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Kyle N.

Yaquiten
12-Galatians

Trends, Networks, and Critical


Thinking in the 21st Century
Quarter 3 – Module 2:
Understanding the Elements
and
Characteristics of a Trend
What I Know

A. Matching Type:

Directions: Match the terms in Column A with the descriptions in Column B.

Write your answers on a separate sheet of paper.

Column A Column B

__F____1. number of Participants A. affect the lives of great swathes of the human race.

__B____2. pattern of behavior B. formed from repetitive actions of people.

__H____3. long period of time C. element of a trend that has a starting point which can
be an idea, technology, event, or person.

__C___4. cause D. synonymous with fads.

__I____5. consequence E. a recurrent phenomenon that takes place over time


and gives rise to speculation on the future.

__D___6. Microtrends F. started by an individual and the number of people


who follows it becomes bigger as time goes by.

__G___7. Macrotrends G. provide major changes that are perceptible in the


societal level for a longer period.

__A___8. Megatrends H. refers to a trend that has a long-time frame and


sometime running for decades.

__J___9. Gigatrends I. element of a trend that makes considerable influence


or impact.

__E___10. trends J. trends that are so general that they affect most areas
of human life.

K. the ability to understand something instinctively


without the need for conscious reasoning.

B. Multiple Choice:

Directions: Read and analyze the statements carefully. Write your answers on a separate sheet of paper.

___A___11. Which of the following is not an element of trend?

A. truth C. pattern of behavior

B. consequence D. number of participants


___B___12. Which of the following statements is not true about the characteristics of a trend?

A. A trend makes considerable influence or impact.

B. A trend is formed from non-repetitive actions of people.

C. A trend has a starting point which can be an idea, technology, event or person.

D. A trend may be started by an individual, but the number of followers increases in a certain period of
time.

___A___13. A good number of Filipinos have migrated to the Middle East and the US to seek greener
pastures. This trend has continued because of severe economic depression, political repression, and the
lack of viable job opportunities in the Philippines. Which of the following significant social trends is being
described in this given scenario?

A. the rise of OFWs

B. changing roles of women

C. religious fundamentalism

D. high overseas employment

___A__14. The current obsession with health and well-being is one of the positive trends today. Which
of the following practices is not a manifestation of coping up with this given trend?

A. hair straightening and skin whitening as beauty regimen

B. the immensely popular application of meditation practices

C. organic farming as an alternative to synthetic and chemical-laden products

D. exercise and extreme sports for those who can afford the luxuries of enrolling in a gym or engaging in
elite sports

___D__15. As the workforce continues to relocate across the country and out of large cities,
organizations will need to invest heavily in technology that enables the future of remote work. While this
trend continues, which of the following predictions/inventions or events do you think is most likely to
happen?

A. People will come into the office less and potentially on a staggered schedule.

B. Consumers will demand more than just a functional product from technology brands.

C. Companies will need to optimize their in-office setups to make sure that days in the office have
collaboration benefits worth the cost of a commute.

D. Technologies will impact our lives the most in the next year and beyond and will enable people to shif
into a new work-life balance where they have more flexibility to choose when and where they do either.
What’s In

Directions: Read and analyze the statements carefully. Identify whether the given descriptions pertain to
a trend or a fad. Write T for TREND and F for FAD. Write your answers on a separate sheet of paper.

___F____1. It is something such as interest or fashion that becomes popular for a short period of time.

___T____2. A recurrent phenomenon that takes place over time and gives rise to speculation on the
future.

___T____3. It is a pattern of group behavior that lasts for a long period of time.

___F____4. It is sometimes referred to as “rage or craze”.

___T____5. It is a pattern, a direction, or a movement in a way something is changing towards a style or


idea.

___F____6. Examples of this are hula hoop, yo-yo and virtual pets.

___T____7. It is a new item that stabilizes to an enduring product or a practice that transforms into a
habit or a lifestyle.

