BUSINESS IDEA BRAINSTORM WORKSHEET

Business Name: Crochet Castle

Business Idea: What’s your business objective? (introducing something new, expanding, or
improving on something that exists, etc.)

My business objective is to introduce handmade crochet to my potential customers.

Crochet is an art form which uses varieties of yarns and hook to create products. I believe that
crochet is a wonderful skill that shall be shared to everyone. Through my business, I will be able
to encourage people to buy handmade products and do not solely rely on items mass produced by
machines and factories.

What’s the problem you’re trying to solve? Fill in the blank! My business idea will…

My business idea will encourage my potential customers to be eco-friendly and love

handmade crafts. It can provide handmade crochet products to my potential customers. My
business can offer a variety of products from wearables, to decorations, souvenirs, and
accessories.

Who’s your customer? Circle all that apply!

(Pacircle na lang po, pwede po lahat since versatile po yung business)
Business Opportunities: Which market would your product or services benefit the most? Please
choose one. (Answer: Diversified)
Where will your business be located? Select all that apply! (Answer: pwede rin po all hehe)
Who are your top three competitors?

1. Fellow crochet artists

2. Manufacturer of mass-produced items
3. Resellers of manufacturers

What are your competitors offering?

My competitors may offer crochet items, or mass-produced items through machines and
factories.

What are your competitors’ pricing?

My competitors who produce through machines and factories may offer a much cheaper price
from y handmade crochet products.

Proposed Business Name: Crochet Castle

1. I think that I will launch my business once I already prepared my SWOT analysis and my
needed materials. As an aspiring business owner, I believe that it is very important to
assess everything first before diving into the business venture.
 2. To start my business, I primarily need to prepare varieties of yarn and crochet hooks of
different sizes. With that, I will be able to create a product. Aside from the main
materials, I will be needing darning needles, scissors, stitch markers, buttons, zippers, and
row counters. For my packaging, I may need packaging tape, paper bags or small boxes.
3. I can obtain the materials through a craft store. I can either buy them online or through
walk-in stores nearby. In addition, some of the materials are very easy to find and I can
use the available materials at home.
4. As for the process of obtaining supplies and marketing for my products, I can use any
shipping courier available at my place if I will be ordering online. On the other hand, if I
will shop in walk-in stores, it depends on how many materials I will be obtaining.
5. I will locate my business at home as a startup. Then, I will setup an online platform
where I can post and share my products so that it would reach more potential clients.
Then, if my business earned bigger finances, I will try to set up my own art shop.
6. Yes, my materials need packaging, especially for those clients who will order from afar. I
will need eco-friendly materials like paper bag or boxes since my product is dry and
made of yarn.
7. To let the consumers know about my business and product, I will do a photoshoot in
every product that I make and post and share it online to reach more audience. With that,
I will be able to gather attention from my future clients and customers.
8. To promote my products, I will first resort to social media promotion as it is one of the
easiest, fastest, and cheapest ways of letting the people know about my business. Then, I
will host product giveaways to boost my followers and likers, and to let the people try
and test my product giveaway as a sample.
9. Before I think of opening my business, it is important that I start saving money and use it
as my capital.

Practical Task

Name of your Business: Crochet Castle

Tag Line: The Castle of Creations, Crochet Crafts with Love.

Q2 W13&14
BUSINESS EXECUTIVE SUMMARY WORKSHEET
Business Name: Crochet Castle
 HOOK:
It is fun to turn strings into beautiful things!
MISSION STATEMENT:
Crochet Castle is located at (lagay po kayo ng name ng city nyo example: Pasig City).
We offer handmade crochet products from wearables to souvenirs, decorations, and
accessories for all genders and ages!
VISION STATEMENT:
Crochet Castle aims to encourage people to love handmade products. We aspire to
promote the beauty of crocheting and its versatility.
PROBLEM:
Due to the advancements of technology, the industry of crocheting became less known,
as the mass-produced machine and factory products were widely used worldwide. With
that, more people tend to rely on machine made products and neglect the importance of
handmade crafts.
SOLUTION:
As the problem arises, the Crochet Castle will provide quality handmade crochet products
with large varieties. It is also a way of encouraging people to love handmade crafts and
reminding them of its significance.
TEAM:
Even the crochet business can be worked on by a one-man team, I believe that eventually,
the business will be needing more crochet artists, and people in the marketing, sales, and
advertising.

What did you learn…?

Based on the discussed topics, I have learned that starting up a business requires a lot of time,
effort, energy, and preparation to make it as successful as possible. Starting up a business venture
is indeed not an easy task, and it requires a lot of decision making. I believe that decision making
is also important in life as a general skill in life. I will use it in real life situations where I have to
think thoroughly first before deciding on something.

ORGANIZING YOUR MANAGEMENT TEAM

Business Name: Crochet Castle

OBJECTIVES:
Crochet Castle’s strategic objective is to provide handmade products with great quality. The
crochet products have a wide variety from wearables to decorations, accessories, and souvenirs
for all genders and ages.

Accounting & Financing:

The Accounting and Financing Department shall always keep true and complete records of all
the business’ incoming and outgoing finances to assure that the business is thriving and not
getting out of hand.

Marketing:

The Marketing Department shall be responsible for product promotion and advertising. They
shall post and share the products online to reach more audience and attract potential clients.

Human Resources:

The Human Resources Department shall ensure that all the staffs, especially the crochet artists
are doing a mandatory welfare check to maintain a good and healthy working environment.

Sales:

The Sales Department shall always report to the Accounting and Finance Department weekly,
monthly, and annually for proper keeping of financial records.

Customer Care:

The Customer Care Department shall always accommodate the comments and suggestions from
the customers for further improvement of the products.

FINALIZING BUSINESS PLAN

A.
1. Crochet Castle offers quality handmade crochet products from wearables to decorations,
accessories, and souvenirs for all genders and ages.
2. My business sis located at (insert yung city nyo po.)
3. My business encourages people to regain the love for handmade products and be
reminded of its significance.
4. My customers can range at all genders from infants to teenagers and adults.
5. My competitors may offer mass produced machine products. On the other hand, my
business provides handmade products which are all unique and customized.

B.

6. My products are intangible as I offer crochet products with a huge variety to choose from.
7. Pricing depends on the products’ size, style, quantity, and colors.

8. I believe that my products are better from my competitors in terms of quality.

C.

9. My department operational objectives are to foresee an increase in sales for the next 6
months to 1 year and to keep on improving on product innovation.

10. To create the desired outcome, the crochet artists shall provide quality handmade
products with the given varieties. Then, the marketing department shall formulate ways of
promoting and advertising the finished products and introducing it to the market.