you intend to offer, how they can stay competitive.
b) Customers you intend to serve, how big is the number?
c) Prices that you think will be acceptable.
d) Customer problems you will be addressing
e) Marketing strategies you will adopt.
f) And unique advantages you will have over others
 FAST AND FINE FRUITS
ENTERPRISE.

LOCATED INFRONT OF RAC, KYAMBOGO UNIVERSITY

PROMOTER OF THE BUSINESS.

SENYONDWA HABIIBU

fastandfinefruits@gmail.com

On 7TH July 2022

INTRODUCTION
The name of the business is first and fine fruits enterprises and its’s located in Kyambogo
university at fruit Centre opposite Stannic bank.

COMPANY OVERVIEW
First and fast fruits enterprise is partnership business with unlimited liability is located in front of
RAC building Kyambogo university which is opposite the computer dealing. It has been
invented by Senyondwa Habiibu partnership with Kebirungi Joan, Muganda Phina, Anita
Patience, Biira Phionah, asiimire owembabazi and semugabi Yunusu.
First and Fine Fruits Enterprise is so far a small-scale business dealing in fruits mainly jackfruits,
watermelon, passion fruits, oranges, lemons mangoes, avocado, straw berry, apples, pawpaw
among others. Beetroot among others with a major objective of increasing the wellbeing of
students by providing vitamin c as well as strengthening the immune system of our clients.

in passion fruits, mangoes, jackfruit, pineapples, watermelon, grapes, oranges, lemon,

strawberry, yellow bananas pawpaw’s, apples and a few juices from these fruits.

THE PRODUCT PLAN.

The following are the products we intend to offer.

Singles packet.
This contains only one type of fruits for example a packet containing jackfruits only, watermelon
only apples only.

Two in one packet.

This contains two types of fruits in a single packet for example jackfruits and water melon in one
pack, apples and jackfruits, water melon and oranges among others
Three in one packet.
This contains three fruits in a single packet for example watermelon, apples, and pineapples in a
single packet, grapes, strawberry and apples in a single packet among others.

Variety.
This contains more than three types of fruits for example pineapples, mangoes, oranges,
jackfruits and strawberry in a single packet.

Lemon juice.
This juice is a mixture of lemon, avocado, water, lemon grass, and oranges

Passion fruit juice

This is a mixture of water, passion fruit and little sugar crystals
Whole product
This is where a client is given a product in its original form for example selling apples without
being dissected into pieces, selling uncut pineapples among others.
This is how our product is going to stay competitive
Students like classy and good quality products and this is something we are to produce hence our
advantage. By producing many flavors enough for our clients.
Attractive and competitive packaging plan for our fruits is also another advantage.
We need to get our raw materials from cheap sources so that we increase on our return margin.
Persuasive advertisement on campus premises, physical and online is key to outcompete possible
competitors.
By making different fruit packages of different prices starting from 500shs.
Ensuring door to door delivery services to students’ halls of residence and lecture rooms where
possible.
Training our labor force to produce high quality products.
Financial availability from our own equity shall be an advantage to the business.

The customers we intend to serve;

Our customers shall largely be students both on day and evening program majorly in halls of
residence like Mandela, Kulubya, North Hall, Nanziri and Pearl, and other students at their
faculties, students Centre, who will constitute about 85% of our customers, 15% shall be the
Kyambogo staff. It’s evident that our customers shall be easily reached. And an estimated
population 35,000 people and with our target population being 17,000.
Our customers basically may make purchase decisions highly basing on the price and quantity of
the products. However, a few are also interested in the quality of the product. With this analysis,
I believe within one month, many of them will have appreciated our products.
Prices that might be acceptable;
The prices of our products are listed down but there will be a 10% on each product for those
making orders in large quantity. However, there won’t be credit sales at the beginning of the
business.
 Product Price (shs)
Single packet 500
Two in one 1000
Variety 1500
Lemon juice 1000
Passion fruit juice 1000

CUSTOMER PROBLEMS WE WILL BE ADDRESSING

Providing health solutions in terms of nutritious fruits which give vitamin c to our customers.
Bringing about economic change amongst ourselves.
Providing to them more quality services inform of high-quality fruits.
Fruit services in the university being few thus coming in to increase the quantity available and
create variety.
Providing well packaged fruits and juices to clients that can be carried from one place to the
other.
Providing cheaper products of high quality to clients in comparison to what is provided by the
competitors.

MARKETING STRATEGIES THAT ARE TO BE USED BY OUR BUSINESS.

Understanding the market place.

As a first step, we understood the customers’ needs and wants for example, the needs that fall in
different categories ranging from food, clothing and shelter but the main need of our concern was
providing food in form of fruits, also the want was to be quenching thirst in which we provided
juice. And the demand for these needs and wants was backed by them willing to buy and pay.
Thus, customer satisfaction was reached beyond their expectation.
Design a customer driven marketing strategy.
To design a winning customer driven marketing strategy, we answered two important questions;
what customers will we serve? In selecting the customers to serve, we divided the market into
segments of customers and selected the segments to target. This was to help us select customers
that we can serve well and profitably. For example, kyambogo students who like classy things,
lecturers among others. The second question was how can we serve these customers best? We
differentiated from our competitors for example dealing in a variety and having unique
packaging.
Preparing a marketing plan and program.
We started by making our marketing strategy outlines for the customers we will serve and how it
will create value for them. For example, we intend to offer fruits which are nutritious with
vitamin c hence good for their health.
Building customer relationships.
Customer relationship management is perhaps the most important concept of marketing. It is the
overall process of building and maintaining profitable customer relationships by delivering
superior customer value and satisfaction. It deals with all aspects of acquiring, keeping and
growing customers for example through the fruits customers gain a number of benefits such as
nutrition, reliable packaging, safe delivery which makes them all feel important hence creating
customer relationship with the seller.
Capturing value from customers.
The final step involves capturing customer value in form of current and future sales, market
share and profits. By creating superior customer value through offering our quality fruits and
juice, we shall be able to highly satisfy customers who will stay loyal and buy more.
Unique advantages we will have over others.
Our products shall suit all, classes of people in terms of prices, quantity and variety since we
have products starting from as low as shs500.
Our products shall be available and accessible by all students at any time in Kyambogo
university
Our products shall be of high quality with high quality packaging.
Our products shall be directed to fulfilling the customers’ tastes and preferences.
THE THREE MONTHS DAILY SALES TO MAKE 30 DOLLARS WITH IN THIS
PERIOD.

Product Attracting Market Unit Daily Sales Costs profit

Type feature share 0f price Sales Amount incurre (shs)
the (shs) units (shs) d
targeted (shs)
market
(%)
Single packet Enjoying 90 500 80 40000 35,000 5,000
much of your packets
choice
Two in one Enjoying two 80 1000 40 40000 60,000 (10,000)
fruits in one packets
packet
Three in one Enjoying 70 1000 40 40000 40500 500
three fruits in packets
one packet
variety Enjoying a 50 1500 30 45000 39,800 5,200
variety of packets
 fruits in just
one packet
Lemon juice Nutrients in it 20 1000 10 10000 20,000 (10,000)
liters

Passion fruit
The 60 1000 20 20000 9,500 10500
juice incredible liters
taste
TOTAL NET PROFIT =1,200

therefore in three months 1200 daily profit *90= 108,000 approximately 30dollars
REFERENCES
1. Mr. Norman Charles 2. Mr. Ndugwa Simon
Director sharp signage supervisor sharp signage
+256777892465 +256704736055