BUSINESS PLAN WORKSHEET

Executive Summary

MISSION STATEMENT: (What does the company and its owners stand for)

The mission of our business is to offer competitive prices and great food. We intend to
make enough profit to finance continued growth and development in quality products. We also
maintain a friendly, fair, and creative work environment, which respects diversity, new ideas,
and hard work. Our aim is to provide comfortable atmosphere for our clients who seek a fun
“gourmet” experience outside restaurants.

OBJECTIVES: (Specific goals that can be measured… ie: “To obtain 3 new clients a month”)

 To improve customer satisfaction and service.

 To attract and retain the best people.
 To develop and use a customer database.
 To expand into a number of outlets by year three.

KEYS TO SUCCESS: (3 or 4 things you must do well to achieve your objectives)

To succeed in this business we must:

 Create a unique, innovative, entertaining menu that will differentiate us from the rest of the
competition.

 Control costs at all times, in all areas and implement a conservative approach to growth
policy.
 Sell the products that are of the highest quality, as well as keeping the customers happy with
all of our product.
 Provide 100% satisfaction to our customers and maintaining the level of excellent services
among other competitors.

REQUEST FOR FUNDING: (Include start-up cost, marketing/sales/inventory cost)

 Property – 1.2 Million
 Constructing – 800,000
 Labor – 600,000
 Purnishing – 1 Million
Working Capital – 3.6 Million

RETURN ON INVESTMENT: (How will investors be paid back)

There are several options for repaying investors. They can be paid back based upon their
percentage of ownership, or they can be paid back at a “preferred rate” of return. The goal is to
have a high ROI. It is usually represented as a ratio and obtained by dividing the gain earned
from the investment by the investment amount..
 BUSINESS PLAN WORKSHEET

The Company

OWNERSHIP: Which business structure did you choose and why?

Sole Proprietor Limited Liability Company Partnership C Corp
S Corp 501 3C Nonprofit

REASONS YOU CHOOSE THIS BUSINESS STRUCTURE:

Partnership is a slightly expanded version of a sole proprietorship. It’s similarly easy to

form, and best for two or more people who want to formally agree to be business partners, and
start a business together. One of the major advantages of a partnership is the tax treatment it
enjoys. In partnership you’ll both contribute to the business in some way, and share in both
profits and losses.

HISTORY: (For Start-up, explain why you choose this business)

We’ve all made a decision to start-up business together. Because we want to create an
appealing food and entertaining environment with unbeatable taste and quality at an exceptional
price. Without hesitation we planned to come up with a start-up idea of which food are for
everyone.

PRODUCTS & SERVICES

PRODUCTS/SERVICES SUMMARY:

We offer a healthy breakfast and lunch menu, desserts, drinks, and take-out prepared
dishes. Breakfast and lunch will include such items as omelettes, toast, pancake, okoy, ham,
bacon, bananas, plus coffee, juice and water.

LIST OF CLIENTS, PREVIOUS & EXISTING: (Name of Client, Amount of Purchase, date
of sale/service)
Name of Client Amount of Purchase Date of sale/service
John Brix Cabig Php 375 January 14, 2019
Ella Dela Cuadra Php 120 January 14, 2019
Kriselda Cruz Php 460 January 16, 2019
Carlo Manuel Php 290 January 18, 2019
Sheena Dela Riva Php 585 January 18, 2019
Akia Mae Santos Php 420 January 21, 2019
Karina Delos Reyes Php 750 January 23, 2019

PRICES/FEES/CONTRACTS: (What do you charge and why)

Our food will cost you much cheaper than other food stall. You can have your breakfast
or lunch for only Php 80.00. You can avail omelettes, toast, pancake, okoy, ham, or bacon for
only Php 80.00. We are offering free water or you can buy our bottled water for only Php 15.00.
You can grab our fresh bananas for only Php 25.00 per piece. While our coffee and juice will
cost you Php 45.00.
 BUSINESS PLAN WORKSHEET

Product/Service Summary

PRICES/FEES/CONTRACTS: What do you charge and why?

We establish a selling price for a product which is affordable but new to human taste.