___F____8. It is characterized by a quick rise in sales and popularity followed by a quick decline.

___F ___ 9. It fades when the perception of novelty is gone.

___T____10. It appears suddenly, becomes enormously popular, and does not disappear but rather gets
stronger over time.

___T____11. It may come as a general movement registering statistical changes for a longer period of
time such as the increasing cost of living and rate of unemployment.

___F____12. It is an intense but short-lived fashion.

___T____13. It is something that covers almost all of human activities such as but not limited to politics,
beliefs, economics, lifestyle, social life and the like whether the individuals or groups of people are aware
of it or not.

___T____14. It has a certain beginning at a particular time in history, but it evolves and changes as it
continues to grow.

___T____15. Examples of this are business process outsourcing, online ticketing, and cashless
transactions.
What’s New

Directions: Examine the pictures below. Describe each picture briefly. Write your answers on a separate
sheet of paper.

1. FIDGET SPINNER- IS A TOY THAT CONSISTS OF A BALL BEARING IN THE CENTER OF A MULTI-
LOBED FLAT STRUCTURE MADE FROM METAL OR PLASTIC. DESIGNED TO SPIN ALONG ITS AXIS
WITH VERY LITTLE EFFORT. FIDGET SPINNERS BACAME TRENDING TOYS IN 2017. ALTHOUGH
SIMILAR DEVICES HAD BEEN INVENTED AS EARLY AS 1993.
2. TELEPHONE- A TELECOMMUNICATION DEVICE THAT PERMITS TWO OR MORE USERS TO
CONDUCT A CONVERSATION WHEN THEY ARE TOO FAR APART TO BE HEARD DIRECTLY.
3. USB- IS AN INDUSTRY STANDARD THAT ESTABLISHED SPECIFICATIONS FOR CABLES AND
CONNECTORS AND PROTOCOLS FOR CONNECTION, COMMUNICATION AND POWER SUPPLY
BETWEEN COMPUTER PERIPHERALS AND OTHER COMPUTERS.
4. SMARTPHONE- A MOBILE DEVICE THAT COMBINES CELLULAR AND MOBILE COMPUTING
FUNCTION IN ONE UNIT.
5. WALKMAN- A BRAND OF PORTABLE MEDIA PLAYERS MANUFACTURED BY SONY. THE ORIGINAL
WALKMAN, RELEASED IN 1979, WAS A PORTABLE CASSETTE PLAYER THAT ALLOWED PEOPLE TO
LISTEN MUSIC OF THEIR CHOICE ON THE MOVE.
6. THE COMPACT CASSETTE- IS AN ANALOG MAGNETIC TAPE RECORDING FORMAT FOR AUDIO
RECORDING AND PLAYBACK.
7. HEADPHONE- A PAIRED OF EARPHONES JOINED BY A BAND PLACED OVER THE HEAD, FOR
LISTENING TO AUDIO SIGNALS SUCH AS MUSIC OR SPEECH.
8. SLINKY OR SPRING TOY- IS A PRECOMPRESSED HELICAL SPRING TOY INVENTED BY RICHARD
JAMES IN EARLY 1940’s, THESE INTERESTING CHARACTERISTICS `HAVE CONTRIBUTED TO ITS
SUCCESS AS A TOY ON ITS HOME COUNTRY IN US, RESULTING IN MANY POPULAR TOYS WITH
SLINKY COMPNENTS IN WIDE RANGE OF COUNTRIES AND ALL OVER THE WORLD.
9. BELL-BOTTOMS- ARE A STYLE OF TROUSERS THAT BECOME WIDER FROM THE KNEES
DOWNWARD, REFORMING A BELL-LIKE SHAPE OF THE TROUSER LEG.
10. SLIM-FIT PANTS OR DENIM PANTS- HAVE A SNUG FIT THROUGH THE LEGS AND END IN A SMALL
LEG OPENING THAT CAN BE ANYWHERE FROM 9’’ TO 20’’ IN CIRCUMFERENCE, DEPENDING ON
SIZE.
ELEMENTS OF A TRENDS

Number of participants
Because it pertains to people who follow a certain trend which is
started by an individual or a group of people. The group then grows
into a community, and eventually swells into national and
international societies. For example, the prevailing fashion of a
period, follows what celebrities are wearing or what fashion
designers offer. People ofen copy the trendsetters and so a new
fashion trend develops.

