Republic of the Philippines

Department of Education
Region VII, Central Visayas
DIVISION OF BOHOL

Media and Information Literacy

FIRST QUARTER

Quarter : 1 Week : 3 Day : 11 Activity No. : 11

Competency: : Present an issue in varied ways to disseminate information
using the codes, convention, and language of media
Objective : Identify convention and messages

Topic : Media and Information Languages – Codes and Conventions

: Hand-outs, Smart Phones/Laptop/Tab

Presentations,
Reference : Media and Information Literacy by: Mark N. Abadiano Ph.D.
Media and Information Literacy by Maria Jovita E. Zarate
Media and Information Literacy Teaching Guide for SHS
Teachers in Collaboration by CHED and Philippine Normal
University
Copyrights : For Classroom Use
Concept Notes

Conventions
Conventions are accepted ways of using media codes. Conventions are closely
connected to the audience expectations of a media product.
Different types of conventions include:
∑ form conventions
∑ story conventions
∑ genre conventions.

Form convention are the certain ways we expect types of media’s codes to be
arranged. For instance an audience expects to have a title of the film at the
beginning, and then credits at the end. Newspapers will have a masthead, the most
important news on the front page and sports news on the back page. Video games
usually start with a tutorial to explain the mechanics of how the game works.
Another example would be continuity editing. Most video forms follow a set of editing
rules and techniques called continuity editing which allows for the audience to easily
understand what is going on in a scene and who is talking to who.

Story Conventions are common narrative structures and understandings that are
common in story telling media products.
Examples of story conventions include:
∑ Narrative structures
∑ Cause and effect
∑ Character construction
∑ Point of View

Genre Conventions
Genre conventions point to the common use of tropes, characters, settings or themes
in a particular type of medium. Genre conventions are closely linked with audience
expectations. Genre conventions can be formal or thematic.

GENERAL INSTRUCTION. Read and follow the direction stipulated in each activity.
Write your answer at the back of this activity sheet.
Activity 1. Read the following scenario: A local government official was charged of graft
and corruption and was suspended from his office. The government official announced
that the charges were all fabricated and that he will not step down from his office. A large
group of supporters are present to protest. They barricaded the building where the official
has once taken office. A struggle seems to start breaking out between the protesters and
the police.

1. How are you going to present the scenario using any form of media? Choose
an appropriate story conventions presenting the scenario. Choose only 1
out of 4 story convention as discuss on the concept notes.

Activity No. 2 Identify what Genre Convention does the following movies belong.

Movies Genre Convention

Armageddon 1998 film produced and

directed by Michael Bay, produced by
Jerry Bruckheimer

Maleficent is a 2014
American film starring Angelina
Jolie The film is directed by Robert
Stromberg from a screenplay by Linda
Woolverton

The Hows of Us is a 2018

Philippine film directed by Cathy Garcia-
Molina and starring Kathryn
Bernardo and Daniel Padilla

Ang Probinsyano is a 1997

Philippine film co-written, directed and
produced by Fernando Poe Jr.,

Bibliography
Patricia B. Licuanan, Ph.D. n.d. Teaching Guide for Senior High School Media and
Information Literacy. Diliman, Quezon, City: Commission on Higher Education.
Zarate, Maria Jovita E. 2016. Media and Information Literacy. Sampalok, Manila: Rex
Book Store, Inc.
Ph.D, Mark N. Abadiano. 2016. Media and Information Literacy. Cronica BookHaus.
Retrieved from https://media.codes/media-codes-and-conventions-c03423c06aa8 on
August 1, 2020
ANSWER KEY
Activity 1. Answer may vary
Activity 2.

Movies Genre Convention

Armageddon 1998 film produced and Science Fiction

directed by Michael Bay, produced by
Jerry Bruckheimer

Maleficent is a 2014 Fantasy

American film starring Angelina
Jolie The film is directed by Robert
Stromberg from a screenplay by Linda
Woolverton

The Hows of Us is a 2018 Romantic Drama

Philippine film directed by Cathy Garcia-
Molina and starring Kathryn
Bernardo and Daniel Padilla

Ang Probinsyano is a 1997 Action

Philippine film co-written, directed and
produced by Fernando Poe Jr.,