MODULE 5: MEDIA AND INFORMATION LITERACY

LESSON 5

WHAT I KNOW

1. Like
2. Sad
3. Sad
4. Like
5. Like
6. Like
7. Like
8. Like
9. Like
10. Sad

WHAT’S NEW

PRINT BROADCAST FILM/MOVIE NEW MEDIA

 Media and  7 Years by Lukas  Jason Bourne  Promotional poster
Information Graham played movie shown in uploaded in
Literacy textbook on theater Facebook
 Philippine Daily  90.7 Love Radio  24- Oras news
Inquirer news program uploaded
paper on Youtube
 Books  One Punch-man
 Memeograph manga uploaded
in MyManga
website
 awal Lumabas
(The Classroom
Song) by
 Kim Chui in
Spotify

The exact medium employed is my basis for classifying the media formats to the
respective kind. Print media include textbooks, newspapers, books, and mimeographs; radio is
a broadcast media; and theater is a film/movie. As new media, there's also Facebook, Youtube,
webpages, and Spotify.
WHAT YOU WILL DO

Activity 5.2

Transmedia becomes more about service and channel switching than crossing devices or
platforms as important platforms evolve towards a convergent device.

Activity 5.3

Media Convergence in Platform Specific Example

Communication Social Network Facebook, Instagram, Twitter
Education Learning Resource Center Google, Chrome
Advertisement Services Advertisement Amazon, Shopee
News News Agency Philippine News Agency,
Inquirer.net
Entertainment Multimedia Personality Facebook, Youtube

WHAT’S NEW

Activity 5.4

1. The introduction of numerous new technologies has resulted in the convergence of

traditional media (newspapers, radio, books, magazines, and, to a lesser extent,
television) and new media (the internet) by altering how people obtain information.
Traditional media converged as a result of new technologies. Instead of buying
newspapers and watching news at specified timeslots, we can now read and watch news
on our devices with just one click, anytime and anywhere, using data or the internet.
2. Because there are plenty of communication platforms are now available, media
convergence opens up new avenues for connection. You may now video call or chat with
your friend and simply converse and interact with them. You may also learn a lot of
things, engage with others who share your interests, and showcase your talent in front
of everyone by simply staying at home and spending little or no money.
3. The media has a significant impact on the dissemination of knowledge and information
about a contemporary societal issue. It also has a positive and bad method of
information sharing. In a positive sense, it can directly inform or update individuals, and
it can reach a large audience. On the other hand, it can spread false information that
can be utilized for unlawful activities, cyberbullying, and human trafficking.
4. Because of the convergence of media, today's media may readily represent a person in
both negative and good light, and this portrayal can reach a vast number of people in a
short period of time. They may easily share knowledge with the general public in a
variety of ways, for as by blogging. There are no restrictions on who can publish a blog,
with systems such as Wordpress even providing a free version.
WHAT’S MORE

Activity 5.5

QUESTION ANGEL LOCSIN LEA SALONGA

1. What do these two
personalities have in
common
2. How did they become that
prestige in their life?
3. What made them so
famous?
4. What have they
contributed to society?
5. How do these
personalities influence the
way the people see
themselves and others?
Both are actress in their own
field (television)
High ratings television shows
and nomination in Emmy
Awards
TV and film actress
Angelica Locsin became a
household name for her
philanthropic work,
particularly since she donated
US$300,000 to scholarships
for the less fortunate, as well
as supporting the economic
and political rights of
indigenous people, and
working to end violence
against women
Because she is a well-known
actress and known for doing
charitable works, she can
really influence people to do
the same
Both are actress in their own
field (stage)
Won Best Actress at the Tony
Awards in 1991 for playing
the lead role of Kim in Miss
Saigon (1989-2001), making
history as the first Asian
actress to win this award for
Broadway theater performers.
Miss Saigon and other
broadway shows
She has performed in a
number of fund-raising
concerts and supported a
number of local and
international charities, such as
the World Vision Organization
and the American Red Cross
Disaster Relief Fund.
Because she is internationally
known for her craft, she has
the credibility for influencing
people.

WHAT I HAVE LEARNED

1. a. Print Media refers to paper publications such as books, newspapers, magazines,

journals, newsletters, and other materials that are physically printed on paper
b. Broadcast Media consists of programs produced by television network and radio
stations
c. Film/Movie is similar to a television show as it offers a variety of themes and
genres. It can be about drama, comedy, horror, action, animation, or
documentary. Also called movies or motion pictures.
d. New Media or internet is an electronic communications network that connects
people through various networks and organizational computer facilities around
the world.
 2. Traditional, print, broadcast, and other forms of media are examples. As a result,
communication, computers, and content are produced. These are referred to as the
3C's.
3. Countless arrays of institutions and individuals who differ in purpose, scope, method,
and cultural context.