Pattern of behavior
It refers to a trend that is formed from repetitive actions of
people. For example, the simple act of taking a selfie has now
become a cultural trend. It is almost impossible not to see
someone taking a selfie in any place - be it in a tourist spot, in
a restaurant, in a hotel lobby, beside a movie poster in a
cinema, in a concert hall, and at an event, among others.

Long Period of Time


Because it is one of the crucial elements of a trend which means
that a trend must have a long-time frame, sometime running for
decades. A trend may experience some ups and downs in
popularity, may fade away, and may recur. A good example of this
element of trend is the telephone. It is a communication
instrument that revolutionized modern living and created various
social impacts.
Cause
It refers to the starting point of a trend which can be an
idea, a technology, an event or a person. All trends have
beginnings and someone or somebody definitely started it.
The question here is, how did it start? Now, this becomes
quite obvious as all material elements of a culture started
with one’s ideas, therefore, it is also conclusive that one
starting point of a trend was an idea. Someone or
somebody thought about it in the first place.

Consequence
It refers to the considerable impact or influence of a
trend. Social networking has become an encompassing
trend that tends to influence behaviors of online users.
With the popularity of smartphones, users began
subscribing to various social networking portals which
enable them to post activity statuses and photos, and
even connect with celebrities. Currently, these social
media platforms and their messaging and video
conferencing features are finding their relevance today
especially for the students and teachers.

Characteristics/Hierarchy of a Trend

Microtrends
These are “little things that happen all around us all the time,
the tiny shifs that occur in everything from clothes we wear and
the snacks we eat to the way we work, play, and love.” These
trends happen right now and are outright observable.

Macrotrends
These are “aggregated microtrends or more sweeping changes that are affecting society.” They provide
major changes that are perceptible in the societal level for a longer period.

Megatrends
These are macrotrends that have grown up and moved out. They are
big, bold and affect the lives of great swathes of the human race.”
They can last for decades and are “so pervasive as to be generally
known.” They have become the prevailing condition that has become
too normal.

Gigatrends
These are “trends that are so general that they affect most areas of
human life─ or, at least, more than one aspect of life or more than
one industry.” They are usually identified to define an era.
Directions: Answer the following questions to establish your learnings on the elements and
characteristics of a trend. Write your answers on a separate sheet of paper.
1. What generates a trend? Who are involved in creating a trend?
trends are spread by people. Everyone has a specific role in making an
idea or activity a trend. Innovators are the ones responsible for bringing
an idea to life. Early adopters, who have significant influence, then drive
trends towards becoming a reality.
2. Why is time frame important in a trend?
Understanding time frames will make sense of trends between two time frames,
especially when there are opposing trends. A timeframe is an important tool that is
used to analyze the pattern over a certain period. There are many frames available and
most popular is the daily one.
3. What are the issues and opportunities brought about by trends? How do we respond
during this time of pandemic?
Pandemic is a global issue that brought as to a low level point of life where there are so
many lose of jobs and millions of lives where gone. But this pandemic gives us the
learnings and opportunities to become a wiser and creative person, as of now there are
so many trends like online businesses, online jobs and etc. this pandemic give us an
opportunity to become a open hand person ,to help others that suffer mostly those who
are in the low lying part of our society. This pandemic also teach us how to become a
healthy person and how we prevent the spread of COVID-19 VIRUS.
4. Name five trends and classify them according to the hierarchy of trends. Explain why each is a
trend and why you classify it as such.

