How is communication affected

by media and information?

MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study,
experience, or
instruction,
signals or
symbols
 knowledge of
specific events
or situations
FORMATIVE ASSESSMENT:
RECITATION
 How do you use
Facebook as a tool or
medium for
communication?
 How did Facebook
affect or change the
way we communicate
with other people?
 How did Facebook
affect the quantity and
quality of information
available to people? Is
it a good thing or bad
thing?
DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram

Media Literacy

Technology
Information
(Digital)
Literacy
Literacy
 TERMS TO UNDERSTAND
Media ●
The ability to read, analyze, evaluate
and produce communication in a
Literacy variety of media forms.

Informatio ●
The ability to recognize when information is
needed and to locate, evaluate, effectively use and

n Literacy communicate information in its various formats.

●
The ability to use digital technology,
Technology communication tools or networks to locate,
(Digital) Literacy evaluate, use, and create information.
MEDIA AND INFORMATION LITERACY (MIL)
 Media and Information
Literacy (MIL)
refers to the essential competencies (knowledge, skills and
attitude) that allow citizens to engage with media and other
information providers effectively and develop critical thinking
and life-long learning skills for socializing and becoming active
citizens
The K to 12 Toolkit (2012)
 Poster Analysis

• What is the
message of
this poster?
• Do you agree
with the
message? Why
or why not?
 Poster Analysis
• What is the
message of
this poster?
• Do you agree
with the
message? Why
or why not?
 Poster Analysis

• What is the
message of
this poster?
• Do you agree
with the
message? Why
or why not?
 Poster Analysis

• What is the
message of
this poster?
• Do you agree
with the
message? Why
or why not?
 FORMATIVE ASSESSMENT
: RECITATION

Do you consider yourself

as a media and
information literate
individual? Why or why
not?
 Why is media and
information literacy
very important?
 Cartoon Analysis

What is the message in this cartoon?

Do you agree with the message? Why or why not?
Importance of Media and Information
Literacy
The Danger of Desensitization
Importance of Media and
Information Literacy
Importance of Media and
Information Literacy
Importance of Media and
Information Literacy
Importance of Media and
Information Literacy
 SIX KEY CONCEPTS IN
MEDIA ANALYSIS
1. All media messages are
“constructed.”
 SIX KEY CONCEPTS IN
MEDIA ANALYSIS
1. All media messages are
“constructed.”
 SIX KEY CONCEPTS IN
MEDIA ANALYSIS
1. All media messages are
“constructed.”
 SIX KEY CONCEPTS IN
MEDIA ANALYSIS
1. All media messages are
“constructed.”
Instagram Vs. Real Life
By BuzzFeedViolet
 SIX KEY CONCEPTS IN
MEDIA ANALYSIS
2. Each medium has different characteristics,
strengths, and a unique “language” of
construction.
 SIX KEY CONCEPTS IN
MEDIA ANALYSIS
2. Each medium has different
characteristics, strengths, and a unique
“language” of construction.
 SIX KEY CONCEPTS IN
MEDIA ANALYSIS
3. Media messages are produced
for particular purposes.
 SIX KEY CONCEPTS IN
MEDIA
4. All media ANALYSIS
messages contain
embedded values and points of view.
 SIX KEY CONCEPTS IN
5. PeopleMEDIA ANALYSIS
use their individual skills, beliefs
and experiences to construct their own
meanings from media messages.
 SIX KEY CONCEPTS IN
MEDIA ANALYSIS
5. People use their individual skills, beliefs and
experiences to construct their own meanings from
media messages.
 SIX KEY CONCEPTS IN MEDIA
ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and the democratic process.
 SIX KEY CONCEPTS IN MEDIA
ANALYSIS
6. Media and media messages can influence beliefs, attitudes,
values, behaviors, and the democratic process.
 SIX KEY CONCEPTS IN MEDIA
ANALYSIS
6. Media and media messages can influence beliefs, attitudes,
values, behaviors, and the democratic process.
 SIX KEY CONCEPTS IN MEDIA
ANALYSIS
6. Media and media messages can influence beliefs, attitudes,
values, behaviors, and the democratic process.
 KEY QUESTIONS TO ASK WHEN
ANALYZING MEDIA MESSAGES
AUDIENCE & AUTHORSHIP
AUTHORSHIP • Who made this message?
• Why was this made?
PURPOSE • Who is the target audience (and how do you
know)?
ECONOMICS • Who paid for this?
• Who might benefit from this message?
IMPACT • Who might be harmed by it?
• Why might this message matter to me?
• What kinds of actions might I take in
RESPONSE
response to this message?
 KEY QUESTIONS TO ASK WHEN
ANALYZING MEDIA MESSAGES
MESSAGES & MEANINGS
• What is this about (and what makes you
think that)?
• What ideas, values, information, and/or
CONTENT
points of view are overt? Implied?
• What is left out of this message that might
be important to know?
• What techniques are used?
TECHNIQUES • Why were those techniques used?
• How do they communicate the message?
 KEY QUESTIONS TO ASK WHEN
ANALYZING MEDIA MESSAGES
MESSAGES & MEANINGS (Continuation)

• How might different people

understand this message
differently?
INTERPRETATIONS • What is my interpretation of
this and what do I learn about
myself from my reaction or
interpretation?
 KEY QUESTIONS TO ASK WHEN
ANALYZING MEDIA MESSAGES
REPRESENTATIONS & REALITY
• When was this made?
CONTEXT • Where or how was it shared with
the public?
• Is this fact, opinion, or something
else?
• How credible is this (and what
CREDIBILITY
makes you think that)?
• What are the sources of the
information, ideas, or assertions?
 DIGITAL POSTER MAKING

OBJECTIVES
 Create a digital poster which
will influence high school
students to be a responsible
user and competent producer
of media information
 TOPICS
• Campaign Against Cyberbullying
• Be Safe in Cyberspace
• Media Message Analysis (Critical Thinking)
• Think Before You Click
• No to Plagiarism
• Proper Behavior on the Internet (Netiquette)
(Note: Students may proposed a related topic
which will be approved by the teacher.)
 SAMPLE
DIGITAL POSTERS
http://www.technologyrocksseriously.com/2014/10/before-you-post-think.ht
ml#.WSPui6kaaGI
Photo Credit:
https://store.accutrain.com/products/sfs002-pos-eng-1000
http://www.hcpss.org/news-posts/2016/04/boe-reviews-po
licy-on-responsible-use-of-technology-and-social-media/