Media Effect Theories:

a. Third Party Theory
b. Reciprocal Effect
c. Boomerang Effect
d. Cultivation Theory
e. Agenda-Setting Theory
f. Propaganda Model of Media Control

WHAT I CAN DO

I. RODRIGO DUTERTE
 Rodrigo "Rody" Roa Duterte born March 28, 1945), also known as Digong, is a
Filipino lawyer and politician who is the 16th and current President of the
Philippines.
 Duterte is the oldest person to assume the Philippine presidency; the record was
previously held by Sergio Osmeña at the age of 65.
 Duterte's political success has been aided by his vocal support for the
extrajudicial killing of drug users and other criminals.
 Duterte also signed Executive Order No. 04, Series of 2013 to impose an order
creating the implementing of rules and regulations for the new comprehensive
anti-smoking ordinance no. 0367-12, Series of 2012.

MANNY PAQUIAO
 Emmanuel Dapidran "Manny" Pacquiao, was born on December 17, 1978.
 A Filipino professional boxer and politician, currently serving as a Senator of
the Philippines.
 Pacquiao is widely considered to be one of the greatest boxers of all time.
 He was named "Fighter of the Decade" for the 2000s by the Boxing Writers
Association of America (BWAA), WBC, and WBO.
 He also has endorsed politicians outside the Philippines, in particular his
secondary home country in the United States, as he endorsed Nevada
Senator Harry Reid and California Governor Jerry Brown in November 2010.

POLICE OFFICERS
 Law enforcement officers are often portrayed in news coverage programs,
crime-based reality television shows, crime dramas, and newspapers.
 Television crime drama are fictional, but may be based on true stories at
times, and depict law enforcement officers in a positive light.
Third – Party Theory – people think they are
more immune to media influence than others.
 Reciprocal Effect – when a person gets
media attention, it influences the way the person
acts or
the way the event functions.
 Boomerang Effect – it refers to media-
induced change that is counter to the desired
change.
 Cultivation Theory – it states that media
exposure, specifically to television, shapes our
social
reality by giving us a distorted view on the
amount of violence and risk in the world.
 Agenda- Setting Theory – process whereby
the mass media determine what we think and
worry
about.
 Propaganda Model of Media Control –
tries to understand how the population is
manipulated,
and how theM
II. True or False

What I have learned

Answer
1. There are 4 types of media:
(a) Print Media – media consisting paper
and ink, reproduced in a printing process
that is
traditionally mechanical.
(b) Broadcast Media – media such as
radio and television that reach target
audiences using
airwaves as the transmission medium .
I Film/Movies – the oldest form of motion
picture technology capable of capturing lifelike
video-
style images.
(d) New Media – content organized and
distributed on digital platforms such as the
Internet.
2. By which, Media Convergence is existing of
today media platforms across several fields
because of the
purpose of delivering dynamic experience. It
merges the mass communication outlets – print,
televisions, radio, and the Internet along
with portable and interactive technologies
through
various digital media platforms.
3. That incorporation of media platforms has
brought about the idea of Mass media which
encompasses
the most significant forces in modern culture. It
refers to channels of communication that
involves
transmitting information in some way, shape or
form to a large numbers of people.
4. There is also based on the several Media
Effect Theories are:
 Third – Party Theory – people think they
are more immune to media influence than
others.
 Reciprocal Effect – when a person gets
media attention, it influences the way the person
acts or
the way the event functions.
 Boomerang Effect – it refers to media-
induced change that is counter to the desired
change.
 Cultivation Theory – it states that media
exposure, specifically to television, shapes our
social
reality by giving us a distorted view on the
amount of violence and risk in the world.
 Agenda- Setting Theory – process whereby
the mass media determine what we think and
worry
about.
 Propaganda Model of Media Control –
tries to understand how the population is
manipulated,
and how the social, economic, political attitudes
are fashioned in the minds of people through
propaganda.
at I have learned
Answer
1. There are 4 types of media:
(a) Print Media – media consisting paper
and ink, reproduced in a printing process
that is
traditionally mechanical.
(b) Broadcast Media – media such as
radio and television that reach target
audiences using
airwaves as the transmission medium .
I Film/Movies – the oldest form of motion
picture technology capable of capturing lifelike
video-
style images.
(d) New Media – content organized and
distributed on digital platforms such as the
Internet.
2. By which, Media Convergence is existing of
today media platforms across several fields
because of the
purpose of delivering dynamic experience. It
merges the mass communication outlets – print,
televisions, radio, and the Internet along
with portable and interactive technologies
through
various digital media platforms.
3. That incorporation of media platforms has
brought about the idea of Mass media which
encompasses
the most significant forces in modern culture. It
refers to channels of communication that
involves
transmitting information in some way, shape or
form to a large numbers of people.
4. There is also based on the several Media
Effect Theories are:
 Third – Party Theory – people think they
are more immune to media influence than
others.
 Reciprocal Effect – when a person gets
media attention, it influences the way the person
acts or
the way the event functions.
 Boomerang Effect – it refers to media-
induced change that is counter to the desired
change.
 Cultivation Theory – it states that media
exposure, specifically to television, shapes our
social
reality by giving us a distorted view on the
amount of violence and risk in the world.
 Agenda- Setting Theory – process whereby
the mass media determine what we think and
worry
about.
 Propaganda Model of Media Control –
tries to understand how the population is
manipulated,
and how the social, economic, political attitudes
are fashioned in the minds of people through
propagand
1. TRUE
2. FALSE
3. FALSE
4. TRUE
5. TRUE
6. TRUE
7. TRUE
8. TRUE
9. TRUE
10. FALSE