Trend Classification Reason Hierarchy


Artificial Technology Artificial Intelligence, or Gigatrends
Intelligence AI, has already received
(AI) a lot of buzz in the past
decade, but it continues
to be one of the new
technology trends
because of its notable
effects on how we live,
work and play are only in
the early stages. AI is
already known for its
superiority in image and
speech recognition,
navigation apps,
smartphone personal
assistants, ride-sharing
apps and so much more.
Technology Like AI and Machine Gigatrends
Learning, Robotic
Process Automation,
or RPA, is another
Robotic
technology that is
Process automating jobs. RPA
Automation is the use of software
(RPA) to automate business
processes such as
interpreting
applications,
processing
transactions, dealing
with data, and even
replying to emails. RPA
automates repetitive
tasks that people used
to do.

Technology The next exceptional Gigatrend


technology trend -
Virtual Reality (VR)
and Augmented
Virtual
Reality (AR), and
Reality and Extended Reality (ER).
Augmented VR immerses the user
Reality in an environment
while AR enhances
their environment.
Although this
technology trend has
primarily been used for
gaming thus far, it has
also been used for
training, as
with VirtualShip, a
simulation software
used to train U.S.
Navy, Army and Coast
Guard ship captains.

In 2021, we can
expect these forms of
technologies being
further integrated into
our lives. Usually
working in tandem with
some of the other new
technologies we’ve
mentioned in this list,
AR and VR have
enormous potential in
training, entertainment,
education, marketing,
and even rehabilitation
after an injury. Either
could be used to train
doctors to do surgery,
offer museum goers a
deeper experience,
enhance theme parks,
or even enhance
marketing, as with
this Pepsi Max bus
shelter.

Technology and Although most people Gigatrends


Economics think of blockchain
technology in relation
to cryptocurrencies
Blockchain
such as Bitcoin,
blockchain offers
security that is useful
in many other ways. In
the simplest of terms,
blockchain can be
described as data you
can only add to, not
take away from or
change. Hence the
term “chain” because
you’re making a chain
of data. Not being able
to change the previous
blocks is what makes it
so secure. In addition,
blockchains are
consensus-driven, so
no one entity can take
control of the data.
With blockchain, you
don’t need a trusted
third-party to oversee
or validate
transactions.

Several industries are


involving and
implementing
blockchain, and as the
use of blockchain
technology increases,
so too does the
demand for skilled
professionals. From a
birds eye view, a
blockchain developer
specializes in
developing and
implementing
architecture and
solutions using
blockchain technology.

5G Technology The next technology Gigatrends


trend that follows the
IoT is 5G. Where 3G
and 4G technologies
have enabled us to
browse the internet,
use data driven
services, increased
bandwidths for
streaming on Spotify
or YouTube and so
much more, 5G
services are expected
to revolutionize our
lives. by enabling
services that rely on
advanced technologies
like AR and VR,
alongside cloud based
gaming services like
Google Stadia, NVidia
GeForce Now and
much more. It is
expected to be used in
factories, HD cameras
that help improve
safety and traffic
management, smart
grid control and smart
retail too.

Just about every


telecom company like
Verizon, Tmobile,
Apple, Nokia Corp,
QualComm, are now
working on creating
5G applications. 5G
services are expected
to launch worldwide in
2021 with more than
50 operators offering
services in about 30
countries by the end of
2021, making it a new
technology trend you
must watch out for,
and also save a spot
in.
What I Can Do
Directions: Make a collage showing the concept of elements and characteristics of a trend.
Provide a concise explanation of your work.
Materials needed: old newspaper, magazine, paste/glue, scissor, manila paper.
Note: Be careful on using sharp objects.

The people represent the participation of different individuals with one the same pattern of
behavior. The arrow pointing rise position depicts that a trend has a long-time frame and it
became popular in such times. The three bars with different height define the hierarchy of a
trend. And lastly the two different style depicts that there is always a change in that particular
trend.