MARKETING ANALYSIS
List all the different types of customer that exist for your product/service

1.) Senior Citizens

2.) Students/Children
3.) Locals
4.) Employees
5.) Teachers
6.) Teens

TARGET MARKET SEGMENT: (List the Three Best or Ideal Customers)

1.) Senior Citizens
2.) Students/Children
3.) Locals

RISK ANALYSIS: (List all weakness and threats your business faces, plus explain how you
will overcome each threat)

1.) Product can’t be created as is, to cognize the potential use of coconut, cabbage and sweet
potato as healthy substitute.
2.) It is not yet popular since it’s new for people’s eyes. However, we make sure that it is tasty
and remarkable so that the customers will patronize our products.
3.) Lack of money to create the extraordinary product that’s why we will use alternatives which
is a lot cheaper than other ingredients but high quality and delightful.
 BUSINESS PLAN WORKSHEET

12 Month Marketing Plan

Your 12 month marketing plan should outline what marketing strategies you will implement so
that you can achieve your profit goals. Explain clearly how much income or how many clients
you want to have at the end of this 12 month marketing plan?

Our target customer are students, whether it is male or female. We are expecting to have
atleast 300 customers at the end of the week or more than 14,000 customers in 12 months. Our
aim is to make a profitable relationship with our customers by reaching atleast Php 150,000 a
month. Our employees or the group itself will do their best to reach the quota or target revenue.

KEY MARKETING ACTIVITIES

List, (by title only) each marketing activity to be implemented over the next 12 months.
1.) Blogging
2.) Direct email
3.) Social media
4.) Cold-calling
5.) Coupons
6.) Poster

MARKETING BUDGET FOR EACH ACTIVITY

Provide a monthly cost estimate or breakdown for each Key Marketing Activity
1.) Php 1,300
2.) Php 500
3.) Php 500
4.) Php 1,800
5.) Php 3,500
6.) Php 650
Based on the above figures, we have a yearly marketing budget of Php 8,250
 BUSINESS PLAN WORKSHEET

Management Summary

LIST OF CURRENT EMPLOYEES/ SUBCONTRACTORS: (Include duties and salary)

NAME AND TITLE: MS. LYKA MAE MALLARE (Branch Manager)

COMPENSATION AND DUTIES:

Branch managers lead a team of employees. They must make sure that they, and their
staff, build strong relationships with their customers or clients. They must have exceptional
interpersonal, leadership, and customer service skills. They must manage their branch’s budget.
They closely monitor their branch’s revenue and expenses. The average pay for a Branch
Manager is Php 75.00 per hour or Php 600.00 every 8 hours a day.

NAME AND TITLE: MS. DIANA RAMOS (Skilled Cook)

COMPENSATION AND DUTIES:

An excellent cook must be able to follow instructions in cooking and delivering well-
prepared meals. They must be deft in moving around the kitchen and apt in multi-tasking.
Experience in using various ingredients and cooking techniques is also important. Helps devise
new methods of cooking and new menu items through communicating with owner about how to
improve meal service. The estimated monthly salary of a cook is Php 13,016 per month.

MANAGEMENT RESUME OR BIO:

 Physically/Mentally fit
 High Educational Attainment
 Trustworthy
 Willing to learn something new
 Dedicated/Passionate
 BUSINESS PLAN WORKSHEET

Implementing Your Marketing Plan

Provide a detailed explanation to each question. (Use a separate sheet if necessary)

MARKETING ACTIVITY #1: BLOGGING

 What exactly do you expect to achieve with this marketing activity?

We are expecting to gives people a reason to regularly visit our website, especially if we
post frequently and deliver quality content that’s entertaining, useful, or both. We are hoping to
provide an informative blog that allows potential customers to research a solution on their own
time and contact us when they’re ready to make a purchase. Over time, we want to create a
connection with our readers through the tone and content of the blog and foster brand loyalty.

 What research did you do before deciding on this activity?

It just happened that our old friends told us to do blogging since we really wanted to
become much closer with customers and we want to provide clear information about the benefits
that they can get if they purchase our products.

 Do your competitors use this marketing activity to get customers? If so, how will you stand
out against the competition?

No, this is our advantage because to us it is the most effective way to attract customers.
It’s important to have an easy way to show potential clients what kinds of results they can
expect.
Even though it’s difficult to differentiate and build your own identity. Difficult, but not
impossible.

MARKETING ACTIVITY #2: DIRECT EMAIL

 What exactly do you expect to achieve with this marketing activity?

 We want to generate a way that promotes our business that is sent directly to our
customer or potential customers. These emails often include messages that offer new products to
our customers or contain calls to action for a particular product, deal or promotion that our
business is running. We believe that email is an easy way to reach customers since it’s free.

 What research did you do before deciding on this activity?

