REVIEW!

What is
Trend?
 How do
Trend differ
from a fad?
CHALLENGE
Identify…
TREND or FAD ?
hairstyles
 RISING NUMBER OF

HIV-AIDS
VICTIMS
IN THE PHILIPPINES
 TRENDS and FADS
serve as basis of most
companies and business
when they introduce
new ideas, goods, and
services in the market.
 TRENDS
and FADS, two
concepts that
are commonly
mistaken to be
synonymous.
DIFFERENCES
of
TRENDS
and
FADS
 TREND FAD
It is a pattern or a
conceptualized idea
that has the prospect
of providing or having Is a short-lived idea
a continuing influence or temporary event
for a long period of that is usually called
time due to its a “flash in a pan”
increasing and
sustained presence
and effect.
 TREND FAD
It is a pattern or a
conceptualized idea
that has the prospect
of providing or having Is a short-lived idea
a continuing influence or temporary event
for a long period of that is usually called
time due to its a “flash in a pan”
increasing and
sustained presence
and effect.
 DIFFERENCES
OF TRENDS AND FADS
DURATION OF TIME
TREND FAD
A fad product enjoys
It has longer staying a few months of
power and enjoy a unexpected
long period of time popularity but
disappears just
quickly as it appears.
 DIFFERENCES
OF TRENDS AND FADS
NUMBER OF INDUSTRIES AFFECTED
TREND FAD
A fad often appears
Crosses into many in a single industry
industries and rarely crosses
over into others.
 DIFFERENCES
OF TRENDS AND FADS
INDUSTRY ACCEPTANCE
TREND FAD
Investing in a fad
item can be risky for
Acceptability
companies known for
setting trends
 DIFFERENCES
OF TRENDS AND FADS
CONSUMER ADOPTION AND
PERCEPTION OF OVERALL QUALITY
TREND FAD
-A fad items are rarely
Trends are items
expected to stand for a
introduced in the longer period of time
market that have a
greater consumer - Fads are products of
false advertising so they
adoption due to their eventually die after a
effectiveness. few months or years.
 DIFFERENCES
OF TRENDS AND FADS
REASON FOR RISE
TREND
Trends generally have
FAD
identifiable and Fads are determined
explainable increases by an emotional need
caused by the to purchase, based
consumers’ needs in on publicity and
consonance with other fervent product
consumers’ lifestyles. opinions.
 DIFFERENCES
OF TRENDS AND FADS
INCUBATION PERIOD AND LIFE SPAN
TREND FAD
Trends develop Fads increase,
slowly decrease, and
eventually die out
Trends have long quickly.
staying power
 DIFFERENCES
OF TRENDS AND FADS
SCOPE
TREND FAD
has limited appeal
are applicable to outside of one
diverse consumer narrow consumer.
 DIFFERENCES
OF TRENDS AND FADS
CULTURAL ROOTS
TREND FAD
A fad often appears
Crosses into many in a single industry
industries and rarely crosses
over into others.
The TREND can fade away once
majority of the consumers tested the
product or idea. They could either
accept or reject the idea. If the idea’s
acceptance or rejection occurred over
a short period of time and its appeal
was limited to a small number of
consumers, the trend reduced into a
fad.
When consumers buy or support the
trend by doing multiple purchases, the
trend reaches a plateau level of
acceptance and stays at that same
level.
If the trend persists or stays for a long
period of time, the trend is called
CLASSIC
CLASSIC TREND
refers to a look or trend
that is always present in
some form that is
appropriate across diverse
occasions and accepted by
diverging consumer groups.
TREND
FRAGMENTATION
happen when there is recent
development in the trend or a
reinvention which leads to
the fringe stage of a trend.
 STAGES OF A TREND
Innovative idea
develops into the
market or become
known to the
consumers.
FRINGE STAGE
Consumer and
public awareness of
The idea’s
popularity and
TRENDY STAGE the trend grows as
the early adopters
acceptance participate
continues to
increase MAINSTREAM

FAD
TREND CLASSIC TREND TREND
CAN FADE AWAY PERSISTS FRAGMENTATION
5 TYPES OF TREND
These are the little things that happen all
MICROTREND around us. Trends that are so common we get
used to it.
These are the trends that can endure for
surprisingly a long time. It’s also the trends that
MACROTREND affect the society.

These are the trends that can stay healthy for

MEGATREND decades or lasts for 10 years.

It is a megatrend that goes on for a half century

GIGATREND or more. These are the trends that are so
general, they affect most areas of human life.

NANO TREND Trends that are yet to be expected. It can be

alternative trends that exists in trends