Assessment
A. Multiple Choice: Read and analyze the statements carefully. Choose the letter of the correct
answer. Write your answers on a separate sheet of paper.
__D___1. These are little things that happen all around us all the time, the tiny shifs that occur
in everything from the clothes we wear, and the snacks we eat, the way we work, play and love.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
__C___2. They can last for decades and are so pervasive as generally known.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
__D___3. This is synonymous to fads.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
__ B__4. This refers to aggregated microtrends or more sweeping changes that affects the
society.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
___A__5. This refers to the characteristic of trends that generally affects most areas of human
life.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
___B__6. This refers to the characteristic of trends that provide major changes perceptible in
the societal level for a longer period.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
___D__7. The following statements are true about elements of a trend except ____.
A. A trend is formed from repetitive actions of people.
B. A trend that has a long-time frame, sometime running for decades.
C. Trends have long staying power and enjoy a long period of popularity.
D. The lifespan of products or ideas that became trends do not
disappear quickly.
___C__8. Which of the following is not an element of trend?
A. cause C. consequence
B. truth D. long period of time
___C__9. The following are elements or components of a trend except ____.
A. long period of time
B. pattern of behavior
C. strategic alternatives
D. number of participants
___D__10. The following are the characteristics or the hierarchy of a trend except
A. Gigatrends C. Megatrends
B. Macrotrends D. Nanotrends
___B__11. Which of the following statements is not true about the characteristics of a trend?
A. A trend makes considerable influence or impact.
B. A trend is formed from non-repetitive actions of people.
C. A trend has a starting point which can be an idea, technology, event or person.
D. A trend may be started by an individual, but the number of followers increases in a certain
period of time.
___A__12. A good number of Filipinos have turned to the Middle East and the US to seek
greener pastures. This trend has continued because of severe economic depression, political
repression, and the lack of viable job opportunities in the Philippines. Which of the following
significant social trends is being described in this given scenario?
A. the rise of OFWs C. changing roles of women
B. high employment D. religious fundamentalism
___A__13. The current obsession with health and well-being is one of the positive trends today.
Which of the following practices is not a manifestation of coping up with this given trend?
A. hair straightening and skin whitening as beauty regimen
B. the immensely popular application of meditation practices
C. organic farming as an alternative to synthetic and chemical-laden products
D. exercise and extreme sports for those who can afford the luxuries of enrolling in a gym or
engaging in elite sports
___D__14. As the workforce continues to relocate across the country and out of large cities,
organizations will need to invest heavily in technology that enables the future of remote work.
While this trend continues, whichof the following predictions/ inventions or events do you think
is most likely to happen?
A. People will come into the office less and potentially on a staggered schedule.
B. Consumers will demand more than just a functional product from technology brands.
C. Companies will need to optimize their in-office setups to make sure that days in the office
have collaboration benefits worth the cost of a commute.
D. Technologies will impact our lives the most in the next year and beyond and will enable
people to shif into a new work-life balance where they have more flexibility to choose when
and where they do either.
___A__15. The latest research has shown that 42 percent of the U.S. labor force is now working
from home, but even afer the pandemic, the anticipated share of working-from-home days is
set to triple compared to pre-pandemic levels. While this trend continues, which of the
following predictions, inventions and events do you think is most likely to happen?
A. Now many people are working, learning, and keeping everyone entertained from home
seven days a week.
B. Video streaming, which has seen tremendous growth in adoption this year, will undoubtedly
continue to be a major part of the way we live and do business afer the pandemic recedes.
C. The data sharing and open collaboration practices that have been crucial to the fight against
COVID will lead to greater public-private and cross-industry collaboration moving forward.
D. Videoconferencing may be the tool professionals have been looking for to achieve that highly
sought-afer but elusive goal of work life balance.

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