PEOPLE MEDIA

 refers to the persons that are involved in the use, analysis, evaluation and production of media
and information.
 Is an assembly of people with common interest where they became the main means of mass
communication. In other words, people are media themselves since they have the ability to
disseminate instruction and information
 People are the primary tool transferring knowledge and information
 Information is being passed down from one person to another such as hunting and s

CHARACTERISTICS OF PEOPLE MEDIA

1. Articulate – expressing oneself readily, clearly, and effectively

2. Charismatic – exercising a compelling charm which inspires devotion in others
3. Creative – having the quality of something created rather than imitated
4. Credible – offering a reasonable grounds for being believed
5. Flexible – ready and able to change so as to adapt to different circumstances
6. Interactive – influencing or having an effect on each other
7. Tech savvy – proficient in the use of modern technology, especially computers
8. Updated – in the know of the latest information

TYPES OF PEOPLE MEDIA

1. PRINT MEDIA
Medium that uses any printed materials to convey information. It has a medium audience range and
uses visual text or images. Remains as the primary aid/tool of teachers and students in classroom
learning.
PEOPLE BEHIND PRINT MEDIA
They are the ones who utilize text visual arts in order to impart knowledge, transfer information and
express opinions using printed materials such as books, newspapers and magazines.
EDUCATIONAL IMPLICATION OF PRINT MEDIA
Remains as the primary tools/aid of teachers and students in classroom learning
Authors who publish educational materials are experts in their own field
2. RADIO MEDIA
Radio is a powerful mass medium used in education for disseminating information, imparting
instructions and giving entertainment.
Radio media can be used over a large area by means of producing data that is transmitted over radio
waves (AM/FM). This data is then received by our radios and is converted into sounds.
PEOPLE BEHIND RADIO MEDIA
They are the ones who utilize radio media such as cassette tapes, CDs, podcasts and AM/FM radio
broadcasting local and international facts and entertainment.
EDUCATIONAL IMPLICATION OF RADIO MEDIA
 School Broadcasting. Social aware awareness programming that discusses significant issues of the
society and presents possible solutions that enlighten and educate people on a larger scale.
3. TV MEDIA
Medium that uses the television set to present information. It has a wide audience reach ans uses
both audio and visual features.
PEOPLE BEHIND TV MEDIA
They are personalities on TV as well as people working behind the camera who use television as a
media for disseminating information which serve both educational and entertainment purposes.
EDUCATIONAL IMPLICATION OF TV MEDIA
Presents a fun and creative way of learning through educational TV programs Ex: sineskwela,
MathTinik, KChannel.
The Children’s Television Act of 1990 requires broadcast television stations in the United states to
carry a minimum of three hours of educational/international programming geared directly at
children.
4. WEB MEDIA
The medium is the internet of the world wide web as a means of information exchange. It uses both
audio and visual functionality as well as digital or electronic data.
PEOPLE BEHIND WEB MEDIA
They are the ones responsible for sharing knowledge and information in the world wide web
through digital or electronic formats found in blogs, websites and online social media.
EDUCATIONAL IMPLICATION OF WEB MEDIA
The internet is becoming a major source of research materials due to the vast information stored in
the internet coupled with efficient data search engines.
5. INSTRUCTIONAL MEDIA
The medium that uses instructional materials and resources to impart knowledge, skills and attitude
through educational or technical courses.
PEOPLE BEHIND INSTRUCTIONAL MEDIA
They are the main source of information in a classroom-like environment. They facilitate the
learning of the students using different tools and strategies to incorporate proper knowledge, skills
and attitudes.
EDUCATIONAL IMPLICATION OF INSTRUCTIONAL MEDIA
Online instructions towards students. Joining any online lesson and learning from it, is an example of
this.

ADVANTAGES OF PEOPLE MEDIA

1. Flexibility – can correct mistakes on the last minute

2. Ability

PEOPLE IN MEDIA – they are the people behind another form of media. They use other forms of media
in disseminating information and imparting knowledge.
TYPES OF JOURNALIST BY MEDIUM

 Print Journalists
 Photo Journalists
 Broadcast Journalists
 Multimedia Journalists

Examples:

1. Media Practitioners
2. Journalist
3. News Reporters
4. Radio Broadcasters
5. Weather Forecasters
6. Teachers
7. Students

PEOPLE AS MEDIA – they are the media itself. The person serves as the medium for another person to
learn or acquire new knowledge.

Examples:

1. Opinion Leaders
2. Citizen Journalists
3. Social Journalists
4. Crowd Sourcing
5.

TYPES OF PEOPLE IN MEDIA

1. Print People
2. Web People
3. Radio People
4. TV People
5. Teachers
6. Students