MEDIA AND INFORMATION LITERACY | QUARTER 3 WEEK 5

MARTINEZ, LINEL R. G12-DALE

Let's Kick It off!

1. Newspaper/Magazines

Purpose: General purpose is to convey current events or news to the public

Audience: General Public

2. TV/RADIO

Purpose: Means of mass media or mass broadcast for information

Audience: General Public or Community

3. Social Media

Purpose: Marketing tool, means of sharing and gaining information, entertainment, means of
connecting and building relationship

Audience: Teens to young adults; people who are mostly acquainted with technology

4. Movies/Cinema

Purpose: Distract ourselves and to enjoy our life a little bit more unrealistically. Cinema is to serve social
cause, not entertainment.

Audience: Group of people who came together to experience music, film, theater, or other live events.

Are you taking it!

1. B

2. P

3. N

4. P

5. N

6. B

7. N

8. F
9. P

10. B

Now do it!

Activity 1

Print

• Proponent of Literacy

• Structure

• Independent form of Media

Broadcast

• Non dramatic programs/format

• Dramaric programs/format

• Convergence

Digital/New Media

• Interactivity

• Personalized

• Smart

Film

• Realism

• Intensity

• Neutrality

• Ubiquity

• Particularly
Activity 2

1. F

2. T

3. T

4. T

5. T

6. F

7. F

8. F

9. F

10. F

Activity 3

Print

Advantages:

• Reach multiple generations; audiences or the newspaper ranges from adults to senior citizens.

• Establish trust; print media is one of the most trusted media outlets out there.

• Appeal to visual learners; Flashy images in magazines get the attention of many magazine readers

Disadvantages:

• Requires a lot of planning; getting published on print media is quite a process.

• Higher cost; getting published on print media can be highly expensive

• Minimal Interaction

Broadcast

Advantages:

• Large local and national audience reach

• Multi-sensory appeal; makes use of audio, video and combination of audiovisual media.

• Trusted media outlets; broadcast media hosts respected programs

Disadvantages:

• High production cost; producation fees and air time costs make it expensive

• Can be used for disinformation

• Weather can restrict communication of the message

Digital/New Media

Advantages:

• Digital or new media facilitates social interaction and empowers people

• Digital media gives people a voice, increase civic participation and facilitates the creation of
communities

• With the use of technology, digital media is highly accessible

Disadvantages:

• Commonly subjected to media distortions

• Can be used as a platform for hate and hateful information

• Disrupt privacy and other confidential information

Film

Advantages:

• It facilitates direct and personal appeal; brings promotional message directly to a large number of
person

• Long lasting impact on the viewers; some films may tend to impart a long lasting influence on viewers
through emotional connections

• Convey lifetime lessons; some films portrays significant life lessons

Disadvantages

• Films can be subjected to stereotypes and other forms of generalizations

• Films can have underlying messages that are not entirely appropriate for all audiences

• Can be too influential to other individuals

Ace it!

1. Kris Aquino

Print: Kris Aquino advertises for fashion brands and cosmetics. She also works as a  prompter
for various fashion firms. 

Broadcast: Kris Aquino can be seen in Shopee advertisements on television. It's  said to be

because of her endearing personality and  her voice, which is instantly recognisable to
anyone who hears it.

New Media: Kris Aquino is depicted as a caring mother of two autistic children, with her lifestyle

and career on display.

Film: Kris Aquino is depicted as a prolific actress who has played a variety of roles in 

films of various genres, and she is often portrayed as a wealthy woman by award-winning film directors.

2. Philippine National Police

Print: Police officers are often depicted in the media as crime fighters. Policing is often

described in the printed media as a

rewarding career in public service.

Broadcast: Because of recent concerns involving extrajudicial killings and police brutality,

police officers are often viewed in a negative light. The news often depicts
police officers seizing control of our country's legislative and even executive branches of government.

New Media: Because of recent concerns involving extrajudicial killings and police violence,

which is said to be an act of power abuse, police officers are often depicted negatively.

Film: Police officers are often depicted as law enforcement officers, crime fighters, and

public protectors. This depiction also leads  the public astray from the real service-
oriented issues that police officers deal  with on a daily basis.

3. Poverty

Print: Poverty is portrayed as a concept and a phenomenon in the print media. It has been

found that print media do not make frequent personal references to the needy, 
despite the fact that they do use photographs of individuals to illustrate stories.
Broadcast: Poverty is under-reported, and when media cover it, they
also seek out casestudies - individuals who  can speak aboutwhat it's like to live on a low income. This
is also seen in documentaries.

New Media: Poverty is often stereotypically depicted by contemporary artists. It may be defined 

as a "art subject," but the general public  believes that depicting poverty with slums 
in a convention of art is purely offensive.

Film: The state of being poor is often  depicted in films as defining features of  one's

personality. Poor people's narrative feature in films often boils down to just that: being
poor. Through moral lessons in films, movies can often shed light on addressing poverty as a problem.

4. Gender Equality

Print: In news stories, gender inequality is  often found. When womanndo appear in the

news, it is often as "eye candy," reinforcing 
women's importance assources of everyday gratification rather than as material.

Broadcast: In the press, gender inequality is  often found. When women do appear in the

press, it is mostly as "eye candy," confirming their worth as sources of uncommon
gratification rather than the substance of  their opinions.

New Media: In the new media, the LGBTQ culture and women's liberation can be seen. 

Becauseof the importance of freedom of  speechin digital media, it is often referred  to as a

"solid tool for equality."

Film: Women's portrayals on film are often influenced by the roles they play behind

the scenes. Female directors are more likely than male directors to cast more
women in key roles and portray women in a more positive light; female stories have
plots that subvert conventional male stories.

5. Muslim Community

Print: The newspaper portrays Muslim commitment in a positive light. Newspaper articles about muslim

commitment are not nearly as negative as headlines about other facets of Islam.

Broadcast: Most foreign countries tend to concentrate on aggression and war;

however, including Muslim commitment brings these negative aspects to light.

New Media: Most western countries are  more likely to focus on the abuse and war  that exist in

Muslim communities;  however, Muslim commitment is still seen as positive acts
of Islam in social media. Muslims have been described as devout to their
religious traditions, such as prayer and holiday observance, in Christian encounters.
Film: Though violence and conflict are more often depicted in films based on true
stories, Muslim devotion has often been seen as a profound subject to depict
"serious devotion in some religions."