We analyze and explore first before we proceed to this activity. Since our competitors
are already using this strategy and it really helps for business rapid growth and for customers to
decide.

 Do your competitors use this marketing activity to get customers? If so, how will you stand
out against the competition?

Even though we used same strategies we always aimed to make differences. We ensure
to provide a better service for our valued customers. This is our way to create a powerful offer to
become our business hit.
 BUSINESS PLAN WORKSHEET

Implementing Your Marketing Plan

Provide a detailed explanation to each question. (Use a separate sheet if necessary)

MARKETING ACTIVITY #3: SOCIAL MEDIA

 What exactly do you expect to achieve with this marketing activity?

Using social media we are expecting to convince our target customers to buy the
products that we are selling. Teen age generation today are very active in social media, so we
think that this is the best way to promote our business. By using this platform, we now have the
chance to create a strong media presence by interacting with customers online.

 What research did you do before deciding on this activity?

We just realize that social media can be used as a marketing tool since other business get
along with the explosive growth of social media. After thoughtful consideration we’ve decided to
use social media in our business without making any thorough research.

 Do your competitors use this marketing activity to get customers? If so, how will you stand
out against the competition?

Yes, but to us this is not a threat, we considered it as a challenge to stand out and gain
more trust from actual and potential buyers. We always make sure to provide information that
they need and as much as possible we response quickly on their queries. Customer satisfaction is
our top priority.

MARKETING ACTIVITY #4: COLD-CALLING

 What exactly do you expect to achieve with this marketing activity?

 Using cold-calling, we expect to get more potential buyers of our product. Cold calling is
an empowering and effective way for businesses to target new customers and about getting the
chance to make sale. One way to eliminate the fear of rejection is to help your sales team prepare
for the call. Through this activity we can survey our potential customers and learn from them.

 What research did you do before deciding on this activity?

We are curious enough and determined to know if this strategy is effective that’s why we
search online the possibilities. Since even elementary students nowadays have their smartphones.
We are convinced to do this activity even if some people say that cold-calling is dead.

 Do your competitors use this marketing activity to get customers? If so, how will you stand
out against the competition?

Yes, some of our competitors are also using this activity. But we will do our best for us
to succeed. We will find ways to separate ourselves from the competition to do better. We
believe that if we can make a good connection and nurture the lead we can stand a great chance
of turning that "cold prospect" into a sale.
 BUSINESS PLAN WORKSHEET

Implementing Your Marketing Plan

Provide a detailed explanation to each question. (Use a separate sheet if necessary)

MARKETING ACTIVITY #5: COUPONS

 What exactly do you expect to achieve with this marketing activity?

To attract and convince customers to patronize our products because using coupons they
can have a discount. Coupons can also encourage consumers to make a repeat purchase. We are
also expecting consumers become willing to buy more of our product, faster. We are expecting
to make our customers satisfied and to capture value from customer in return.

 What research did you do before deciding on this activity?

We saw that our competitors are using coupons that can directly influence a customer’s
decision on where to eat or buy. That’s why we came up with the idea to know more the
advantages of using coupons. We asked the reliable people if that is a good idea to make
potential customer an actual one. After some time we have decided on this activity.

 Do your competitors use this marketing activity to get customers? If so, how will you stand
out against the competition?

Yes, but we will put some interesting ideas and promos that can attract customers eyes to
buy. So that we can still stand out compared to our competitors. We will do our best to achieve
our goals in our business. We will provide the best service that we can to accommodate our
valued customers so that we will be at the top of their shopping list.

MARKETING ACTIVITY #6: POSTER

 What exactly do you expect to achieve with this marketing activity?

 To reach a wide audience and make quick, immediate visual impressions on potential
customers. This leaves you with a huge amount of opportunity to have the best possible outcome
results. We are expecting to improve our sales and become popular.

 What research did you do before deciding on this activity?

We can see everywhere a lot of posters and by that we become aware at a certain point.
We decided to use this strategy so that we can reach people without spending too much like
paying on ads.

 Do your competitors use this marketing activity to get customers? If so, how will you stand
out against the competition?

Yes, But we put some strategy and twist to our poster so we stand stronger than them.
We will be more creative using this kind of marketing strategy to make a potential customer
interested.
SUBMITTED BY:

LYKA MAE MALLARE

PRINCESS MANALILI
DIANA RAMOS
RAISA DELA CRUZ
TRISHA ANASAN
CHRISTIAN DERPO
ELLENE SIMBULAN

SUBMITTED TO:
MS. JANET NERIE