A person is a being that has certain capacities or
,,
attributes such as reason, morality, consciousness or
self-consciousness, and being a part of a culturally
established form of social relations such as kinship,
ownership of property, or legal responsibility.
Person is - human, individual —sometimes used in
combination especially by those who prefer to avoid
man in compounds applicable to both sexes.
PERSONAL
of, affecting, or belonging to a particular person
rather than to anyone else.
of or concerning one's private life, relationships,
and emotions rather than matters connected with
one's public or professional career.
Personality is defined as the characteristic set of
behaviors, cognitions, and emotional patterns that
evolve from biological and environmental factors.
the type of person you are, shown by the way you
behave, feel, and think Personality refers to
individual differences in characteristic patterns of
thinking, feeling and behaving.
Development definition is - the act, process, or
result of developing. Development is a process that
creates growth, progress, positive change or the
addition of physical, economic, environmental,
social and demographic components.
Personality development is the development of the
organized pattern of behaviors and attitudes that
makes a person distinctive. Personality
Development quintessentially means enhancing and
grooming one's outer and inner self to bring about a
positive change to your life. Personality
development is the relatively enduring pattern of the Illustration
thoughts, feelings, and behaviors that distinguish *Characteristics of a Fad
individuals from one another. Fads involve a lesser number of people and has a
*Subject Title: Trends, Networks, and Critical shorter duration of time. They even have shorter
Thinking in the 21st Century duration than fashions. Below are some of the
*List of Topics for Midterm: characteristics of fad:
I. Trends and Fads Fad is confined to particular segments in society.
II. Understanding Local Networks Fad is trivial because of its short life expectancy. It
III. Global Networks is prone to being outmoded.
IV. Climate Change Fad is not created but it is just revived from a style
*List of Topics for Finals: that existed all along in the lives of some subgroup.
V. Democratic Interventions *Process of Identifying a Trend
VI. Information and Communications Technology Stages that explain how an idea or a look can
VII. Neural and Social Networks become a trend?
Trends and Fads 1. Fringe Stage – In this stage, an innovative idea,
Chapter 1 whether in the form a new product, service, or in
Sub-topics: other form, develops into the market or become
What is a Trend? known to the trendiest consumers. In this stage,
What is a Fad? entrepreneurial and business firms participate to
Characteristics of a Fad develop and innovate ideas.
Process of Identifying a Trend 2. Trendy – In this stage, consumer and public
Elements and Characteristics of a Trend awareness of the trend grows as the early adopters
Differences of Trends and Fads participate together with the innovators to increase
*“Necessity is the mother of all inventions.” -- Plato the perceptibility of the trend. During this stage, the
*What is a Trend? ‘most fashion forward brands and retailers’ assess
a trend is a look that has the appeal of ‘newness’ the viability of the concept. They usually conduct
because it has been missing or scarce in the test-market researches.
marketplace. 3. Mainstream – During this stage, the ‘conservative
Is a new item or a practice that stabilizes and consumers’ join the trend, the idea’s popularity and
transforms into a habit, a lifestyle, or an enduring acceptance continues to increase, and the
product. corporations and company brands exploit the
Best Example: Mobile Phones growing demand for that idea. In this stage, the
*What is a Fad? trend becomes a mainstream product or service.
a style, activity, or interest that is very popular for a When it happens, a number of things can occur.
short period of time. The trend can fade away once the majority of the
Is a product that has a very brief product life cycle consumers tested the product or idea. They could
that rises quickly in popularity but then declines either accept or reject the idea. If the idea’s
quickly. acceptance or rejection occurred over a short period
Best Example: Tamagotchi Pets, Candy Crush of time and its appeal was limited to a small number
*Idea of consumers, the trend is reduced into a fad.
*Product When consumers buy or support the trend by doing
*Practice multiple purchases, the trend reaches a plateau level
*Issue of acceptance and stays at that same level. If the
Activity No. 1 (1 whole) Think of a product in the trend persists or stays for a long period of time, the
market today that you consider today as trend and trend is called a classic. A classic refers to a look or
as a fad only. trend that is always present in some form that is
Name: Section: Activity No. 1 Explain why you appropriate across diverse occasions and accepted
consider the product as a Trend/Fad. by diverging consumer groups.
Another possibility is the fragmentation of a trend.
A trend fragmentation or microtrend happen when
there is a recent development in the trend or a
reinvention which leads to the fringe stage of a
trend.
Process of Identifying a Trend
Diagram
Fringe
Trendy
Mainstream
Process of Identifying a Trend
Diagram
Mainstream
Fad
Trend Can Fade Away
Classic Trend Persists or Stays for a Long Period of
Time
Microtrends
Trend
Fragmentation*Elements and Characteristics of a
Trend
Duration of Time – Trends have longer staying
power and enjoy a longer period of popularity. The
lifespan of products or ideas that become trends do
not disappear quickly as opposed to a fad.
Acceptability – Trends are popularly accepted by
many industries and people. Trends tend to stay
longer because they receive popular support from
consumers and companies who believe on these
trends as accepted ideas or patterns that can endure
time.
Cultural basis – A trend is rooted on the people’s
cultural tradition, beliefs, and values. A trend
persists and continues because people have seen it
as part of their society’s culture. Because a trend
has a form of connection with society’s culture.
Best Example: buffet restaurants
Transitory increase or decrease – a trend shows a
transitory increase or decrease of a particular idea,
event, or phenomenon. There are trends that have
lasted for a longer period of time, like for example
the human population growth or the number of
HIV-AIDS victims in the Philippines. But all trends
have the potential to eventually slow down and
decline.
Why do we consider buffet restaurants as trend?
Differences of Trends and Fads
Duration of Time – fad enjoys a few months of
unexpected popularity, but disappears just as
quickly it appears. But if a fad becomes a trend, it
can remain popular for decades.
Best example: The Crocs rubber clogs footwear
Why do we consider this product as a fad?
Number of industries affected – one of the major
differences of a fad and a trend is the number of
industries it affects. Usually a fad often appears in a
single industry and rarely crosses over into others,
while a trend will go beyond the realm of fashion
and will become part of our daily lives.
Why do we consider this product as a trend?
Industry acceptance – some of the huge companies
tend to wait until the initial smoke clears and a trend
can be determined.
Consumer adoption and perception of overall
quality –due to the effectiveness consumer adopts
the product.
Reason for rise – there is an identifiable and
explainable increase in demand. One of the main
reason is that it can satisfy the needs of the
consumers.
Incubation and period and life span – Trends
develop slowly while fads increase, decrease and
eventually die out quickly.
Scope – a trend usually includes several brands or
products that applicable to diverse consumer
segments, while a fad has a limited appeal outside
of one narrow consumer segment.
Cultural roots – trends have deeper cultural roots
compared to fads. Trends have cultural connection
with the people.
Activity No. 2 Think of an idea that can become a
trend in the future. You can base your idea from
television commercials, films, or any other source.
*Business Ideas
*Product Ideas