Lesson 3

Trends
and
Networks
By:
Ms. Jessa
Riddles
 Touch
Click
Applications What am I
Charger
Camera thinking?
Call
Message

MOBILE PHONE/ CELL PHONE

 Guess the Logo

INSTAGRAM TIKTOK NESTLE

PARTS and WHOLE
  “GESTALT”
 is a psychology term, it hypothesizes that people tend
to organize visual elements into groups or “unified
wholes” when certain principles are applied.
Gestalt Theory
We can use the Gestalt Theory in our design, since it is
about how our mind perceives wholes out of
incomplete parts.
This theory has different parts that we can bring
together to form a “whole” or a singular entity.
By using the Gestalt Theory, it will help us in our
design to get the message out there; it gets us to see the
visual image.
The Gestalt Theory is about how we use our brain to
see the “whole” out of incomplete parts. 
Perception-a process that involves
interpretation, use of knowledge, and
understanding.
Mereology- is a study of the wholes
they form its parts.
-it is grounded on the set and
its elements or it is the partitioning
of relationship between parts and
that’s of its entire system.
13 Principles of Grouping
through Visual
Perception
(Gestalt Principle)
 PROXIMITY
1.

“ Objects that are closer together are perceived as

more related than objects that are further apart.”
(Bradley, 2014)
 2.
SIMILARITY

“ Elements that share similar characteristics are

perceived as more related than elements that don’t
share those characteristics .” (Bradley, 2014)
 COMMON REGION
3.

“ Elements are perceived as part of a group if they

are located within the same closed region.” (Bradley,
2014)
 4.
FOCAL POINTS

“ Elements with a point of interest, emphasis or

difference will capture and hold the viewer’s
attention.” (Bradley, 2014)
 5. UNIFORM CONNECTEDNESS

“ Elements that are visually connected are perceived

as more related than elements with no connection.”
(Bradley, 2014)
 6.
CLOSURE

“ When seeing a complex arrangement of elements

we tend to look for a single, recognizable pattern.”
(Bradley, 2014)
 SYMMETRY AND ORDER
7.

“ People tend to perceive objects as symmetrical

shapes that form around their center .” (Bradley,
2014)
 CONTINUATION
8.

“ Elements arrange on a line or curve are perceived

as more related than elements not on the line or
curve.” (Bradley, 2014)
 9.
FIGURE OR GROUND

Photo: Calmgrove- Wordpress.com

“ Elements are perceived as either figure (the

element in focus) or ground (the background on
which the figure rests.” (Bradley, 2014)
 10.
COMMON FATE

“ Elements that move in the same direction are

perceived as more related than elements that are
stationary or that move in different direction.”
(Bradley, 2014)
 11.
PARALLELISM

“ Elements that are parallel to each other are seen as

more related than elements not parallel to each
other.” (Bradley, 2014)
LAW OF PRAGNANZ (GOOD FIGURE
OF SIMPLICITY)

“ People will perceive and interpret ambiguous or

complex images as the simplest form(s) possible.”
(Bradley, 2014)
 13.
PAST EXPERIENCE

“ Elements tend to be perceived according to an

observer’s past experience.” (Bradley, 2014)
 PICTURE ANALYSIS

Dora Maar Au Chat The Sculptor

 PICTURE ANALYSIS

The weeping Woman Reading

 ACTIVITY
Shown are four paintings of Pablo Picaso, a famous Spanish painter known
for his abstract works and co-founder of the cubist. Select one painting and
write a 100 word essay with the following guide questions.

1) Describe the painting based from your interpretation.

2) What significance can you find in the painting?
3) Associate the picture from any of the 13 principles of the gestalt theory.
End of Slide 